# Page 8 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Klaviyo the right Email Marketing solution for you? Explore 527 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (527) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 12th, 2026 # Page 8 - Reviews of Klaviyo ## Showing most helpful reviews Showing 176-200 of 527 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use RC Ross C. PPC Account Executive Marketing and Advertising Used the software for: 6-12 months ### "Klaviyo review" February 5, 2024 4.0 It has been a positive experience with Klaviyo, their 3rd party integrations are also very good, such as with Google Ads. It offers lots of features enabling you to improve overall marketing efforts Pros Advanced system with a wealth of features oftne not available from competitors, and those that are available from competitors, Klaviyo often does them better Cons It can be more tricky than other platforms to get to grips with and its strengths lie in dedicating a good amount of time into it before you can get the best out of it Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: Less than 6 months ### "Easy to set-up tool - all-in-one marketing ecosystem that can be scaled" October 7, 2023 4.0 Very positive as we can also tap into a great network of freelancers / talent that knows the tool / ecosystem to answer any questions or execute specific projects for us. Pros Easy of set-up stands out the most as we've used and set-up many tools for ourselves and our clients. Additionally, we love that the customer data platform is built in so that we have a vertically integrated one stp shop to analyze our customer or client's data at scale! Cons It can be challenging for our junior marketing analysts to implement APIs and end-to-end campaigns, so we have to hire our freelancers / talent. So it is easy to set-up but to scale you most likely need to hire in some expertise on a hourly basis. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Klaviyo Their customer data platform Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Better reporting functionalities than our previous tool activecampaign Review Source Solomon P. Co-founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Klaviyo - best for ecommerce businesses" September 3, 2021 5.0 Amazing, would recommend for all ecommerce businesses, great amount of integrations as well Pros Klaviyo has exceptional segmentation capabilities that have allowed us to target subparts of our customer base granularly, which has produced a higher ROI for us Cons Unable to customize the line and paragraphing space except via HTML Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Had superior branding for ecommerce over Mailchimp Review Source VR Verified Reviewer Director of IT & Digital Marketing Retail Used the software for: 1-2 years ### "Excellent modern ESP platform " November 17, 2022 5.0 Pros Ability to create more personalized emails based on how user is interacting with our website and purchase history. Great integrations with many eCommerce platforms. Cons If you are using a custom ecommerce platform with Java or .Net, there are no SDK's available for the integrations. The documentation for their REST API's is confusing. Ability to create and manage transactional email templates is clunky. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Review Source AB Alesha B. reviewer Internet Used the software for: 1-2 years ### "The best all in one marketing automation platform" December 24, 2022 5.0 Enjoy using it and my number 1 email and sms marketing software and the ease of data syncing. Pros love that you can combine email and sms marketing, the ecommerce automation, the prebuilt templates which helps first time user, social advertising and the integration of many different software. you can complete almost all your marketing on it and to grow your revenue. Cons sometimes you come across some customer services rep that lack the ability. price increase Switched from [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) recommendation from other using klaviyo Review Source CC Claire C. Marketing Director Cosmetics Used the software for: 1-2 years ### "Completely transformed our ecomm presence!" January 6, 2022 5.0 Pros Klaviyo doesn't just have an easy-to-use platform that makes it fast to set up flows and campaigns, their customer support is incredible! They're always super helpful and the platform has helped us dramatically increase our conversion rate! Cons I would like to see more templates that can easily be customized, they have a great selection but I would love to see more! Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We needed better deliverability, analytics, and functionality. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 2+ years ### "BEST EMAIL MARKETING SOFTWARE EVER!!" October 8, 2019 5.0 The best email marketing software - ever. It's hands down my favorite- and I've used the whole gammett of email marketing softwares. The ability to customize flows with purchase history, SKU's, behaviors is simple and straightforward. Extremely user friendly software. Pros First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it. Cons Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform! Reason for choosing Klaviyo Price point, customer service, ability to customize flows Review Source KB Kanishk B. Creative Manager Retail Used the software for: 6-12 months ### "Klaviyo saved the day" August 4, 2022 5.0 Pros The interface is very user friendly and does not take long to get used to the product and understand the product Cons Implementation of scratch cards would be a great addition to the product. