# Page 17 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 17 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 17 - Reviews of Klaviyo ## Showing most helpful reviews Showing 401-425 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Joe R. Vice President of Marketing Services Marketing and Advertising Used the software for: 1-2 years ### "It's fine, for what it does" April 23, 2019 4.0 Pros It does come with a lot of fancier review solutions for ecommerce clients Cons It's not the cheapest option out there, and can be a little hard to integrate successfully Review Source Md R. Graphics Designe Design Used the software for: Less than 6 months ### "My experience " May 29, 2023 5.0 Overall excellent I'll give 9.8 out of 10.00 Pros I just love klaviyo I think it's best platform. I mostly like klaviyo flows series And User interface Cons I don't like Klaviyo campaign system it's take some times Review Source KM Kailey M. Digital Marketing Coordinator Retail Used the software for: 6-12 months ### "Great Email Blast Platform" May 6, 2020 4.0 Pros Easy platform to use to create email blasts Cons I'd like a tutorial I could watch to know all of the features I can include Review Source OL Ourania L. CCO Investment Management Used the software for: 2+ years ### "Nice product if you want to send simple emails" February 10, 2020 4.0 It's a nice product if you somewhere between a beginner and an expert in lifecycle marketing. It is very easy to set up campaigns and flows, however it has its limits. After a certain point, refining your emails and the results becomes too time consuming. Pros If you are new to lifecycle marketing or just looking for something to replace Mailchimp with, this is a nice product with useful features to get you started. Its dashboard is quite clear and intuitive. Cons Manipulating a template and filtering email results or recipients could definitely be taken up a notch. Alternatives considered [Ortto](https://www.capterra.com/p/131879/Autopilot/) Review Source LL Lynn L. Designer / Marketing Specialist Retail Used the software for: 6-12 months ### "So much better than MailChimp, thank god. " May 11, 2017 5.0 Pros The breadth features and intuitive user interface put this miles above MailChimp and other email marketing softwares that I have used as a web designer and a marketing creative. What really makes it stand out Cons It's conditionals (the "if/then" type statements used to build filters for email targeting) have always been a little lacking for me; I can never get quite as specific or defined as I'd like. That being said, I certainly haven't seen anyone do it better for a remotely similar price. Review Source KZ Kenneth Z. COO Plastics Used the software for: 6-12 months ### "Klaviyo for Flows. " January 25, 2017 5.0 Klaviyo pairs incredibly well with Shopify data. It is an incredible medium for building an audience and for following up with customers with valuable information such as installation guides. We love to hear from our customers and queue up emails to check in and ask for real feedback months down the line. Klaviyo is a really useful tool for drafting emails for sorting through your customers and for getting content out quickly and smoothly. The more you use it, the more you pay but the free version is great for getting started. I have referred this to friends who are starting email lists for their yoga practices and people who are new to blogging and emails. It's very intuitive and easy to configure to your needs but it does take a while to really understand all of the functionality that is really availability. Review Source JS Joan S. Filmmaker Media Production Used the software for: Less than 6 months ### "Funcionalidad" February 16, 2021 5.0 En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible. Pros Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores. Cons Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Porque únicamente se centra en el email marketing mientras que Mailchimp te ofrece mas soluciones que en momentos hacen que te sea mas lioso o complicado si únicamente quieres usar el email marketing. Review Source MD Muhammad D. seo expert Computer Software Used the software for: Less than 6 months ### "Great and easy powerfully software" September 6, 2022 5.0 My overall experienced have been positive. I recommend the my friends and fellow to use this software. it is the best email marketing software. Pros It is the best ecommerce email platform. it is a good standard ecommerce email and SMS marketing for ease of use. I loved all the interesting feature for sending SMS to my customer. Automation of email is amazing. it's interface is easy for use of unexperienced person. overall my thinking is positive for working of this software. it easy for use and understand. it's a excellent email software. Cons I cannot see the image into the library. have a great experience for use of this software. sometime more time to sending the mail. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source VR Verified Reviewer CEO Retail Used the software for: 6-12 months ### "The ultimate in ESP control" December 2, 2019 5.0 Pros The level of control and detail you have over automated email flows is incredible. You are able to segment audiences and control exactly what they are sent, making your email campaigns as effective as possible. Cons It is a little pricey compared to the competitors. Review Source Felipe M. Field Services Engineer Pharmaceuticals Used the software for: I used a free trial ### "Klaviyo is ok. Definitely need a lot of setup time." December 10, 2019 3.0 This was originally meant to track shipping for products and manage our customers info and shipments. Pros This software seemed pretty great up front and even seemed really affordable. I am sure it can do quite a few things that I am fully unaware of. Cons Up front it asked me to make a deposit of $20 to be used on future charges moving forward. Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges. Klaviyo is hard to understand, link, and setup. There is a LOT that goes into customizing your emails and other custom settings. Review Source TJ Timo J. marketing expert Marketing and Advertising Used the software for: Less than 6 months ### "Klaviyo - email marketing done easily" November 23, 2023 4.0 I like the product. If you are searching tool for email marketing, give this one a chance. It will do what it promises. Pros It was easy to use, setting up the campaigns didnt take too long. All the needed features were there, like they should be. Cons For email marketing tool, i have nothing i didnt like. I found it maybe bit difficult at first to use, but once i got hang of it, there was no problems. Review Source JD Jenny D. Digital Coordinator Consumer Goods Used the software for: Less than 6 months ### "A great way to connect personally with our customers" November 17, 2016 4.0 I've really enjoyed using Klaviyo as a platform to connect with our customers. It's very intuitive once you get familiar with the tools and their support team is incredibly helpful. We've had a great connection with our Account Manager as well which really gives us an opportunity to maximize our use of it. Pros \-Awesome features to target customers -Can make our emails unique to users -Narrows our focus instead of wasting time on unengaged people subscribed to our list -Amazing customer support Cons \-Can take some time to get familiar with the functionality -Analytics features can be difficult to get the information you need (mostly based on specific dates and visual overview) Review Source JB Jordan B. VP Retail Used the software for: 6-12 months ### "fantastic product and easy to use" June 25, 2022 5.0 Pros I use Klaviyo for a very affordable software to send out our mailings to our client lists with regular cadence and a strong graphic appearance. Cons The customer support is not great and not worth contacting. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Klaviyo was recommended to us from some friends and they were right on the money. Review Source CV Connor V. Project manager Used the software for: 2+ years ### "Easy to setup with many pre-built emails that you can use off the shelf." April 25, 2018 4.0 Pros The ease of use is a big help for beginners. Makes getting a return on your investment much easier than other email marketing platforms on the market. Cons The latest update is a bit confusing but luckily they have a live chat feature with customer support specialists standing by to help. Review Source VR Verified Reviewer Director Consumer Goods Used the software for: Less than 6 months ### "Good email marketing and automation software" April 27, 2022 5.0 Pros Automation of email sequences and ease of use Cons A little bit pricey compared to other options Review Source FA Fernando A. Owner Wholesale Used the software for: 6-12 months ### "I just love it" February 12, 2022 5.0 Pros I love to use it to take advantage of the forgotten shoping cart Cons I think they could offer the complete service here in Colombia Review Source Jessica M. Founder, Co Owner, & Designer Health, Wellness and Fitness Used the software for: Less than 6 months ### "It's good but has a learning curve with a lot of details" April 15, 2019 4.0 Pros This is a comprehensive software for email marketing and tracking for your orders. It has A LOT of features and tools. I would say that is its strongest attribute but can also be a bummer if you are not tech savvy. You can customize the heck out of the emails and options as well. But again that can lend to a bit of overwhelm. Cons It's a LOT at first and hard to know if you did everything right and checked all the boxes when you get it set up. It's great for tracking your orders and follows up nicely but is pretty complicated for the beginner user. Review Source EA Enis A. Founder Cosmetics Used the software for: Less than 6 months ### "Lots of flows and functionality" October 24, 2022 5.0 Pros Enables lots of flows, it is the main selling point. You introduce customers to these automations for better returns. Generally user-friendly even though it has lots of functionality. It integrates well with Shopify enabling you to observe customer data. Cons There is no phone support, i find this really bizarre. Customer support spends more time creating a video and sending to you when they could walk you over things much quicker over the phone. This would be much more efficient and helpful. