# Page 9 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Klaviyo the right Email Marketing solution for you? Explore 527 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (527) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 12th, 2026 # Page 9 - Reviews of Klaviyo ## Showing most helpful reviews Showing 201-225 of 527 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JG Justine G. Assistante service client Retail Used the software for: 1-2 years ### "Bon outil pour la rédaction d’emailing" June 26, 2023 5.0 Pros Klaviyo est très simple d’utilisation et intuitif. Je trouve le logiciel génial pour la rédaction d’emailing à destination des clients. La possibilité de personnaliser, d’ajuster et de créer un email unique sont ses qualités. Cons Toutefois, klaviyo manque de certaines fonctionnalités. Les analyses et rapports de campagne sont mal synthétisés, ça devrait être amélioré pour avoir une vision globale des retombées de l’application. Review Source SR Steve R. Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Great all-round marketing playform" February 21, 2024 5.0 We’ve used klaviyo for years, it worked great with Magento and even better with Shopify. The flows are very powerful and everything is so easy to use. They keep releasing updates too so it’s it’s very good value for money. Pros Definitely the drag and drop email template builder and the flexibility it has for mobile. The sign up forms are just as easy to make. The whole platform is very user friendly. Cons The sms campaigns are pricey and you’re very limited on character count. Watch out for your sms usage as if you go over you’ll be auto upgraded to the next payment tier. Review Source VR Verified Reviewer Chief Marketing Officer Food & Beverages Used the software for: 6-12 months ### "The Gold Standard for Shopify" December 9, 2019 5.0 The transition was fantastically simple, the IP warming was easy and everything about Klaviyo has made us happy so far. Pros I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them. Cons Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point. Review Source HB Hemal B. CEO Marketing and Advertising Used the software for: 2+ years ### "Good for beginners" August 4, 2023 5.0 Pros For automation, email sequences, and website pop-ups, Klaviyo is perfect. It is very easy to use and set up all of the things. One more thing, for website widgets, they don't have a watermark Cons Before Klaviyo has 1K subscribers but they have recently decreased the maximum limit to just 250. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) MailerLite is giving 1K subscribers in free plan. Review Source JK John K. K Apparel & Fashion Used the software for: Less than 6 months ### "Klavyio could be better" June 30, 2022 4.0 It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer. Pros Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways. Cons Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience. Alternatives considered [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was dumped by Shopify at the moment. Review Source VR Verified Reviewer Computer Engineer Consumer Electronics Used the software for: 1-2 years ### "Advanced Segmentation Capabilities" May 19, 2023 3.0 Pros Klaviyo provides a robust set of automation features, allowing users to create automated email workflows triggered by customer actions or events. Cons Klaviyo primarily focuses on email marketing, and while it offers SMS marketing as an additional feature, it does not provide the same level of functionality as dedicated SMS marketing platforms. Review Source Marie G. Inbound Marketer and Content Developer Health, Wellness and Fitness Used the software for: 6-12 months ### "Easy To Create Clean Looking Emails " January 15, 2021 4.0 Overall I really like this platform. It has a couple of glitches that will hopefully be ironed out. Otherwise it is easy to use, implement and send clean emails with Klayvio. Pros This software has all the basics to create a nice looking email. It also has lots of added widgets that make it easy to integrate with Shopify and send out product emails. Everything is drag and drop and you can save custom templates, which makes it easy for anybody to use. The flow features and custom audience setups are also great. It also has excellent analytics. Cons I constantly have issues with my block styles. It's especially frustrating when the block style would register in desktop but not mobile. Obviously double checking emails before hitting send it critical but it adds extra work having to fix the different blocks and leaves more opportunities for human error. Also, when you change styling manually in the code you have to save and refresh to be able to change setting using the regular interface. Review Source TA Trevor A. Owner Marketing and Advertising Used the software for: 2+ years ### "Klaviyo Lost It's Edge" October 5, 2023 3.0 It started off great, however, over time we noticed some severe issues with email deliverability, and pair that with an outrageous pricing structure that seemed to increase