# AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Reviews of AppsFlyer Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews AT Alex T User Acquisition AnalystComputer Games, 11 - 50 employeesUsed the software for: More than 2 years. “It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions.“ January 5, 2026 PL Prateek L Manager, Performance MarketingRetail, 501 - 1,000 employeesUsed the software for: 1-2 years. “Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.“ August 7, 2024 AB Asli B Growth SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.“ August 5, 2024 Rishabh C Business Development ManagerInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!“ July 28, 2024 CL Chi L User Acquisition SpecialistComputer Games, 11 - 50 employeesUsed the software for: 1-2 years. “Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website).“ July 25, 2024 ST Sandro T ReportingOutsourcing/Offshoring, 51 - 200 employeesUsed the software for: 1-2 years. “Occasional delays in data processing and syncing can also hinder real-time analysis.“ July 25, 2024 Rafael G Data Insights AdTech ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.“ August 3, 2024 Stefinda L Director of Account ManagementPublishing, 11 - 50 employeesUsed the software for: More than 2 years. “There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.“ July 25, 2024 ## Showing most helpful reviews Showing 1-25 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Milorad G. User Acqusition Lead Publishing Used the software for: 2+ years ### "Appsflyer - our GPS on the UA rocky road :)" August 6, 2024 5.0 I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. Pros It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. Cons You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. Review Source RH Rehmath H. Client Solutions Lead - Apps Marketing and Advertising Used the software for: 2+ years ### "My AF Experience" August 6, 2024 4.0 AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. Pros Data Visualization is the best on AppsFlyer Cons Raw data exports are only available for 90 days Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) Data visualization & reading was a challenge on Adjsut. Review Source AL Angélica L. Paid Media Analyst Financial Services Used the software for: 2+ years ### "comfort platform" August 5, 2024 3.0 is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app Pros i like the platform beacause for me is very easy follow the events. Cons sometines the package of conversions is very limit and expensive Review Source VR Verified Reviewer Digital Marketing Specialist Information Technology and Services Used the software for: 6-12 months ### "Volkan Yurtoz - Appsflyer Review" August 5, 2024 4.0 I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply. Pros I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I Cons Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) At my previous job, we used Adjust, but after moving to Getir, we use Appsflyer for digital marketing measurement and integration. Therefore, I had to switch the product I was using. Review Source CDC Carla Daniela C. UA Marketing and Advertising Used the software for: 2+ years ### "Excellent attribution partner to boost your marketing campaigns." July 31, 2024 4.0 I use AppsFlyer every day to optimize campaigns in paid channels, as well as to report weekly and monthly reports, retention analysis, among other things. Pros The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support. Cons Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview. Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Some customers asked for it, eventually because of the price. Review Source SM Sachit M. Senior Manager Financial Services Used the software for: 2+ years ### "AppsFlyer as an Attribution Tool" July 30, 2024 4.0 We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack. Pros AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker. Cons AppsFlyer is costly and demands a premium over it's rivals. Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Branch](https://www.capterra.com/p/162029/Branch/) Reason for choosing AppsFlyer We chose AppsFlyer for its ease of implementation and use. Review Source Response from AppsFlyer August 6, 2024 Thank you for the candid review, Sachit! We hear you on the price issue and appreciate you still choosing to work with us. II Ilko I. CEO Entertainment Used the software for: 1-2 years ### "RoastingTechnologies Ltd Review Appsflyer" August 4, 2024 5.0 I would say good, but it can be better if the pricing is lowered Pros The Dashboard is easy, it's quite simple to implement and run CPE Campaigns Cons The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reason for choosing AppsFlyer It was better marketed, such as when I was searching for attribution, Appsflyer was first one visible and since I've never used such service before, I did not knew the pros & cons of all. Right now I do know Appsflyer is more expensive than the rest Review Source BM Bharat M. Business Head Marketing and Advertising Used the software for: 2+ years ### "The market leader of MMP" July 31, 2024 5.0 Good. Very satisfied with the overall product. Pros User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns Cons Unavailability of Activity dashboard for Agency accounts Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Reason for choosing AppsFlyer Ease of setup and simple UI to understand and work Review Source Response from AppsFlyer August 6, 2024 Thanks for the positive review, Bharat! Glad you find so much value in the platform. oS om S. Operations Executive Marketing and Advertising Used the software for: 1-2 years ### "Best in class MMP" July 29, 2024 4.0 Overall it's a good platform for tracking conversions and optimization. Pros Easy to use, Good to understand, fast Working. etc. Cons Currently, facing issues like the page not working. But I'm sure the Appsflyer team working on it ASAP. Switched from [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) The simple shooting smooth interface and fastest. Review Source Response from AppsFlyer August 7, 2024 Thank you for your support! PB Piyush B. Associate Manager Market Research Used the software for: 6-12 months ### "Appsflyer Rock || Everyone Shock : )" August 5, 2024 5.0 My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform. Pros I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events. Cons Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) My team required a tool which can easily allot links to the media source. however adjust is also good while doing integration but if the source deliver too muck of traffic so the links get blocked Review Source CG Caio G. Manager Marketing and Advertising Used the software for: 2+ years ### "Manager BI" August 12, 2024 5.0 Pros Great reports and integration with a lot of media partners. Cons A long time to get specialist on platform and methodology Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Reason for choosing AppsFlyer Because the support is great and have more features. Review Source jZ jialin Z. Ads Operations Entertainment Used the software for: 2+ years ### "Dashboard Customization & Market Analysis Features" July 25, 2024 4.0 Pros One of the features I appreciate is the ability to customize the dashboard. Cons Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient. Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies. Review Source Response from AppsFlyer August 14, 2024 Thank you for the honesty and suggestions, Jialin! We're always happy to hear from our customers and appreciate you sharing your thoughts. Our goal is to always improve and provide more value to our users, so to hear about your actual needs is invaluable. wJ wu J. Senior Data Analysis Manager Entertainment Used the software for: 2+ years ### "Experience evaluation of appsflyer" August 5, 2024 5.0 I will check the overall data of the channel through overview, and also use p360 to check the quality of the channel. In addition, we also borrowed appsflyer’s solution to complete the skan settings. Pros There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs. Cons Detailed data export can only import 2 months of data. Review Source PL Prateek L. Manager, Performance Marketing Retail Used the software for: 1-2 years ### "Using Appsflyer for eCommerce Tracking" August 7, 2024 4.0 Pros \- Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level. Cons \- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports. Review Source VR Vikas R. Manager- Business operations Marketing and Advertising Used the software for: 2+ years ### "Appsflyer review" August 5, 2024 5.0 So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns. Pros The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good. Cons when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly. Review Source AB Asli B. Growth Specialist Marketing and Advertising Used the software for: 1-2 years ### "Comprehensive Analytics and Attribution with a Steep Learning Curve" August 5, 2024 4.0 My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort. Pros AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns. Cons The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses. Review Source ASR Arjun Singh R. Sr Manager Media Production Used the software for: 2+ years ### "Ease of Tracking" July 31, 2024 4.0 Pros Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign Cons Frequent changes in the algorithms which causes roadblocks for ongoing campaigns Review Source Response from AppsFlyer August 6, 2024 Thank you Arjun! We're happy our platform provides so much value to you. LZ Lena Z. Growth Marketing Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Reliable for Attribution, Quick Support" July 5, 2024 5.0 Pros As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies. Cons The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection. Review Source sA simone A. Account Team Lead mobile Marketing and Advertising Used the software for: 2+ years ### "Apppsflyer review" July 31, 2024 4.0 Pros I really believe that P360 premium is the best anti fraund in the market Cons I would like to download all the reports all at once (android and ios) Review Source AA Arman A. SR Growth marketing Marketing and Advertising Used the software for: 1-2 years ### "Positive review to solve few issues " August 5, 2024 4.0 Overall it's positive. there are a few issues bit it's not crucial Pros 1\. Partner integration process 2. Simple data overview Cons 1\. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta Review Source KL Kate L. Senior Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Efficient platform to enable mobile attribution" July 31, 2024 4.0 Positive - I've used it for many years now and it's a reliable platform for me to get the app data I need. Pros It's a user-friendly platform, where different teams can easily filter and find data they need, e.g. campaign performance, month totals. The onelink builder is great, and has allowed us to have much more visibility over marketing channels. Cons The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way. You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful. Review Source Response from AppsFlyer August 6, 2024 Thank you, Kate! Passed on the feedback about exporting data. SG Shaurya G. Growth Marketing Entertainment Used the software for: 2+ years ### "One of the best MMPs out there" July 30, 2024 4.0 Pros All the features such as Overview Dashboards, Cohorted reports, Creative Optimization and Raw reports Cons Can't download longer duration cohort or older raw reports. POC is non responsive Review Source Response from AppsFlyer August 6, 2024 Thank you, Shaurya! Sorry to hear about your experience with the POC. Please contact support@appsflyer.com so we can assist. NN Nelson N. Market Effectiveness Data Analyst Publishing Used the software for: 6-12 months ### "AppsFlyer review" July 31, 2024 5.0 Pros AppsFlyer has user friendly interface that is intuitive to monitor mobile marketing campaign performance Cons The additional features can be confusing sometimes Review Source Response from AppsFlyer August 6, 2024 Thanks for the positive review, Nelson! I noted the confusing features; thanks for the feedback. SV Shalini V. Business Development Manager Market Research Used the software for: 1-2 years ### "Efficient Tracking Panel" August 5, 2024 5.0 Pros Efficient, Better Interface than others tools. Cons Sampling option, Adding new partners, access for Networks Review Source UY Uday Y. Data analyst Marketing and Advertising Used the software for: 1-2 years ### "MMP\_ AppsFlyer" July 29, 2024 5.0 My expericane is Good with apps flyer it has helped me for understanding the Reports better Pros Its easy to use Appsflyer , the dashboard is understandable Cons From my experience there is nothing that i didn't like About Appsflyer Review Source Response from AppsFlyer August 14, 2024 Love to hear that, Uday! Thanks for sharing! Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.