# Page 2 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 2 - Reviews of Klaviyo ## Showing most helpful reviews Showing 26-50 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KK Kevin K. Marketing Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" November 14, 2025 5.0 My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. Pros Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. Cons The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched from Mailchimp because it was too limited for our use case. As a travel organization working with multiple agents, we needed deeper personalization, more flexible segmentation, and the ability to send agent-specific communications without workarounds. Mailchimp’s feature set became restrictive, and the pricing escalated quickly as our needs grew. Klaviyo offered far more advanced automation, dynamic content options, and better data management. Review Source Sam Z. Director Of Marketing And DTC Printing Used the software for: 2+ years ### "The Industry Standard Marketing Automation Tool For Everyone" December 8, 2025 5.0 Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive. Pros Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences. Cons I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product. Review Source SL Suzanne L. Head of CRM Retail Used the software for: 2+ years ### "Great well-rounded CRM tool" June 22, 2025 4.0 Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. Pros Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms Cons More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Ometria](https://www.capterra.com/p/156810/Ometria/) Reason for choosing Klaviyo Competitive on price, more user-friendly, better all-round functionality Review Source HM Hannah M. Marketing Coordinator Publishing Used the software for: 1-2 years ### "Great email platform" September 15, 2025 5.0 Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. Pros I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. Cons Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) For better automation and more in depth analytics Review Source AP April P. Senior Manager Apparel & Fashion Used the software for: 2+ years ### "Really great platform" April 24, 2025 5.0 Overall we've had great success. They provide great analytics and is user friendly when building a campaign Pros We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained. Cons It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) We wanted more functionality and customization options in our emails Review Source VR Verified Reviewer Marketing Information Technology and Services Used the software for: 1-2 years ### "A user friendly tool for email marketing " July 16, 2025 5.0 They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices. Pros We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly. Cons The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Hubspot pricing became too expensive for what we required. Review Source BY Brian Y. Visa Consulting Specialist Legal Services Used the software for: 2+ years ### "Gorgeous designs that increase trust in immigration clients." January 13, 2026 5.0 Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use. Pros The drag and drop editor lets me create very professional looking official policy updates without a graphic designer. Cons The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers. Review Source VR Verified Reviewer Chief of Staff Retail Used the software for: 1-2 years ### "Powerful Email Tool with Smart Automations That Actually Deliver" May 30, 2025 4.0 It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. Pros The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. Cons The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Klaviyo had more options for our ecommerce to schedule/send/segment to the specific A/B testing we wanted at the times we wanted. Review Source CX Caitlin X. Retention Manager Apparel & Fashion Used the software for: 2+ years ### "Head of Retention " December 3, 2025 5.0 A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful. Pros Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really. Cons The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice. Review Source Raphael F. Head of Ecommerce Cosmetics Used the software for: 1-2 years ### "Great value, a bit expensive" July 21, 2025 5.0 Pros I love the fact that there are integrations with every other solution, easy of use, performance, CS team Cons We didn't appreciate the drastic price increase last year in 2024. It's a bit abusive even though the service is great. Switched from [Listrak](https://www.capterra.com/p/64230/Listrak/) Listrak backend was very outdated and not user friendly at all + expensive Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source IL Isaac L. Director of Sales and Business Development Food & Beverages Used the software for: 1-2 years ### "Email marketing powerhouse" July 19, 2025 5.0 Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues. Pros Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email. Cons They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning. Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Expensive but worth it" March 17, 2025 5.0 We recommend Klaviyo to our clients because we have become super familiar and fast in it. Pros The interface to build emails is super easy to use - it has the best email builder of all platforms we have researched and used. It has the best data/analytics of all platforms we have researched and used. The support team is very active on white glove accounts. Cons Now that they have gotten big, the platform is expensive. The support team is very into pushing segment strategies. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Klaviyo Bigger company, offers best practices by many who use the platform. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) SendGrid's email builder is very archaic. The data is questionable. Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 6-12 months ### "Klaviyo Review " February 16, 2025 4.0 I've enjoyed my experience and it has been monumental for my online business Pros It has helped me launch my products and online course in the most efficient way possible Cons The pricing tiers can be on the higher end Review Source CL Carissa L. Marketing and Sales Manager Retail Used the software for: 2+ years ### "The best tool for email marketing " June 3, 2025 5.0 I think Klaviyo has been great for our eCommerce business, they stay ahead of the game with trends and features. The flows and email campaigns are an essential part of our business now Pros I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components Cons I really enjoy Klaviyo and don’t have any dislikes, they’ve made improvements in the couple years I’ve been using it Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Felt like Klaviyo had more to offer and was better suited for our growing company as far as flows, segmenting etc Review Source Jade M. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Klayvio is the new guy on campus " September 8, 2025 5.0 Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips. Pros Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical. Cons Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Klayvio is better for businesses wanting to scale. Review Source SO Sophie O. Head of ecommerce Furniture Used the software for: 1-2 years ### "Great CRM Solution" March 10, 2025 5.0 We went through several well-known software packages. When we changed our website from Magento to Shopify, we looked for the best CRM solution compatible with Shopify, and Klavyio proved to be the ideal tool. More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed to centralize all our tools around this solution. Pros After using several CRM solutions, Klaviyo proved to be the easiest to get to grips with. If you're on Shopify, it's the ideal solution, as it's perfectly suited to your needs. The real plus is the competence of the customer success managers. Cons Initially, Klaviyo was not translated into French, but this has since changed. Otherwise, very few weaknesses. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) not enough shopify compatible and no enough support Review Source VR Verified Reviewer Copywriter Marketing and Advertising Used the software for: 1-2 years ### "You'll never go wrong with Klaviyo" February 1, 2025 5.0 Pros Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account. Cons The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) MailerLite is too limited and and not capable of giving detailed analytics. Review Source Samuel A. Digital marketing manager Logistics and Supply Chain Used the software for: 1-2 years ### "Great email marketing tool, not cheap though" January 10, 2025 4.0 I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me Pros Easy automation with website and storefront and their incredible email templates Cons Their pricing is too high especially when you are not making profit in your business yet Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I prefer Klaviyo because of better template and easy scheduling Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source JV Jeannie V. Operations Manager Consumer Goods Used the software for: 2+ years ### "Klaviyo is a Game Changer" October 14, 2024 4.0 Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce. It has helped us create personalized marketing campaigns based on how our customers are actually shopping, which means more engagement and better conversion rates. Pros Klaviyo has been a game-changer for our eCommerce marketing. We especially like the advanced segmentation, powerful automation, and in-depth analytics that have helped us create personalized campaigns based on our customer’s behavior. With seamless integrations, customizable templates, and SMS marketing, Klaviyo is versatile tool that has scaled our business, driving higher engagement and conversion rates. Cons While Klaviyo offers powerful features, there are a few drawbacks to consider. The pricing can become steep as your subscriber list grows, which may be a challenge for smaller businesses. The platform also has a bit of a learning curve, with its extensive features potentially overwhelming beginners. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Klaviyo Klaviyo and Constant Contact serve different needs, Klaviyo is designed primarily for eCommerce which is what we were looking for. Constant Contact is more general, catering to small businesses and nonprofits with simpler tools for newsletters and basic campaigns. Additionally, Klaviyo integrates seamlessly with major eCommerce platforms like Shopify, while Constant Contact’s integrations are more limited. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switching from Mailchimp to Klaviyo has offered us several key advantages for our eCommerce business. Klaviyo provides better integration with Shopify, more advanced segmentation options, and deeper analytics, allowing for highly targeted and data-driven campaigns. Review Source Kennedy K. freelancer Apparel & Fashion Used the software for: I used a free trial ### "klaviyo review" February 13, 2025 5.0 It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers. Pros The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and WordPress to allow for personalized marketing. also, it is highly customizable that also connects perfectly with the vendors and customers. Cons on the other side is that it has limited customization flexibility and a steep learning curve, especially for beginners who are first time to start using the platform Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 6-12 months ### "A must have for any business that has a growing customer base" July 17, 2025 5.0 We use them for our clients that have e-commerce business and want to utilize their customer contact info by doing email and sms blast / campaigns. Pros The amount of email and sms marketing features. Also the easy to use flow build to make sure you make making the most of your customer base and contacts. Cons The email and sms builder could be a bit more intuitive. But it's till better than most of it's competitor such as mailchimp. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The mailchimp email builder was not the best and we wanted sometime a bit more intuitive. Review Source BM Brian M. Data Analyst and IT Furniture Used the software for: 2+ years ### "Lists make it easy" June 9, 2025 5.0 My overall experience has been good. I have been the administrator which creates the list in Klavyo and so far everything has been smooth. Pros I like the different customizable lists you can make with this product. We use different lists to personalize our marketing efforts. Cons I have nothing to say I liked least about Klaviyo. Everything is easy to use and the import and export options are nice. It would be nice to be able to integrate Google Business with Klaviyo to keep employee lists automatically updated. Review Source JL James L. Owner Retail Used the software for: 1-2 years ### "The best email software out there" April 17, 2025 5.0 Superb. Love it. If you have an ecommerce store, you have to at least consider Klaviyo. Pros The simple way you can manage your campaigns and see the results. Cons It would be great if you could trigger emails from website search data Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better automation and Shopify integration Review Source Similar Products Featured