# Page 5 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 5 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 101-125 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use FR Francisca R. QA Tester Computer Software Used the software for: Less than 6 months ### "Useful and easy to use" July 31, 2024 5.0 Pros It seems professional, useful and easy to use. Cons That is very technical and for a new user can be challenging. Review Source Response from AppsFlyer August 6, 2024 Thank you, Francisca! If you're having technical difficulties, please reach out to support@appsflyer.com. Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "AppsFlyer provides valuable insights for App marketing" June 8, 2022 4.0 Pros For tracking App downloads and lead activation by a channel, we use AppsFlyer. With this tool we are able to easily monitor attribution metrics as well as easily set up linking attribution. With AppsFlyer we can also create deeplinks. Cons Enhancing the user friendliness of the platform. Reports can only be customize to a limitation. This limits the ability to view parameters level event data. Review Source Response from AppsFlyer June 24, 2022 Hi Nitya! We are grateful that you took the time out to leave us a review. Your feedback helps us to improve service for everyone! AL Adrianna L. Digital Media Specialist Gambling & Casinos Used the software for: Less than 6 months ### "Newcommer " June 19, 2024 5.0 So far very positive, with little hurdles to overcome Pros Not an overly complicated user face, user friendly. Cons Can often glitch when trying to save filter templates Review Source DH Dom H. Business Development Manager Information Technology and Services Used the software for: 1-2 years ### "Very useful on everyday operations" April 14, 2024 5.0 Pros The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard. I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard. Cons IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team. Review Source VR Verified Reviewer UA team lead Entertainment Used the software for: 2+ years ### "Appsfler review" April 30, 2024 4.0 Pros The CSM is always responsive, and escalates issues when something urgent happens. Cons The platform is expensive, the dashboards are very slow to load, not very convenient for reporting Review Source Roni K. Publisher Relations Lead Marketing and Advertising Used the software for: 1-2 years ### "Great platform to work with!" April 14, 2024 4.0 I'm enjoying working with this platform in the past year. I learned many new tools and terms. Pros it's very easy to use for optimization and monitoring campaigns. The latest update of choosing several dashboards is very helpful. Cons the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected. Review Source FW Felipe W. Performance Marketing Manager Computer Software Used the software for: 1-2 years ### "Market leader and great customer support" November 4, 2021 4.0 Pros The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead. Cons Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies. Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Switched from [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/) Pricing and integrations beyond the scope of MMPs. Review Source ES Evan S. UA Account Manager Computer Games Used the software for: 2+ years ### "Appsflyer is a must have for mobile marketing!" April 23, 2024 5.0 Pros The ease of use of the platform to create reports and the tools to look at retention Cons Protect360 can sometimes block incorrect traffic which can create issues Review Source Armand B. Chief Marketing Officer Computer Software Used the software for: 2+ years ### "A complete and fiable MMP" April 26, 2024 5.0 Pros \- ease of use - Good attribution window parameters - easy set up Cons The turnaround time for customer service Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Reason for choosing AppsFlyer I had already used Appsflyer in the past Review Source NS Noam S. Media Manager Marketing and Advertising Used the software for: 1-2 years ### "My review for AF" April 14, 2024 5.0 Excellent, always available for any problem, once you learn the interface everything works perfectly Pros The P360 and the new dashboard feature! Cons The raw data reports - I would be happy if it was possible to download a variety of reports together to the same media source Review Source Adir R. Co-Founder & CEO Used the software for: 2+ years ### "A great mobile attribution platform" July 23, 2018 4.0 Pros First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs. Cons A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...) Review Source SGK Sadia Gohar K. Sales and Marketing specialist Pharmaceuticals Used the software for: 6-12 months ### "It is a very powerful and useful MMP platform" February 8, 2023 4.0 Overall Appsflyer has been outstanding as it has helped us track and analyse conversion trackings and metrics that matter to our business. A great tool with great integrations Pros Appsflyer is the best for mobile analytics, it helps you understand the user behaviours of customers and address the pain points. 