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Ben U. CTO Internet Used the software for: 2+ years ### "Great clean service" December 4, 2023 5.0 Pros We love to use klaviyo for data pipeing and funnels. Cons a bit expensive if you dont know what your doing. some missing parts from the api you could want. Review Source Kyle P. Director of Ecommerce Publishing Used the software for: 1-2 years ### "A good, full-featured enterprise ESP solution" March 4, 2021 5.0 Overall, the experience has been great. I think they hype some of the buyer indicators and data collection, which is fine but nothing special, but it's a great email platform. Pros The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to. Cons Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky. Alternatives considered [Zapier](https://www.capterra.com/p/130182/Zapier/) Reason for choosing Klaviyo More developed features out of beta Review Source RH Rachel H. Self-Employed Ranching Used the software for: 1-2 years ### "Klaviyo For Small Businesses" December 8, 2022 4.0 Overall Klaviyo is great because we needed something simple and easy to use to get our emails out to our subscribers and customers. It was simple and easy to get started and grow our email list. We used email captures, campaigns, automations, and so much more through Klaviyo and we were able to get them out there without any issues and troubles with using the site. Pros Klaviyo is great for beginners. The campaigns are super simple and easy to set up, their templates work great. Once you sync your store to your account, it is very easy to roll out automated emails and campaigns to your customers. Flows are easy to put together and get started for automated emails through your site. Cons If you are a small business that needs to save money where you can, Klaviyo may not be for you. Their prices increase, as the number of customers you have on your email list increases. We were also having issues with the authenticity of our emails affecting our score and Klaviyo support was of no help to us. We ended up having to reach out to a third party to help us with our email score and getting it up so our emails wouldn't go to our customer's spam folder in their inboxes. Review Source Álvaro M. Freelance Marketing and Advertising Used the software for: Less than 6 months ### "Buena opción para pequeñas empresas y tiendas online, aunque la interfaz es mejorable" May 5, 2023 4.0 Bajo mi punto de vista, es una herramienta de marketing por correo electrónico muy poderosa y eficaz, especialmente para tiendas online y empresas de comercio electrónico que quieren tenerlo todo a mano en una sola plataforma. Aunque su interfaz de usuario es bastante mejorable y hay que estar dispuesto a asumir su coste Pros Las muchas opciones de personalización avanzada y las múltiples opciones de automatización de procesos de marketing que ofrece Cons La interfaz de usuario es un aspecto a mejorar, además el coste puede ser un tanto elevado para empresas que recién inician en su sector Review Source AL Ashley L. Owner Design Used the software for: 1-2 years ### "Perfect for e-commerce " May 30, 2024 5.0 Pros Klaviyo really sets the standard for e-commerce email & sms marketing. I love the segments and a&b testing you can do. Cons It’s a little tedious to set up but not hard. Just time consuming setting up all of the workflows you need. Review Source VR Verified Reviewer Founder Food & Beverages Used the software for: 6-12 months ### "A powerful tool " May 5, 2022 5.0 Pros One of the best tools for email marketing. Adaptable to increase the customer experience. Cons Does not have any major drawback. Works great. Alternatives considered [PageFly](https://www.capterra.com/p/246132/PageFly/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Review Source VR Verified Reviewer Co-Founder, Head of Operations, Logistics, & Technology Apparel & Fashion Used the software for: 2+ years ### "Klaviyo is a great Email platform for E-commerce companies" February 25, 2019 5.0 Changing to Klaviyo was one of the best decisions we did. Our team was able to integrate with it quickly. It is very well documented. Its API allows us to also pass over information from other tools we use. My team is very happy with this platform and has no intention of moving away. Pros The platform is built for E-commerce. It offers out of the box integration with Shopify and other marketing platforms. The platform is easy to use and understand, but still had powerful features that can allow any customization. Its customer support team was great when we were migrating from Mailchimp. It has plugins that connect it to other tools such as Facebook, Zapier. Cons Some of its features can be buggy at times. I sometimes get random error messages with our Facebook implementation. Review Source MD Matthew D. Digital Marketing Information Technology and Services Used the software for: 2+ years ### "One of the Best ESPs" July 29, 2021 4.0 Klaviyo has been my rock when doing email marketing of any kind. Pros It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs. Cons Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailjet](https://www.capterra.com/p/130105/Mailjet/) Reason for choosing Klaviyo A combination of price and competence. