# Page 14 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 14 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 14 - Reviews of Klaviyo ## Showing most helpful reviews Showing 326-350 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CB Carrie B. Nutristore Supervisor Health, Wellness and Fitness Used the software for: 2+ years ### "Simplicity" December 30, 2021 5.0 Pros Klaviyo is pretty simple to use. I haven't spent much time learning how to use different features, but it is very simple to use for monthly newsletters and important announcements to our patients. Cons When I schedule an email to send, I wish it was easier to cancel the send to make an edit. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp discontinued service for several natural and holistic users. We chose to discontinue service with them when they overstepped their boundary of providing an email service and decided to sensor content. Review Source KR Kelly R. Designer Retail Used the software for: 6-12 months ### "Good for the startup" February 6, 2018 5.0 Very easy to use, liked it! Pros Klaviyo is really simple to use. The interface takes some time to get used to but there's not much to it so you get the hang of it pretty quick. You can drag and drop images within the template so there's no coding required. This makes it simple for the small business that can't afford to hire a programmer. Cons As your company grows it becomes a little too basic. Other larger platforms offer many more features and a more professional/knowledgable staff to help with marketing strategy. There are also times when the mobile preview does not render emails properly. For example, it will show two stacked images in the previewer but when you actually send yourself a test of the email the pieces are not stacked on mobile. Other than that, there isn't too much that I dislike. It's just easy to grow out of. Review Source MD Mathilde D. Directrice Générale Retail Used the software for: Less than 6 months ### "Beaucoup de fonctionnalités" January 16, 2023 5.0 Communiquer avec nos clients de façon qualitative Pros Klaviyo est pratique à utiliser, se connecte facilement à un site Shopify et surtout permet de personnaliser énormément le parcours d'achat et de personnaliser les envois d'emails en fonction de leurs achats (nombre d'achat, montant dépensé, temps écoulé depuis la dernière commande...). Cons Le prix est élevé par rapport à la concurrence, mais c'est néanmoins un bon choix Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Plus de personnalisations et d'options possibles, et recommandé par une connaissance Review Source VR Verified Reviewer ceo Information Technology and Services Used the software for: 6-12 months ### "effective email marketing for ecom stores" November 14, 2020 5.0 I’m satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store. Pros when it comes to email marketing for our ecommerce stores we rely on klaviyo because it’s really effective and it provides us with great results, we are able to recover a big percentage of abandoned carts and whenever we have a sale we send a campaign to our customers and it does great. Cons The price can be a bit expensive but it’s worth it for the provided functionalities, they can also improve the reporting to make some complicated metrics easy to understand for the average joe. Review Source DD Dean D. Owner Apparel & Fashion Used the software for: 2+ years ### "Klaviyo 2020" November 20, 2020 5.0 My overall experience is very good with integration and implementation Pros I like that Klaviyo email marketing software can combine with sms text messaging. This marketing feature is essential for any size business Cons I don’t have any negatives about Klaviyo email software. One suggestion is to integrate the software with a loyalty rewards company Review Source qR quinn R. Marketing Apparel & Fashion Used the software for: 6-12 months ### "Overall Great Platform " September 29, 2022 4.0 They have been great - good customer support and service. Pros Multiple and different layouts. Easier mobile to desktop view. Cons Image layouts and not being able to switch product image to alternative image. Review Source VR Verified Reviewer Graphic Designer Marketing and Advertising Used the software for: Less than 6 months ### "A Step Closer" February 10, 2021 4.0 Overall Klaviyo has a bit of a learning curve, but once you learn it it's easy to use and customize for general purposes. Whenever I've had an issue, the team has been helpful and they've made note of my suggestions for the future. Pros I started using Klaviyo last year and have found it more customizable than some other email platforms. As a designer color customization, image sizing, and padding are important things for me. There are also a ton of different formatting options depending on the style of email I'm working on. Whenever I've had an issue, Klaviyo support has been quick to help and have made videos for future reference. Cons Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts. Mobile formatting vs desktop can also be an issue, as right now there isn't a way to differentiate the two. At times I also have to format via coding, where I wish I could design with the native tools. Review Source RM Roger M. Developer Internet Used the software for: 2+ years ### "El mejor manejador de emails para marketing" September 26, 2022 5.0 En general el software esta bastante bien, bastante intuitivo y facil de usar para alguien que va empezando a enviar su campaña a traves de emails. Pros Lo facil que es poder programar los envios de los correos, poder