1. It has world-class user interface2. You can track any activities of users on mobile apps very easily 3. The platform provides world-class integrations Cons 1\. One needs to get trained to be able to completely use its full features2. Limited customisations for reports and dashboards3. Pricing model Review Source VR Verified Reviewer Email Marketing Specialist Market Research Used the software for: 6-12 months ### "AppsFlyer provides us the data which we can trust" June 19, 2021 4.0 My journey with AppsFlyer is amazing. We are using AppsFlyer mainly for marketing and analytics purpose. Pros With AppsFlyer platform I can see my app performance at one place. With AppsFlyer we can track all our individual campaigns. It provide excellent Attributing for app installs. We can track user behaviors post-installations. Easy to create and export audience data. Cons Sometimes it takes more then usual time to generate reports. Dashboard customization is limited. This platform is little difficult to understand for new user. Review Source MS Moran S. CSM Marketing and Advertising Used the software for: 2+ years ### "Good but can be more accessible to the client" April 14, 2024 4.0 Pros The different dashboards and their flexibility Cons The fact that you can't see all the information in one dashboard. And the inability to pay more for note having the exceeded media sources Review Source VR Verified Reviewer General Manager Amo2 HR Computer Games Used the software for: 6-12 months ### "Indispensable tool for our analytics needs" March 13, 2018 4.0 It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc. Pros I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format. Cons Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable. Review Source iM ido M. BDM Marketing and Advertising Used the software for: 6-12 months ### "AppsFlyer Review " April 14, 2024 4.0 Pros It has a very convenient and user-friendly dashboards. Cons I find it a little bit difficult to go through the publishers ststistics. Review Source LK Lior K. CSM Marketing and Advertising Used the software for: Less than 6 months ### "CSM role review" April 14, 2024 5.0 Pros its advanced fraud protection capabilities to help detect and prevent click fraud and other types of mobile ad fraud, which can save businesses significant amounts of money Cons Although AppsFlyer offers extensive integration capabilities, setting up and maintaining integrations with other platforms can sometimes be complex and time-consuming, particularly if those platforms have their own nuances or technical requirements. Review Source IM Ilan M. Media Buyer Internet Used the software for: 6-12 months ### "Appsflyer Review" April 14, 2024 5.0 Pros That many partners use it as well. It's easy to integrate. Cons This does not have all export data features we want. Review Source eW elad W. Sales Lead Media Production Used the software for: 1-2 years ### "Use AF today" April 14, 2024 4.0 Pros Easy to use, very responsive and provides many features Cons The integration process could be easier, Review Source VR Verified Reviewer Co-Founder and COO Used the software for: 2+ years ### "A great attribution analytics with minor flaws " July 10, 2018 4.0 Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way. Pros Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need. Cons Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw. Review Source Steven S. Software Engineer Computer Software Used the software for: 1-2 years ### "Efficiently measure campaign reach" June 29, 2020 4.0 We used apps flyer to reveal how our banner adds were performing, as measured by clickthroughs, on social platforms. Pros Easily generate campaign banner links for social platforms and determine which get the most clicks. Works with app deeplinks too. Really easy to set up and the findings are rich and presented in a clear manner on the dashboard. Cons Nothing really to improve here. It's a simple concept but very powerful in measuring the reach of marketing campaign imagery and text. Easier integration with MVT frameworks to enable headline testing might be useful. Review Source Jacob E. Founder Marketing and Advertising Used the software for: Less than 6 months ### "AppsFlyer is like Google Analytics on Steroids" February 25, 2021 5.0 I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a level of depth and insight that I was not familiar with nor did I know existed. It's great! Pros \- I'm able to build incredible reports using filtering and segmentation - I can use segments and audiences I build for better advertising - I can get real ROI data all through AppsFlyer Cons \- They have a lot of documentation, but integrated with other solutions can still be a bit difficult at times - Their customer support took awhile to respond to me initially during onboarding, but then became VERY responsive. It was strange. Reason for choosing AppsFlyer They let me trial the platform and numerous features. Review Source SJ Satyam J. Software Engineer Consultant A2 Information Technology and Services Used the software for: 1-2 years ### "Easy to integrate and track all the activities of end user. Client & Server both events tracking " April 25, 2021 4.0 Tracking becomes easy, Since we track user activities by creating custom events we push SMS/Email to user after when user performs any required activity, From Marketing point of view, its become quite easier for the Retention team to Push SMS/Email when end user is not doing much activities. Pros AppsFlyer activity dashboard which gives us tracking of installs and uninstalls, Deeplinks feature, Advertising on Facebook and Google, Creating campaigns with UTM parameters ,Provides custom events Cons Service provided to Hybrid platform like Cordova is not upto the mark, Organic and Inorganic installs tracking becomes tedious some of the times. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/)[CleverTap](https://www.capterra.com/p/155737/CleverTap/) Reason for choosing AppsFlyer We chose all three as per our requirement we needed all three Third parties. Review Source NT Noam T. CSM Marketing and Advertising Used the software for: 6-12 months ### "Appsflyer Review" April 14, 2024 5.0 Pros Great MMP, helps me optimize campaigns in a clear and effective way. Cons That we couldnt connect multiple apps to the same dashboard which is now solved :) Review Source VR Verified Reviewer OpenAir Manager Computer Software Used the software for: 6-12 months ### "Good app to track your download campaigns" March 16, 2019 4.0 Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon. Pros Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software. Cons Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.