# Page 3 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 3 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 51-75 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GC Gabriel C. Assistant Marketing Manager Banking Used the software for: 2+ years ### "My experience with AppsFlyer" August 5, 2024 5.0 Pros AppsFlyer provides a lot of information to make good choices. Cons It has a very high cost. Although it adds value to muy business Review Source Vishnu Teja G. Sr. Manager MarTech Automotive Used the software for: 1-2 years ### "Best for Mobile App Attribution. Easy to Use. " July 25, 2024 5.0 Pros I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform. Cons Additional features can be quite expensive. Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/) Review Source VS Varun S. Manager- Adops and delivery Marketing and Advertising Used the software for: 2+ years ### "Appsflyer- Best MMP" August 6, 2024 5.0 Overall Experience for this MMP is good. The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic Pros User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform. Cons Sometimes P360 took like half day to get updated. Review Source DIO Dwight Irvin O. Business Development Manager Computer Games Used the software for: 2+ years ### "Appsflyer as my go to MMP Platform" July 26, 2024 5.0 I just love it. Frustrating because I know for myself that I am not that expert yet but same time exciting to learn from Elevate and Knowledgebase Pros I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform. Cons I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway. Review Source Response from AppsFlyer August 14, 2024 We appreciate your positive review and honesty! Positive you'll find answers to your questions in our KB, but if something's missing, feel free to reach out to support@appslfyer.com. Thanks again! BF Benny F. Marketing Manager Consumer Electronics Used the software for: 2+ years ### "My preferred mobile measurement partner" August 6, 2024 5.0 Pros Very good reporting, support, and breakdowns to help understand key metrics. Cons Difficult to understand differences between platform attribution and third-party attribution Review Source JMC Juan Manuel C. Head of Growth Marketing and Advertising Used the software for: 2+ years ### "Essential platform for mobile marketing attribution" July 25, 2024 5.0 In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games. Pros interface, usability, ease of analyzing data and exporting it. Cons SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads. Review Source PS Prathmesh S. Delivery Head Marketing and Advertising Used the software for: 2+ years ### "Improvement" August 6, 2024 4.0 It's easy to understand data and easy to use Pros Fraud detection tool and Reporting criteria Cons reporting view for Adnetworks so see every in-app events on dashboard. Review Source VM Vivian M. Growth analyst Transportation/Trucking/Railroad Used the software for: 2+ years ### "Without Appsflyer data measurement, we are blind to our actions" July 30, 2024 5.0 Pros It is a complete tool, with a good interface and solutions that help us a lot Cons The aggregated data from the interface makes a lot of difference Review Source Response from AppsFlyer August 6, 2024 Appreciate your positive words, Vivian! MI Murat I. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Easy to use!" July 29, 2024 4.0 easy to use. the data match each other. parallel data available with panels Pros skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA Cons custom dashboards section and frequent product failures Review Source Response from AppsFlyer August 14, 2024 Thanks for the positive review, Murat! AG Ayush G. Business Operation Marketing and Advertising Used the software for: 1-2 years ### "Appsflyer Feedback" July 31, 2024 5.0 The overall experience is really good. We can track everything on it. It helps us know the fraud. Pros We can track everything every conversion and which conversions is going to get fraud. Cons The AppsFlyer gets down whenever we export many files in a day. Review Source VD Vikaskumar D. Deputy Manager Food & Beverages Used the software for: 1-2 years ### "Marketing Analytics" July 29, 2024 5.0 Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect. its easy to monitor campaign performance as you access data anytime in the potal Pros Data is easily viewable & even setting any campaign with appsflyer is very easy Cons Every thing is perfect just wanted to explore more properties from the same Review Source Response from AppsFlyer August 14, 2024 Couldn't ask for a better review, thank you so much! HC Heather C. Senior Communications and Marketing Manager Telecommunications Used the software for: 1-2 years ### "Huge improvement over Adjust" July 18, 2024 5.0 Much better experience than our last service, Adjust. Pros We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up. Cons Some of the reporting is difficult to process. