# Page 21 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 21 - Is Klaviyo the right Email Marketing solution for you? Explore 528 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156699/Klaviyo/reviews

---

Klaviyo

4.6 (528)

[View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated May 12th, 2026

# Page 21 - Reviews of Klaviyo

## Showing most helpful reviews

Showing 501-525 of 528 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

HM

Heloise M.  
CEO  
Design  
Used the software for: Less than 6 months

### "Best Email Marketing System Out There"

December 14, 2016

5.0

We used Mail Chimp for years but I would rather pay 4x as much to have the access to Klaviyo's flows. They make you the money in the difference.

Pros

Flows, Lists, Segments

Cons

Wish it gave recommendations for when is the best time for us to send emails. and Money

Review Source

bC

ben C.  
Project Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Been using Klaviyo for the past 6 months and it has turned into my favorite email automation tool!!"

May 11, 2017

5.0

Pros

fast support, tons of documentation!! Suggested campaigns - seemley integration with Woo Commerce!!

Cons

I was there was an agency login - my only complaint is just having to log in/out of accounts all day :)

Review Source

MD

Matt D.  
  
  
Used the software for:

### "Klaviyo's fantastic customer service and powerful capabilities make it an easy choice for an ESP."

December 1, 2016

5.0

Klaviyo is a very valuable tool in the systems based marketing approach I use for my company. I use it every day. It's intuitive, powerful, and rich with data and insight. I switched from a previous ESP to Klaviyo because of their responsive, knowledgeable customer service, and because I was looking for top-of-the-line automation capabilities. They continue to offer features that are among the best in the business. I am very pleased with Klaviyo, and its value to my company will only increase as we grow.

Review Source

GB

Gab B.  
Account manager  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great Market Research"

January 15, 2019

4.0

Pros

Great tool to get a better understanding of your market and how to increase traffic.

Cons

May not be for all sizes of companies. I would learn more about what your goals are before purchasing the service.

Review Source

LB

Larry B.  
  
  
Used the software for:

### "Best Value in eCommerce Email Software"

November 16, 2016

5.0

I have found Klaviyo easy to use. However, when I can't figure something out, the customer support team is there to help. My clients have tight budgets; they like that they can get started for free and that the pricing is very reasonable.

Review Source

KG

Kyle G.  
  
  
Used the software for:

### "Best eCommerce Email Service Provider"

February 13, 2017

5.0

If you have an eCommerce business, give Klaviyo a look. The automation and targeting make retention marketing easy. The customer service and pricing leave something to be desired, but overall, it's the best ESP for eCommerce right now.

Review Source

AD

Agnes D.  
  
  
Used the software for:

### "Has been a massive help."

December 5, 2016

5.0

We love Klaviyo, it's been a great help in allowing us to really get to know our customers and tailor our business to their needs accordingly. Love the regular inspiring newsletters which are educating us in how to optimize the facility and love that we can get a sense of how different products are doing, and what the push points are that make customers commit to a purchase. Really good help and communication. Great work, thanks.

Review Source

TC

Trevor C.  
Owner  
Oil & Energy  
Used the software for: Less than 6 months

### "Klaviyo Experience"

February 9, 2017

5.0

Having used many various types of software in ecommerce, without a doubt, IF you are using Shopify, Klaviyo is the best integrated and most robust solution.

Review Source

MW

Mark W.  
Web Developer  
  
Used the software for: I used a free trial

### "Not a bad email campaign service"

July 24, 2018

5.0

Pros

Klaviyo's software is easy to use and their pricing is fair compared to similar businesses. They can help your business grow.

Cons

Even though Klaviyo claims to " help growth-focused ecommerce brands drive more sales" I find their services no different than Mailchimp or Constant Contacts.

Review Source

mE

michael E.  
  
  
Used the software for:

### "Hands down best email platform out there"

November 18, 2016

5.0

Why would anyone use anything other than Klaviyo? This platform has given our clients so much power and ability.

Review Source

jS

jeries S.  
accouting  
Accounting  
Used the software for: Less than 6 months

### "its very good"

October 24, 2022

5.0

Pros

It is a beautiful application for SMS and easy to deal with and through which I can access all customer segments

Cons

There was a hard time to use but I learned about it

Review Source

AH

Andrew H.  
  
  
Used the software for:

### "Brought us from 0 to 10 without using an agency "

November 29, 2016

5.0

This software helped us take our email marketing from 0 to having custom built sales funnels and weekly campaigns with A/B testing in just a few weeks. They have all the features built in you need to look at the KPI's for your email marketing and with a great user interface. Would highly recommend this product for people starting out or and ecommerce pro.

Review Source

JD

Jocelyn D.  
  
  
Used the software for:

### "Superpowers for Small Business"

December 2, 2016

5.0

Klaviyo makes enterprise level email automation available to small businesses like mine. It's really easy to use and very quickly pays for itself. I have only recently "got serious" about automating my followup sequences and I'm kicking myself for not doing it earlier- quite simply, it's making us a lot of money. Just try it!

Review Source

sM

steve M.  
  
  
Used the software for:

### "Rock Star!"

December 1, 2016

4.0

We searched high and low, spent hours discerning the BEST system for us and KLAVIYO was the answer. We love it, the staff is very helpful, the conversion was simple, and several of our staff members have been trained. This is a low cost, high performing platform.

Pros

how easy it is to program and the multifunction's

Review Source

BL

Brody L.  
  
  
Used the software for:

### "A must have for ecommerce businesses!"

November 30, 2016

5.0

Klaviyo's ability to integrate with other platforms and online tools makes it super robust. It's a great value because with minimal effort it pays for itself by generating revenue for your business. Easy to use and has awesome features. You can do so much with this app. Highly recommend!

Review Source

TP

Ty P.  
Director  
E-Learning  
Used the software for: Less than 6 months

### "Simple but powerful!"

January 13, 2019

5.0

Pros

The user interface is dummy proof and their list segmentation is top-notch when compared to others out there.

Cons

It's a bit expensive but you DO get what you pay for - superior results.

Review Source

GF

Gus F.  
  
  
Used the software for:

### "null"

May 8, 2019

5.0

Review Source

CVG

China Veldhouse G.  
President and Principal  
Public Policy  
Used the software for:

### "null"

February 26, 2019

4.0

Review Source

AL

Ardalan L.  
  
  
Used the software for:

### "null"

November 11, 2017

5.0

Review Source

CW

Christian W.  
Engineer  
Oil & Energy  
Used the software for: Less than 6 months

### "Automate your email marketing"

August 1, 2019

4.0

Pros

Easy to use. Couple template already available for use.

Cons

Setting up promo code link is a bit a challange as there is no quick button to create this.

Review Source

DA

Dalia A.  
Tec. en Diseño Grafico  
Retail  
Used the software for: I used a free trial

### "Organizacion de datos y ventas"

September 7, 2022

5.0

Pros

excelente programa de marketing para ofrecer mi producto y tener nuevos clientes, es mas accesible la comunicacion por gmail

Cons

no tengo quejas ya que es un programa de trabajo para tener ventas

Review Source

ND

Natalie D.  
  
  
Used the software for:

### "Easy to use and fun!"

November 23, 2016

5.0

I recently started a hybrid position and have no experience with design. I absolutely love this platform- it is fun and easy to use and figure out. After playing around with it a few times its easy to get the hang of it!

Review Source

PH

Pete H.  
  
  
Used the software for:

### "Great system, great support"

November 22, 2016

5.0

Overall a really good system, a little complex to get your head around the rules as it allows you to do so much. Once you get it going though it's an extremely powerful tool.

Review Source

JG

John G.  
  
  
Used the software for:

### "Klaviyo Makes Me Money ... It's A No Brainer"

December 8, 2016

5.0

I have tried a lot of email service providers and hands down none, integrate with shopify as well as klaviyo does. It is making me 10 times the ROI. Couldnt be happier.

Review Source

HG

Hoyt G.  
  
  
Used the software for:

### "A little expensive, but really makes our job easier"

January 25, 2017

5.0

As a marketing specialist at the company, it's super nice to have all these emails go out automatically and engage our customers!

Review Source

Similar Products

Featured

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.