# Page 18 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 18 - Is Klaviyo the right Email Marketing solution for you? Explore 528 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (528) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 12th, 2026 # Page 18 - Reviews of Klaviyo ## Showing most helpful reviews Showing 426-450 of 528 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AA Alexei A. Founder / CEO Marketing and Advertising Used the software for: 6-12 months ### "One of the most amazing ESP's I have ever used. Incredibly powerful and intuitive." June 13, 2017 5.0 Pros Klaviyo E-Mail Marketing is designed to keep your stress levels down, value up, and make you look good in the process. As an agency powering 100's of client accounts, our responsibility is to consult our clients on the best eco-system of marketing tools, processes, and platforms. Klaviyo fits into this eco-system as a "No Brainer" component that any SMB or Mid-Market Company can use successfully from Day 1. Review Source MW Matt W. Director Consumer Goods Used the software for: 1-2 years ### "Love the customization available, and solid integration with Shopify" May 3, 2017 5.0 This has really helped with conversions by tracking and focussing on customer behaviour. Pros Tracks customer behaviour in real time. Great for personalization with dynamic content tags. Integration with Shopify is awesome! Cons It takes a while to get your head around some of the settings and setting it up. To make the most of it, some basic coding knowledge will help. Otherwise, I would recommend getting an expert to help with setup. Review Source IK Ian K. CFO Marketing and Advertising Used the software for: Less than 6 months ### "Powerful data segmentation + beautiful email templates + FB integration = More Revenue" November 10, 2016 5.0 I started using Klaviyo as a solution for a retail client whose customer base is made up of people who exhibit a diverse set of categorical interests. With the need for segmentation and better targeting, we quickly realized his existing email provider was incapable of providing this functionality, so we decided to turn to Klaviyo to fill the need. The platform is brilliant, we were able to segment by user attributes and purchase behaviors, we were able to pull in custom product feeds, we were even able to export segments to Facebook for targeted ad campaigns. Klaviyo wins big points for usability, customization and results and we'll continue to use the platform. Pros The list segmentation and automated flows are incredibly powerful. Cons The product does not yet have a Google Customer Match integration but I'm sure that will be coming down the road. Review Source Response from Klaviyo November 11, 2016 Thank you for your review! We are happy you enjoy using our platform. JS Jenna S. Videographer Media Production Used the software for: 6-12 months ### "Up and coming eCommerce email companion" April 22, 2019 4.0 Pros Sets up and integrates very nicely with Shopify allowing us to send more automated mail based on past customer behavior Cons Price can be tough for a smaller business. Editor is note quite as good as competitors Review Source HN Hamza N. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Great software. " January 19, 2023 5.0 Pros It's easy to use, easy to set up and works well Cons Not much to dislike, it's got everything I need and I really like the interface Review Source BL Ben L. COO Research Used the software for: 6-12 months ### "Klaviyo is perfect for my email marketing needs!" June 2, 2022 5.0 Pros Klaviyo is so easy to use, the interface is amazing and I can’t rave enough about how it has helped me grow my business through email marketing. I love the options to create flows within the app, visually it is very helpful. Cons The pricing structure of Klaviyo was hard to understand at first, but it is reasonably priced. Review Source CS Caroline S. Marketing and Ecommerce coordinator Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo Makes Designing and Sending Email Blasts A Snap" March 6, 2022 5.0 Pros It is very intuitive to design templates for email campaigns and hook up the links in the buttons Cons Setting up a drip campaign seems so complicated Review Source AD Alex D. Founder & President Health, Wellness and Fitness Used the software for: Less than 6 months ### "Best Fit For Shopify I've Found " March 31, 2017 5.0 I'm really happy after making the switch to Klaviyo for my Shopify site and would definitely recommend for anyone in e-commerce. My motto for the year was to simplify everything, and switching to Klaviyo helped me accomplish this and streamline (un-complicate) my email system. There are a couple others out there that have a few more features like CRM, tagging, click triggers within emails, etc, but that isn't always totally