--- title: "Page 6 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 6 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156811/AppsFlyer/reviews/?page=6" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Page 6 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 126-138 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use aJ ariel J. affilete Computer & Network Security Used the software for: Less than 6 months ### "appsflyer agency" May 3, 2024 5.0 Pros that its a good platform that alot of compnys work on this Cons the customer service is is hard to reach sometimes Review Source Alfonso C. Games Computer Software Used the software for: 6-12 months ### "Pricing Model extremely opaque" February 1, 2020 3.0 Very opaque and cannot do anything by yourself easily. Pros You cannot get the pricing model for this software Cons This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. Review Source VR Verified Reviewer Manager Chemicals Used the software for: I used a free trial ### "User friendly " August 5, 2024 5.0 It is very good and easy to adept because it is very user friendly. Pros very Easy and user friendly. Details reporting available Cons back dated reports not available and late response from support Review Source WK Will K. Founder Consumer Goods Used the software for: Less than 6 months ### "Integrates with paid ads well" August 1, 2024 5.0 Overall good however quite costly, but it is the best in market! Pros Paid ad integration is 10/10, it integrates with all major ad providers Cons THe UI needs some work, and it is quite costly Review Source JW Junde W. Analyst Marketing and Advertising Used the software for: 6-12 months ### "Media channel analysis" July 28, 2019 4.0 Pros Integrate with alot of DSPs or vendors. Able to perform alot of analysis with the data available Cons Alot of understanding needed when on boarding this software Review Source Allen M. Performance Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Useful third party measurement partner" November 27, 2019 4.0 AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard. Pros Valuable to use this mobile measurement partner as a comparison between first & third party data tracking software. Cons Between platforms, we notice significant discrepancies between first/third party. Also the user interface is a little clunky. Review Source CP Charles P. CRM Manager Apparel & Fashion Used the software for: 6-12 months ### "Nice tool for QRCode & drive-to-app" April 17, 2024 4.0 Appsflyer works well for my uses. Easy to use. Pros Easy to create redirections based on customer behavior. Nice Email-to-app tool. Cons It is difficult to find how many times a QRCode / a redirection have been used and its ROI. Review Source VR Verified Reviewer CEO Entertainment Used the software for: 6-12 months ### "Helped us a lot in user acquisition optimization" January 18, 2018 4.0 Pros One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way Cons A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals Review Source AT Anurag T. QA Engineer Information Technology and Services Used the software for: Less than 6 months ### "Boost your Business" July 31, 2024 4.0 Pros Customized Events can be implemented as well as real time tracking on the physical devices Cons Not a cons, but it takes time to update the events count, it would be great if there is specific time to update the events count Review Source Response from AppsFlyer August 6, 2024 Thanks for the feedback, Anurag! Have you tried speaking with our support team? They might be able to help you out. support@appsflyer.com FR Francisca R. QA Tester Computer Software Used the software for: Less than 6 months ### "Useful and easy to use" July 31, 2024 5.0 Pros It seems professional, useful and easy to use. Cons That is very technical and for a new user can be challenging. Review Source Response from AppsFlyer August 6, 2024 Thank you, Francisca! If you're having technical difficulties, please reach out to support@appsflyer.com. YS Yonatan S. marketing Gambling & Casinos Used the software for: 6-12 months ### "Best analytical app out there" August 23, 2019 4.0 The best option in the market Pros Create and track Events, Custom events, value, roi and many more, You can decide and have full control and data on your users. Cons The occasional bug requires technical deep knowledge Review Source EH Eliran H. CEO Marketing and Advertising Used the software for: I used a free trial ### "Great service and amazing product" November 3, 2018 5.0 very good, wish they had better customer service. Pros that i can view sources of all conversion / downloads in our applications way better then firebase. Cons need better explanation about implementing SDK and using API. Review Source GM Giovanni M. Marketing Consultant Online Media Used the software for: Less than 6 months ### "A good tool to track your app performances" September 30, 2018 4.0 Pros AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price Cons The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.