--- title: "AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156811/AppsFlyer/reviews/" page_type: "reviews" language: "en" --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of AppsFlyer Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews AT Alex T User Acquisition AnalystComputer Games, 11 - 50 employeesUsed the software for: More than 2 years. “It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions.“ January 5, 2026 PL Prateek L Manager, Performance MarketingRetail, 501 - 1,000 employeesUsed the software for: 1-2 years. “Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.“ August 7, 2024 AB Asli B Growth SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.“ August 5, 2024 Volkan Y Digital Marketing SpecialistInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs.“ August 5, 2024 wj wu j Senior Data Analysis ManagerEntertainment, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs.“ August 5, 2024 AA Arman A SR Growth marketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Its complicated to get daily bases data when you download it“ August 5, 2024 RH Rehmath H Client Solutions Lead - AppsMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.“ August 6, 2024 II Ilko I CEOEntertainment, Self-employedUsed the software for: 1-2 years. “These days clicks/installs are insufficient, which is a report based on 5 Years of experience.“ August 4, 2024 ## Showing most helpful reviews Showing 1-25 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Adir R. Director of Growth Computer Software Used the software for: 1-2 years ### "A must-have for mobile app marketers" June 27, 2021 5.0 We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. Pros Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. Cons The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reason for choosing AppsFlyer Ease of implementation. Feature set. Pricing structure. Known brand. Quality of support. Review Source RH Rehmath H. Client Solutions Lead - Apps Marketing and Advertising Used the software for: 2+ years ### "My AF Experience" August 6, 2024 4.0 AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. Pros Data Visualization is the best on AppsFlyer Cons Raw data exports are only available for 90 days Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) Data visualization & reading was a challenge on Adjsut. Review Source AL Angélica L. Paid Media Analyst Financial Services Used the software for: 2+ years ### "comfort platform" August 5, 2024 3.0 is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app Pros i like the platform beacause for me is very easy follow the events. Cons sometines the package of conversions is very limit and expensive Review Source VR Verified Reviewer Digital Marketing Specialist Information Technology and Services Used the software for: 6-12 months ### "Volkan Yurtoz - Appsflyer Review" August 5, 2024 4.0 I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply. Pros I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I Cons Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) At my previous job, we used Adjust, but after moving to Getir, we use Appsflyer for digital marketing measurement and integration. Therefore, I had to switch the product I was using. Review Source II Ilko I. CEO Entertainment Used the software for: 1-2 years ### "RoastingTechnologies Ltd Review Appsflyer" August 4, 2024 5.0 I would say good, but it can be better if the pricing is lowered Pros The Dashboard is easy, it's quite simple to implement and run CPE Campaigns Cons The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reason for choosing AppsFlyer It was better marketed, such as when I was searching for attribution, Appsflyer was first one visible and since I've never used such service before, I did not knew the pros & cons of all. Right now I do know Appsflyer is more expensive than the rest Review Source SM Sachit M. Senior Manager Financial Services Used the software for: 2+ years ### "AppsFlyer as an Attribution Tool" July 30, 2024 4.0 We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack. Pros AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker. Cons AppsFlyer is costly and demands a premium over it's rivals. Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Branch](https://www.capterra.com/p/162029/Branch/) Reason for choosing AppsFlyer We chose AppsFlyer for its ease of implementation and use. Review Source Response from AppsFlyer August 6, 2024 Thank you for the candid review, Sachit! We hear you on the price issue and appreciate you still choosing to work with us. Swati R. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Perfect tool for App Marketers" April 5, 2022 5.0 Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. Pros Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. Cons Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) Appsflyer offers better analytics and prevention against click fraud. Ad set and ad level analysis was also not available with Branch and Appsflyer fills all these gaos. Review Source HH Hikaru H. Performance Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Appsflyer review - HH " June 10, 2024 4.0 Pros Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles Cons Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result. Review Source CDC Carla Daniela C. UA Marketing and Advertising Used the software for: 2+ years ### "Excellent attribution partner to boost your marketing campaigns." July 31, 2024 4.0 I use AppsFlyer every day to optimize campaigns in paid channels, as well as to report weekly and monthly reports, retention analysis, among other things. Pros The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support. Cons Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview. Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Some customers asked for it, eventually because of the price. Review Source VR Verified Reviewer Growth Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Incredible app attribution and analytics solution." December 27, 2022 5.0 On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds. Pros Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy. Cons With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) Branch had its limitations when it came to attribution and at a point we were only using it for deeplinks. Review Source HC Heather C. Senior Communications and Marketing Manager Telecommunications Used the software for: 1-2 years ### "Huge improvement over Adjust" July 18, 2024 5.0 Much better experience than our last service, Adjust. Pros We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up. Cons Some of the reporting is difficult to process. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) We were frustrated by Adjust and I found it difficult to use. Review Source KM Kunal M. Manager Retail Used the software for: 2+ years ### "Appsflyer review" August 19, 2024 5.0 Overall experience with appsflyer is satisfactory. Pros UI, reporting ease and the publisher base Cons report download time period and data load time is little slow Review Source CL Chi L. User Acquisition Specialist Computer Games Used the software for: 1-2 years ### "Review appsflyer from an user acquisition specialist in gaming industry" July 25, 2024 4.0 Overall, i love to use Appsflyer. I just want Appsflyer considering my review and upgrade the custom report, allow me to do more than now (even with color, type of graph, type of line,...) Pros \- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user. - Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics. - Responsive and helpful assistant: our assisant, mrs \[sensitive content hidden\] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP Cons \- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate. - Can't check revenue source Review Source AS Akash S. Business Analyst Marketing and Advertising Used the software for: 1-2 years ### "Performance metrix review of Appsflyer" July 31, 2024 5.0 If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. Pros Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. Cons There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. Review Source Response from AppsFlyer August 6, 2024 Love this review! Thank you, Akash! Noted the comment about the daily campaigns. Will look into it. wJ wu J. Senior Data Analysis Manager Entertainment Used the software for: 2+ years ### "Experience evaluation of appsflyer" August 5, 2024 5.0 I will check the overall data of the channel through overview, and also use p360 to check the quality of the channel. In addition, we also borrowed appsflyer’s solution to complete the skan settings. Pros There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs. Cons Detailed data export can only import 2 months of data. Review Source VR Vikas R. Manager- Business operations Marketing and Advertising Used the software for: 2+ years ### "Appsflyer review" August 5, 2024 5.0 So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns. Pros The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good. Cons when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly. Review Source EB Enya B. User Acquisition Marketing and Advertising Used the software for: 2+ years ### "The best partner for App Marketing" July 31, 2024 5.0 It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects. Pros Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel. Cons communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost. Review Source Response from AppsFlyer August 6, 2024 Thanks for the kind review, Enya! We're woking on doing better with our technical support. GC Gabriel C. Assistant Marketing Manager Banking Used the software for: 2+ years ### "My experience with AppsFlyer" August 5, 2024 5.0 Pros AppsFlyer provides a lot of information to make good choices. Cons It has a very high cost. Although it adds value to muy business Review Source VHKV Venkata Harish Kumar V. CRM Manager Automotive Used the software for: 2+ years ### "Appsflyer review" July 25, 2024 5.0 Easy to use and Excellent product overall. Pros Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking Cons Support and Documentation could be better. Alternatives considered [Branch](https://www.capterra.com/p/162029/Branch/) Reason for choosing AppsFlyer AppsFlyer is cheaper when compared to Branch Review Source Response from AppsFlyer August 14, 2024 Thank you so much for the perfect rating! CG Crystal G. Senior Account Manager Marketing and Advertising Used the software for: 2+ years ### "Senior Account Manager" July 26, 2024 5.0 Pros I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions. Cons One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience. Review Source Response from AppsFlyer August 14, 2024 10/10 wow! Thank so much, Crystal! And thanks for the tip re:data access. Always happy to get product feedback. BF Benny F. Marketing Manager Consumer Electronics Used the software for: 2+ years ### "My preferred mobile measurement partner" August 6, 2024 5.0 Pros Very good reporting, support, and breakdowns to help understand key metrics. Cons Difficult to understand differences between platform attribution and third-party attribution Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "AppsFlyer provides valuable insights for App marketing" June 8, 2022 4.0 Pros For tracking App downloads and lead activation by a channel, we use AppsFlyer. With this tool we are able to easily monitor attribution metrics as well as easily set up linking attribution. With AppsFlyer we can also create deeplinks. Cons Enhancing the user friendliness of the platform. Reports can only be customize to a limitation. This limits the ability to view parameters level event data. Review Source Response from AppsFlyer June 24, 2022 Hi Nitya! We are grateful that you took the time out to leave us a review. Your feedback helps us to improve service for everyone! Vishnu Teja G. Sr. Manager MarTech Automotive Used the software for: 1-2 years ### "Best for Mobile App Attribution. Easy to Use. " July 25, 2024 5.0 Pros I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform. Cons Additional features can be quite expensive. Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/) Review Source DIO Dwight Irvin O. Business Development Manager Computer Games Used the software for: 2+ years ### "Appsflyer as my go to MMP Platform" July 26, 2024 5.0 I just love it. Frustrating because I know for myself that I am not that expert yet but same time exciting to learn from Elevate and Knowledgebase Pros I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform. Cons I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway. Review Source Response from AppsFlyer August 14, 2024 We appreciate your positive review and honesty! Positive you'll find answers to your questions in our KB, but if something's missing, feel free to reach out to support@appslfyer.com. Thanks again! JMC Juan Manuel C. Head of Growth Marketing and Advertising Used the software for: 2+ years ### "Essential platform for mobile marketing attribution" July 25, 2024 5.0 In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games. Pros interface, usability, ease of analyzing data and exporting it. Cons SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads. 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