--- title: "Page 3 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 3 - Is Klaviyo the right CRM solution for you? Explore 539 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156699/Klaviyo/reviews/?page=3" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Klaviyo 4.6 (539) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Page 3 - Reviews of Klaviyo ## Showing most helpful reviews Showing 51-75 of 539 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use NM Noga M. VP of Marketing Financial Services Used the software for: 1-2 years ### "Good tool for companies with no apps" November 6, 2025 5.0 was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution Pros Good email marketing platform. The tool is easy to use, straight forward and the customer service is good. Cons Not a good fit for brands that have an app as their campaigns can't combine push and emails together Review Source CL Carissa L. Marketing and Sales Manager Retail Used the software for: 2+ years ### "The best tool for email marketing " June 3, 2025 5.0 I think Klaviyo has been great for our eCommerce business, they stay ahead of the game with trends and features. The flows and email campaigns are an essential part of our business now Pros I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components Cons I really enjoy Klaviyo and don’t have any dislikes, they’ve made improvements in the couple years I’ve been using it Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 6-12 months ### "A must have for any business that has a growing customer base" July 17, 2025 5.0 We use them for our clients that have e-commerce business and want to utilize their customer contact info by doing email and sms blast / campaigns. Pros The amount of email and sms marketing features. Also the easy to use flow build to make sure you make making the most of your customer base and contacts. Cons The email and sms builder could be a bit more intuitive. But it's till better than most of it's competitor such as mailchimp. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Expensive but worth it" March 17, 2025 5.0 We recommend Klaviyo to our clients because we have become super familiar and fast in it. Pros The interface to build emails is super easy to use - it has the best email builder of all platforms we have researched and used. It has the best data/analytics of all platforms we have researched and used. The support team is very active on white glove accounts. Cons Now that they have gotten big, the platform is expensive. The support team is very into pushing segment strategies. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Klaviyo Bigger company, offers best practices by many who use the platform. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) SendGrid's email builder is very archaic. The data is questionable. Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source BM Brian M. Data Analyst and IT Furniture Used the software for: 2+ years ### "Lists make it easy" June 9, 2025 5.0 My overall experience has been good. I have been the administrator which creates the list in Klavyo and so far everything has been smooth. Pros I like the different customizable lists you can make with this product. We use different lists to personalize our marketing efforts. Cons I have nothing to say I liked least about Klaviyo. Everything is easy to use and the import and export options are nice. It would be nice to be able to integrate Google Business with Klaviyo to keep employee lists automatically updated. Review Source JL James L. Owner Retail Used the software for: 1-2 years ### "The best email software out there" April 17, 2025 5.0 Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. Pros The simple way you can manage your campaigns and see the results. Cons It would be great if you could trigger emails from website search data Review Source IA Isaac A. Marketing Coordinator Logistics and Supply Chain Used the software for: 6-12 months ### "Give this one a shot!" June 4, 2025 4.0 I had a great experience with Klaviyo. I would highly recommend anyone to use this. It is fantastic for marketing automation. Pros I really liked the functionality of this program. The email and SMS features really stepped up our marketing strategy. Cons Initially, getting started on this system took me a minute. I was not the biggest fan of its functionality at first, but it has grown on me! Review Source LC Lataysha C. Owner Retail Used the software for: Less than 6 months ### "AI helped me" April 6, 2025 3.0 My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. Pros I like the access aspect, meaning the fact that this is available for anyone to use. Cons I don’t like how hard it can be to understand how to use it. Review Source RG Rob G. CEO Wholesale Used the software for: 2+ years ### "Good Software - Pricey " September 11, 2025 3.0 Pros good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well. Cons The price. It's over priced for comparable software. other automations exist that may not be as flashy but are fraction of the cost. Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 6-12 months ### "Klaviyo Review " February 16, 2025 4.0 I've enjoyed my experience and it has been monumental for my online business Pros It has helped me launch my products and online course in the most efficient way possible Cons The pricing tiers can be on the higher end Review Source IS Ilayda S. Marketing Director Apparel & Fashion Used the software for: 1-2 years ### "Targeted email campaign solution which was good." April 20, 2025 5.0 It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new styles. Pros I appreciate how well Klaviyo’s segmentation tools allow me to create targeted email campaigns for Behice Fashion’s collections, whether that be loyal shoppers or seasonal buyers. Cons There is a learning curve for advanced automation flows, making it take a little longer to set up complex drip campaigns for new product launches. Review Source BJ Brittany J. Operations Manager Retail Used the software for: Less than 6 months ### "Great