# Page 2 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 2 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 26-50 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AT Alex T. User Acquisition Analyst Computer Games Used the software for: 2+ years ### "Very trustworthy" January 5, 2026 5.0 I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. Pros It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. Cons AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. Review Source AS Akash S. Business Analyst Marketing and Advertising Used the software for: 1-2 years ### "Performance metrix review of Appsflyer" July 31, 2024 5.0 If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. Pros Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. Cons There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. Review Source Response from AppsFlyer August 6, 2024 Love this review! Thank you, Akash! Noted the comment about the daily campaigns. Will look into it. DO Dwight O. Digital Media Buyer Market Research Used the software for: 2+ years ### "Appsflyer never fails to amaze me!" August 1, 2024 5.0 I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape. Pros What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher Cons Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function. Review Source AS Amanda S. Senior Media Analyst Financial Services Used the software for: 2+ years ### "AppsFlyer is a great app tracker solution" August 2, 2024 5.0 Overall, I really like the tool and it is without any doubt my favorite among the options available. In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it. We also have ongoing support from the account management team, so all our questions and needs are covered. Pros After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines. In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition. Cons AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules. In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence. Review Source RK Rajat K. Operations Anayst Marketing and Advertising Used the software for: 2+ years ### "Must have tool for advertising enthusiasts" July 29, 2024 5.0 Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. Pros Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. Cons Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. Review Source Response from AppsFlyer August 7, 2024 Glad to see your experience with us is so positive! We'll let the support team know about this issue. Thanks for flagging. Rafael G. Data Insights AdTech Manager Marketing and Advertising Used the software for: 2+ years ### "Most complete MMP solution in the app market" August 3, 2024 4.0 Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting. Pros Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more. Cons Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform. Review Source CL Chi L. User Acquisition Specialist Computer Games Used the software for: 1-2 years ### "Review appsflyer from an user acquisition specialist in gaming industry" July 25, 2024 4.0 Overall, i love to use Appsflyer. I just want Appsflyer considering my review and upgrade the custom report, allow me to do more than now (even with color, type of graph, type of line,...) Pros \- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user. - Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics. - Responsive and helpful assistant: our assisant, mrs \[sensitive content hidden\] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP Cons \- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate. - Can't check revenue source Review Source VR Verified Reviewer Adops Manager Marketing and Advertising Used the software for: 2+ years ### "Best MMP to work with" August 5, 2024 4.0 It is very accurate and realiable tool to use. Very user friendly. Less fraud chances Pros Very user friendly and systematic reports available. Classification of all required data is there. reduce fraud chances and illegal activies Cons Sometimes they tends to reply late and not disclose the actual reason for not recording a data. Review Source VR Verified Reviewer Director of Account Management Publishing Used the software for: 2+ years ### "Top of the line MMP" July 25, 2024 5.0 My overall experience with AppsFlyer has been positive. The platform is intuitive and comprehensive, making it easy to track and analyze mobile app performance effectively. Pros What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies. Cons What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues. Review Source VR Verified Reviewer Associate Marketer Information Technology and Services Used the software for: 6-12 months ### "Apps Flyer Marketing Model Reviews" July 29, 2024 4.0 It's been good. I like the ease with which i use apps flyer. It has a good dashboard and easy to use features. Pros Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results. Cons Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information. Review Source Response from AppsFlyer August 14, 2024 Thank you so much for the positive review! Please reach out to the support team with your FB ads issues. We'll gladly look into whatever discrepancies you see. Suandi Pratama S. Performance Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels" July 26, 2024 5.0 Pros UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support. Cons Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free. Review Source Response from AppsFlyer August 14, 2024 So glad to hear that you love the platform! Thanks for sharing such a positive review! EB Enya B. User Acquisition Marketing and Advertising Used the software for: 2+ years ### "The best partner for App Marketing" July 31, 2024 5.0 It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects. Pros Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel. Cons communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost. Review Source Response from AppsFlyer August 6, 2024 Thanks for the kind review, Enya! We're woking on doing better with our technical support. SV Sarah V. Mobile Marketing Specialist Publishing Used the software for: 2+ years ### "Appsflyer: Mobile Marketing" July 29, 2024 5.0 I've been working with Mobile Marketing for over two years and I use Appsflyer every day in my work. I