--- title: "Page 2 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 2 - Is Klaviyo the right Email Marketing solution for you? Explore 539 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156699/Klaviyo/reviews/?page=2" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Klaviyo 4.6 (539) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Page 2 - Reviews of Klaviyo ## Showing most helpful reviews Showing 26-50 of 539 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AD Alexandre D. Secretary General Information Technology and Services Used the software for: 2+ years ### "Fair features with scope for improvement." June 26, 2026 4.0 If your priority is sending targeted emails, Klaviyo is a good platform to use to send emails and keep track of contacts. It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for smaller groups with minimal marketing needs. However, if they improve on usability and support response times, it could be a more attractive option for administrative teams that are tackling a variety of tasks. Pros We find Klaviyo's email management system very helpful for segmented email outreach without the manual effort and the contact management is useful for organizing our client and partners database. I also like the security measures they have in place, it's great to know that our company sensitive information is well-protected. Their spam filtering is okay, and it gets rid of unnecessary spam in the inbox which is a pain for administrator's like myself. Cons It could become a lot of money for us as a smaller company as we don't utilise all the advanced features. Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting. Additionally, although user-friendly, the interface might provide more customization alternatives to cater to different workflows in non-marketing teams. Review Source AC Andy C. Sales Director Sporting Goods Used the software for: 2+ years ### "It’s a solid email tool, but the pricing adds up pretty fast." August 3, 2026 5.0 Does what we need for customer emails and some basic automation. For a sporting goods outfit our size it works, though I keep an eye on the monthly cost versus what we actually get back in sales. Not perfect but better than the previous platform we used. Gets the job done without requiring a dedicated marketing person to run it daily. Pros We needed something that could handle our B2B and retail customer split without manual lists everywhere. The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push new product lines. Open rates improved about 15% once we got the timing right. Integration with our store was straightforward enough that IT didn't need to get too involved. Cons Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled. The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need. Phone support would be nice when campaigns break. Review Source Charlotte K. President Business Supplies and Equipment Used the software for: 2+ years ### "Best in Class Software but Best for Larger Companies" August 5, 2026 4.0 Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. Pros Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. Cons Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. Review Source AW Angela W. Graphic Designer Consumer Goods Used the software for: 1-2 years ### "One of the Best Marketing Tools We Use" January 7, 2026 5.0 Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. Pros Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. Cons The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. Review Source KK Kevin K. Marketing Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" November 14, 2025 5.0 My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. Pros Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. Cons The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo is the Best" February 16, 2026 5.0 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review Source LE Lindsey E. Owner - Head Designer Arts and Crafts Used the software for: 2+ years ### "Easy Marketing with Tons of Features " February 5, 2026 5.0 Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Powerful platform, rough edges at scale" April 10, 2026 4.0 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review Source DN Dmytro N. CEO Retail Used the software for: 2+ years ### "The ultimate email marketing platform for scaling e-commerce" May 16, 2026 5.0 Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. Review Source Joseph E. Ecommerce and IT Manager Health, Wellness and Fitness Used the software for: 2+ years ### "They are the top for a good reason" November 3, 2025 4.0 I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. Pros I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. Cons I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. Alternatives considered [Sendlane](https://www.capterra.com/p/172687/Sendlane/) Reason for choosing Klaviyo Because we were already using Klaviyo and we didn't want to lose all of the time to set up. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing. Review Source Dan J. Lead Strategist, Designer Marketing and Advertising Used the software for: 2+ years ### "Expensive but Effective Email Marketing Solution" March 19, 2026 5.0 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review Source Doga I. Director Marketing and Advertising Used the software for: 2+ years ### "Great for eCommerce brands" February 16, 2026 5.0 Pros Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. Cons Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. Review Source BY Brian Y. Visa Consulting Specialist Legal Services Used the software for: 2+ years ### "Gorgeous designs that increase trust in immigration clients." January 13, 2026 5.0 Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use. Pros The drag and drop editor lets me create very professional looking official policy updates without a graphic designer. Cons The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers. Review Source HM Hannah M. Marketing Coordinator Publishing Used the software for: 1-2 years ### "Great email platform" September 15, 2025 5.0 Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. Pros I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. Cons Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) For better automation and more in depth analytics Review Source CK Cortney K. Director of People Arts and Crafts Used the software for: 1-2 years ### "Klaviyo review" August 1, 2026 5.0 We loved using Klaviyo for email campaigns. It was easy to create and schedule campaigns and the customer support was great. Pros Klaviyo is a great software for email campaigns. The user interface is great and the customer service is awesome. Cons It takes a little bit of technical knowledge to learn the software bug overall has a great user interface. Review Source SL Suzanne L. Head of CRM Retail Used the software for: 2+ years ### "Great well-rounded CRM tool" June 22, 2025 4.0 Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. Pros Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms Cons More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Ometria](https://www.capterra.com/p/156810/Ometria/) Reason for choosing Klaviyo Competitive on price, more user-friendly, better all-round functionality Review Source VR Verified Reviewer Marketing Information Technology and Services Used the software for: 1-2 years ### "A user friendly tool for email marketing " July 16, 2025 5.0 They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices. Pros We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly. Cons The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Hubspot pricing became too expensive for what we required. Review Source SO Shane O. Operations Sporting Goods Used the software for: Less than 6 months ### "Good for the right product" July 16, 2026 3.0 While we only used it for around six months, we found it very handing and did get sales from Klaviyo Pros We used Klaviyo for a short time and we found it to be a very good product and were happy with the performance and reporting Cons It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing) Review Source SS Shontel S. Customer service associate Retail Used the software for: 1-2 years ### "Fun/ inclusive tool " July 5, 2025 5.0 Pretty challenging at first but definitely a great product to get use to. Once learned, its quick and fun. Pros Once ibwaas fmilor with the product it made itbeasyvfor the marketing team to shaare ideas and pitchs to every department. Also it was a quick way to interact through social media. Cons It can be busy as a new user. The first time i used this product i was a bit overwhelemed . Great color schemes, just busy. Review Source AP April P. Senior Manager Apparel & Fashion Used the software for: 2+ years ### "Really great platform" April 24, 2025 5.0 Overall we've had great success. They provide great analytics and is user friendly when building a campaign Pros We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained. Cons It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) We wanted more functionality and customization options in our emails Review Source Raphael F. Head of Ecommerce Cosmetics Used the software for: 1-2 years ### "Great value, a bit expensive" July 21, 2025 5.0 Pros I love the fact that there are integrations with every other solution, easy of use, performance, CS team Cons We didn't appreciate the drastic price increase last year in 2024. It's a bit abusive even though the service is great. Switched from [Listrak](https://www.capterra.com/p/64230/Listrak/) Listrak backend was very outdated and not user friendly at all + expensive Review Source VR Verified Reviewer Chief of Staff Retail Used the software for: 1-2 years ### "Powerful Email Tool with Smart Automations That Actually Deliver" May 30, 2025 4.0 It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. Pros The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. Cons The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Klaviyo had more options for our ecommerce to schedule/send/segment to the specific A/B testing we wanted at the times we wanted. Review Source FG Fabrizio G. Design Lead Architecture & Planning Used the software for: 1-2 years ### "Powerful Marketing Campaign Management Solution." November 4, 2025 5.0 Excellent marketing campaign monitoring tool with effective dynamic content easy management and creating data analytics is simple. Pros Klaviyo is the greatest Email marketing and the engagement tracking options are excellent. Easy to provides effective predictive data analytics and the list management through Klaviyo functions is impressive and easy to manage project contacts. Cons Klaviyo is very easy platform to implement and the features are very easy to access and manipulate and much learning. Review Source Jade M. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Klayvio is the new guy on campus " September 8, 2025 5.0 Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips. Pros Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical. Cons Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here. Reason for choosing Klaviyo Klayvio is better for businesses wanting to scale. Review Source IL Isaac L. Director of Sales and Business Development Food & Beverages Used the software for: 1-2 years ### "Email marketing powerhouse" July 19, 2025 5.0 Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues. Pros Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email. Cons They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.