Growth Tools" April 15, 2025 5.0 I recently made the switch from Mailchimp, so I’m still working to get all the features, flows and dashboards set up but so far, I think it’ll be a great help to the business. Pros I like that it has so many features that are one or two clicks to implement, like the follow up email feature. Cons I don’t like how every contact is charged for..this has made our charges increase quickly over a short period of time. Review Source Chad W. Project Architect Marketing and Advertising Used the software for: 2+ years ### "Great for woocommerce abandoned carts" April 8, 2025 4.0 Used it for over 5 years when working with woocommerce ecomnerce sites v Pros Easy to create automations for woocommerce platform. Cons Lack of native integration with some platforms Review Source SM Sofie M. CEO Cosmetics Used the software for: 2+ years ### "My favorite email workflow tool" March 3, 2025 5.0 I use their automated flows, which are very helpful. I do campaings every month and I always get sales. Klaviyo also shows you your statistics regularly and if the numbers are good or bad and what you can do to improve them. It takes me 30 minutes to get campaign ready, including the design in Canva. Pros Very easy and beginner friendly e-mail marketing tool. You can choose between different templates for any topic. I love the connection to Canva for an even easier campaign set up! Cons I haven't had any troubles or issues, so the least I like would be the pricing Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) The native shopify mail workflow works as well but didn't offer the options and analytics I needed to scale Review Source MB Miriam B. Administrator Retail Used the software for: Less than 6 months ### "Professional Email Automation " March 23, 2025 5.0 The designing of the emails were great. The live tracking of the email clicks and all other recipients' behaviors make it so functional and clear to see. Automating and scheduling emails has been so easy yet so powerful! Pros Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business. Cons It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings. Reason for choosing Klaviyo It has much more professional features. More options and custom settings. Review Source VR Verified Reviewer Copywriter Marketing and Advertising Used the software for: 1-2 years ### "You'll never go wrong with Klaviyo" February 1, 2025 5.0 Pros Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account. Cons The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) MailerLite is too limited and and not capable of giving detailed analytics. Review Source AK Anthony K. Head of E-commerce Retail Used the software for: 1-2 years ### "Works great and fully featured" March 13, 2025 4.0 Overall pretty good at setting up flows and campaigns. Pros Fully featured for email marketing campaigns. Intuitive and easy to use. Cons Recent price increases really pulled back our campaigns. Review Source RJ Robin J. dirigeant Retail Used the software for: 1-2 years ### "Faites attention avec leur facturation" May 5, 2025 1.0 J'avais suspendu des profils et la plateforme les a réactivés automatiquement après plusieurs semaines afin d'augmenter la facturation. Pros Fonctionalités et facilité d'utilisation ainsi que sms Cons Réactivent des profils sans mon consentement afin d'augmenter la facturation Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo car les agences l'utilisent et en parlent Review Source Elena D. Marketing Manager Consumer Electronics Used the software for: 2+ years ### "Good EDM Marketing Software" February 11, 2025 5.0 Generally satisfied. It helps to build an email list for potential customers and send updates to have a high ROI performance transaction rate. Pros It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process. Cons A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow. Review Source AG Ade G. E-Commerce Manager Automotive Used the software for: 6-12 months ### "Great connectivity and flows" January 28, 2025 5.0 Easy to migrate our existing data and create new marketing flows, easy to use design and integrations features with our website to created automated content. Pros Flows, extensive marketing features over other providers, and eas of use. Cons Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing. Review Source JL Jade L. Customer Relations Retail Used the software for: 6-12 months ### "Easy platform " April 7, 2025 5.0 Great features, especially easy to find customer profiles to see if they are subscribed etc or to unsubscribe them Pros Easy to use and to find what you need on there Cons Takes some learning but once you do its easy Review Source MRS Mara Rose S. Founder Food & Beverages Used the software for: 1-2 years ### "A must for ecommerce businesses looking to scale" March 13, 2025 5.0 Pros Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce. Cons Pricing increases based on number of email users or necessary features. Reason for choosing Klaviyo Best for ecommerce, according to most users Review Source OB Orion B. Founder Consumer Goods Used the software for: 2+ years ### "Robust features that grow with you" January 30, 2025 5.0 I've had a great experience with klaviyo Pros Its really robust at every price point so you dont have to pick and choose or overpay for functionality you don't use. Cons I think it can get so big in terms of flows that finding and managing changes (like broken links) can sometimes be a pain. Review Source KM Kortney M. Owner Luxury Goods & Jewelry Used the software for: 1-2 years ### "Good tool but expensive for small lists" January 22, 2025 4.0 Good piece of software that I used for a long time until I looked for alternative for a lower cost. Pros Easy to use, had all the necessary features Cons The cost was getting high especially for a small list. And the support was not always available straight away Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip is a "luxury" email marketing tool. Very good but very expensive. 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