# Page 7 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (524) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated February 17th, 2026 # Page 7 - Reviews of Klaviyo ## Showing most helpful reviews Showing 151-175 of 524 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BM Benjamin M. Chargé Ecommerce Retail Used the software for: 2+ years ### "Logiciel d'emailing très puissant" August 4, 2023 5.0 Pros Après avoir eu l'occasion de testé des logiciels plus d'entrée de gamme, le passage sur klaviyo a été une révolution. Des scénarii faciles à mettre en place, une gestion des mails et de création de mail en mode bloc drag n drop très simple à prendre en main. Un vrai suivi des perf à J+1. Possibilité de mettre des pop-up sur le site de manière dynamique. Logiciel très puissant et recommandé pour tout type de structure. Cons Le logiciel est en Anglais. On s'y retrouve vite et si nécessaire, des tutos sont dispos sur les internets. Review Source Benjamin S. Photographer Photography Used the software for: 6-12 months ### "A powerful platform for email marketing. " July 11, 2023 4.0 Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS rather than trying to be the tool for everything. Pros I use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics. Cons As my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo I liked Klaviyo 's focus on email and SMS and felt like its design tools & analytics fit my needs well. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp had gotten a little clunky with its growth, and I was having some delivery issues. I felt it was time to try something new. Review Source Cristian F. Manager Retail Used the software for: 6-12 months ### "Very good at its job" April 7, 2023 5.0 Pros It's software that is very easy to use once you get the hang of it. The flow management, template builder works very well. I would say that if you have an e-commerce store, Klaviyo is one of those key software to have. A/B testing also works very well. The newsletter forms also. Overall I had a great experience with this. Cons The price is the worst part of it, for sure. And this is something that they would need to reconsider as someone who is starting out cannot use their services from the start. Someone starting out will go to another software, get used to that one, and even if they want to make the switch to Klaviyo after a while, it's not easy and they will stay with that worse software for a long time. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/) Review Source MV Michele V. Director of Client Services Marketing and Advertising Used the software for: 2+ years ### "Great platform but poor CS" April 7, 2022 4.0 The platform itself is great. The level of service from our Customer Success rep is awful. It's like crickets when you try and contact them for an issue. So our team usually contacts both Support and our CS rep. And most of the time Support replies first. You would think a dedicated CS rep who provide a level of service that you'd want to recommend to others. Instead, we never know when we'll hear from our rep. We cross our fingers that Support can answer our questions. I think that's ridiculous. Klaviyo needs to improve this most definitely. Pros Klaviyo integrates very easily with so many platforms. It's easy to use and has great segmentation tools. Cons SMS is not great. They recently rebranded which completely throws me off with their new color choice. I almost felt like the rebrand was a way to cover up a whole lot of changes that they didn't want people to notice. Alternatives considered [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Listrak](https://www.capterra.com/p/64230/Listrak/) Review Source PS Pratima S. President Luxury Goods & Jewelry Used the software for: 1-2 years ### "Jewelry Brand Review" January 5, 2022 4.0 Power of email is real. Support is good. Webinars are useful to get good tips. Pros Flows - automation Analytics - digging deeper in the profiles Forms - implementing on our site and being able to capture emails directly Cons Fonts Creating segment definitions not as intuitive Better way of organizing uploaded images so you can search easier Linking content from site - search capability needs to be better Wish editing tools for images were more robust Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/) Reason for choosing Klaviyo Shopify Review Source PB Pelle B. Growth Manager Building Materials Used the software for: 2+ years ### "Great software that we use for multiple purposes" March 10, 2023 4.0 Pros Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc. Cons Css editor is okay but would need additional software or programming skills to make high class emails. Alternatives considered [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Klaviyo Pricing and it suited better for our mid-sized company. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better automation features, better integrations with commerce platforms. Review Source VR Verified Reviewer Coo Internet Used the software for: 1-2 years ### "Potente strumento con un piano gratuito" May 10, 2023 5.0 Ho usato questo tools per inviare email di benvenuto agli utenti del mio ecommerce, newsletter e per recuperare i carrelli abbandonati inviando sconti personalizzati agli utenti. Pros La possibilitá di provare lo strumento con un piano gratuito. Cons Una volta superate alcune soglie di utenti caricati in piattaforma il prezzo sale moltissimo. Reason for choosing Klaviyo Perché aveva un piano gratuito Review Source JD John D. Software Developer Research Used the software for: 1-2 years ### "Klaviyo: A Dependable Email Marketing System" April 8, 2024 5.0 Pros The features and capabilities of Klaviyo have been so impressive. Klaviyo is a cost-friendly email marketing solution. Cons All the features of Klaviyo are impressive. No cons for Klaviyo. Review Source GN Gerald N. Marketing Food & Beverages Used