every quarter, it makes for a very bad experience. The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients. Pros Their platform is robust, but their pricing plans are over the top, and it's no longer a good value. Cons The cost and the lack of human support are two of the biggest dislikes about Klaviyo. Reason for choosing Klaviyo It was the most robust platform at the time. Review Source SF Sidney F. Operations Manager Consumer Goods Used the software for: 2+ years ### "Best Marketing Tool EVER" February 15, 2023 5.0 Pros Klaviyo is by far the best marketing tool our team has implemented. We manage an email and SMS list of over 120,000 and Klaviyo has definitely provided our team with the best resources for marketing to each person. With Klaviyo we have been able to create successful campaigns and automation with its powerful tools and ever-evolving customizations. Cons As your customer list grows, Klaviyo does become more expensive fast. But the return on spending makes it well worth every penny. Review Source JL John L. E-commerce Project Manager Food & Beverages Used the software for: 1-2 years ### "Great Email Marketing platform" September 13, 2023 4.0 It's a great tool to communicate with your customers in an elegant way, both for campaigns and automated flows. Pros I liked the ability to integrate designed emails from Figma. It results in some really high-quality looking marketing emails. The email flows are also very productive for us. Cons I wish we could integrate our SMS too. We had to use another service because of our industry (alcohol) and the integration of the two platforms has proved difficult. Review Source JR Joanna R. Owner Apparel & Fashion Used the software for: 2+ years ### "Klaviyo is 35% of our sales!" November 17, 2022 5.0 Pros Klaviyo is honestly amazing. We have 260,000 contacts and spend $2100 a month. I love how much revenue it generates for us! Cons I would say just more integrations would help. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) Klaviyo had more offerings Review Source AF Alice F. Digital Marketing Executive Retail Used the software for: 2+ years ### "Overall pretty good but new features and fixing usability issues are non-existent" July 21, 2021 3.0 Good overall in terms of ease of use and the campaign builders but frustrating that stupid little issues aren't fixed for years and there's nothing new really. I think if you are just starting out with email automation or segmenting your contacts then Klaviyo is a great option. Pros It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad. Cons We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software. Review Source OT Olivia T. Content Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Simple to operate, intuitive, remarkable analytics and reporting!" March 6, 2023 5.0 Having the capability to capture emails, schedule newsletter send-outs, track and analyze progress all within the same software. Pros I appreciate the simplicity of it to follow everything with clarity and accuracy. The feature that appeals to me the most is the availability of data collection forms that supports A/B testing and even SMS capture, which not all of the other services I have tried has. Cons The quality of the support needs to be improved. Providing a phone number for urgent or more complex situations would be beneficial. Additionally, integrating a referral program would be great. Also, Reporting process can still be made simplier. Review Source Ashish G. CEO Consumer Goods Used the software for: 1-2 years ### "Excellent choice" December 6, 2019 5.0 Excellent. Their team is also super supportive and quick to respond with guidance. Would recommend Klaviyo. Pros Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies Cons Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp's e-commerce specific toolset/analytics/reporting is very basic. Review Source GN Gerald N. Marketing Food & Beverages Used the software for: 2+ years ### "Klaviyo Is Great For eCom" April 9, 2024 5.0 We use Klaviyo regularly and it's great for email automations and campaign sends. Email marketing is a must for any eCom business and Klaviyo does it well. The only downside is the cost. It's starting to get super expensive as our list grows. Pros I like the automations, triggers, and data. Love that it integrates with shopify. Cons The cost is starting to get out of control. Getting really expensive. Review Source FA Fernando A. CEO Consumer Goods Used the software for: Less than 6 months ### "Template designs are spot on!" December 7, 2023 5.0 Using Klaviyo for email marketing feels very professional overall. From checking reports to scheduling campaigns. Pros They make amazing and well-thought templates that are easy to customize to our brand. Cons I had to look for a few video tutorials to get the hang of everything but did not take too long. Review Source JD John D. Software Developer Research Used the software for: 1-2 years ### "Klaviyo: A Dependable Email Marketing System" April 8, 2024 5.0 Pros The features and capabilities of Klaviyo have