# Page 5 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 5 - Reviews of Klaviyo ## Showing most helpful reviews Showing 101-125 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use sL simon L. Manager Apparel & Fashion Used the software for: 1-2 years ### "Great Email Tool" May 1, 2024 5.0 great service, support has been outstanding Pros Simple to use and setup flows unlike other software, also great support Cons Pricing seems a little high compared to others Alternatives considered [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Reason for choosing Klaviyo costs were too high with dot digital, prob too big for us Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) mail chimp was such a basic service we had outgrown it Review Source PL Perez L. Sales Manager Automotive Used the software for: 1-2 years ### "Klaviyo Meets Our Requirements" May 9, 2024 5.0 Pros I like the efficiency and reliability of Klaviyo. Klaviyo is so amazing. Cons I do not dislike Klaviyo at all. Klaviyo meets our needs. Review Source Grant S. Director of Marketing Consumer Electronics Used the software for: 2+ years ### "Great for email marketing, good returns when segmenting properly" April 12, 2024 4.0 It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works. Pros We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo. Cons The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features. Alternatives considered [Sendlane](https://www.capterra.com/p/172687/Sendlane/)[Omnisend](https://www.capterra.com/p/153508/Omnisend/) Reason for choosing Klaviyo The integration with Shopify is the biggest reason why we chose Klaviyo over the others, especially at the time (2021). Review Source JF Jonah F. Manager of Product Development and Business Operations E-Learning Used the software for: 6-12 months ### "Provided a solution to our unique use-case." April 1, 2024 4.0 Overall I think Klaviyo is a great product. Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities. Was amazing to see our automated message flows come to life and go out to our customers! Pros Our product, an educational and habit-building micro-content program, required a way to send lengthy (50-100+ sends), localized, and automated flows via SMS and email to global Shopify purchasers. They were the closest platform we found to delivering as we envisioned. Customer service was very helpful in helping us find solutions to problems and aid in our solution design. Cons We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Klaviyo Price, capabilities and ease of implementation. Review Source VR Verified Reviewer Eigenaar Information Technology and Services Used the software for: 1-2 years ### "Klaviyo charges our creditcard while we have cancelled our subscription and closed the account" January 18, 2024 1.0 Cons BIG SCAM; they are stealing funds; The account was downgraded to a free plan and they kept charging my Creditcard. so then i have tried again to downgradec and on top i did close the account. still same issue. Klaviyo keeps deducting money from our creditcard Review Source FG Finn G. Founder Marketing and Advertising Used the software for: 2+ years ### "More Than Just Emails..." December 20, 2023 5.0 Pros Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers. Cons SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands. Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/) Reason for choosing Klaviyo Klaviyo seemed to have slightly better capability + an extensive library of partner integrations. Review Source VR Verified Reviewer Marketing Operations Specialist Health, Wellness and Fitness Used the software for: 6-12 months ### "Best tool for ecommerce" March 26, 2024 5.0 Pros You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions. Cons They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool. Review Source BE Brandon E. Ecommerce Manager Apparel & Fashion Used the software for: 2+ years ### "Klaviyo is an absolute necessity if you own a growing/scaling brand. " March 25, 2024 5.0 Overall, very good and central if you are selling ecommerce and have a decent email list growing. Pros Segmentation, strong integration with Shopify, Campaign and Flow management Cons Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense. Alternatives considered [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Reason for choosing Klaviyo Klaviyo is ecommerce focused, so that gave it a initial leg up over competitors. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Stronger integration with Shopify; more ecommerce based. Review Source KL Kar L. Email Marketing Specialist Consumer Electronics Used the software for: 2+ years ### "Has everything an experienced marketer will need and more, but the slow/choppy UX is frustrating" June 5, 2023 4.0 Great! Although I’m very critical of their UX, Klaviyo makes up for it in the number of features it offers. Also a great platform for agencies, as it has a lot of built in reporting features. Pros It has all the features that a seasoned marketer needs Cons The user experience can often be slow and laggy unless you have a high end computer with lots of RAM. Probably the only bad thing about Klaviyo. Alternatives considered [Customer.io](https://www.capterra.com/p/174023/Customer-io/) Reason for choosing Klaviyo Klaviyo offers sign up forms out of the box, unlike other ESPs Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) MailerLite was great, but lacked the segmentation and complexity that Klaviyo offers. Review Source LG Luke G. Head of Ecommerce Sporting Goods Used the software for: 1-2 years ### "Best email marketing platform we have used. " February 19, 2024 5.0 Migration and set up was long but relatively straightforward. Pros Drag and drop editor functionality was the best that I have seen on any platform especially with the customisations that you can do with variances in desktop and mobile versions. Cons We don't have a global view of all of our accounts. We do struggle to keep all 8 accounts up to the same standard as our main one. Alternatives considered [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Reason for choosing Klaviyo Better email editor for mobile and desktop versions. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Better email editor with more direct integrations with Shopify. Also cheaper! Review Source RR Ricardo R. Marketing Consumer Goods Used the software for: 2+ years ### "The king of email marketing to me." May 8, 2024 5.0 Pros The features and marketing segmentation are the best I've seen. Can get into deep detail with my emails. Cons Can get expensive, especially if using old email lists. Review Source Hiral P. Technology Director Retail Used the software for: 2+ years ### "One of the Best Solutions for Internet Retail" June 5, 2023 4.0 Pros Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc. Cons The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers. Alternatives considered [MailCamp](https://www.capterra.com/p/197365/MailCamp/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Klaviyo The automated email campaigns were a major reason for choosing Klaviyo vs other platforms, other platforms too have those features but Klaviyo seems way more refined and geared towards Internet Retail. Review Source MN Manny N. Marketing Coordinator Consumer Services Used the software for: 6-12 months ### "Good ESP That Does What You Need" June 14, 2021 4.0 Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer. Pros With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates. Cons The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for. Alternatives considered [Emarsys](https://www.capterra.com/p/250553/Emarsys/)[Dotdigital](https://www.capterra.com/p/151213/dotmailer/)[Listrak](https://www.capterra.com/p/64230/Listrak/) Reason for choosing Klaviyo Ultimately we were able to get everything we were looking for at a lower cost with Klaviyo. Had some hiccups along the way and the Outlook rendering issue is a pain in the rear if you aren't coding all your emails, but to stay with Listrak, it would have been a much higher cost. Switched from [Listrak](https://www.capterra.com/p/64230/Listrak/) If money wasn't an issue between the two platforms, I would have stayed preferred we stayed with Listrak, but there cost was way to high comparatively and not even for as many "goods." Review Source KC Katherine C. UI/UX analyst Retail Used the software for: 2+ years ### "Reliable, user-friendly, effective email marketing platform" September 15, 2021 5.0 Overall, I'm very pleased with the platform. It's definitely a tool that has helped our brand grow and has helped us to improved our database engagement. Pros Klaviyo offers different features that really helps you to implement all the tactics necessary in your email strategy. From segment creation, database management, promotions, email campaigns, product cross-selling and up-selling, and automated flows emails that respond to your subscribers browsing/shopping behavior. Cons There's is one detail and we found about this when we were creating our B2B loyalty flow, is that Klaviyo and Shopify doesn't seem to be fully 100% integrated, so when it comes discount codes that have been already used or are expired, Shoppify doesn't communicates that to Klaviyo, and you may encounter some customer services issues because codes not working the way it should. Review Source MG Mikael G. E-Commerce Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "The number 1 choice when choosing Email Marketing Tool" January 5, 2022 5.0 Great! Pros Automation, easy to use. Everything you need to manage an successful business. Cons Need to invest time to really get the full potential out of this tool. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Got Klaviyo recommended Review Source EY Eleni Y. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "Diverse, flexible and great ROI" October 14, 2022 5.0 Overall, using Klaviyo is a breeze if you've used other email campaign platforms. I like the fact that it's versatile, has a clear UI and doesn't use difficult jargon. You get a lot of support from their education and account management team and if you need more info on anything, you can guarantee they have it. If you want to be specific with targeting audiences then this is a must. Pros Being able to edit templates for both mobile and desktop to make really beautiful and accessible emails that people want to read and click through. It's very simple and the templates are dynamic at the same time. Cons Uploading lists and amending big tranches of data is very different on Klaviyo versus other email platforms, but once you know how to do it, it's very easy. Review Source VR Verified Reviewer Marketing Director Food & Beverages Used the software for: 6-12 months ### "Great email marketing software for ecommerce!" August 9, 2018 5.0 Pros I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices. Cons I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing. Review Source LP Luke P. Graphic Designer Graphic Design Used the software for: Less than 6 months ### "Klaviyo Review - Best platform for online marketing" September 27, 2021 5.0 My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business. Pros The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns. Cons I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use. Switched from [Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) I found that Direct Mail consumed too much of my time when it came to online marketing, I also wasn't able to have access to detailed reports and data analytics for email campaigns. Since switching to Klaviyo I have been able to do this and I now take much less time to complete email campaigns, I can now use this extra time for other areas of my business which is very useful. Review Source DS Dayle S. Web Developer Consumer Goods Used the software for: 2+ years ### "Excellent product" February 18, 2026 5.0 Pros The simplicity of use for Klaviyo and the amount of features is what makes it so great! Once you have used it, you probably won’t want to use a competitor. Cons It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo. Review Source LC Liza C. HR Officer Renewables & Environment Used the software for: 2+ years ### "A powerful tool to implement a unique advertising campaign via email and SMS" June 1, 2022 5.0 With Klaviyo, our e-mail and SMS marketing