# Page 6 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Page 6 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 126-138 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use YG Yassine G. President Computer Games Used the software for: Less than 6 months ### "Great tracking tool" April 16, 2024 5.0 Pros \-Easy to track important information for my game -Ease of integration -Many tutorials available -Responsiveness of the Appsflyer team Cons Honestly, I have nothing to complain about at the moment. Review Source Abdur R. Mananger Apparel & Fashion Used the software for: 6-12 months ### "Exclusive software for marketing analytics" August 24, 2019 5.0 When can work on our audience that is gathered through it easily Pros Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma Cons The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares Review Source VR Verified Reviewer Consultant Online Media Used the software for: 6-12 months ### "Helped track our conversion" August 30, 2018 5.0 Pros We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from Cons For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons Review Source VR Verified Reviewer Project Manager Used the software for: 6-12 months ### "Good app to track your campaigns" February 22, 2018 4.0 Pros One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads. Cons A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far... Review Source aJ ariel J. affilete Computer & Network Security Used the software for: Less than 6 months ### "appsflyer agency" May 3, 2024 5.0 Pros that its a good platform that alot of compnys work on this Cons the customer service is is hard to reach sometimes Review Source Alfonso C. Games Computer Software Used the software for: 6-12 months ### "Pricing Model extremely opaque" February 1, 2020 3.0 Very opaque and cannot do anything by yourself easily. Pros You cannot get the pricing model for this software Cons This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. Review Source JW Junde W. Analyst Marketing and Advertising Used the software for: 6-12 months ### "Media channel analysis" July 28, 2019 4.0 Pros Integrate with alot of DSPs or vendors. Able to perform alot of analysis with the data available Cons Alot of understanding needed when on boarding this software Review Source Allen M. Performance Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Useful third party measurement partner" November 27, 2019 4.0 AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard. Pros Valuable to use this mobile measurement partner as a comparison between first & third party data tracking software. Cons Between platforms, we notice significant discrepancies between first/third party. Also the user interface is a little clunky. Review Source CP Charles P. CRM Manager Apparel & Fashion Used the software for: 6-12 months ### "Nice tool for QRCode & drive-to-app" April 17, 2024 4.0 Appsflyer works well for my uses. Easy to use. Pros Easy to create redirections based on customer behavior. Nice Email-to-app tool. Cons It is difficult to find how many times a QRCode / a redirection have been used and its ROI. Review Source VR Verified Reviewer CEO Entertainment Used the software for: 6-12 months ### "Helped us a lot in user acquisition optimization" January 18, 2018 4.0 Pros One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way Cons A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals Review Source YS Yonatan S. marketing Gambling & Casinos Used the software for: 6-12 months ### "Best analytical app out there" August 23, 2019 4.0 The best option in the market Pros Create and track Events, Custom events, value, roi and many more, You can decide and have full control and data on your users. Cons The occasional bug requires technical deep knowledge Review Source EH Eliran H. CEO Marketing and Advertising Used the software for: I used a free trial ### "Great service and amazing product" November 3, 2018 5.0 very good, wish they had better customer service. Pros that i can view sources of all conversion / downloads in our applications way better then firebase. Cons need better explanation about implementing SDK and using API. Review Source GM Giovanni M. Marketing Consultant Online Media Used the software for: Less than 6 months ### "A good tool to track your app performances" September 30, 2018 4.0 Pros AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price Cons The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system) Review Source Similar Products Featured ## Related categories [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Click Fraud](https://www.capterra.com/click-fraud-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.