obtener reportes, subir toda la data de los clientes en diferentes segmentos, construccion de emails faciles. Cons No existe alguna integraccion para Whatsapp, esto es importante ya que mucha gente prefiere ser contactada por WhatsApp que por correo. Review Source Kelsie M. Marketing Staff Food & Beverages Used the software for: 6-12 months ### "Klaviyo and drip campaigns are very related " August 25, 2019 5.0 First of all, we recommend those who are beginning to consider klaviyo, since the price will depend directly on the number of contacts with which it will work. Up to 250 contacts is completely free. Pros The analysis capability that klaviyo provides when working with investment return follow-ups is very varied thanks to its huge amount of marketing process automation tools. It has a good mailing list system. Cons Klaviyo has problems integrating to point of sale (POS) services, since when trying it the platform usually collapses and we must restart the work, which takes us too much time. Your self-responders are very limiting. Review Source SK Sean K. Director Health, Wellness and Fitness Used the software for: 6-12 months ### "Freakin Love Klaviyo" November 17, 2016 5.0 I transitioned to klaviyo from another popular email marketing platform for my shopify store and the difference is like night and day. Klaviyo smashes it! Benefits: Klaviyo integrates seamlessly with Shopify. It has a simple "Getting Started" process that's included and doesn't cost a bucket load of extra money to understand how to use the platform. It has amazing tracking and analytics that are easy to understand and help you see where you are converting sales and where you need to improve. The drag and drop editor is awesome and the segmenting rules you can create for email flows is amazing. It integrates seamlessly with SumoMe. It basically does everything I need and has shown me things I didn't even know I could do to improve my business. I Love It! The only negative, it would be awesome if they had easy access to telephone support or live chat. The support is good via email but I like immediate support and the ability to chat live. Pros Mentioned in my review comment Cons Mentioned in my review comment Review Source VR Verified Reviewer Assistant Marketing Manager Consumer Goods Used the software for: 6-12 months ### "Best tool for email automation!" June 9, 2021 4.0 Happy with email automation and email marketing features of Klaviyo Pros Klaviyo makes the lives easy of marketers to reach and engage with their potential customers via email in the way they want. Cons It’s a bit of hard to set up at the first glance, but it’s a just a one time task to be done to configure email automation. Review Source LK Liam K. Product Marketing Manager Retail Used the software for: 6-12 months ### "Best tool for making marketing emails look great" February 10, 2023 4.0 Good Pros Really easy tool to make your marketing emails look great. Have used other ESP and this one made our emails look really professional. Cons It isn't a full CRM tool so expensive to have additional to HubSpot the CRM we use. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Based on feedback and recommendations Review Source KO Kristen O. Manager Used the software for: 2+ years ### "Klaviyo is a basic drag and drop platform that allows me to create emails for my email campaigns" July 19, 2017 3.0 able to easily create html emails Pros I like the ability to create and clone email templates, the HTML export function, the centralized access, I like a lot of the customizations Cons It often glitches and freezes, for example will freeze and time out when you try to login. The platform sometimes creates funky code Review Source IC Isobel C. Senior Growth Executive Apparel & Fashion Used the software for: 1-2 years ### "New update" December 11, 2023 5.0 Pros The new update makes editing emails and using the drag & drop functionality much easier. The custom property functionality is also great for personalising content. Cons Still hard to copy formatting across different sections. Review Source AJ Alex J. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Great ecommerce marketing email platform" December 5, 2019 5.0 We use Klaviyo for sending our order confirmation, shipping, tracking, and other after purchase emails. For marketing, we've created some great flows including a thank you email 3 days after purchase, abandoned cart emails, customer recovery emails, etc. Pros It's full of features and pretty simple to use. Switched from Mailchimp and haven't looked back. It's a little pricier but that's ok. Have created some really great marketing emails and even use it for our after purchase emails (order confirmation, shipping, tracking, etc). Cons Sometimes the site is a little slow. I'm sure this has to do with the time of day and the use it is getting from other users. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp seemed dated and didn't offer the integration with BigCommerce that I was looking for. Can do way more with Klaviyo it seems. Review Source Alex D. Customer Service Renewables & Environment Used the software for: 2+ years ### "Good for email blasts!" July 31, 2019 4.0 Great! Easy to use once you get a hold of it and easy to send out quick emails to customers. We see a lot of return on customers visiting our website from email blasts. Pros I like how we can select and choose which customers receive certain emails. Cons Learning the website can be time consuming. Review Source VR Verified Reviewer Communications Director Marketing and Advertising Used the software for: 1-2 years ### "Great email marketing platform for ecommerce clients" January 3, 2019 5.0 Pros We have been using Klaviyo for our BigCommerce and Magento clients now for quite awhile and appreciate all of the syncing that takes place between the emails and capturing the sale. It's great to see the trends and what emails brought in most revenue. Getting the platforms to sync takes a little bit of time, but then Klaviyo sets up email drip campaigns for you to customize as well. Cons Doing customization of the email drip campaigns takes a ton of time and it's tough to ensure that it's all set up properly. We wish we had a rep to work with because the customer service takes entirely too long when you have to send an email and wait for a response. There is a three hour time difference so we lose out on using the chat feature sometimes too. Review Source Melissa B. Owner Cosmetics Used the software for: 6-12 months ### "Better than Constant Contact" January 11, 2019 5.0 Tried it on a whim and wound up loving it. Our sales actually grew measurably as a result of using Klaviyo Pros You can do so much more with this platform. The templates are more exciting and way less cookie cutter. Segmenting options are endless. Cons I feel like I need to take a class to get everything out of this platform. Seriously. It’s frustratung. I feel like I’m only using 50% of its potential. There are resources where you can look up info, and they’re mostly good. But I feel this was designed by a developer who forgot the rest of the world does not have his knowledge. Review Source AJ Aaron J. Used the software for: ### "Easier to set up than Mailchimp and insanely more powerful" December 16, 2016 5.0 I started with Mailchimp and l liked it, but I couldn't get the segmentation that I wanted for my Shopify store. We were just launching our new store and I didn't have the time to switch and set up a new email system, but wow...it was so simple. I blocked half a day and I had it mostly set within 2 hours! Abandoned cart sequence, welcome sequence, repeat purchase thank you sequence. All will easy A/B test set up. Plus it automatically set up segmentations based on spending. My favorite part is the activity feed which tracks all of you customers activities and you can quickly sort to see who has opened an email, who has been active on the site, clicked links, etc... I am no marketing expert and this has made it so simple. I cannot recommend them enough. I experimented with Convertkit and Mailchimp and Klaviyo is hands down the best for e-commerce! Pros Dead simple to set up. Intuitive Functionality Powerful and dynamic list building and segmentation Love the activity feed! Great usage data Cons Email templates have a ton of drag and drop options, but it's not as easy to create good looking emails as mail chimp. if you aren't careful you can junk up your email design. There are a ton of options so it is more customizable than mail chimp and you can add dynamic product feeds based on Shopify info. Review Source JH Josh H. Operations Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "So Easy To Use" January 7, 2022 5.0 Pros Setting up flows and campaigns is so easy with Klaviyo. Cons Getting it set up was not super difficult, but it took a little bit to get that situated. But all was good once we finally set up Klaviyo. Review Source DC Danielle C. Owner Farming Used the software for: 6-12 months ### "Plug, play and reach your audience with ease" December 28, 2021 5.0 Pros I love how the flows are setup for me I just have to plug in my info. Very user friendly and love the reports on my campaigns. Cons Could use more email templates but that’s not really that big of deal. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The integration with Shopify Review Source AK Alana K. VP Retail Used the software for: Less than 6 months ### "A lot of work but pays off" September 23, 2020 3.0 Pros It integrates well with Big Commerce allowing me to make a lot of good marketing decisions. Cons The templates are a pain, but they are planning to improve that next year. They say that all the plans are the same and there are no hidden fees or add-ons. I don't believe that's true because only large companies get someone to talk to about strategy. That sounds like a really expensive add-on to me. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Klaviyo Functionality. It's all about the integration. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp didn't integrate well with Big Commerce and the support was horrible. Review Source wM will M. Ceo Retail Used the software for: 1-2 years ### "Klaviyo is the best" June 5, 2023 5.0 Pros SMS and MMS are relatively cheap and you pay for amount of contacts and texts, meaning you can still text people outside of your contact range. Starts at $15/month Cons Email marketing is bland and not effective for stores powered by services other than Shopify. Review Source IK Ibrahim K. Head of E-commerce Health, Wellness and Fitness Used the software for: 1-2 years ### "Ibrahim Koc" April 4, 2024 5.0 Pros Setup flows and integrating with another apps. Cons I can not send SMS to Germany. And the price a little bit high. Review Source RA Rochel A. Freelancer Consumer Services Used the software for: 6-12 months ### "Automation Email Marketing " February 9, 2024 4.0 I love this i will still use it on my shopify store. Pros I would say the best app on email marketing. Cons I couldn't think of content to put sometimes. I wish this have articles or trivia through integration of chatgpt. Review Source Similar Products Featured