necessary. The deep integration Klaviyo has with Shopify is what ultimately made me switch and I'm glad I did. Their help desk is usually quick to respond, and always very helpful too. Pros Simple, deep integration with Shopify, quick and helpful support team, their blog is great, and support docs are very good as well. Cons Could use a couple more advanced features like tagging, click triggers in-email that trigger tags/segments, more robust CRM. Review Source VR Verified Reviewer Operations Manager Sporting Goods Used the software for: I used a free trial ### "Seems great, but not user friendly" October 16, 2018 4.0 Pros \- Lots of options to learn how to use - Lots of templates Cons \- Not very user friendly - Did not know where to start or how to apply to my store/campaign Review Source sawan J. Freelancer Computer Software Used the software for: 1-2 years ### "Its a addon for marketing" March 27, 2019 4.0 Nice, I think Pros I like the pre-installed templates to work on directly, you don't have to design your mail every single time. It certainly brings some clients not a lot but some for sure... Cons I think at their price it should be more productive in bringing sales to the owner so they either should decrease their price or improve their performance Review Source TP Troy P. Marketing Manager Consumer Goods Used the software for: Less than 6 months ### "Best Email Platform I've Used (I've Used A Lot...)" January 31, 2020 5.0 Pros \-Pulls in complete data from Magento -Email builder is easy and intuitive and has more features than most -Robust analytics -Cost effective Cons Haven't run into any negatives yet. Wish their was a preview link you could send to people who don't have an account, but that's it. Reason for choosing Klaviyo Didn't get all the magento data I needed through Drip. Review Source BB Baker B. COO Wholesale Used the software for: Less than 6 months ### "Klaviyo Review" January 4, 2022 5.0 i love it. great customer service and easy to use! Pros the email campaign feature is amazing and user friendly Cons nothing really bad to say, we've just focused our efforts elsewhere for now Review Source VR Verified Reviewer Strategic Sales Analyst Consumer Goods Used the software for: 6-12 months ### "Great for organizing promotions" October 23, 2018 5.0 Pros Simple to use. I started using the program with no training. Cons I doesn't easily explain how they got some of the stats they present. Review Source Liliana Andreina Q. Community Manager Freelance Used the software for: 6-12 months ### "Good tool to start email marketing campaigns." May 9, 2018 4.0 It is a good tool to get started in the development of email marketing campaigns. Pros What I like about Klaviyo is that it is easy to use we can create any type of newsletter from a basic design to a more complex one thanks to its intuitive tools. In fact we can export the html code of our design and use it wherever we want. Cons I think there are other similar systems that have better functionalities I think that they still need to improve some features and their technical support is not so good. Review Source CY Cheryl Y. Publisher Retail Used the software for: Less than 6 months ### "Good for e-commerce" December 22, 2021 4.0 Pros Connects easily to Shopify and consolidates everything in a dashboard on Klaviyo Cons The costs of it since I'm not a frequent emailer Alternatives considered [Flow](https://www.capterra.com/p/150388/Flow/)[Drip](https://www.capterra.com/p/164933/Drip/) Reason for choosing Klaviyo A marketing specialist recommended it and she wasn't going to help me if I used another platform. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Someone else recommended this but the two products are actually quite comparable, except the flows. Review Source RS Rachel S. Program Faciliator Higher Education Used the software for: Less than 6 months ### "Email Gold!" April 7, 2021 5.0 Overall, I really enjoy Klaviyo. It takes some time to set everything up but love that I can set up certain flows and then forget about them! Email is gold when it comes to making sales, so having a reliable service that offers nice options is critical. I would definitely recommend. Pros I integrated Klaviyo with my Shopify store with such ease! I love having everything all in one place and being able to schedule emails weeks even months in advance. The analytics are great, too! I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers. It's helpful to see who is reading the emails that I send as well as what time of day they are reading them so I can further customize my marketing strategy. Cons The only I can think of is the cost - I'm currently in free option as I don't have a very large mailing list yet, but once I begin to grow, it can be fairly pricey. Review Source JF Jessi F. Director of Marketing and Operations Food & Beverages Used the software for: Less than 6 months ### "Great email tool!" June 24, 2021 5.0 Would recommend for those with larger lists who use Shopify - we're glad we made the switch. Pros Easy to use, great interface, great audience segmentation, overall great to use with a Shopify store. Cons It is expensive. We have a list of 20,000 and this is more expensive than mail chimp was. Some features are clunky. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) More functionality. Review Source VR Verified Reviewer Project Manager Marketing and Advertising Used the software for: 6-12 months ### "Better than Mailchimp" December 5, 2019 5.0 Experience is rather positive with a lot of functionality to explore Pros It is really great for bigger companies that want to segment out their emails and add some automation to them. Cons Can be quite complex and migration over from Mailchimp can be a pain, but other than that it's a great tool! Review Source SS Salvatore S. Head of Customer Service Cosmetics Used the software for: 6-12 months ### "Great and easy tool for campaigns and mass mailing" November 18, 2021 5.0 Very good tool for marketing campaigns but also for mass-mailing from customer service when it's necessary to communicate quickly and at once with several customers. Pros The reporting/analysis is very well done and the dashboard easy to understand Cons Not flexibility about the format uploading customer list. Not possible for example to just copy and past the list from an excel file Review Source AJ Adeyemi J. Engineer Civil Engineering Used the software for: 6-12 months ### "Klaviyo" February 17, 2023 3.0 My experience with klaviyo has been great they just need to improve their features and functionality. Pros The software is great and what amazes me the most is their top notch customer support. And integrating products with the software is easy. Cons What I like least about the software is that the editors for emails are complex not very easy to understand. And the software could work more on their prices. Review Source VS Valerio S. Digital Marketing Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Great automation flows, not the best set up for multi-shopify clients" June 30, 2017 5.0 Pros Klaviyo has one of the best automation flows set up for the price we pay. The wysiwyg editor and the source modifier work perfectly together - great stuff! Cons Not being able to link multiple shopify accounts with only one klaviyo account is a big minus - this might be a problem, as soon as we grow bigger and have to add new currencies. Review Source KW Kara W. Founder Retail Used the software for: 1-2 years ### "Relatively easy email marketing automation for e-commerce" October 24, 2018 5.0 Pros Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics. Klaviyo easily integrates with Shopify which allows you to measure ROI of email on your e-commerce business. Cons I fumbled around a bit setting up the original email templates and figuring out how to format the automatic trigger emails in Shopify through Klaviyo. Definitely allow yourself some time for that. Review Source Shannon C. Brand Manager / Content Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Great with Shopify" August 16, 2018 5.0 So far, so good. This is my first experience with an email marketing software dedicated to e-commerce clients, and it has been a good one. Pros Their setup wizard, tutorials and checklists make it super easy to get started with Klaviyo. I use the software for a client who is set up on Shopify. It was a smart move to switch to a software that specializes in e-commerce. Cons So far, it's been a pleasant experience with Klaviyo. Currently, there's nothing that I dislike. Review Source MRT Maria Rosario T. Influencer Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Email marketing made easier." November 16, 2018 4.0 Pros We use this for email marketing and newsletter to our influencers. Flows are easy to setup and ready to use templates. I feel like an expert when using this. It communicates with Typeform and pulls out influencers data input. Cons Interface is not user friendly at first but once you get the hang of it, you'll be fine. Review Source MJ Mandy J. Managing Partner Publishing Used the software for: Less than 6 months ### "An ecommerce dream" January 30, 2019 5.0 Pros By and far, this is the absolute best software for creating targeted campaigns for ecommerce businesses. You can create highly targeted and segmented campaigns and get great insight with the analytics. Cons The learning curve in setting things up properly can take a bit of time. It's not something you can really set up in 10 minutes but there are lots of how-to's on the site to guide you through setting up your flows and customized segments. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.