# Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Klaviyo the right Email Marketing solution for you? Explore 527 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (527) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Reviews of Klaviyo Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews LW Lee W OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers“ January 12, 2026 Dan J Lead Strategist, DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business.“ March 19, 2026 Marc G Digital and Marketing senior specialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences.“ March 18, 2026 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Reporting is clunky and the UI buries things that should be front and center.“ April 10, 2026 Linda S CEO FounderConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years. “As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases.“ April 20, 2026 Doga I DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Some features are not available for every account/business.“ February 16, 2026 Elena D Marketing ManagerConsumer Electronics, 11 - 50 employeesUsed the software for: More than 2 years. “It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.“ February 11, 2025 Maral P MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract.“ July 16, 2025 ## Showing most helpful reviews Showing 1-25 of 527 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda S. CEO Founder Consumer Services Used the software for: 2+ years ### "Powerful Ecommerce Email Platform With a Learning Curve" April 20, 2026 5.0 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review Source VR Verified Reviewer Digital and Marketing senior specialist Marketing and Advertising Used the software for: 2+ years ### "CRM Email automation driven data platform for small business and E-shop " March 18, 2026 4.0 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review Source LC Lataysha C. Owner Retail Used the software for: Less than 6 months ### "AI helped me" April 6, 2025 3.0 My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. Pros I like the access aspect, meaning the fact that this is available for anyone to use. Cons I don’t like how hard it can be to understand how to use it. Review Source Cody A. President Marketing and Advertising Used the software for: 2+ years ### "Amazing platform but comes at a cost $$$" May 1, 2026 4.0 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had better functionality and I could customize my flows the exact way I wanted to Review Source LE Lindsey E. Owner - Head Designer Arts and Crafts Used the software for: 2+ years ### "Easy Marketing with Tons of Features " February 5, 2026 5.0 Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for a platform that had more features and automations. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo is the Best" February 16, 2026 5.0 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review Source Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: Less than 6 months ### "Email solutions for marketing " February 2, 2026 4.0 It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option. Pros Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning. Cons No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience. Alternatives considered [Wishpond](https://www.capterra.com/p/145745/Wishpond/) Reason for choosing Klaviyo Cost was a lot less per month. You also habe no long term commitments. Review Source Allie H. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is a must have for Shopify brands" January 27, 2026 5.0 Pros Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. Cons Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. Alternatives considered [Kustomer](https://www.capterra.com/p/158128/Kustomer/) Reason for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Powerful platform, rough edges at scale" April 10, 2026 4.0 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review Source Dan J. Lead Strategist, Designer Marketing and Advertising Used the software for: 2+ years ### "Expensive but Effective Email Marketing Solution" March 19, 2026 5.0 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review Source JM Javier M. Project Manager Marketing and Advertising Used the software for: 6-12 months ### "Great SMS and Email Marketing tool for small and mid sized companies" September 23, 2024 5.0 For the moment we believe this is one of the best SMS and Email marketing tools available. Pros The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives) Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active) Cons It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Klaviyo Klaviyo offers a complete package which can include even CDP capabilities and easier ecommerce integrations. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Features not working as expected and support was not helpful to solve the issues. (And expensive to deal with that) Review Source DANIEL V. Consultor Marketing and Advertising Used the software for: 1-2 years ### "Klaviyo, an essential tool for your online store." September 9, 2024 5.0 For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful. Pros The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers. Cons The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market. Alternatives considered [Perfit](https://www.capterra.com/p/10012027/Perfit/) Reason for choosing Klaviyo Especially when used on Shopify, since Perfit does not include some essential Shopify options. Perfi is very good on the Tiendanube platform, but it still needs work to operate on Shopify. Review Source Sam Z. Director Of Marketing And DTC Printing Used the software for: 2+ years ### "The Industry Standard Marketing Automation Tool For Everyone" December 8, 2025 5.0 Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive. Pros Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences. Cons I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product. Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source IL Isaac L. Director of Sales and Business Development Food & Beverages Used the software for: 1-2 years ### "Email marketing powerhouse" July 19, 2025 5.0 Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues. Pros Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email. Cons They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning. Review Source NM Noga M. VP of Marketing Financial Services Used the software for: 1-2 years ### "Good tool for companies with no apps" November 6, 2025 5.0 was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution Pros Good email marketing platform. The tool is easy to use, straight forward and the customer service is good. Cons Not a good fit for brands that have an app as their campaigns can't combine push and emails together Review Source BM Brian M. Data Analyst and IT Furniture Used the software for: 2+ years ### "Lists make it easy" June 9, 2025 5.0 My overall experience has been good. I have been the administrator which creates the list in Klavyo and so far everything has been smooth. Pros I like the different customizable lists you can make with this product. We use different lists to personalize our marketing efforts. Cons I have nothing to say I liked least about Klaviyo. Everything is easy to use and the import and export options are nice. It would be nice to be able to integrate Google Business with Klaviyo to keep employee lists automatically updated. Review Source VR Verified Reviewer Customer Experience Supervisor Hospitality Used the software for: 2+ years ### "Mass emails made easy" September 18, 2025 5.0 Pros Klaviyo makes it easy to send mass emails, from marketing to urgent order updates or alerts, they make it easy Cons I think in an ideal world your CRM would have some sort of built-in functionality for this sort of thing but it doesn't seem like the industry is there yet Review Source ZM Zach M. Head of Ecommerce Health, Wellness and Fitness Used the software for: 2+ years ### "Long term happy customer" March 13, 2025 5.0 Pros Best ecommerce email provider out there. Segments, shopify integration, etc. all great. Cons The latest pricing changes have added pressure to cleaning lists more regularly. Review Source VR Verified Reviewer paid Media Specialist Marketing and Advertising Used the software for: 2+ years ### "Great all around but too expensive" November 26, 2024 5.0 My expirience is good. Everything is where you think it should be. Easy to buld new segments, full of templates for newsletters, good analytics information and excelent templates for flows Pros Everything you need for email and sms marketing in one place Cons Pricing. Klaviyo can get very expensive depending on your demands or for low budget ecommerces Review Source Chad W. Project Architect Marketing and Advertising Used the software for: 2+ years ### "Great for woocommerce abandoned carts" April 8, 2025 4.0 Used it for over 5 years when working with woocommerce ecomnerce sites v Pros Easy to create automations for woocommerce platform. Cons Lack of native integration with some platforms Review Source AS Allison S. Email Designer Marketing and Advertising Used the software for: 1-2 years ### "Klaviyo is must-have for product-based businesses wanting advanced segmentation" November 1, 2024 5.0 Overall, I love working in Klaviyo. I've used it as a solopreneur and also with a larger team. Pros Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo. Cons Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with. Review Source SW Simona W. Head of marketing Building Materials Used the software for: 6-12 months ### "Professional Email Automation " July 24, 2025 5.0 Pros For the structure our emails, Klaviyo has been an effective tool. It allows to create custom scenarios. The interface is clear, automations are easy to set up. Cons Learning it can be tricky for new ones discovered it. The price can also quickly rise if you work on certain complex databases. Review Source AR Abishek R. Email Marketing Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Best ESP out there for any Ecommerce business " November 15, 2024 5.0 All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent.. Pros I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic Cons There is nothing that I don't like about this tool. Review Source JL Jade L. Customer Relations Retail Used the software for: 6-12 months ### "Easy platform " April 7, 2025 5.0 Great features, especially easy to find customer profiles to see if they are subscribed etc or to unsubscribe them Pros Easy to use and to find what you need on there Cons Takes some learning but once you do its easy Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.