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) More automations were offered by Klaviyo. Review Source fI ferdinand I. Digital brand manager Online Media Used the software for: 6-12 months ### "my klaviyo review" August 5, 2023 5.0 Pros The customer support was swift to respond when we encountered some challenges and they were very helpful in providing us with all the information we needed to set up newsletter pop up on our website. Cons It took a long time before I could understand the platform and i had serious difficulty in getting the subscription pop up to show on our website Review Source VR Verified Reviewer Entrepreneur Consumer Goods Used the software for: Less than 6 months ### "recommended to me, was a good choice" February 20, 2020 5.0 Great experience. My dropshipping experience was shortlived so did not use much more. However, because of my positive experience, I signed up as a partner and have clients that I recommend to use it. Pros It was very intuitive and easy to use I did not need to watch tutorials really to figure stuff out since it was new to me, along with setting up a shopify store, I did need some help from support and they were great Cons The pricing is definitely a bit higher when it comes to having volume subscribers, but not out of the norm for the market. I didn't have enough to pay, as I was on the free limit still so no worries there. Review Source MH Mia H. Associate Manager Marketing Marketing and Advertising Used the software for: 6-12 months ### "Klaviyo makes email marketing manageable and smooth" January 11, 2023 5.0 Pros I love how easy it is to set up campaigns for my small company Cons Sometimes it is hard to monitor campaigns when there are multiple going on at once Review Source AA Alexei A. Founder / CEO Marketing and Advertising Used the software for: 6-12 months ### "One of the most amazing ESP's I have ever used. Incredibly powerful and intuitive." June 13, 2017 5.0 Pros Klaviyo E-Mail Marketing is designed to keep your stress levels down, value up, and make you look good in the process. As an agency powering 100's of client accounts, our responsibility is to consult our clients on the best eco-system of marketing tools, processes, and platforms. Klaviyo fits into this eco-system as a "No Brainer" component that any SMB or Mid-Market Company can use successfully from Day 1. Review Source MW Matt W. Director Consumer Goods Used the software for: 1-2 years ### "Love the customization available, and solid integration with Shopify" May 3, 2017 5.0 This has really helped with conversions by tracking and focussing on customer behaviour. Pros Tracks customer behaviour in real time. Great for personalization with dynamic content tags. Integration with Shopify is awesome! Cons It takes a while to get your head around some of the settings and setting it up. To make the most of it, some basic coding knowledge will help. Otherwise, I would recommend getting an expert to help with setup. Review Source IK Ian K. CFO Marketing and Advertising Used the software for: Less than 6 months ### "Powerful data segmentation + beautiful email templates + FB integration = More Revenue" November 10, 2016 5.0 I started using Klaviyo as a solution for a retail client whose customer base is made up of people who exhibit a diverse set of categorical interests. With the need for segmentation and better targeting, we quickly realized his existing email provider was incapable of providing this functionality, so we decided to turn to Klaviyo to fill the need. The platform is brilliant, we were able to segment by user attributes and purchase behaviors, we were able to pull in custom product feeds, we were even able to export segments to Facebook for targeted ad campaigns. Klaviyo wins big points for usability, customization and results and we'll continue to use the platform. Pros The list segmentation and automated flows are incredibly powerful. Cons The product does not yet have a Google Customer Match integration but I'm sure that will be coming down the road. Review Source Response from Klaviyo November 11, 2016 Thank you for your review! We are happy you enjoy using our platform. JS Jenna S. Videographer Media Production Used the software for: 6-12 months ### "Up and coming eCommerce email companion" April 22, 2019 4.0 Pros Sets up and integrates very nicely with Shopify allowing us to send more automated mail based on past customer behavior Cons Price can be tough for a smaller business. Editor is note quite as good as competitors Review Source Similar Products Featured