capabilities have evolved, and we can expand our marketing operations and target new segments of customers. With Klaviyo, we also have a library of analytics for all our previous campaigns, and we've taken advantage of it by keeping its flaws under scrutiny and continuous improvement. Pros I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to create new campaigns by using the ready-made templates provided by Klaviyo, and I also like the ease of importing and preparing contact lists and also scheduling send dates. I appreciate the excellent reports that Klaviyo provides us with, which give us a comprehensive analysis of the interaction of customers with our campaigns, and we can determine by means of these reports the extent of the success of those campaigns. Cons I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times. Review Source SR Steve R. Digital Producer Information Technology and Services Used the software for: 1-2 years ### "Not user friendly, poor support" October 7, 2022 3.0 Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip). Pros The Klaviyo application is very powerful, no doubt. Cons The UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved. Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people. The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder. Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible). Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Company decision. Minor frustrations/technical issues with Drip. In hindsight it was a poor choice. Review Source TO Tareq O. Sales Engineer Building Materials Used the software for: 2+ years ### "The best tools to seamlessly create and schedule campaigns across email " April 13, 2023 5.0 Klaviyo has revolutionized the way we organize our campaigns via email. With Klaviyo's help, we have expanded our campaign scope and targeted new customer segments. Its robust analytics and reporting capabilities have allowed us to create and update our database continually, keeping us informed of consumer trends and interests. Thanks to Klaviyo, we can stay ahead of the competition and connect with our customers more effectively. Pros Klaviyo is an excellent platform that simplifies email campaign setup with automation and easy post scheduling. It provides a plethora of email templates suitable for all needs, making campaign creation hassle-free. Moreover, we can quickly adjust and reuse previous campaigns to fit the new content, saving time and effort. The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results. The product suggestion feature, which is based on customer behavior, is a standout feature as it allows us to create campaigns that cater to customer aspirations. Klaviyo integrates seamlessly with our core marketing channels, and its analytics and reporting capabilities are top-notch. Cons Klaviyo's ease of use is unparalleled. Its modern user interface is effortless to navigate, and the platform offers a plethora of ready-made templates that cater to all our needs. Moreover, their support team is exceptional, always responsive and helpful, making the entire experience seamless. Review Source Daniel S. Co Founder, Head of Marketing Apparel & Fashion Used the software for: 6-12 months ### "Better than mailchimp - no question" December 10, 2020 5.0 It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need. Pros If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp. Cons While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Drip](https://www.capterra.com/p/164933/Drip/) Reason for choosing Klaviyo I heard good things about it from others, seemed more versatile and matched to our needs. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) There are annoying bugs in Mailchimp or missing features which Klaviyo does beautifully. Most of those issues are related to emails within a drip (flow in Klaviyo). Rearranging the order of emails, reusing blocks from one email in another one without recreating from scratch, creating multiple branches within a drip based on subscriber criteria, A/B testing your emails in a drip, all those are critical and only in Klaviyo. Review Source Senninha T. Marketing Wholesale Used the software for: 1-2 years ### "Best program for e-mail marketing & analytics." March 4, 2024 5.0 Pros Klaviyo is very easy to use. In the beginning you are well supported to set everything up and customer service is also readily available via Chat or e-mail. We use it mainly for email marketing. Our website is also connected to our Klaviyo account, so all customer data is automatically put into Klaviyo. So you can very easily track everything a customer does on our website. If he put something in his basket, actually ordered something, if he opened a newsletter or not and/or clicked through or not. Everything can be found in Klaviyo, great right? Cons I myself work with klaviyo most of the time, for more than a year now and so far I don't have a single disadvantage to report about it. Review Source AB Alyssa B. Marketing Lead and HQ Support Consumer Goods Used the software for: 6-12 months ### "Excellent Email Marketing and Analytics Software" January 7, 2022 5.0 I enjoy using Klaviyo. Building new emails is easy (and fun) with their included templates and suggestions. The trainings and academy content helps to continue my professional development and means I am able to continue improving. Pros Klaviyo is an intuitive software for email list management and content creation that provides helpful analytics and suggestions for improvement. t integrates easily with Shopify. Live trainings with their team are helpful, and their support team for any inquiries makes for a great experience all around. Cons When integrating with Shopify at first, it can be difficult to track where emails are going out - through flows or directly through Shopify. We still have issues with some of this. Some of the training information is hard to implement when you are a company that does not introduce new products often or that has high-cost products. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The switch was made prior to my joining the company, but I am glad it was made! Review Source Similar Products Featured