Who Uses This Software?

We serve mid-sized to global companies around the world.


Average Ratings

9 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Adestra
  • www.adestra.com/
  • Founded 2004
  • United Kingdom

About Adestra

Adestra is a leading global provider of 1:1 email and lifecycle marketing solutions for global and growing brands alike. The company's email marketing platform provides marketers with a powerful infrastructure that helps them communicate more effectively with their customers and subscribers by providing hyper-relevant content. This proprietary technology also allows for automated messaging and incorporates enterprise-class native functionality, which reduces implementations.


Adestra Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Adestra Reviews Recently Reviewed!


Capterra loader

Adestra has helped us become an award-winning business!

Nov 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: - Adestra is right to pride itself on it's customer service. The team are always helpful, keen to work with us to advance our email strategy and will do whatever they can to ensure the platform meets our requirements

- The new email editor has transformed our email marketing and saved us huge amounts of time

- Adestra partners with lots of other companies, meaning that the limits of what you can do in your email marketing is really only restricted by your own creativity (or budget!). If they do not have a feature that meets your requirements you can be sure that they are partnered with someone who does!

- Adestra is always exploring ways to improve the features of the platform allowing us to stay up to date with modern email trends

- The automation programme builder is invaluable, allowing us to really tailor and personalise the journey for each of our customers in an efficient way - it's so good that this year we won the 'Best use of technology for marketing an event' at Event Tech Live for campaigns built using the APB!

Cons: As with any technology platform there are a few little niggles and quirks but once you have an understanding of the platform it is incredibly user-friendly.

Overall: If you are looking to take your email marketing to the next level I would thoroughly recommend Adestra.

Top quality product and 1st class support

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have partnered up with Adestra for many a year and recommend that our on-boarded clients use Adestra for their ESP requirements. We find the integration into our CRM is seamless and that the data that we need out, is also easy to pull. The Automated Programme Builder (APB) is an invaluable tool.

Cons: None to note of really. We feel that we would have the relevant channels to communicate any issues.

Overall: Through the APB, as well as, our own bespoke integrations using the Adestra API we have enabled clients to realise targeted 1st person marketing, taking them through nurture programmes and enabling our clients to provide their customer with relevant marketing. I really think that their USP is their customer support. When we don't want to bother our account manager with simple queries, we tend to get exceptionally quick support from the chat option from within the admin interface.

Adestra Speaks Our Language!

Nov 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The layout of the platform is easy to understand and after a short period of use it is easy to navigate, they are always improving it with handy add-ons. Our clients are very happy with the detailed reporting that Adestra provides and their overall service has helped us grow our online communications cost-effectively.

Cons: N/A - Adestra ticks all the boxes for us.

Overall: We are a small marketing agency and had previous bad experiences with email software companies who had baffled us with terminologies and always wanted to charge for everything. Adestra are so different, always on hand to help through their friendly customer support team and explaining in plain English how to fix a problem or improve our emails. We have a dedicated account manager who understands our business and our capabilities, she regularly sends us updates with relevant information on enhancements to the software or market information that might be useful to us or our clients. 10 out of 10 from us!

Capterra loader

Adestra took us to the next level!

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Adestra gives us fine grain control over every aspect of our email marketing. Their customer service is second to none, there has never been an issue that they couldn't deal with!

Cons: The UI was a little out dated when we first signed up - they've updated this now with a refreshing new approach.

Overall: Making the switch to Adestra has opened up so many new opportunities for us. It's alowed us to grow our clients businesses as well as our own l.

Capterra loader

A easy to use system with good features

Nov 14, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: -The ease of use

-The speedy availability of staff to get help when needed

-The helpfulness of staff

-Quick responsive system

-Great training

-Responsive to clients' comments and feedback

Cons: Only thing I like the least would be that at times we are told we'd have to pay for a fix that should already be there.

Overall: Adestra is beneficial in how fast and easy it is to use. You can easily create templates and campaigns and send them out. The reporting features and 'saved reports' option are also very beneficial as they save time and allow us to provide a wide range of statistics for clients.

Capterra loader

Quick live chats. Good system.

Nov 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: I like the ease of use, customer service is quick and responsive.

Cons: It's not as flexible there is option to code some section of the newsletter yourself . Staff are at different skill level and may not transfer your issue to more experienced staff members. There are some missing features like an image search function, alter code yourself, getting rid of some elements, etc...

Overall: Overall, I would say my experience with Adestra is good, staff is nice and some issue do get solved.

Adestra - Queen of E-mail Marketing Software

Nov 29, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: I really like the templates and the ability to quickly put together a slick looking e-mail. The interface is pretty simple to use and it doesn't take long to get to grips with the features. I like the fact that pretty much instantly you have access to help from polite assistants who eagerly take you through all the processes you are querying.

Cons: When searching for pictures there is no search bar. When I asked about the bolt-on feature 'automation' the chat assistants seemed quite reluctant to help and each time passed me onto the instructions which were quite daunting to me when I was brand new to the feature. Although this may be the template I am using, I find it quite difficult to alter the size of the picture - the options are quite rigid. The HTML editor email template is very difficult to use with many bugs.

Overall: Overall I have been very happy with my experience on Adestra. Thanks to the intuitiveness of the software I have been able to grasp how to use it quickly and am encouraged to try new features. I mostly feel confident that the chat assistants will always be able to solve my problem and help me always with a good and polite attitude.

Capterra loader

Adestra is a quality product

Oct 16, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Great functionality and customer support, both online and face-to-face

Cons: The platform terminology can be a little difficult to understand

Overall: Adestra have been brilliant to work with, always helpful and on hand.

Good

Nov 29, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: - Easy to edit templates

- Can test how content will show up in different email services

Cons: - Features are limited

- Not very good for emojis