# Ometria Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Ometria Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more. Source: https://www.capterra.com/p/156810/Ometria --- # Ometria Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Ometria ## What is Ometria? Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe that retail marketing teams perform best when they're given tools that are made for the job at hand. That's why Ometria is purpose-built with a laser focus on providing the most effective and efficient solution to today's retail challenges. With Al driven insights, segmentation capabilities, and a centralized dashboard, retail organizations have real-time access to valuable insights needed to create and deliver impactful and efficient campaigns, leading to stronger customer relationships and increased revenue. We are proud to support best-in-class retail brands including Steve Madden, Sephora, Victoria Beckham, Fred Perry, Holt Renfrew and many more. ## What is Ometria used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Ometria?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.ometria.com&name=Ometria) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Ometria 4.0 (3) VS. [4.6 (3,430)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price Contact vendor Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (3) Ease Of Use 4.6 (2,127) Value For Money 3.3 (3) Value For Money 4.5 (2,023) Customer Service 4.0 (2) Customer Service 4.5 (2,071) ## Ometria alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (1,136)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/156810/Ometria/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Social Marketing 2.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage campaigns and track engagement for marketing efforts across social media channels A/B Testing 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Marketing Automation 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Reporting & Statistics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Segmentation 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics Website Visitor Tracking 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Monitor activity of individuals who visit your website using cookies Ometria 30 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Manage and track all internal and external communication conducted via calls, email, text, or chat A report showing what actions customers perform Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Combining data from different sources and providing a unified view Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Automate workflows and trigger campaigns based on customer actions Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Monitor activity of individuals who visit your website using cookies Get Advice We can help you find the software with the features you need. Features 3.7 (3) 3.7 Based on 3 reviews ## Pricing Value for money 3.3 (3) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.3 (3) 3.3 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (2) 4.0 Based on 2 reviews ## User reviews Overall rating 4.0 Based on 3 reviews Filter by rating 5(1) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent SL Suzanne L. Head of CRM Retail ### "Not worth the money" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 May 30, 2025 In my opinion Ometria doesn't live up to its price tag, and doesn't quite know what it is. As an ESP it falls down due to the limited automation functionality, poor email builder, and no front end preference centre, and as a CRM database it falls down due to data inconsistencies across the platform and limited ability to spot patterns and trends in the data. Pros \- Pretty strong reporting capabilities at an individual contact level as well as across a general cohort - Good segmentation functionality Cons \- Poor, very limited automation builder - Platform is very costly yet Ometria charge for creation of simple email blocks (you can use code to build blocks yourself but Ometria will only work on their own code if you need help) - Preference centre isn't available to edit in the front end - Ometria charge for changes - Poor and basic email builder (somewhere between a WYSIWYG and drag and drop) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 3, 2025 Hi Suzanne, Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your experience hasn’t met expectations, and we take your concerns seriously. Your Customer Success Manager will be reaching out directly to understand more and to better understand your experience and explore how we can best support you moving forward. In the meantime, if there’s anything you’d like to share further, please don’t hesitate to contact us at customersuccess@ometria.com. — Ometria AU Anonymous User Customer Service Manager Retail ### "Functional for Segmentation " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 19, 2022 Pros Having customer information including demographics, browsing and purchasing history, interactivity, and email history is critical and used daily. Having these all in one place has proven invaluable for our team. Cons Filtering can be finicky, a capitalization can make or break your search. Quantifying sales from email blast is doable but time consuming. Unsubscribing is a huge pain. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Ecommerce Evangelist Information Technology and Services ### "Merchants fall in love with it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 24, 2018 Pros Not just another email tool. Merchants fall in love with the insight that this gives them on their customers. It enables them to engage rather than just firing emails their way. Cons Like many solutions in this product area, needs a certain level of commitment to make the most of the power of the platform but it'll be worth it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)