the software for: 2+ years ### "Klaviyo Is Great For eCom" April 9, 2024 5.0 We use Klaviyo regularly and it's great for email automations and campaign sends. Email marketing is a must for any eCom business and Klaviyo does it well. The only downside is the cost. It's starting to get super expensive as our list grows. Pros I like the automations, triggers, and data. Love that it integrates with shopify. Cons The cost is starting to get out of control. Getting really expensive. Review Source CC Cindy C. Gestion Retail Used the software for: 1-2 years ### "Génial mais intégration lourde" December 13, 2023 4.0 Facile d'utilisation, intégration facile. Personnalisation super simple en glissé déposé... t tout cela gratuitement ! Pros Possible de créer une multitude de campagnes marketing, application gratuite et intégration facile. Cons Intégration lourde au chargement des pages ce qui impact le SEO Reason for choosing Klaviyo Gratuité et facilité d'intégration. La construction des campagnes est facile, le suivi possible. La création des divers mails, personnalisation simple. Review Source Karagan O. Owner and Founxer Retail Used the software for: 2+ years ### "Nothing beats it, yet." April 4, 2024 5.0 Pros Klaviyo is the top of the line with email marketing. Their segmentation is top notch! Cons It gets very pricey as your list grows and they need to update their templates to be more modern and easy to edit. Review Source MK Marcus K. Co-founder Marketing and Advertising Used the software for: 2+ years ### "Used it for 4+ years" March 19, 2023 5.0 We use it every day and there's no real reason for us to switch to another platform. Pros It just works. Sure, it's a bit expensive but it's 100% worth it if you know how to do email marketing. Cons Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable. Alternatives considered [Drip](https://www.capterra.com/p/164933/Drip/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp's integration with Shopify was removed for some time, so we decided to make the jump. This was back in 2019, if I remember correctly. Review Source AA Alice A. CEO Apparel & Fashion Used the software for: Less than 6 months ### "Great tool if you have time to learn and can afford it" December 21, 2021 3.0 Pros Segmentation is super easy, best analytics among it's competitors and there's a lot of templates to choose from. I like that they have SMS capability too so you don't have to find another provider for this service. There's a sales team who walks you through the initial integration. Cons Live customer support is hard to get a hold of even as a paid customer. There are articles that attempt to solve your problem but if it doesn't address it, you're out of luck. There's a variety of templates but if you want to change them at all, it's not easy manipulate. If you have dedicated email marketer or have tons of time to learn the ins and outs, this is a great platform but if you want something more simple, other platforms are easier to use. Alternatives considered [Flodesk](https://www.capterra.com/p/207268/Flodesk/) Reason for choosing Klaviyo More templates and detailed analytics Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Everyone said Klaviyo's analytics are better, and they have more in-depth flows. Review Source Michael L. Owner Food & Beverages Used the software for: 1-2 years ### "Klaviyo - great software for a small business to manage email marketing" February 13, 2023 5.0 My overall experience with Klaviyo has been very positive. Would highly recommend. Pros Full-featured, intuitive, easy-to-use. Pricing model allows for small businesses to start using software and grow gradually. Easily integrated with my e-commerce platform, Shopify. Cons So far, I have not experienced any problems with Klaviyo. I do worry that as my mailing list increases in size, that the software will become too expensive. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched to Klaviyo because I had heard a lot of great reviews, especially from Shopify users. Review Source VR Verified Reviewer CEO Retail Used the software for: 1-2 years ### "Great for your email marketing needs" July 15, 2021 5.0 Overall, Klaviyo has been fantastic in creating email campaigns and automated campaigns. Their analytics help me make better business decisions. Pros Klaviyo does a great job at email marketing. They have great templates for automated emails that help you grow sales. I love how they also have one of the best analytics out of all the other email marketing platforms I've used. Cons I wish the designing of the emails was nicer. Their templates are outdated for emails sent five years ago. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We needed a product that had better analytics. Klaviyo did that. Review Source CC Cristina C. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Great... if funds allow" January 13, 2023 4.0 Pros It is a clean and elegant platform that I found fairly easy to use. Cons The cost when converted to AU is up there. 250 email contacts on the free plan is not great. Review Source MW Meghan W. Digital Marketing Manager Food & Beverages Used the software for: 6-12 months ### "My favorite marketing tool" December 14, 2020 5.0 Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis. Pros I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year. Cons My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The visual nature of the platform - primarily the visualization of the automated flows and the drag-and-drop block email builder. Review Source Charles A. Marketing Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Very good email software for ecommerce" September 24, 2021 5.0 I'm very happy with Klaviyo, though I sometimes wonder if there's a cheaper and equally as good option. I haven't found one. Pros I like how detailed the email flows can get, and that you can customize the integration to get the exact flow you are after. Cons It's not exactly cheap and it's priced on the high end. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo It's built for e-commerce and it's one of the best email marketing platforms out there. Review Source Priyansh K. Manager Animation Used the software for: Less than 6 months ### "We switched to Klaviyo after Jilt shut down, never looked back since." December 16, 2022 5.0 I would highly recommend Klaviyo to any e-commerce business looking to improve its email marketing efforts. It's a powerful, user-friendly platform that can help you drive sales and grow your business. Pros In my experience, Klaviyo has been an excellent tool for managing and growing my business's email marketing efforts. It is a powerful email marketing platform that is designed specifically for e-commerce businesses.- One of the things I really appreciate about Klaviyo is its robust set of features and integrations. - The platform allows you to create custom email campaigns, segment your audience, and track the performance of your emails.- It also integrates with a wide range of e-commerce platforms, making it easy to import customer data and use it to drive targeted campaigns.- Another thing I like about Klaviyo is its user-friendly interface.- The platform is easy to navigate and provides clear, actionable insights into the performance of your campaigns. - Additionally, the customer support team is knowledgeable and responsive, which has been a big help as I've learned to use the platform. Cons I don't have much problems so far, though I would say that is a premium email marketing platform, and the costs can be significant for large email lists or high volume campaigns. While Klaviyo offers a wide range of features and integrations, it can be complex to set up and use the first time. Limited A/B testing: Though it does offer A/B testing for subject lines and email content, it may not be as robust as the testing options offered by other email marketing platforms. Review Source AS Arthur S. CEO Retail Used the software for: 1-2 years ### "Best CRM for ecommerce, Worst for Customer Support" January 3, 2020 5.0 With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies. Pros Fairly easy to learn for such powerful software Integration with Facebook Their native integrations and Not having to use Zapier for a lot of my integrations. Cons There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak. If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) I was a veteran user of Infusionsoft and the software was easy for me to use. I also had the benefit of grandfathered pricing. I switched because Infusionsoft has no real native integrations, everything costs extra. I also switched because it was really buggy. It did everything just ok and nothing really well. I saw Infusionsoft as being better for info marketers than for true ecommerce stores with physical products. Review Source DG Dhiren G. MD Retail Used the software for: 2+ years ### "Empowering eCommerce with Klaviyo Email Marketing Software" July 18, 2023 5.0 I've been using Klaviyo Email Marketing Software for Shopify for the past several years, and I can confidently say that it is one of the best investments I've made for my online store.Klaviyo stands out for seamless integration with Shopify and its highly powerful and intuitive features. Its setup is straightforward and intuitive, enabling users, even those with no coding skills or deep technical knowledge, to design and implement impressive and effective email marketing campaigns. Pros The segmentation features of Klaviyo are top-notch. You can segment your customer base based on a wide array of metrics - ranging from their past purchasing behaviour, their location, and even their engagement with previous emails. This allows for the crafting of highly targeted email campaigns that resonate well with each customer segment. Cons One potential downside could be the pricing, which might seem a bit steep, especially for small businesses. Review Source AG Anson G. VP of Sales Apparel & Fashion Used the software for: 1-2 years ### "Great for businesses large and small" December 28, 2021 5.0 Pros The auto-responder is our favorite feature and it's executed flawlessly in Klaviyo. Also the integration with Shopify is essential. Cons I would like to see more canned email templates, and the ability to upload multiple images at once into the image library. Reason for choosing Klaviyo It's the best-in-breed for integration with Shopify Review Source SH Sam H. Co-Founder, CMO Retail Used the software for: 6-12 months ### "Well worth the money" May 9, 2022 5.0 Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo. Pros Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources. Cons Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve. Switched from [Emotive](https://www.capterra.com/p/202425/Emotive/)[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I've used a number of SMS and Email providers over the years. We just outgrew Omnisend and Mailchimp. Emotive, on the other hand, is just bad software. Switching away from them was easy. Review Source KT Karan T. Email marketing consultant Design Used the software for: 1-2 years ### "Pretty good software with just one reservation" November 8, 2023 4.0 Pros Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores. Cons Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Automation capabilities weren't good with mailchimp at that point of time Review Source Patrick G. E-commerce administrator Food & Beverages Used the software for: 1-2 years ### "One of the best bangs for the buck" July 28, 2022 5.0 I love it and plan to keep on using it Pros Automation and target the right buyers with the right message and it is also a great CRM as well! Cons Can get costly and managing flows does require more attention Reason for choosing Klaviyo The breath of features Review Source Similar Products Featured