--- title: "Funnel Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Funnel Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/156756/Funnel/" page_type: "product" language: "en" --- # Funnel Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Funnel ## What is Funnel? Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data analytics. It integrates with 500+ data sources, ranging from social media to advertising tools, e-commerce platforms and CRM systems to provide a comprehensive dataset for analysis. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. → Data Integration Load combined marketing data into data warehouses, file storage, or marketing apps. → Reports & Dashboards Create interactive visualizations to highlight what truly matters. → Advanced Measurement Understand what is driving business forward with MMM and advanced analytics. Funnel helps more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. ## What is Funnel used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[ETL](https://www.capterra.com/etl-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $120 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Funnel alternatives Highest Rated [4.7 (15)](https://www.capterra.com/p/178411/Inzata/reviews/) Starting price $30000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (285)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Funnel Overview ### Which roles and teams benefit most from Funnel? Funnel is most used by marketing teams, BI and data specialists, and digital leaders who need reliable cross-channel reporting. Performance marketers and social leads use it to consolidate campaign data, while analysts, engineers, and executives depend on automated pipelines, dashboard-ready metrics, and clearer visibility into marketing performance. Answer based on 19 reviews Overview ### What company size and specific industries is Funnel built for? Funnel is designed for enterprises and larger organizations that manage multi-channel advertising, especially in e-commerce and retail. It also fits digital marketing teams, marketing agencies, data analysts, BI professionals, and IT departments that need to collect and work with marketing data across channels. Features and Usability ### What are the key features of Funnel? Funnel offers data integration and ETL features such as data extraction, transformation, mapping, synchronization, and warehouse management. It also includes marketing analytics tools like cross-channel attribution, multi-touch attribution, conversion tracking, campaign tracking, ROI tracking, KPI monitoring, customizable dashboards, and scheduled reports. Pricing ### How much does it cost and what fees or limitations are included? Funnel starts at $750 per month for the Business plan, with a free version and free trial available. The Enterprise plan has no listed price. Business includes 1,000 flexpoints, 230+ core connectors, 40 destinations, and email and chat support; Enterprise adds advanced onboarding, SSO, and multiple workspaces. Integrations ### Which third-party tools and platforms does Funnel integrate with? Funnel integrates with 10 third-party tools and platforms, including Google Ads, Google Analytics 360, Google Sheets, HubSpot CRM, Amazon S3, Google Cloud Storage, Microsoft Azure, Snowflake, and Tableau. It also connects with BigQuery, Google Data Studio, Microsoft Power BI, and AdRoll for reporting, storage, and CRM workflows. Getting Started and Support ### What training and onboarding options does Funnel offer? Funnel provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning, documentation offers written reference material, and videos provide self-paced walkthroughs. Getting Started and Support ### What customer support options does Funnel offer? Funnel offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. These channels give users several ways to find answers or contact support directly. No reviewer feedback about support experience is available, so support quality, response times, and common frustrations cannot be described. ## Features AI summary Based on 2,720 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics rank the following features as their top priorities: - **Reporting & Statistics** (**42%** of reviewers rated this feature as critical) - **Performance Metrics** (**46%**) - **Conversion Tracking** (**42%**) Funnel supports all three features that reviewers rate most highly: **Reporting & Statistics**, **Performance Metrics**, and **Conversion Tracking**. Together, these capabilities help businesses monitor campaign results, measure marketing effectiveness, and connect conversions back to specific efforts, allowing teams to make better decisions and improve return on investment. Reporting & Statistics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Performance Metrics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Conversion Tracking 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Data Import/Export 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications ROI Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Ad hoc Reporting 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Generate one-off reports that meet information requirements Funnel 75 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad hoc Query: One-off queries made on an as-needed basis - Ad hoc Reporting: Generate one-off reports that meet information requirements - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Connectors: Connect to big data sources - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Integration: Combining data from different sources and providing a unified view - Data Mapping: Track the management and flow of data throughout the organization - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Modeling: Conceptual model of how data items relate to each other - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Security: Protect sensitive data for digital privacy - Data Source Connectors: Connect to big data sources - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Warehouse: Data vault where data is aggregated for later distribution to applications. - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - ETL: Process of extracting, transforming, and loading data - ETL - Extract Transfer Load: Process of extracting and moving data from multiple sources to a single and unified database - Functions/Calculations: Perform various mathematical calculations using the data - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Interactive Reports: Edit and personalize data view as needed - Job Scheduling: Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Marketing Reports: Reports specific to marketing and associated campaigns - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Private Dashboards: Share dashboard screen within private user groups - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Public Dashboards: Publish dashboard publicly on various platforms - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Single Sign On: Allow users to access multiple services after entering their login credentials once - Templates: Sample files or documents that could be customized as