Who Uses This Software?

App owners, UA managers, campaign managers, mobile marketing, BI managers and developers across all verticals and regions in the digital ecosystem


Average Ratings

10 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $0.03/month/user
    See pricing details
  • Pricing Details
    Cost Per Non-Organic Installs (ranges 1-100,000, 100,001-200,000, 200,001+)
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • AppsFlyer
  • www.appsflyer.com
  • Founded 2011
  • Israel

About AppsFlyer

AppsFlyer's technology is found on 98% of the world's smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer's platform processes billions of mobile events every day, empowering marketers and developers to maximize the return on their marketing investments.


AppsFlyer Features

  • Account Alerts
  • Activity Monitoring
  • IP Address Monitoring
  • IP Blocking
  • Keyword Tracking
  • Refund Management
  • Risk Assessment
  • Time on Site Tracking
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

AppsFlyer Reviews Recently Reviewed!


Capterra loader

A great mobile attribution platform

Jul 23, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons: A few issues -

1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)

2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

A great attribution analytics with minor flaws

Jul 10, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very easy to implement.

Acurate data collection from advertising sources.

Great one link options that actually let you adjust and change everything you need.

Cons: Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.

Can't download organic traffic reports at all which is a big flaw.

Overall: Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Indispensable tool for our analytics needs

Mar 13, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.

Cons: Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.

Overall: It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.

Good app to track your download campaigns

Mar 16, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.

Cons: Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.

Overall: Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.

Helped track our conversion

Aug 30, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from

Cons: For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons

Started measure and track my app campaigns quickly

Feb 28, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons: If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Good app to track your campaigns

Feb 22, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads.

Cons: A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far...

Great service and amazing product

Nov 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: that i can view sources of all conversion / downloads in our applications

way better then firebase.

Cons: need better explanation about implementing SDK and using API.

Overall: very good, wish they had better customer service.

A good tool to track your app performances

Sep 30, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price

Cons: The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)

Helped us a lot in user acquisition optimization

Jan 18, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

Pros: One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way

Cons: A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals