# Page 6 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Klaviyo the right Email Marketing solution for you? Explore 527 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (527) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 12th, 2026 # Page 6 - Reviews of Klaviyo ## Showing most helpful reviews Showing 126-150 of 527 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Brandon G. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Great option if budget is no concern" November 1, 2023 5.0 Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy. Pros Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy. Cons It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Klaviyo offered a much more robust set of solutions compared to mailchimp but that may have changed now. It seems like the playing field has leveled out in recent times. Switched from [Bento](https://www.capterra.com/p/209927/Bento/) Bento is better, cheaper, and the customer support is superb. Review Source MC Maria C. Sales Executive Food & Beverages Used the software for: 2+ years ### "an effective platform for keeping customers in the loop about all promotions." March 22, 2023 5.0 Using Klaviyo has been a great asset to our team's email marketing efforts. Not only have we been able to keep customers abreast of our new updates, but the data we've collected has also allowed us to refine our approach in many ways. Pros With Klaviyo, it's easy to run successful social media and email marketing campaigns. Klaviyo facilitates the entire process, from generating contact lists to posting promptly. The Klaviyo also gives a number of premade templates for incorporating advertisements (including images, links, and videos) into the email itself. I particularly like the segmentation tools because they allow us to make several sub-lists and split the primary campaign up into several sub-campaigns to reach all clients based on sub-lists. I appreciate how easily we can connect with the most popular social media advertising platforms, which provides us with more options for both publishing and collecting data. Klaviyo's data collection provides us with all the information we require, and we appreciate the clear presentation of the analytics in the reports and dashboards. Cons It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of specifics. One of the things I don't like is the difficulty of presenting the results of some analyses. Review Source Abdellatif S. Freelancer Computer Software Used the software for: 2+ years ### "Definitely worth the money" May 25, 2022 5.0 Generally, I strongly suggest Klaviyo as an email showcasing and mechanization stage. The product's dashboard and following techniques are exceptionally clear, and assisted us with effectively checking development in email commitment/deals month-over-month. Pros Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets. Cons Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt. Review Source SM Stephen M. Owner Apparel & Fashion Used the software for: 2+ years ### "Klaviyo is the best!" May 29, 2024 5.0 Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their email marketing. Pros There was quite a few things: - Just the general ease of use - Analytics - SMS features - Segment & List optimization - Campaign editing and scheduling features There's more but that's just a few. Cons Honestly nothing I can think of. Our experience with Klaviyo has been a very positive one. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo has better deliverability, segmenting, analytics, and other features. In general, we just prefer Klaviyo as a platform. Review Source Dennis M. Marketing Director Computer Software Used the software for: 2+ years ### "A glowing beacon in a saturated market" August 11, 2021 5.0 Fantastic from beginning to end. I would suggest Klaviyo to anyone. Pros There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing. Cons When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Klaviyo is more focused on e-commerce which is my primary focus. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource. Review Source VR Verified Reviewer Growth Consultant Marketing and Advertising Used the software for: 2+ years ### "One of the best options for E-Commerce brands" June 23, 2022 4.0 Pros Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform. Cons Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Added functionality including SMS/MMS and Shopify integration. Review Source Gonzalo M. Accounting assistant Accounting Used the software for: 6-12 months ### "La fiabilidad de una buena app" May 24, 2023 4.0 Me resulta bastante buena su interfaz intuitiva y la facilidad para usarlo. Es muy buena para generar templates y mandar mails rápido. Ahora, la verdad que a la hora de editar esos mails no es tan rápido y lindo como uno esperaría. A veces se pone medio lento y las opciones de edición no son muy lindas. Además, podrían meterle más pila a la automatización, porque todavía le falta un poco de potencia. En resumen, Klaviyo está bueno porque te simplifica la vida con los mails, pero podrían laburar un poco más en la edición y darle más fuerza a la automatización. Pros Destaca por su intuitiva interfaz y su facilidad de uso. Es una herramienta que permite generar templates y correos electrónicos de forma rápida y eficiente dentro de todo Cons En cuanto a la edición de los mails, Klaviyo podría mejorar en este aspecto, dando una experiencia de edición más ágil y atractiva. Además, aunque cuenta con funciones de automatización, este aspecto podría ser ampliado y mejorado para un mejor nivel de personalización y eficiencia Review Source Jisselle B. Director of Customer Success Food & Beverages Used the software for: 1-2 years ### "Klaviyo is so easy to use, segment, perform A/B tests and for reporting!" June 2, 2022 4.0 I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design! Pros I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time. Cons It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Seemed more streamlined! Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Klaviyo was more user-friendly, and easier to do A/B tests. Review Source Jhara M. Marketing Director Information Technology and Services Used the software for: 1-2 years ### "You should use Klaviyo for your email marketing campaigns." February 13, 2023 5.0 If you're familiar with other email campaign tools, then utilizing Klaviyo will be a snap. I appreciate its adaptability, straightforward user interface, and absence of confusing language. Their account managers and educators are there to help you out whenever you have questions or need more information about anything. This is essential if you want to narrow your focus when selecting your target demographic. Pros The automatic email flows in Klaviyo are simple to set up and modify, and they may significantly boost your average order value and customer lifetime value (CLV). To gauge the success of your marketing efforts, the dashboard reveals what percentage of total income is attributable to flows and campaigns. Cons I haven't been successful in establishing text campaigns as of yet; doing so has proven to be a challenge. This may be an area where Klaviyo may be refined or where further guidance is needed. Review Source JR Jeremy R. CTO Cosmetics Used the software for: 1-2 years ### "Marketing Automation with support and deliverability concerns" December 9, 2016 3.0 In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was: Klaviyo usually works great Klaviyo has lousy support Klaviyo is relatively expensive as your customer list grows Klaviyo is very powerful. But Klaviyo \*had\* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative. Pros Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify. Cons Deliverability is a concern. Support is slow to respond. Review Source Pasquale B. Ecommerce Specialist Apparel & Fashion Used the software for: 6-12 months ### "Klaviyo: must have per ecommerce" June 28, 2023 5.0 Ottimo Pros Trigger, automazioni, CRM e tutto il mondo dei form per raccogliere i dati sui tuoi utenti Cons il costo e non è facile partire con questo tipo di strumento, dovresti fare un pò di formazione sul software Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp era limitato Review Source TG Tiffany G. Marketing Director Food & Beverages Used the software for: 1-2 years ### "Klaviyo has been the key to growing repeat customers" December 21, 2021 5.0 I love Klaviyo. Since the first month we implemented it our business has grown and now 50% of our revenue comes from email. I feel the implementation of flows did a lot to creating customer loyalty and repeat purchases. Pros I like that they have an abundance of help articles and how to's and that customer support is an email or chat away and are always very helpful, even when I was just being blind or stupid. Cons I don't like that I cannot organize into folders the images in my library. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I wanted more options. Review Source sL simon L. Manager Apparel & Fashion Used the software for: 1-2 years ### "Great Email Tool" May 1, 2024 5.0 great service, support has been outstanding Pros Simple to use and setup flows unlike other software, also great support Cons Pricing seems a little high compared to others Alternatives considered [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Reason for choosing Klaviyo costs were too high with dot digital, prob too big for us Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) mail chimp was such a basic service we had outgrown it Review Source ZP Zenia P. Marketing Coordinator Retail Used the software for: 6-12 months ### "Worth the price point if you have an audience" June 23, 2023 5.0 Overall I have had a good experience with Klaviyo. They do what they do well. I find them a little expensive, but I can't deny that they have a good quality product. I would recommend this product if you have an established email list, or if you have plans for growing a list quickly. Not sure the price tag would be worth it if you didn't have many clients to write to! Pros I find the email builder to be easy to use and the emails look good. The ability to choose different content based on desktop or mobile is HUGE for me. Cons My least favourite thing about Klaviyo is probably that you can only upload one image at a time. It's a small thing but it annoys me every time.Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises about this, they said I should reduce the number of profiles on woocommerce, but that would mean losing valuable customer data in an industry where customer relationships can last for decades. Alternatives considered [Emotive](https://www.capterra.com/p/202425/Emotive/)[Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Klaviyo The ability to set campaigns and journeys to behave differently if the customer was subbed to SMS and/or email. Again, I did end up swapping to Attentive for SMS, but I really do like Klaviyo for email. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We were interested in trying SMS, and I liked that Klaviyo allowed me to use email and SMS while avoiding sending both to the same customer at once. Full disclosure: I did end up swapping to Attentive for SMS because their sign up form got way more traffic in the free test. Review Source KN Kyle N. Owner Apparel & Fashion Used the software for: 2+ years ### "Gets the Job Done" May 11, 2024 4.0 Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows. Pros It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook. Cons The set up and management are hard. There isn't a mobile app! Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Drip](https://www.capterra.com/p/164933/Drip/)[Sendlane](https://www.capterra.com/p/172687/Sendlane/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Podcasters recommending it to be the best for ecommerce and Shopify Switched from [Privy](https://www.capterra.com/p/146537/List-growth-tools/) Privy wasn't letting me send emails due to a misunderstanding about my list and they were unwilling to work with me Review Source Kyle M. Account-Based Marketing Manager Financial Services Used the software for: 1-2 years ### "Fantastic Email Marketing Platform" April 28, 2022 5.0 Overall, I highly recommend Klaviyo as an email marketing and automation platform. The software's dashboard and tracking methods are very straightforward, and helped us to easily monitor growth in email engagement / sales month-over-month. Pros Klaviyo was the first major email marketing platform that I used in my career, and it was an excellent starting point due to it's user-friendly interface and simple-to-navigate features. I was able to quickly learn how to design and deploy emails, setup automations and workflows, and create audience segmentations based on a wide variety of filters. Cons Klaviyo's actual email builder was a bit limited in its design options. Because of this, most of our emails looked standardized without