Who Uses This Software?

For the Gaming, eCommerce and Retail, Agencies, and Travel industries.


Average Ratings

9 Reviews

  • 4 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $0.03/month
  • Pricing Details
    Cost Per Non-Organic Installs (ranges 1-100,000, 100,001-200,000, 200,001+)
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Support
    Online
    Business Hours

Vendor Details

  • AppsFlyer
  • www.appsflyer.com
  • United States

About AppsFlyer

Mobile marketing analytics & attribution platform that provides tools for measuring, tracking & optimizing mobile marketing campaigns.


120773

AppsFlyer Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking

AppsFlyer Reviews Recently Reviewed!


Capterra loader

A great mobile attribution platform

Jul 23, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons: A few issues -

1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)

2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

A great attribution analytics with minor flaws

Jul 10, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very easy to implement.

Acurate data collection from advertising sources.

Great one link options that actually let you adjust and change everything you need.

Cons: Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.

Can't download organic traffic reports at all which is a big flaw.

Overall: Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Indispensable tool for our analytics needs

Mar 13, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.

Cons: Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.

Overall: It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.

Started measure and track my app campaigns quickly

Feb 28, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons: If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Helped track our conversion

Aug 30, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from

Cons: For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons

Good app to track your campaigns

Feb 22, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads.

Cons: A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far...

Great service and amazing product

Nov 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: that i can view sources of all conversion / downloads in our applications

way better then firebase.

Cons: need better explanation about implementing SDK and using API.

Overall: very good, wish they had better customer service.

A good tool to track your app performances

Sep 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price

Cons: The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)

Helped us a lot in user acquisition optimization

Jan 18, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

Pros: One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way

Cons: A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals