# Page 16 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 16 - Is Klaviyo the right Email Marketing solution for you? Explore 528 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (528) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 12th, 2026 # Page 16 - Reviews of Klaviyo ## Showing most helpful reviews Showing 376-400 of 528 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DP Damon P. Growth Hacker Retail Used the software for: 2+ years ### "Klaviyo is the only email platform I use and recommend." June 1, 2017 5.0 Revenue!! Pros Klaviyo integrates perfectly with my clients and my own Shopify store. It is simply to use whilst having a host of powerful features to assist in generating revenue from both your lists and flows. Cons Support is excellent however can be a little delayed waiting for email replies. Pricing can also be hard to understand when you first start using with cost per contact. Review Source JA Jinnie A. Marketing Used the software for: 1-2 years ### "We made the right choice" April 9, 2018 5.0 Easy to use! Great customer service. Very happy with our choice. Pros We love Klaviyo and have found it to be easy to use and has all the features and characteristics that we needed for less money than other similar providers. Cons Sometimes Klaviyo shuts down mid-stream or gets slow as it loads but it always saves our work so it's never a huge issue. Review Source JM Jonathan M. Digital Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "Nice for Emailing Lots of People" April 14, 2017 4.0 I've been using Klaviyo for a little while now, and it's pretty nice for emailing, especially if you have a decent sized list. It's simple to create templates, and they're almost constantly adding new features to improve the platform. Customer Service is great, too. I wish the data reporting had an easier way to see custom info from the dashboard, but other than that it's great! Pros It's easy and simple to use, they have tons of resources and helpful tips to improve the efficacy of marketing efforts, and have stellar customer service. They are also constantly adding new features that are pretty sweet. Cons the reporting options could be a little more user friendly, like being able to set custom date ranges from the dashboard would be really nice to have. Review Source KV Katherine V. Marketing Coordinator Apparel & Fashion Used the software for: 6-12 months ### "Beginner friendly and easy to navigate" February 3, 2023 4.0 Although the templates were great and we loved the look of the email, there were too many that went to spam compared to other email platforms. Pros UI was some of the cleanest options out there. Segmentation and filter options are easy to navigate and implement Cons Deliverability was the main con for Klaviyo and was the reason we started looking for other options. Review Source Francesco S. Web Designer Design Used the software for: 6-12 months ### "L'email marketing a misura di E-commerce" February 6, 2023 4.0 Pros Klaviyo offre funzionalità specifiche per chi gestisce e-commerce con una struttura pensata nativamente per collegare le mail agli shop online. Cons La mia esperienza è stata fin qui buona, senza particolare criticità. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Perché Mailchimp offre meno opzioni di automation marketing Review Source DS Daniele S. Attività Digitale Marketing and Advertising Used the software for: 6-12 months ### "The best email marketing software for ecommerce" May 6, 2022 5.0 Pros \- ready so use template for the most useful sequence - high possibility for segmentation - clear revenue dashboard - the best for ecommerce - sms feature Cons \- is not cheap, but is the best - there's no cons, the software is actually the best for ecom Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) because klaviyo is more accurate and specific for ecommerce Review Source VR Verified Reviewer Production Manager Marketing and Advertising Used the software for: Less than 6 months ### "Streamline your marketing process with this platform!" March 6, 2023 5.0 Pros Such a powerful marketing automation platform that can help businesses to streamline marketing processes, improve customer engagement, and drive sales growth. It has helped us a lot automate our marketing process Cons I've seen better results than what I would like the least. Review Source RD Richie D. CEO Furniture Used the software for: 1-2 years ### "Robust Email Marketing" January 4, 2022 5.0 Pros Klaviyo is pretty powerful. The segmentation and ability to specifically target personas with different flows is very valuable Cons There is a lot of work required to manage this software - but that's only because it is so powerful. You will get out what you put into it - so you need to be prepared to spend tine with this to set-up the campaigns and flows and monitor it for best results. Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 2+ years ### "Ideal for ecommerce businesses" September 30, 2018 5.0 The main benefit is the increased revenue for businesses that use Klaviyo. Most of my ecommerce clients use this and this helps me with creating better facebook audiences. Pros I like the segmentation features. You can create lists of people who bought 2+ times, people who bought goods worth $100 or more. Also you can sync these lists with facebook audiences and this makes retargeting more powerful. Cons I don't like the email templates of Klaviyo. And as a software, it might be a little hard for beginners. Review Source HF Hannah F. Sales director Retail Used the software for: 6-12 months ### "Email marketing 8/10" November 16, 2023 4.0 Very good once you’ve had a play and practise. Pros Fast deployment - Greta templates which help you save a lot of time Cons The more complex flows that you put in case with customers Reason for choosing Klaviyo Recommended by a good friend who had tested and used diff competitors Review Source CL CHRISTOPHER L. Operations Publishing Used the software for: Less than 6 months ### "A great way to showcase products" March 27, 2024 4.0 We are always looking for a way to showcase our products and so try different providers in an effort to grow and test our email management. The set up for Klaviyo was simple and easy, as was the creation and send process. I would recommend testing it, especially if you have a very visual product catalog, as the image captures are what impressed us most. Pros Sharp and crisp product images that look great delivered via email. Cons The initial trial offer should be longer to be able to test deliverability, open rate and conversion rates. Review Source CG Corrine G. business owner Apparel & Fashion Used the software for: Less than 6 months ### "Great upgrade from mailchimp" December 21, 2021 5.0 Pros Easy platform to navigate, customer tracking and list management is great, and really nice campaign layout options Cons The "built in" back in stock feature is only built in for free shopify templates which I am going to guess 99.9% of high volume e commerce businesses are not using. Sold to me as a feature and only discovered this after, and I had two developers try to work on adding it in with no success so I still have to pay for a separate app for that. Only con I have found so far. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Found the mailchimp platform to be a bit clunky and hard to navigate. Layout and automation options pretty basic. Review Source VR Verified Reviewer Marketing Specialist Wholesale Used the software for: 6-12 months ### "Excellent Basic Email Marketing Tool" August 31, 2022 4.0 Pros It's easy to see all your email campaigns at a glance and the email templates are beautiful. Cons The user interface is relatively bare-bones compared to some other email marketing software options. Review Source MJ Megan J. Marketing Automation Manager Marketing and Advertising Used the software for: 6-12 months ### "Klaviyo is Awesome!" August 29, 2020 5.0 My overall experience with Klaviyo has been great! I would definitely recommend Pros Klaviyo is a great software. From automation to segmentation, reporting to analytics. This software has really taken eCommerce email marketing and automation to the next level! Cons What I like least about Klaviyo is probably the lack of flow functionality. It's great for the basics and must-haves for automation, but it's not as robust as I thought it would be. Review Source VR Verified Reviewer Director of Marketing Used the software for: 6-12 months ### "Klaviyo is the best email marketing tool for big ecommerce businesses." February 8, 2018 5.0 Pros It syncs with Shopify really well so you can create customized flows based on what a person has bought. We use it for abandoned cart emails, upsells, and welcome series email.s Cons Finding the analytics that you want can sometimes be tricky. It feels a little divided between their 'lists' and individual campaigns so sometimes you have to do some digging for the numbers you want. Review Source DK Daniela K. Translator and Copywriter Translation and Localization Used the software for: 1-2 years ### "Game changer for email marketing" March 28, 2024 5.0 Pros The email marketing features are intuitive and easy to use. I've seen a noticeable increase in engagement and sales since I started using the segmentation and automation tools. Plus, it's easy to integrate with Shopify, so you can sync data and track performance. Cons The prices be relatively high compared to other email marketing platforms which can be tough for businesses with smaller budgets or newbies. Review Source MW Mike W. Digital Acquisition Manager Apparel & Fashion Used the software for: 1-2 years ### "Easy Yet Powerful" December 5, 2018 4.0 Pros Klaviyo is extremely intuitive and has a simple interface. I was an interim email manager and had to learn quickly, and I felt that Klaviyo was the perfect tool to easily setup flows/automations. Cons Exporting customer segments and reports seem to take longer than expected. Depending on the size of the export, it can take hours to completely export. Comparing