understand the accelerated growth of companies becoming mobile first, and that mobile ads are gaining more space in the market as a legitimate medium, but we often need to prove that we won't channelize or steal attributions from other channels, and I know how important a platform like Appsflyer is during this process. The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature which is a great anti-fraud ally. Pros There are many features for measuring results, but the one I think is the most brilliant is Protect 360. Cons I think the price ends up being unaffordable for many companies. Review Source Response from AppsFlyer August 14, 2024 We appreciate your honest review, Sarah! We understand the price might be high for some companies, but we do everything we can to provide as comprehensive and valuable experience as we can. Hoping to have you as a customer with us for many more years. HK Hardik K. Campaign Manager Marketing and Advertising Used the software for: 2+ years ### "Review of Appsflyer" August 5, 2024 4.0 I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all. Pros So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well. Cons So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer. Review Source KM Kunal M. Manager Retail Used the software for: 2+ years ### "Appsflyer review" August 19, 2024 5.0 Overall experience with appsflyer is satisfactory. Pros UI, reporting ease and the publisher base Cons report download time period and data load time is little slow Review Source Rishabh C. Business Development Manager Information Technology and Services Used the software for: 1-2 years ### "Appsflyer: the backbone of marketing strategies" July 28, 2024 5.0 Pros The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was! Cons The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider! Review Source Response from AppsFlyer August 14, 2024 Love that! Thanks for sharing, Rishabh! NH Nina H. Head of Performance Marketing Financial Services Used the software for: 1-2 years ### "AppsFlyer is a powerful tool for mobile measurement" July 26, 2024 4.0 Pros Relatively simple user interface with customizable dashboards. Cons Challenges with exporting data so it is filtered and automated. Review Source ST Sandro T. Reporting Outsourcing/Offshoring Used the software for: 1-2 years ### "Comprehensive Analytics Tool with Room for Improvement" July 25, 2024 4.0 Pros AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources. Cons While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis. Review Source Response from AppsFlyer August 14, 2024 Thanks for the honest review, Sandro! Noted your comments about the price and data processing. We'll look into it. VHKV Venkata Harish Kumar V. CRM Manager Automotive Used the software for: 2+ years ### "Appsflyer review" July 25, 2024 5.0 Easy to use and Excellent product overall. Pros Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking Cons Support and Documentation could be better. Alternatives considered [Branch](https://www.capterra.com/p/162029/Branch/) Reason for choosing AppsFlyer AppsFlyer is cheaper when compared to Branch Review Source Response from AppsFlyer August 14, 2024 Thank you so much for the perfect rating! MG Mohammed G. media buyer Entertainment Used the software for: 2+ years ### "best MMP i have worked with" July 24, 2024 5.0 Pros The implementation of Appsflyer is done so easily and the support is awesome. Cons it's complicated to setup SKAN for IOS apps Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Switched from [Branch Metrics](https://www.capterra.com/p/167545/Branch/) Poor customer support and limited analytics functionality. Review Source CG Crystal G. Senior Account Manager Marketing and Advertising Used the software for: 2+ years ### "Senior Account Manager" July 26, 2024 5.0 Pros I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions. Cons One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience. Review Source Response from AppsFlyer August 14, 2024 10/10 wow! Thank so much, Crystal! And thanks for the tip re:data access. Always happy to get product feedback. Keri M. Delivery driver Consumer Services Used the software for: 1-2 years ### "AppsFlyer review" September 14, 2024 5.0 Pros What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place Cons There is literally nothing I don't like about this app Review Source MK Mikail K. Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Conversion Tracking, Attribution and Reporting (Appsflyer) " July 30, 2024 4.0 Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager \[sensitive content hidden\] has been very helpful to us. Pros Ease of setting up partners and integrations. Cons Attribution of conversions to channels, there has been discrepancies in the report. Reason for choosing AppsFlyer Ease of integrations and detail tracking of metrics. Review Source Response from AppsFlyer August 6, 2024 Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or support@appsflyer.com. Thanks again! PR Pedro R. PPC Specialist Financial Services Used the software for: 6-12 months ### "Excellent tracking tool" August 5, 2024 4.0 It is a great and complete platform to work with Pros That you can track every app event and identify useless events with protect360 Cons I would like to improve audience exporting options Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Reason for choosing AppsFlyer Tools and costs overall, also the integration was easier Switched from [Firebase](https://www.capterra.com/p/160941/Firebase/) Fraud protection and costs are better on appsflyer Review Source IG IVAN G. Performance Marketing Banking Used the software for: 2+ years ### "STORI CARD - IVAN GARCIA" July 26, 2024 4.0 Good, I would recommend other colegues to use it Pros The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options. Finally there is tons of documentation and tech support. Cons The integration with certain media partners is glitchi Review Source Response from AppsFlyer August 14, 2024 Love to hear about your positive experience! Thanks for sharing, Ivan! Similar Products Featured ## Related categories [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Click Fraud](https://www.capterra.com/click-fraud-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.