# Page 5 | AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156811/AppsFlyer/reviews --- AppsFlyer 4.5 (138) [View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 5 - Reviews of AppsFlyer ## Showing most helpful reviews Showing 101-125 of 138 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Adir R. Director of Growth Computer Software Used the software for: 1-2 years ### "A must-have for mobile app marketers" June 27, 2021 5.0 We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. Pros Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. Cons The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. Alternatives considered [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reason for choosing AppsFlyer Ease of implementation. Feature set. Pricing structure. Known brand. Quality of support. Review Source Roni K. Publisher Relations Lead Marketing and Advertising Used the software for: 1-2 years ### "Great platform to work with!" April 14, 2024 4.0 I'm enjoying working with this platform in the past year. I learned many new tools and terms. Pros it's very easy to use for optimization and monitoring campaigns. The latest update of choosing several dashboards is very helpful. Cons the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected. Review Source VR Verified Reviewer Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Incredible software for app attribution and analytics" December 21, 2022 4.0 Overall, I have been satisfied with Appsflyer as it helps me analyse all the marketing channels and campaigns running across traditional channels and affiliates.It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.Campaign optimisation, integrating ad partners, mapping in app events with these partners, funnel analysis, creation of custom dashboards are some of the frequently utilised features. Pros Appsflyer has used a vibrant colour scheme for their User Interface, through the means of interactive dashboards (overview and custom), it helps us in keeping a track of installs and other metrics flowing through various channels. Primarily, the overview dashboard gives a split between inorganic and organic traffic, and with a few clicks even other important data can be fetched quickly. Cons Just the fact that the software is super expensive and have to use it properly to justify the ROI. Review Source NS Noam S. Media Manager Marketing and Advertising Used the software for: 1-2 years ### "My review for AF" April 14, 2024 5.0 Excellent, always available for any problem, once you learn the interface everything works perfectly Pros The P360 and the new dashboard feature! Cons The raw data reports - I would be happy if it was possible to download a variety of reports together to the same media source Review Source VR Verified Reviewer Growth Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Incredible app attribution and analytics solution." December 27, 2022 5.0 On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds. Pros Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy. Cons With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks. Switched from [Branch](https://www.capterra.com/p/162029/Branch/) Branch had its limitations when it came to attribution and at a point we were only using it for deeplinks. Review Source AA Avner A. Product manager Retail Used the software for: 2+ years ### "Great and reliable attribution tool " May 19, 2022 4.0 Pros If you take the tools existing today, Appsflyer win in most of the parameters The tracking and integration level are good. Link creation and UX is easy to understand and work with. Cons Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) More reliable and easy to use. Review Source Response from AppsFlyer May 22, 2022 Thank you so much for taking the time to leave us a rating - it's much appreciated! Eduardo O. Senior Digital Analytics Analyst Telecommunications Used the software for: 2+ years ### "Great overall quality." June 1, 2020 4.0 Pros Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues Cons It is very difficult to explain the difference between reports, I am aware that each one has a different purpose and data processing rules, but using LTV as a main data visualization has been a challenge since a lot of people tend to missunderstand the information shown in the graphics. There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner. Review Source Response from AppsFlyer June 5, 2020 Hi Eduardo, Thanks for being a valued AppsFlyer customer and providing your feedback. I reached out to our Product Team to get some clarification for you: LTV is our primary (but not only metric) since understanding the LTV is the key to understanding the ROI on marketing initiatives and this the biggest challenge that our customers asked us to help with. So this is the default. As for "double attribution" we have configurable postbacks and engagement windows which can be used to control attribution and postbacks for Acquisition and re-engagement campaigns. These Help Center articles may be helpful on the second point: https://support.appsflyer.com/hc/en-us/articles/208439256-In-app-events-postback-configuration https://support.appsflyer.com/hc/en-us/articles/207033786-Retargeting-attribution-guide#setup-reengagement-window I hope this helps! - AppsFlyer MS Moran S. CSM Marketing and Advertising Used the software for: 2+ years ### "Good but can be more accessible to the client" April 14, 2024 4.0 Pros The different dashboards and their flexibility Cons The fact that you can't see all the information in one dashboard. And the inability to pay more for note having the exceeded media sources Review Source iM ido M. BDM Marketing and Advertising Used the software for: 6-12 months ### "AppsFlyer Review " April 14, 2024 4.0 Pros It has a very convenient and user-friendly dashboards. Cons I find it a little bit difficult to go through the publishers ststistics. Review Source MB Mohammad B. Field and digital marketing manager Computer Software Used the software for: 1-2 years ### "One of the best app attribution and analytics tool" June 10, 2022 5.0 Pros \-Great at reporting, simply extraordinary for apps. -Does give you great real-time reporting and tracking. -Easy to create analytics reports -Excellent at campaign analysis -The support is extraordinary -Their integration is superb and helps a lot in having excellent multi-channel attribution and analytics -The exclusion list from AppsFlyer is a great one for understanding our app users who came back to re-download -Another one that we all love is how easy it is to flag any fraud affiliates Cons I simply love everything within Appsflyer but having said that there are some things where it does need improvements such as : -Exporting feature which is not the best for reports. -The P360 is not the best -The user-interface is a bit difficult for starters to use -Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the company and assigning roles is difficult for admin only. Review Source IM Ilan M. Media Buyer Internet Used the software for: 6-12 months ### "Appsflyer Review" April 14, 2024 5.0 Pros That many partners use it as well. It's easy to integrate. Cons This does not have all export data features we want. Review Source LK Lior K. CSM Marketing and Advertising Used the software for: Less than 6 months ### "CSM role review" April 14, 2024 5.0 Pros its advanced fraud protection capabilities to help detect and prevent click fraud and other types of mobile ad fraud, which can save businesses significant amounts of money Cons Although AppsFlyer offers extensive integration capabilities, setting up and maintaining integrations with other platforms can sometimes be complex and time-consuming, particularly if those platforms have their own nuances or technical requirements. Review Source eW elad W. Sales Lead Media Production Used the software for: 1-2 years ### "Use AF today" April 14, 2024 4.0 Pros Easy to use, very responsive and provides many features Cons The integration process could be easier, Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "AppsFlyer provides valuable insights for App marketing" June 8, 2022 4.0 Pros For tracking App downloads and lead activation by a channel, we use AppsFlyer. With this tool we are able to easily monitor attribution metrics as well as easily set up linking attribution. With AppsFlyer we can also create deeplinks. Cons Enhancing the user friendliness of the platform. Reports can only be customize to a limitation. This limits the ability to view parameters level event data. Review Source Response from AppsFlyer June 24, 2022 Hi Nitya! We are grateful that you took the time out to leave us a review. Your feedback helps us to improve service for everyone! aJ ariel J. affilete Computer & Network Security Used the software for: Less than 6 months ### "appsflyer agency" May 3, 2024 5.0 Pros that its a good platform that alot of compnys work on this Cons the customer service is is hard to reach sometimes Review Source FW Felipe W. Performance Marketing Manager Computer Software Used the software for: 1-2 years ### "Market leader and great customer support" November 4, 2021 4.0 Pros The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead. Cons Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies. Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Switched from [Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/) Pricing and integrations beyond the scope of MMPs. Review Source NT Noam T. CSM Marketing and Advertising Used the software for: 6-12 months ### "Appsflyer Review" April 14, 2024 5.0 Pros Great MMP, helps me optimize campaigns in a clear and effective way. Cons That we couldnt connect multiple apps to the same dashboard which is now solved :) Review Source Adir R. Director of Growth Computer Software Used the software for: 2+ years ### "A great mobile attribution platform" July 23, 2018 4.0 Pros First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs. Cons A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...) Review Source SGK Sadia Gohar K. Sales and Marketing specialist Pharmaceuticals Used the software for: 6-12 months ### "It is a very powerful and useful MMP platform" February 8, 2023 4.0 Overall Appsflyer has been outstanding as it has helped us track and analyse conversion trackings and metrics that matter to our business. A great tool with great integrations Pros Appsflyer is the best for mobile analytics, it helps you understand the user behaviours of customers and address the pain points. 1. It has world-class user interface2. You can track any activities of users on mobile apps very easily 3. The platform provides world-class integrations Cons 1\. One needs to get trained to be able to completely use its full features2. Limited customisations for reports and dashboards3. Pricing model Review Source YG Yassine G. President Computer Games Used the software for: Less than 6 months ### "Great tracking tool" April 16, 2024 5.0 Pros \-Easy to track important information for my game -Ease of integration -Many tutorials available -Responsiveness of the Appsflyer team Cons Honestly, I have nothing to complain about at the moment. Review Source VR Verified Reviewer Email Marketing Specialist Market Research Used the software for: 6-12 months ### "AppsFlyer provides us the data which we can trust" June 19, 2021 4.0 My journey with AppsFlyer is amazing. We are using AppsFlyer mainly for marketing and analytics purpose. Pros With AppsFlyer platform I can see my app performance at one place. With AppsFlyer we can track all our individual campaigns. It provide excellent Attributing for app installs. We can track user behaviors post-installations. Easy to create and export audience data. Cons Sometimes it takes more then usual time to generate reports. Dashboard customization is limited. This platform is little difficult to understand for new user. Review Source VR Verified Reviewer General Manager Amo2 HR Computer Games Used the software for: 6-12 months ### "Indispensable tool for our analytics needs" March 13, 2018 4.0 It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc. Pros I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format. Cons Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable. Review Source CP Charles P. CRM Manager Apparel & Fashion Used the software for: 6-12 months ### "Nice tool for QRCode & drive-to-app" April 17, 2024 4.0 Appsflyer works well for my uses. Easy to use. Pros Easy to create redirections based on customer behavior. Nice Email-to-app tool. Cons It is difficult to find how many times a QRCode / a redirection have been used and its ROI. Review Source VR Verified Reviewer Co-Founder and COO Used the software for: 2+ years ### "A great attribution analytics with minor flaws " July 10, 2018 4.0 Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way. Pros Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need. Cons Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw. Review Source Steven S. Software Engineer Computer Software Used the software for: 1-2 years ### "Efficiently measure campaign reach" June 29, 2020 4.0 We used apps flyer to reveal how our banner adds were performing, as measured by clickthroughs, on social platforms. Pros Easily generate campaign banner links for social platforms and determine which get the most clicks. Works with app deeplinks too. Really easy to set up and the findings are rich and presented in a clear manner on the dashboard. Cons Nothing really to improve here. It's a simple concept but very powerful in measuring the reach of marketing campaign imagery and text. Easier integration with MVT frameworks to enable headline testing might be useful. Review Source Similar Products Featured