been so impressive. Klaviyo is a cost-friendly email marketing solution. Cons All the features of Klaviyo are impressive. No cons for Klaviyo. Review Source CR Clément R. Marketing Manager Food & Beverages Used the software for: 6-12 months ### "Great software !" July 6, 2023 5.0 Great, I would recommend to anyone looking to start automation marketing and email campaigns. Pros The ease of use of Klaviyo is amazing. Anyone can start doing automation marketing and email campaigns with this software. Cons Some features could be missing sometimes, some templates improved. But Klaviyo being in constant evolution, features are regularly improved, while price stays the same ! Review Source VR Verified Reviewer Owner Apparel & Fashion Used the software for: 1-2 years ### "Manage Your Business Email like a Prod" November 24, 2023 5.0 I didn't know anything about email marketing before using Klaviyo. In addition to the platform itself, there are great tutorials and workshops to help you use the platform better. I love that I can do SMS marketing from the same site. Pros Klaviyo has been a great addition to my marketing apps. It's pretty easy to use and when I have questions or issues, customer service is extremely helpful. Cons Nothing I can think of. It has met my needs. Review Source AV Annabel V. E-commerce manager Retail Used the software for: 2+ years ### "Great for marketing automation & easy to use" March 24, 2023 5.0 Overall, Klaviyo is an excellent marketing automation platform that is easy to use and to setup. Pros One of the best things about Klaviyo is its ease of use. The platform is intuitive and straightforward to navigate, making it an excellent option for both beginners and advanced users. Cons Klaviyo is a bit more expensive compared to competitors but worth its price! So overall price-quality is good. Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source VR Verified Reviewer Marketing Automation manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "Good tool, good with Shopify " July 12, 2022 3.0 Good system overall, very friendly and easy to use Pros Has a good integration with Shopify, easy to use and has good segmentation, automation and campaigns Easy to build templates with the drag and drop feature if you are not familiar with HTML Cons if you have more than one store, you need to have a separate account They are not so cheap Review Source KV Katya V. Developer Computer Software Used the software for: 2+ years ### "Intuitive UI and attractive templates but missing key integrations" November 5, 2022 4.0 Overall, Klaviyo has beautiful templates and is easy automate with customizable flows. Data analytics were also helpful and provided useful insight. Pros I did like the templates and user interface. Compared to ActiveCampaign, it was easier to navigate and learn. Automations were intuitive to set up and the actual drag and drop email editor was simple and elegant. Cons Integrations and deliverability were where Klaviyo fell short. For example, we needed to integrate google sheets, which is where we store many of our customer emails (fed in through Facebook forms). We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even though we turned it off). Review Source VR Verified Reviewer Front-end Developer Cosmetics Used the software for: 1-2 years ### "This is great software" May 17, 2019 5.0 We moved from Klaviyo to Mailchimp because of Klaviyo's user interface and ability to create segments to target pretty much any specific audience from our lists that we desire. I also enjoy the customer information Klaviyo collects and makes available in terms of how frequently they order, their churn risk and overall value to the company. It's great! Pros It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company Cons I guess it could be a little cheaper, but I believe you get what you pay for. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Andrea S. Web Developer / IT Marketing and Advertising Used the software for: 1-2 years ### "Great E-mail Marketing and CRM Software" February 21, 2019 5.0 Klaviyo allows us to better target customers that were big spenders or seasonal purchasers. This helped us create campaigns that catered to them and convert sales. Pros Klaviyo combines your store data (like customer information) and lets you build e-mail campaigns that are smart. They have automation tools to make sending easy. The amount of options that you can match on with an individual lets you create very unique campaigns to specific types of customers. Cons There is a learning curve. The number of options you have when creating flows and using logic statements can be daunting. However, their customer service is superb and have helped me every time I had a question. Review Source Adrian U. CEO Marketing and Advertising Used the software for: 6-12 months ### "Very ok for email marketing!" September 9, 2023 5.0 Pros It has many options for ecommerce. It can be used relatively easily. Cons Sometimes it's hard on the API implementation side Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.