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) We were frustrated by Adjust and I found it difficult to use. Review Source SP Sathwik P. Senior Busienss Analyst Marketing and Advertising Used the software for: 1-2 years ### "Review on AppsFlyer" July 29, 2024 5.0 Pros The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer Cons The Customer care is sometimes slow in responsive Review Source Response from AppsFlyer August 14, 2024 Thanks for the candid review, Sathwik! We're working on improving our customer care. JG Jay G. Head, Sales and Revenue Marketing and Advertising Used the software for: 2+ years ### "Appsflyer makes the App marketing activity easy, faster and accurate" July 30, 2024 5.0 Pros Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry. Cons Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help. Review Source Response from AppsFlyer August 7, 2024 That's amazing, Jay! Glad to see how positive the experience has been for you! TMG Tahir Mutlu G. Digital Marketing Specialist Retail Used the software for: 6-12 months ### "My Appsflyer Experience As a junior digital marketer" July 29, 2024 5.0 Pros Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable Cons Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours Review Source Response from AppsFlyer August 14, 2024 Glad to hear about your overall positive experience with us. We'll look into the slow loading time. Thanks for sharing! RV Rahul V. MIS Executive Marketing and Advertising Used the software for: 6-12 months ### "Great Platform" August 5, 2024 5.0 So far a very good experience and great help for work Pros The Simple interface and friendly UI which helps beginners to cope up quickly Cons Sometimes it takes time to download a report Review Source AB Amit B. Marketing Director Entertainment Used the software for: 2+ years ### "The Go to MMP" July 29, 2024 5.0 Pros It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends. Cons The audiences created stops syncing at times. Review Source Response from AppsFlyer August 14, 2024 Love to hear it, Amit! Noted the syncing issue. We'll look into it, thanks! RK Ravneesh K. Ad Operations Executive Marketing and Advertising Used the software for: 6-12 months ### "Amazing Product, Easy to use." July 29, 2024 5.0 Overall, I love this product and features. Pros It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis. Cons It's Price and sometimes Appsflyer get stuck in recent times. Review Source Response from AppsFlyer August 14, 2024 We are thrilled with your satisfaction with our platform! Thank you for sharing! aS alimuddin S. Data Manager Marketing and Advertising Used the software for: 1-2 years ### "Data Downloading" July 28, 2024 5.0 Pros Easy to use, user friendly interface, one click access Cons data downloding problem, its should be more easy to download Review Source SM Sam M. Performance Marketing Manager Entertainment Used the software for: 2+ years ### "Great product" July 25, 2024 5.0 Pros Appsflyer is a great MMP for mobile games. Cons Additional features introduced on the platform are quite expensive. Review Source Response from AppsFlyer August 14, 2024 Thank you, Sam! We're aware the price might be a bit high for some, and we're committed to proving the price is worth it. Thank you for the perfect rating! MP Mukesh P. Product Manager Marketing and Advertising Used the software for: 2+ years ### "One of the best MMP out there." August 2, 2024 5.0 Its comprehensiveproduct that gives freedom to adv to measure the events, i like the level of analytics and the ease to configuration. Pros Ability to measure the events effectively and easy s2s interaction with the DSPs. Cons There is less clarity on AF rejects the conversations. Review Source RK Rajat K. AVP - BI Retail Used the software for: 1-2 years ### "Good tool for Apps Attribution" July 29, 2024 4.0 Just ok. They need to work more on providing details about the App usage and it's channel attribution Pros Appsflyer can provide you access to various channels from where you are getting App downloads Cons The logic for App attribution is very complicated. The dashboards doesn't provide access to even base numbers like conversion per session Review Source Response from AppsFlyer August 14, 2024 Thanks for the honest review, Rajat. Noted your comments and will try to improve. AP Ashutosh P. CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "AppsFlyer: Powerful Insights, Tricky Support" July 29, 2024 5.0 Pros AppsFlyer is remarkably easy to set up and provides an excellent view of customer marketing attribution across major platforms like Meta and Google. This helps in making informed decisions and optimizing marketing strategies effectively. Cons The lack of on-call support can be challenging. With only email communication available, response times can be slow, causing delays in resolving issues. This can be frustrating, especially when quick assistance is needed. Review Source Response from AppsFlyer August 7, 2024 Thanks for the review, Ashutosh! We understand the frustration with the support and we'll do our best to improve. VR Verified Reviewer Account Manager Marketing and Advertising Used the software for: 1-2 years ### "The Great Attribution tool" July 30, 2024 4.0 Pros Good interface in-build fraud tool Easy access. in deep reports works with any s2s panel. Cons not accessible to all Required approval to create accounts and agency account Partner onboarding process is hard. Review Source Response from AppsFlyer August 7, 2024 Thanks for the review! Out support team is available for any issues you might have with the onboarding process. Please don't hesitate to reach out. LS Lucas S. Analyst of Operations Marketing and Advertising Used the software for: Less than 6 months ### "AppsFlyer Review" August 5, 2024 5.0 Good. The plataform is improving and geting better every time. Pros Give me almost all informations i need to control trafic in my campains. Cons some informations who will help o cant find in exports. Like PIDs with problemas, i need go to PID by PID to understand the problem. Review Source Similar Products Featured ## Related categories [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Click Fraud](https://www.capterra.com/click-fraud-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.