# Page 3 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156699/Klaviyo/reviews

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Klaviyo

4.6 (524)

[View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated February 17th, 2026

# Page 3 - Reviews of Klaviyo

## Showing most helpful reviews

Showing 51-75 of 524 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Customer Experience Supervisor  
Hospitality  
Used the software for: 2+ years

### "Mass emails made easy"

September 18, 2025

5.0

Pros

Klaviyo makes it easy to send mass emails, from marketing to urgent order updates or alerts, they make it easy

Cons

I think in an ideal world your CRM would have some sort of built-in functionality for this sort of thing but it doesn't seem like the industry is there yet

Review Source

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Powerful and advanced email marketing app, if you've got the budget"

December 12, 2024

5.0

I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there are more cost-effective alternatives.

Pros

Advanced and reliable email marketing app for ecommerce. My favorite is the automation builder, I think it's the most advanced and customizable out there.

Cons

It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are. Such basic functions take a fraction of the time in other similar apps, but are unnecessarily awkward and complex in Klaviyo.

Review Source

IS

Ilayda S.  
Marketing Director  
Apparel & Fashion  
Used the software for: 1-2 years

### "Targeted email campaign solution which was good."

April 20, 2025

5.0

It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new styles.

Pros

I appreciate how well Klaviyo’s segmentation tools allow me to create targeted email campaigns for Behice Fashion’s collections, whether that be loyal shoppers or seasonal buyers.

Cons

There is a learning curve for advanced automation flows, making it take a little longer to set up complex drip campaigns for new product launches.

Review Source

Elena D.  
Marketing Manager  
Consumer Electronics  
Used the software for: 2+ years

### "Good EDM Marketing Software"

February 11, 2025

5.0

Generally satisfied. It helps to build an email list for potential customers and send updates to have a high ROI performance transaction rate.

Pros

It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.

Cons

A lot of emails will be sent to customers spam box. And Klaviyo can't analyze this and optimize the workflow.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

To reduce cost after comparing different softwares

Review Source

VR

Verified Reviewer  
paid Media Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Great all around but too expensive"

November 26, 2024

5.0

My expirience is good. Everything is where you think it should be. Easy to buld new segments, full of templates for newsletters, good analytics information and excelent templates for flows

Pros

Everything you need for email and sms marketing in one place

Cons

Pricing. Klaviyo can get very expensive depending on your demands or for low budget ecommerces

Review Source

Zachary W.  
Enterprise Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Best DTC ESP out there"

January 13, 2025

5.0

Been working in Klaviyo since 2019 and sincerely believe it is the premier ESP for DTC brands. I recommend it to everyone I work with and believe any brand of any size should be using it to engage their customer base.

Pros

Easy, intuitive tool that provides immense value out of the box. Can set up flows in minutes and send your first campaign quickly. Every DTC brand needs to be using it.

Cons

Sometimes their support queue can take a while to work through. You always hear back, but can be longer than you expect at times.

Review Source

GD

Grant D.  
Production and Product Line Manager formerly Marketing and Web Manager  
Retail  
Used the software for: 2+ years

### "Wonderful to work with"

November 8, 2024

5.0

Wonderful! Their support is awesome and helped grow our email marketing into a revenue driver

Pros

Easy to use, PHENOMENAL customer support, key features, zero worry about reliability.

Cons

A bit pricy and tiers and auto upgrades take a while to get used to

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Unsure, change happened prior to my time at the company

Review Source

Chad W.  
Project Architect  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for woocommerce abandoned carts"

April 8, 2025

4.0

Used it for over 5 years when working with woocommerce ecomnerce sites v

Pros

Easy to create automations for woocommerce platform.

Cons

Lack of native integration with some platforms

Review Source

AS

Allison S.  
Email Designer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Klaviyo is must-have for product-based businesses wanting advanced segmentation"

November 1, 2024

5.0

Overall, I love working in Klaviyo. I've used it as a solopreneur and also with a larger team.