much variation between designs. Oftentimes, emails would look different than seen in the design preview, making it essential to send internal test emails prior to deployment. Review Source VR Verified Reviewer Market Research Specialist Market Research Used the software for: 1-2 years ### "Klaviyo to expand our email outreach" June 4, 2024 5.0 Good so far, it's just that we might end the long term relationship by the end of this year, since our monthly subscription keeps on increasing. Pros We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour. Cons We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon. Review Source MM Miona M. Senior CRM Consultant Marketing and Advertising Used the software for: 2+ years ### "Smooth marketing automation and easy implementation" September 18, 2023 4.0 Very good, my go-to-choice unless very custom requirements are needed. Pros The marketing automation flexibility is the best part of Klaviyo. Cons You can't really utilize the meta data from metrics in segmentation. Review Source OA Oumaima A. research analyst Environmental Services Used the software for: I used a free trial ### "Unlocking Effective Email Marketing" July 9, 2023 5.0 I appreciate the extensive range of features offered by Klaviyo. From email campaign management and automation to segmentation and analytics, Klaviyo provides a comprehensive suite of tools to effectively manage and optimize email marketing efforts. Pros I find Klaviyo's interface intuitive and user-friendly. The platform's layout and design make it easy to navigate, set up email campaigns, and access various features without requiring extensive technical knowledge. Cons I have expressed concerns about the pricing structure of Klaviyo, particularly for growing businesses with larger email lists. Pricing is typically based on the number of contacts or subscribers, and as the list size increases, the cost can also significantly increase. Review Source RD RACEHL D. OWNER Retail Used the software for: 2+ years ### "6+ Years on Klaviyo" February 29, 2024 4.0 Pros I love the ease of use, likely because we've used it for so long and I'm so familiar with the platform. When they do make updates, it's not too much at once in the way many companies go about updating. The email editor is simple, the ability to a/b test is as well. Overall great functionality. Cons I think the native content boxes can be more customizable although they are improving slowly. I'd love to be able to set the font sizes on mobile to be a percentage of the size on desktop instead of choosing multiple font sizes. They used to have amazing support, it's nowhere near where it used to be. Review Source SD Sherri D. General Manager Sporting Goods Used the software for: 2+ years ### "Great marketing tool" June 28, 2023 5.0 Customer service has been good and anytime there is a site wide issue we are kept up to date on it being fixed. Pros We can get several campaigns built and scheduled while we begin work on others Cons It wasn't something we felt comfortable doing ourselves so we did hire and outside firm to handle this for us. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had more features and flexibility for gaining customer data Review Source Cecilia V. Digital Marketer Retail Used the software for: 6-12 months ### "Easy to implement, good a/b test features" March 25, 2024 5.0 Pros Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify. Cons The review form is only in one language. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) It has some limits on how it reports the results Review Source AP Alex P. Digital Marketing Specialist & eCommerce Owner Marketing and Advertising Used the software for: 2+ years ### "Best Email Marketing Platform! Downside? Customer Support " January 30, 2022 4.0 I will keep using the platform until I find a more, stable and overall powerful email marketing software. Pros User segmentation and event tracking & triggering in Klaviyo have no comparison. The platform allows infinite customisation in email flows and campaigns. Cons I've used Klaviyo for 5+ years now and their customer support is getting slower and more unhelpful every day. Klaviyo seems to have shifted their focus to new features development, without making sure the existing ones work a they should. Results of this? Their customer's enquiries/support tickets increase every day and the quality of the support is hitting zero. As a business owner myself, digital marketing specialist and member of two web agencies I can tell you that if you have a problem with Klaviyo today, you're alone and need to work out a solution yourself. Review Source PK Pranjal K. Co founder Media Production Used the software for: Less than 6 months ### "Expensive but feature rich and easy to use email automation and campaign management application" October 9, 2022 4.0 Except the pricing part, everything else is great about this app. Its easy to use, does the job, has excellent ready to use and responsive email templates, smart campaign flows and standard other features. Pros The campaign flow is the best part of this app. You can automate when the emails are sent basis the action taken by your users and even their responses. There are numerous pre existing flows which will definitely fit your use case or even if they don't, there are many thirds party developers who provide flows. You can even build your own flows from scratch. Cons Its expensive, considering that they position themselves as the go to email automation app for e commerce sites, you are sure to fall in their highest pricing tier which is again not sufficient with just 15000 emails per month. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Because of their email templates and automation flows. Review Source KS Kate S. Owner Retail Used the software for: Less than 6 months ### "Upgrade from Mailchimp" January 17, 2022 5.0 Pros I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results! Cons Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary! Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I enjoy email marketing and design, but I was starting not to with Mailchimp. Klaviyo focuses on what is most important for me: customer data (not just on email! I love the real time activity feed), an interface that helps me be creative when designing emails, and a full library of automation templates to constantly be in touch with customers in a personalized way that is easy to set up. 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