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We needed a better tool. Review Source DL Douglas L. Ecom Specialist Marketing and Advertising Used the software for: 2+ years ### "The best email management system" August 20, 2022 5.0 I have no complaints with Klaviyo. It's a great system I use everyday. Pros Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need. Cons It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I've used many email marketing softwares, and Klaviyo is by far the best. It has integrations other email softwares don't and great customer service. Review Source Fraser N. Marketing Consultant and Ecom Expert Marketing and Advertising Used the software for: 1-2 years ### "Essential for ecommerce email" July 27, 2021 5.0 Pros Klaviyo works extremely well and has many powerful yet easy to implement features. It's a must for anyone doing ecommerce on platforms such as Shopify. Cons Not much to dislike maybe except some VERY minor issues with the email formatting editor. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) superior feature set and integrations Review Source Siddharth P. Owner E-Learning Used the software for: 2+ years ### "The Only Email Marketing Software I Needed For Ecommerce Business" May 9, 2022 5.0 Pros 1\. Very easy to setup the account 2. Amazing flow templates 3. High quality email templates library 4. Top level of analytics 5. Site tracking with all events 6. Customer Journey Cons 1\. Email reply tracking feature is missing Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Email delivery rate, open rate was poor with mailchimp Review Source Sergio A. E-commerce Certified Specialist Marketing and Advertising Used the software for: 1-2 years ### "Top E-mail Marketing Tool For E-commerce Managers" September 16, 2022 5.0 Pros Klaviyo's interface is friendly and their features for email and SMS marketing are endless! Especially when it comes to marketing automation and creating workflows with easy drag and drop editors, optimized for mobile use Cons Without a doubt I would say NOTHING, I love everything about Klaviyo and their free plan is more than enough to start with before getting enough leads Review Source Mariia S. Cosmetic Selling Manager Retail Used the software for: 1-2 years ### "A Must-have for your Email marketing" May 3, 2023 5.0 Pros Analytics and flexibility of the software Cons Not being able simply to transfer the email list of customers from our customer service database Review Source Bo K. Customer Service Ambassador Banking Used the software for: 6-12 months ### "Many features" November 10, 2023 4.0 The ready to use templates of campaigns are very useful and had given us opportunity to test them all before activating campaigns. The usage of targeting correct customers helped us to see the points where we missed before. Pros Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when creating and building the sms or e-mail campaigns. Also it can create and simulate campaigns before launching them and gives you a forecast for future months and years. Cons Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reporting function to high management did not go well. Review Source Leonardo I. Owner Retail Used the software for: 6-12 months ### "Small Business Owner" March 23, 2021 4.0 I'm testing three different email marketing providers, Klaviyo, Seguno, and Mailchimp. I don't have enough prospects to leaving their free trial, but I'm getting there. And though I like Mailchimp email templates and Segunos straight-forward interface, I might choose Klaviyo in the end because they have the better intelligence and statistics that will be vital for my business growth. Pros Klaviyo has seamless integration with Shopify, the e-commerce platform I use to operate my business. Their dashboard is most compelling, with detailed information about customers and prospects, making strategic decisions easier to take. I also love that I can compare my performance with the industry standard. I could not find any other email marketing provider offering that level of intelligence. Cons Klaviyo email templates are a bit simpler than Mailchimp or Seguno, so if you want to grab your prospect's attention, it may be a little more difficult. I did notice my open rates are smaller with Klaviyo than with Mailchimp. Review Source PL Perez L. Sales Manager Automotive Used the software for: 1-2 years ### "Klaviyo Meets Our Requirements" May 9, 2024 5.0 Pros I like the efficiency and reliability of Klaviyo. Klaviyo is so amazing. Cons I do not dislike Klaviyo at all. Klaviyo meets our needs. Review Source SM Silvina M. Product Director Health, Wellness and Fitness Used the software for: 2+ years ### "Simple Shopify Integration for e-Commerce brands" August 16, 2022 4.0 Started our small list with 2k subscribers and used their email marketing option only. Tested their SMS option but looked for a better option. It's not the less expensive but it gets the job done. Very user-friendly. Pros Klavyio integrates with many products and it's easy to set up. Its integration with Shopify is the main reason why we chose it and it allows us to create segments based on the customer's behavior. Their customer support is great and willing to find the answers you're looking for, creating test scenarios or flows if needed. Cons Their pricing/plans were a bit confusing and changed recently making it less cost-effective. Tested it for SMS marketing but found a cheaper and more user-friendly option instead. 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