Pros

Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo.

Cons

Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with.

Review Source

RO

Ricki O.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Klaviyo: Advanced Segmentation but lacking in SMS Capabilities"

October 22, 2024

4.0

As a marketer, Klaviyo has been a game-changer for certain of my clients. Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns. This is perfect for some businesses, helping lead to increased engagement and sales. One things I wish they could do was improve the SMS capabilities to make a really robust platform that does specifically what some ecommerce clients need.

Pros

Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able to measure ROI 3) integrates with many ecommerce platforms and tools.

Cons

The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)

The client wanted to switch because Klaviyo offers more granular segmentation options, they were sold on the ability for highly targeted campaigns based on customer behavior, demographics, and purchase history.

Review Source

OB

Orion B.  
Founder  
Consumer Goods  
Used the software for: 2+ years

### "Robust features that grow with you"

January 30, 2025

5.0

I've had a great experience with klaviyo

Pros

Its really robust at every price point so you dont have to pick and choose or overpay for functionality you don't use.

Cons

I think it can get so big in terms of flows that finding and managing changes (like broken links) can sometimes be a pain.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

It was far too basic at the time. I needed robust segmentation.

Review Source

JM

Javier M.  
Project Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great SMS and Email Marketing tool for small and mid sized companies"

September 23, 2024

5.0

For the moment we believe this is one of the best SMS and Email marketing tools available.

Pros

The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives) Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)

Cons

It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Klaviyo

Klaviyo offers a complete package which can include even CDP capabilities and easier ecommerce integrations.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Features not working as expected and support was not helpful to solve the issues. (And expensive to deal with that)

Review Source

DANIEL V.  
Consultor  
Marketing and Advertising  
Used the software for: 1-2 years

### "Klaviyo, an essential tool for your online store."

September 9, 2024

5.0

For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful.

Pros

The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.

Cons

The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.

Alternatives considered

[Perfit](https://www.capterra.com/p/10012027/Perfit/)

Reason for choosing Klaviyo

Especially when used on Shopify, since Perfit does not include some essential Shopify options. Perfi is very good on the Tiendanube platform, but it still needs work to operate on Shopify.

Review Source

RG

Rob G.  
CEO  
Wholesale  
Used the software for: 2+ years

### "Good Software - Pricey "

September 11, 2025

3.0

Pros

good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well.

Cons

The price. It's over priced for comparable software. other automations exist that may not be as flashy but are fraction of the cost.

Review Source

SW

Simona W.  
Head of marketing  
Building Materials  
Used the software for: 6-12 months

### "Professional Email Automation "

July 24, 2025

5.0

Pros

For the structure our emails, Klaviyo has been an effective tool. It allows to create custom scenarios. The interface is clear, automations are easy to set up.

Cons

Learning it can be tricky for new ones discovered it. The price can also quickly rise if you work on certain complex databases.

Review Source

AK

Anthony K.  
Head of E-commerce  
Retail  
Used the software for: 1-2 years

### "Works great and fully featured"

March 13, 2025

4.0

Overall pretty good at setting up flows and campaigns.

Pros

Fully featured for email marketing campaigns. Intuitive and easy to use.

Cons

Recent price increases really pulled back our campaigns.

Review Source

DP

Denis P.  
System Engineer  
Wholesale  
Used the software for: 2+ years

### "Great for small businesses"

October 4, 2024

4.0

Friendly staff, and quick signup process. You can start your work right away! Getting something more specific like a dedicated IP address requires calls and so on. Overall a neat platform to get things started quickly for small businesses.

Pros

The signup and setup is very easy and straightforward

Cons

Having multiple sites is a huge pain since you have separate logins for each of them. Deliverability wonders sometimes like a blind man in a knob factory.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Sendy](https://www.capterra.com/p/234663/Sendy/)[Brevo](https://www.capterra.com/p/132996/brevo/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

The simplicity of signups and marketing being to able to work without us in the IT holding their hands due to the easy interface.