campaign performance is limited, so reliance on spreadsheets is still necessary. Review Source JG Jake G. CEO Consumer Goods Used the software for: 2+ years ### "LOVE Klaviyo!!!" December 13, 2018 5.0 Pros This software is honestly the BEST when it comes to ecommerce email marketing. They not only allow you to create flows quickly, but it's extremely easy to create campaigns as well! Cons I honestly don't really have many dislikes other than it's very difficult to make changes on mobile. Review Source VR Verified Reviewer Founder & Creative Director Apparel & Fashion Used the software for: 2+ years ### "A great email marketing suite" October 9, 2018 4.0 I used Klaviyo with a Shopify integration to create custom design css templates for abandoned carts, order confirmation, delivery confirmation and more. The full Klaviyo suite itself is much more powerful and can be used instead of Mailchimp for a complete direct email marketing solution. Pros A powerful direct email marketing toolset with tracking, analytics, segments, feeds, and discount codes. Cons The WYSIWYG editor for email templates could use some fine tuning. Review Source DR Dustin R. Owner Retail Used the software for: 6-12 months ### "Email marketing at it's finest" December 10, 2019 5.0 Overall I have been very happy with our transition to Klaviyo. Well worth the investment. Pros Interface is well laid out and easy to navigate. There are tons of options to dig into when setting up flows/campaigns. Cons The cost is a bit higher than our previous email provider. I do believe the added functionality is worth it. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Highly recommended by other E-commerce sellers Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Cost Review Source KN Kamal N. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Email and SMS marketing tool" December 8, 2022 5.0 Pros 1\. You can automate bulk emails for campaigns. 2. Works well for ecommerce stores and sending out updates. e.g., Order confirmation update and product discounts . 3. Tracks user behavior and that analytics can be used for retargeting Cons It would be great if it can support push notifications and can integrate with mobile versions. Price is slightly expensive Review Source MO Maria O. Growth Hacking Analyst Computer Software Used the software for: Less than 6 months ### "Klaviyo Review" July 21, 2022 5.0 Pros Klaviyo it's an easy platform to use, it allows you to track how your users interact with every campaign you create and send; due to this, you can make changes to your content, and designs. It gives you accurate information if you have implemented the integrations to follow users on every stage, until its conversion. Cons It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to be. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Because of the user tracking. Review Source Alexandra G. UX/UI Designer & Entrepreneur Used the software for: 6-12 months ### "Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use." August 1, 2018 4.0 Its really easy to set-up and use whether you are doing it yourself or hire a designer it won't be difficult to get something built and sent. Pros Similar to Mailchimp, Klaviyo has a drag and drop builder that is really easy to use if you are not accustomed to designing emails. I client needed me to build their email in it and I had never used it before and the time required for learning was almost non existent. If you have ever used Mailchimp, the interface is fairly similar. Cons It is not a free for all in terms of easily being able to add buttons or links on top of graphics you have designed. If you want more than one link in the email you have to split up the graphics into sections so that each section can be its own link. Review Source IS Ishan S. Come Founder Used the software for: 2+ years ### "Gets the job done" January 9, 2019 4.0 Pros \- Provides several templates for all kinds of emails. - Easy procedures to send email - Emails are responsive ie mobile optimised - Good UI - Option to edit email via HTML makes it more comvenient - The platform has the option of a by default unsubscribe footer of emails. Cons \- Sometimes the format of the email breaks hence the entire email template has to be made again. This is the only con I encountered. Review Source RC Ryan C. Account Manager Computer Software Used the software for: 6-12 months ### "Klaviyo adds a great dimension for our clients to capture customer data for re-marketing campaigns." August 31, 2023 4.0 Great. Their support team is response and quick to address any issues that we or our clients may have. Pros Integration and robust features allows our clients to use it on the eCommerce sites to gather and retain metrics regarding customer behavior. This allows them to direct marketing campaigns at those people for future sales. Cons Sometimes the integrations docs can be a bit unclear of incomplete, resulting in a fall back of talking to Klaviyo support. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.