# Page 4 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 4 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 76-100 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AB Abhay B. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Great Interface" August 5, 2024 5.0 Pros Easy Access, Great Interface, Detailed data Analytics Cons Not accessible for all the networks, use access is very riskey, no sampling Review Source MC Madi C. Growth Lead Financial Services Used the software for: 1-2 years ### "Great platform to review app attribution & reporting" July 3, 2024 5.0 Great, fantastic tool, easy to use & team is very helpful Pros Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links Cons Need an easier way to visualise impact of web to app through dashboards Alternatives considered [Braze](https://www.capterra.com/p/155423/Appboy/) Reason for choosing AppsFlyer Suited to our requirements & need, Customer Service Review Source TV Tanishq V. Marketing intern Health, Wellness and Fitness Used the software for: Less than 6 months ### "Perfect application for tracking customer analytics" July 30, 2024 5.0 Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the customer analytics movement Pros With the help of Appsflyer, I can generate a customized report which makes my work easy. Cons I feel that Appsflyer website must have proper tutorial bot for the new user Review Source Response from AppsFlyer August 7, 2024 Thanks for the positive feedback, Tanishq! Noted the comment about the tutorial. Feel free to reach out to support@appsflyer.com if you need assistance. LM Lee M. Manager Financial Services Used the software for: 2+ years ### "Appsflyer MMP " July 30, 2024 4.0 Pros Clean easy to use UI Out of the box solutions Great customer/support team Help pages Cons limitations cross device measurement SKAN limitations Review Source Response from AppsFlyer August 6, 2024 Thank you, Lee! Glad to hear the support team was helpful. YH Yavor H. Media buyer Gambling & Casinos Used the software for: 6-12 months ### "Media buying point of view of Appsflyer" July 25, 2024 5.0 Pros The user friendly interface as well as the reporting Cons The customer support probably needs improving Review Source SS SANU S. Associate Manager Marketing and Advertising Used the software for: 6-12 months ### "New Updates" July 31, 2024 3.0 Pros New addition of functions and updates on the Appsflyer. Cons Technical glitch shown when we download the files. Review Source Response from AppsFlyer August 6, 2024 Thanks for the review, Sanu! If you're still experiencing this issue, please contact support@appsflyer.com. MM Michael M. Growth Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "First time using an MMP, exceptional platform" June 12, 2024 5.0 We seriously couldn't be happier with our Appsflyer experience. Pros \- Industry trusted - Great functionality - Reliable & Consistent - Value for money - Fantastic customer support - Learning and certification Cons Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process? Review Source YH Yakir H. Social Acquisition Gambling & Casinos Used the software for: 2+ years ### "Critical Tool for Mobile App Marketers" July 8, 2024 5.0 I have been working with Appsflyer for many years now. I feel that is the best tool around to connect easily with partners and view reports on theresults of your campaigns. Pros Appsflyer allows me to seamlessly integrate with any traffic source imaginable. Allows me to view reports that help me optimize my app campaigns. Also their solutions for iOS attribution I believe are above and beyond what competitors offer. Cons I think they could make it a bit easier to view reports that show in-app conversion trends in a simpler friendlier way. Review Source HH Hikaru H. Performance Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Appsflyer review - HH " June 10, 2024 4.0 Pros Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles Cons Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result. Review Source VR Verified Reviewer Manager Chemicals Used the software for: I used a free trial ### "User friendly " August 5, 2024 5.0 It is very good and easy to adept because it is very user friendly. Pros very Easy and user friendly. Details reporting available Cons back dated reports not available and late response from support Review Source WK Will K. Founder Consumer Goods Used the software for: Less than 6 months ### "Integrates with paid ads well" August 1, 2024 5.0 Overall good however quite costly, but it is the best in market! Pros Paid ad integration is 10/10, it integrates with all major ad providers Cons THe UI needs some work, and it is quite costly Review Source IB Iftah B. Analyst Gambling & Casinos Used the software for: 2+ years ### "For analysts" June 24, 2024 5.0 Pros Very easy to use, user-level data is detailed and available for analysis. Cons Its not possible to export more than 30 days at once, so I need to create a new report from scratch without an option to change the dates. Review Source KG Kim G. Performance Marketing Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Solid attribution tool" June 19, 2024 5.0 Pros In the app industry, it's essential to track your app conversion and ad campaigns effectively. AppsFlyer does the job and we are quite happy with the results. Cons The support doesn't always reply in time. Review Source VK Vageesh K. Senior Manager Financial Services Used the software for: 2+ years ### "Appsflyer for Mobile App Marketing & Attribution" June 10, 2024 5.0 Pros \- service & support through account managers and chat - on par with other attribution suites - easy to integrate with partners - widely used by other affiliates and channel partners - measurement and dashboarding Cons \- sometimes requires dev effort to implement events - reporting tool can be improved - doesn't give recommendations on performance Review Source Swati R. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Perfect tool for App Marketers" April 5, 2022 5.0 Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. Pros Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. Cons Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) Appsflyer offers better analytics and prevention against click fraud. Ad set and ad level analysis was also not available with Branch and Appsflyer fills all these gaos. Review Source Adir R. Director of Growth Computer Software Used the software for: 1-2 years ### "A must-have for mobile app marketers" June 27, 2021 5.0 We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. Pros Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. Cons The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reason for choosing AppsFlyer Ease of implementation. Feature set. Pricing structure. Known brand. Quality of support. Review Source VR Verified Reviewer Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Incredible software for app attribution and analytics" December 21, 2022 4.0 Overall, I have been satisfied with Appsflyer as it helps me analyse all the marketing channels and campaigns running across traditional channels and affiliates.It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.Campaign optimisation, integrating ad partners, mapping in app events with these partners, funnel analysis, creation of custom dashboards are some of the frequently utilised features. Pros Appsflyer has used a vibrant colour scheme for their User Interface, through the means of interactive dashboards (overview and custom), it helps us in keeping a track of installs and other metrics flowing through various channels. Primarily, the overview dashboard gives a split between inorganic and organic traffic, and with a few clicks even other important data can be fetched quickly. Cons Just the fact that the software is super expensive and have to use it properly to justify the ROI. Review Source VR Verified Reviewer Growth Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Incredible app attribution and analytics solution." December 27, 2022 5.0 On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds. Pros Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy. Cons With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) Branch had its limitations when it came to attribution and at a point we were only using it for deeplinks. Review Source AA Avner A. Product manager Retail Used the software for: 2+ years ### "Great and reliable attribution tool " May 19, 2022 4.0 Pros If you take the tools existing today, Appsflyer win in most of the parameters The tracking and integration level are good. Link creation and UX is easy to understand and work with. Cons Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) More reliable and easy to use. Review Source Response from AppsFlyer May 22, 2022 Thank you so much for taking the time to leave us a rating - it's much appreciated! Eduardo O. Senior Digital Analytics Analyst Telecommunications Used the software for: 2+ years ### "Great overall quality." June 1, 2020 4.0 Pros Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues Cons It is very difficult to explain the difference between reports, I am aware that each one has a different purpose and data processing rules, but using LTV as a main data visualization has been a challenge since a lot of people tend to missunderstand the information shown in the graphics. There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner. Review Source Response from AppsFlyer June 5, 2020 Hi Eduardo, Thanks for being a valued AppsFlyer customer and providing your feedback. I reached out to our Product Team to get some clarification for you: LTV is our primary (but not only metric) since understanding the LTV is the key to understanding the ROI on marketing initiatives and this the biggest challenge that our customers asked us to help with. So this is the default. As for "double attribution" we have configurable postbacks and engagement windows which can be used to control attribution and postbacks for Acquisition and re-engagement campaigns. These Help Center articles may be helpful on the second point: https://support.appsflyer.com/hc/en-us/articles/208439256-In-app-events-postback-configuration https://support.appsflyer.com/hc/en-us/articles/207033786-Retargeting-attribution-guide#setup-reengagement-window I hope this helps! - AppsFlyer PH Paula H. Paid UA Manager Music Used the software for: 2+ years ### "Easy setup with different partners, bad customer experience" April 24, 2024 4.0 Pros Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP. Cons Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back". Review Source AT Anurag T. QA Engineer Information Technology and Services Used the software for: Less than 6 months ### "Boost your Business" July 31, 2024 4.0 Pros Customized Events can be implemented as well as real time tracking on the physical devices Cons Not a cons, but it takes time to update the events count, it would be great if there is specific time to update the events count Review Source Response from AppsFlyer August 6, 2024 Thanks for the feedback, Anurag! Have you tried speaking with our support team? They might be able to help you out. support@appsflyer.com BD Brigitte D. Co-Founder Financial Services Used the software for: 2+ years ### "Low cost and great documentation" April 19, 2024 4.0 Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though Pros \- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple Cons \- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps Review Source MB Mohammad B. Field and digital marketing manager Computer Software Used the software for: 1-2 years ### "One of the best app attribution and analytics tool" June 10, 2022 5.0 Pros \-Great at reporting, simply extraordinary for apps. -Does give you great real-time reporting and tracking. -Easy to create analytics reports -Excellent at campaign analysis -The support is extraordinary -Their integration is superb and helps a lot in having excellent multi-channel attribution and analytics -The exclusion list from AppsFlyer is a great one for understanding our app users who came back to re-download -Another one that we all love is how easy it is to flag any fraud affiliates Cons I simply love everything within Appsflyer but having said that there are some things where it does need improvements such as : -Exporting feature which is not the best for reports. -The P360 is not the best -The user-interface is a bit difficult for starters to use -Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the company and assigning roles is difficult for admin only. Review Source lA lior A. Senior Mobile Programmatic Media Buyer Marketing and Advertising Used the software for: 2+ years ### "Experience with an agency access" May 5, 2024 4.0 Pros It is very convenient and intuitive - which makes work flow smoothly Cons Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support. Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions... 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