Review Source

KM

Kortney M.  
Owner  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Good tool but expensive for small lists"

January 22, 2025

4.0

Good piece of software that I used for a long time until I looked for alternative for a lower cost.

Pros

Easy to use, had all the necessary features

Cons

The cost was getting high especially for a small list. And the support was not always available straight away

Switched from

[Drip](https://www.capterra.com/p/164933/Drip/)

Drip is a "luxury" email marketing tool. Very good but very expensive.

Review Source

CB

Carmen B.  
Technical Merchandiser  
Apparel & Fashion  
Used the software for: 2+ years

### "Great for Marketing!"

December 19, 2024

5.0

Service Manager was great, reports were easy to use and provided a plethora of information. Building campaigns were easy and professional.

Pros

Ease of use, reports, could cancel or edit campaigns after saving

Cons

If I had to choose something I liked the least it would be cost

Review Source

OC

Owen C.  
MD  
Consumer Goods  
Used the software for: 2+ years

### "Great ecommerce focused email marketing platform"

September 18, 2024

5.0

Pros

its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns

Cons

Probably the price, but its still definitely worth it and has a positive ROI

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Klaviyo

better ecommerce functionality and integrations

Review Source

RJ

Robin J.  
dirigeant  
Retail  
Used the software for: 1-2 years

### "Faites attention avec leur facturation"

May 5, 2025

1.0

J'avais suspendu des profils et la plateforme les a réactivés automatiquement après plusieurs semaines afin d'augmenter la facturation.

Pros

Fonctionalités et facilité d'utilisation ainsi que sms

Cons

Réactivent des profils sans mon consentement afin d'augmenter la facturation

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Klaviyo

car les agences l'utilisent et en parlent

Review Source

SB

Sam B.  
E-Commerce Manager  
Sporting Goods  
Used the software for: Less than 6 months

### "The best! But $$$..."

March 18, 2025

4.0

Klaviyo has been great for us, and we are eager to utilize it more to drive sales with auto-sent, personalized emails.

Pros

It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy.

Cons

Because pricing is by number of contacts, it can get pretty expensive. There also is not a great form option outside of the email sign-up form.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Klaviyo is more integrated with our Shopify store.

Review Source

LM

Laz M.  
Fulfillment Manager  
Cosmetics  
Used the software for: 1-2 years

### "Significant power, for a price"

October 18, 2024

5.0

Klaviyo allows us to be extremely specific with our segmentation and to extract, analyze and track valuable customer insights. Many of our email campaigns have been very successful.

Pros

Klaviyo is one of the strongest email management products available. They have incredible segmentation and customer insights.

Cons

Klaviyo is very expensive, and it's not very easy to take your insights along with you if you leave Klaviyo. It's also important that you continue to take advantage of the features every single month, in order to get the most value out of the service.

Review Source

MRS

Mara Rose S.  
Founder  
Food & Beverages  
Used the software for: 1-2 years

### "A must for ecommerce businesses looking to scale"

March 13, 2025

5.0

Pros

Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce.

Cons

Pricing increases based on number of email users or necessary features.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Klaviyo

Best for ecommerce, according to most users

Review Source

SF

Shayne F.  
Owner  
Apparel & Fashion  
Used the software for: 6-12 months

### "Best in the biz!"

October 24, 2024

5.0

Pros

Klaviyo is an excellent tool for our email campaigns at Strongsize, offering seamless integration with Shopify and powerful segmentation features. The intuitive interface allows us to create automated flows easily, helping us target our audience effectively and drive conversions. Highly recommended!

Cons

While Klaviyo is a powerful platform, it can be overwhelming for beginners due to its extensive features and settings. The learning curve for mastering advanced tools like A/B testing and complex automations can be steep, which may require additional time and resources for new users.

Review Source

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