needed or used as is - Time on Site Tracking: Track the amount of time users spend on websites - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.5 (18) 4.5 Based on 18 reviews ## Pricing Value for money 4.7 (15) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/156756/Funnel/pricing/) Starter $120.00 Other, It includes: - 500 flexpoints included (additional flexpoints can be purchased) - Connect to our 121 most popular data sources - Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards Business $750.00 Flat Rate,Per Month It includes: - Choose from 500+ connectors - Choose from 40 destinations - Funnel Measurement available as add-on (MMM, MTA, Incrementality testing) Enterprise Contact Vendor for Pricing It includes: - 1500 flexpoints base capacity - Choose from 230+ core connectors - Choose from 10 destinations - Up to 10 custom connectors - Guided advanced setup - Multiple workspaces - User roles and permissions - Enterprise Single Sign-On - Data region choice (EU or US) - Customer Success Partner - Technical Advisory Program - Multi-entity usage Value for money 4.7 (15) 4.7 Based on 15 reviews ## Integrations [ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Google Cloud Storage](https://www.capterra.com/p/253631/Google-Cloud-Storage/)[ Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[ Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[ Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (17) 4.6 Based on 17 reviews ## User reviews Overall rating 4.7 Based on 19 reviews Filter by rating 5(14) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent ES Elise S. Consultante Marketing and Advertising ### "Se connecter facilement à des plateformes tierces" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 10, 2023 Pros Un très grand nombre de connecteurs pour se pluguer plus facilement à des plateformes tierces Cons L'outil nécessite des compétences spécifiques Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JL Jasmin L. Head, Technology Governance and Management Banking ### "Powerful marketing analytics platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2023 Pros This has helped us a lot in terms of streamlining and efficiently manage our maketing data with the help of its centralized platform which consolidates data from various marketing platform. It also enables us to create customizable reports that provides insights from key marketing insights. Cons It's a bit complex so you need to invest in training. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SK Stefanie K. reviewer Investment Management ### "Tracking all the important marketing information" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 January 1, 2023 I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use. Pros I like the fact that I can see what works well with my marketing strategies and where I need to adjust. Cons It took me some time to figure out how to use everything but it’s still worth it so I can not really complain. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Guido N. Data Analysis Consultant Marketing and Advertising ### "One of the best ETL on the market, worth its (high) cost" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 4, 2022 I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes. Pros Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations). Cons As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project). Reasons for choosing Funnel It is incredibly easy to setup, it offers loads of connectors, the interface is friendly and needs no training. It is quite expensive, but you gain in time and efficiency. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. OW Ondrej W. Product Manager Information Technology and Services ### "Measure your ROAS/KPI and so much more within few dashboards" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 25, 2022 Pros Mainly their customer service was incredibly hepfull. They helped me to set up everything we needed to see for our clients across the whole world. Hundreds of connector that you can easily set up and see your markeing/product informations all together Cons It is kind of expensive for our company, but for bigger companies with hundreds of client or bigger revenues this cant be a problem to invest in Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Ashish D. Senior Data Engineer Information Technology and Services ### "Nice tool with immense contribution to day to day work" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2021 Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended. Pros Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time. Cons Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 26, 2021 Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work! JN James N. Global Head of Digital Marketing Food & Beverages ### "Fantastic Product, meets our needs perfectly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2021 Pros Funnel.io is a fantastic tool for getting third party marketing data into our internal systems. The range of report types and channels available is amazing, and the setup/ functionality within the tool is very intuitive. Customer Service is top notch and new channels, reports and functionality are constantly being added. Cons There are few cons or limitations I can think of. Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Miguel Angel B. CEO Marketing and Advertising ### "Great tool, great team!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 19, 2021 Great experience and saving hundreds of hours/month. Great team! Pros Great integration tool. Number of data sources and ease of use Cons Dashboarding features are limited and could be improved Switched from [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) To have a better approach of connecting and integrating items Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Mark B. Analytics & BI Manager Telecommunications ### "Funnel is one main success factor for our BI stack" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2020 We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility. Pros Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software Cons No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only. Alternatives considered [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) [Fivetran](https://www.capterra.com/p/170147/Fivetran/) [Stitch Labs](https://www.capterra.com/p/139349/Stitch-Labs/) Reasons for choosing Funnel Awesome team and nice support, fair pricing, custom data requests, easy UI Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor June 18, 2020 Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel. AN Anonymous User Digital Marketing Specialist Airlines/Aviation ### "Solid Application To Get Your Data In The Right Places" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 25, 2020 Pros The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error. Cons Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156756/Funnel/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Tableau vs Funnel](https://www.capterra.com/compare/156756-208764/Funnel-vs-Tableau) [Adverity vs Funnel](https://www.capterra.com/compare/156756-162524/Funnel-vs-DataTap)