--- title: "Page 2 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 2 - Is Klaviyo the right Email Marketing solution for you? Explore 535 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156699/Klaviyo/reviews/?page=2" page_type: "reviews" language: "en" --- Klaviyo 4.6 (535) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 10th, 2026 # Page 2 - Reviews of Klaviyo ## Showing most helpful reviews Showing 26-50 of 535 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gary A W. Founder CEO Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo Review" August 12, 2026 5.0 Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. Pros Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent >$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics & Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. Cons Steep Pricing Curve & "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. Review Source VR Verified Reviewer Digital and Marketing senior specialist Marketing and Advertising Used the software for: 2+ years ### "CRM Email automation driven data platform for small business and E-shop " March 18, 2026 4.0 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review Source AW Angela W. Graphic Designer Consumer Goods Used the software for: 1-2 years ### "One of the Best Marketing Tools We Use" January 7, 2026 5.0 Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. Pros Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. Cons The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores. Review Source KK Kevin K. Marketing Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" November 14, 2025 5.0 My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. Pros Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. Cons The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched from Mailchimp because it was too limited for our use case. As a travel organization working with multiple agents, we needed deeper personalization, more flexible segmentation, and the ability to send agent-specific communications without workarounds. Mailchimp’s feature set became restrictive, and the pricing escalated quickly as our needs grew. Klaviyo offered far more advanced automation, dynamic content options, and better data management. Review Source LE Lindsey E. Owner - Head Designer Arts and Crafts Used the software for: 2+ years ### "Easy Marketing with Tons of Features " February 5, 2026 5.0 Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for a platform that had more features and automations. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo is the Best" February 16, 2026 5.0 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review Source DN Dmytro N. CEO Retail Used the software for: 2+ years ### "The ultimate email marketing platform for scaling e-commerce" May 16, 2026 5.0 Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. Review Source Sam Z. Director Of Marketing And DTC Printing Used the software for: 2+ years ### "The Industry Standard Marketing Automation Tool For Everyone" December 8, 2025 5.0 Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive. Pros Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences. Cons I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product. Review Source Doga I. Director Marketing and Advertising Used the software for: 2+ years ### "Great for eCommerce brands" February 16, 2026 5.0 Pros Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. Cons Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. Review Source Dan J. Lead Strategist, Designer Marketing and Advertising Used the software for: 2+ years ### "Expensive but Effective Email Marketing Solution" March 19, 2026 5.0 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review Source PG Patricia G. Customer Service Lead Hospitality Used the software for: 1-2 years ### "Gorgeous newsletters to our returning customers." January 21, 2026 5.0 When it comes to hospitality, the importance of relationship with former guests is instrumental towards direct bookings. I have been using this tool to send monthly newsletters and holiday gifts. It renders our brand as high-end and refined in spite of the fact that I frequently believe we are spending money on the high-tech retail functions which we simply do not use. Pros The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder. Cons The reporting dashboard is highly oriented towards e-commerce revenue and therefore it is hard to follow the engagement-based metrics that are of greater interest to hospitality such as open rates on informational emails. Review Source SL Suzanne L. Head of CRM Retail Used the software for: 2+ years ### "Great well-rounded CRM tool" June 22, 2025 4.0 Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. Pros Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms Cons More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Ometria](https://www.capterra.com/p/156810/Ometria/) Reason for choosing Klaviyo Competitive on price, more user-friendly, better all-round functionality Review Source HM Hannah M. Marketing Coordinator Publishing Used the software for: 1-2 years ### "Great email platform" September 15, 2025 5.0 Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. Pros I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. Cons Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) For better automation and more in depth analytics Review Source CX Caitlin X. Retention Manager Apparel & Fashion Used the software for: 2+ years ### "Head of Retention " December 3, 2025 5.0 A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful. Pros Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really. Cons The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice. Review Source VR Verified Reviewer Marketing Information Technology and Services Used the software for: 1-2 years ### "A user friendly tool for email marketing " July 16, 2025 5.0 They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices. Pros We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly. Cons The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Hubspot pricing became too expensive for what we required. Review Source AP April P. Senior Manager Apparel & Fashion Used the software for: 2+ years ### "Really great platform" April 24, 2025 5.0 Overall we've had great success. They provide great analytics and is user friendly when building a campaign Pros We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained. Cons It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) We wanted more functionality and customization options in our emails Review Source VR Verified Reviewer Chief of Staff Retail Used the software for: 1-2 years ### "Powerful Email Tool with Smart Automations That Actually Deliver" May 30, 2025 4.0 It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. Pros The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. Cons The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Klaviyo had more options for our ecommerce to schedule/send/segment to the specific A/B testing we wanted at the times we wanted. Review Source Raphael F. Head of Ecommerce Cosmetics Used the software for: 1-2 years ### "Great value, a bit expensive" July 21, 2025 5.0 Pros I love the fact that there are integrations with every other solution, easy of use, performance, CS team Cons We didn't appreciate the drastic price increase last year in 2024. It's a bit abusive even though the service is great. Switched from [Listrak](https://www.capterra.com/p/64230/Listrak/) Listrak backend was very outdated and not user friendly at all + expensive Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source Allie H. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is a must have for Shopify brands" January 27, 2026 5.0 Pros Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. Cons Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. Alternatives considered [Kustomer](https://www.capterra.com/p/158128/Kustomer/) Reason for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. Review Source FG Fabrizio G. Design Lead Architecture & Planning Used the software for: 1-2 years ### "Powerful Marketing Campaign Management Solution." November 4, 2025 5.0 Excellent marketing campaign monitoring tool with effective dynamic content easy management and creating data analytics is simple. Pros Klaviyo is the greatest Email marketing and the engagement tracking options are excellent. Easy to provides effective predictive data analytics and the list management through Klaviyo functions is impressive and easy to manage project contacts. Cons Klaviyo is very easy platform to implement and the features are very easy to access and manipulate and much learning. Review Source Jade M. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Klayvio is the new guy on campus " September 8, 2025 5.0 Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips. Pros Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical. Cons Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Klayvio is better for businesses wanting to scale. Review Source CL Carissa L. Marketing and Sales Manager Retail Used the software for: 2+ years ### "The best tool for email marketing " June 3, 2025 5.0 I think Klaviyo has been great for our eCommerce business, they stay ahead of the game with trends and features. The flows and email campaigns are an essential part of our business now Pros I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components Cons I really enjoy Klaviyo and don’t have any dislikes, they’ve made improvements in the couple years I’ve been using it Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Felt like Klaviyo had more to offer and was better suited for our growing company as far as flows, segmenting etc Review Source NM Noga M. VP of Marketing Financial Services Used the software for: 1-2 years ### "Good tool for companies with no apps" November 6, 2025 5.0 was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution Pros Good email marketing platform. The tool is easy to use, straight forward and the customer service is good. Cons Not a good fit for brands that have an app as their campaigns can't combine push and emails together Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 6-12 months ### "Klaviyo Review " February 16, 2025 4.0 I've enjoyed my experience and it has been monumental for my online business Pros It has helped me launch my products and online course in the most efficient way possible Cons The pricing tiers can be on the higher end Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.