Best For

Funnel is for all data-driven businesses. If you advertise on more than 1 online advertising channel, Funnel is for you.

Product Details

Power your dashboards with high quality, cleaned and mapped data from over 400 sources. Funnel collects all your marketing data and sends it to any tool, software, warehouse or dashboard solution. Google Sheets, Data Studio, Tableau, Looker, you name it. Let Funnel do the hard work unifying data from PPC, Social Media, Web Analytics so you can focus on getting the most out of your numbers and figures. Free trial available.

Contact Details

Funnel

https://funnel.io

Founded in 2015

Located in Sweden

Automate Data Collection
Google Sheets Upload
Data Studio Connector
Dashboards & Reports
Advertising API

Starting Price

Free Trial

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

Funnel Features

Data Source Integrations
Data Visualization
Functions/Calculations
KPI Monitoring
Private Dashboards
Public Dashboards
Scorecards
Widgets
API Design
API Lifecycle Management
Access Control
Analytics
Dashboard
Developer Portal
Testing Management
Threat Protection
Traffic Control
Version Control
Ad Hoc Reports
Benchmarking
Dashboard
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Publishing / Sharing
Scorecards
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge
Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Funnel Reviews

Overall
4.5/5
Ease of Use
4.5/5
Customer Service
5/5

Showing Most Helpful

Showing 9 of 9 reviews

Showing Most Helpful

Showing 9 of 9 reviews

Sort by:

Filter By:

Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Mikko V.
Consultant, Programmatic marketing
Marketing and Advertising, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 16, 2018

“Great combination of customisability and ease of use”

OverallMuch faster, simplified and consistent tracking and reporting of digital marketing performance.
ProsIntegrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
ConsGraph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Vendor Response

By Funnel on April 4, 2018
Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data. I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!
Reviewer Source 
Source: Capterra
March 16, 2018
Carrie W.
Project Manager
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
March 24, 2018

“Overall, I have had a very positive experience working with Funnel. ”

ProsThe software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.
ConsWhile Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Vendor Response

By Funnel on April 13, 2018
Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible. As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!
Reviewer Source 
Source: Capterra
March 24, 2018
Verified Reviewer
Financial Services, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
4/5
Features
3/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
April 23, 2019

“Useful data integration tool”

OverallOverall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process
ProsHas saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since
ConsAlthough we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data
Reviewer Source 
Source: Capterra
April 23, 2019
Avatar Image
Amaury G.
Performance Marketing Manager
Computer Software, 201-500 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 22, 2018

“Easy to use. Huge time saver for uploading cost data into Google Analytics.”

OverallCost data upload into Google Analytics is now much easier
ProsWe centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
ConsI can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Vendor Response

By Funnel on April 13, 2018
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
Reviewer Source 
Source: Capterra
March 22, 2018
Cassie R.
Engineer
Mechanical or Industrial Engineering, 10,001+ employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: SoftwareAdvice
February 11, 2018

“Keep Connected with Funnel!”

ProsThis product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.
ConsCan sometimes have a slower processing time but otherwise nothing negative to say about this product!
Reviewer Source 
Source: SoftwareAdvice
February 11, 2018
Alexander F.
Head of Social
Unspecified
Used the software for: Unspecified
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Source: Capterra
September 17, 2015

“Happy user of Funnel”

OverallFinally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore. Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently
Source: Capterra
September 17, 2015
Avatar Image
Jorge M.
Junior Business Intelligence Analyst
Internet, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
March 21, 2018

“Excellent tool for merging marketing channels and create connections for reporting. ”

ProsEasy to use. Flexible, it supports many exports and Marketing channels. The Data is reliable. Customer support is super helpful and fast responsive.
ConsThe only thing that I think needs to improve is the data explorer. Add either more design or be able to create special reports.

Vendor Response

By Funnel on April 4, 2018
Thanks for your kind review Jorge! It's nice to hear that you find Funnel and our support so useful. We continuously improve the tool so your feedback regarding the Data Explorer is really valuable. Please continue to reach out if you have any suggestions of what we can improve.
Reviewer Source 
Source: Capterra
March 21, 2018
Marek K.
Head of Performance Marketing
Retail, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
March 19, 2018

“funnel.io enables us to get daily cost data for every country we operate in and every channel we use”

Overallcost data all in one place
ProsThe sheer number of data sources - virtually every existing online marketing channel is included. The best feature is BigQuery data export, where we can analyse it much further.
ConsI am yet to understand the GUI in more detail. And pricing could be a bit cheaper. Other than that, I am very enthusiastic about the software. It enables us to truly apply data-driven marketing.

Vendor Response

By Funnel on April 4, 2018
Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it. Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!
Reviewer Source 
Source: Capterra
March 19, 2018
Grace C.
Lead Engineer
Unspecified
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Reviewer Source 
Source: Capterra
March 30, 2018

“Pretty good overall ”

ProsSuper flexible, lots of features, provides specific and reliable data. Great customer support as well
ConsPrice is quite steep per month. Processing time can occasionally be a little slow, and there some minor limitations on data presentation
Reviewer Source 
Source: Capterra
March 30, 2018