# Page 8 | Lead Forensics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Lead Forensics the right Lead Capture solution for you? Explore 234 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156889/Lead-Forensics/reviews --- Lead Forensics 4.5 (234) [View alternatives](https://www.capterra.com/p/156889/Lead-Forensics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Page 8 - Reviews of Lead Forensics ## Showing most helpful reviews Showing 176-200 of 234 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AF Amy F. Sales and Marketing Operations Manager Logistics and Supply Chain Used the software for: 1-2 years ### "A Daily Essential for Traffic Identification and Lead Generation" July 29, 2024 5.0 Pros 1\. Detailed Traffic Insights: Provides comprehensive data on website visitors, helping us understand the type of traffic we generate. 2. Effective Lead Generation: Excellent tool for identifying potential leads, enhancing our marketing efforts. 3. User-Friendly Interface: Easy to navigate and use daily, making it a staple in our workflow. 4. Reliable Customer Support: Responsive and helpful support team, ensuring smooth operation. Cons 1\. Cost: Can be expensive for smaller businesses. 2. Learning Curve: Initial setup and understanding of all features may take some time. 3. Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification. Review Source JA Jim A. VP Information Technology and Services Used the software for: 6-12 months ### "Beginning to See Results" July 22, 2024 4.0 Great customer service and the ongoing support in terms of monthly calls has been a huge help. Also enjoyed the sales training that our staff received. It took some time to start seeing opportunities, but in the past few weeks we've had a handful of "lost prospects" return to the sight. With that visit information from Lead Forensics, we've reached out to these former prospects and they're now back in the sales funnel. Pros I love the fact that we can see who's visiting our website, assign those visitors to users, and track how often they come back. Cons I wish they were able to identify a higher percentage of total visitors. Was not aware of the fact that it's less than 30%. Reason for choosing Lead Forensics n/a Review Source RH Randall H. Director of Sales and Marketing Nanotechnology Used the software for: 1-2 years ### "Great Tool at a Reasonable Cost" July 23, 2024 5.0 This is a great product when coupled with a strong marketing plan designed to drive website traffic. It provided a steady stream of solid leads and the means to catalog and track them. Pros This program provided plenty of qualified leads for me to follow up on, leading to an increased customer base across multiple industries. Being able to gather actual contact info for the companies visiting our site was super helpful. Cons Some of the reports were difficult to set up without help from our Lead Forensics customer support guy. Review Source MB Mike B. Head of Marketing Logistics and Supply Chain Used the software for: 2+ years ### "Delivers as expected" July 30, 2024 5.0 Pros It's a tremendous way to gather information about the prospects you didn't know were interested in working with you, while also helping to prioritize key targets. Cons The biggest challenge comes from using IP address as an identifier, so this 'bug' is a side effect of the features. If someone is working remotely from Starbucks, then "Starbucks" will look like a lead. There's some manual data removal as a result. Reason for choosing Lead Forensics It wasn't just a decision about cost, it was about getting the most value per dollar spent. Review Source Grant S. GTM Business Development Accounting Used the software for: 6-12 months ### "Great bang for your buck" July 25, 2024 5.0 Pros ease of use, simplicity is the biggest thing for me Cons honestly nothing I dislike, its value for the investment is what you want Review Source CS Caroline S. Founder Marketing and Advertising Used the software for: 6-12 months ### "First class experience that closes the gap between marketing and sales" July 6, 2024 5.0 First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into how the audience navigate and consume information on the website. Pros The support we got as we onboarded and then beyond exceeded my expectations. As a marketing agency we include the clients in our calls with Lead Forensics and our account manager ‘Henry’ tailored the approach to suit us both. Which meant we got to know the platform at a pace that worked for all and it became an integral part of our sales process from day one. Henry also shared tips to help maximise our marketing efforts with Lead Forensics and together we established a system to connect marketing, lead generation through to closing sales. There is plenty of customisation which means you can filter out exactly the right companies you want to reach. And the seamless integration to LinkedIn allows you naturally engage with your target audience. Cons It would be great if we could customise the pipeline further. But we found a workaround with categories. Review Source LC Liz C. Marketing Manager Broadcast Media Used the software for: 1-2 years ### "Helps us focus on our visitors" June 18, 2024 5.0 The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of the system and where we could improve if needed with our filters/trigger reports. It's been really handy for us to see customers visiting the site - often in real-time as we're on the phone to them at the same time! Pros Fantastic customer support and comprehensive options in the software for sensible lead tracking. Cons It's been very useful so far, especially for our sales team, but I need to spend more time on it myself to improve how I use it for marketing. All good so far though! Review Source CB Chloe B. Head of Commercial Machinery Used the software for: 2+ years ### "Useful team for both Sales and Marketing" June 18, 2024 5.0 Very positive, it is used in our business daily across sales and marketing. Pros Integration with Salesforce option, brilliant customer service, daily reports. Cons Sometimes the contacts in the database aren't always up to date. Reason for choosing Lead Forensics Customer service and integration with CRM Review Source DP Dan P. VP Sales Hospital & Health Care Used the software for: 6-12 months ### "Lead Forensics Review" July 22, 2024 5.0 We like LF for daily trigger reports of IP addresses who visit frequently. This is a big help with tracking prospect activity. Pros Ease of use. Contact look up. Send to CRM button. Integration with HubSpot and LinkedIn. Cons Lead management. Don't much use it since we have HubSpot. Review Source LB Lukas B. Sales Director Machinery Used the software for: 2+ years ### "Satisfying and very good product " June 19, 2024 4.0 We work every day and it´s very easy to work with it. We love it! Pros All in all, a very good software & product, extremely helpful for daily work Cons Nothing. We are very happy about this tool. Review Source SM Sergio M. Growth and Innovation Specialist Marketing and Advertising Used the software for: 6-12 months ### "A must for any company" July 26, 2024 5.0 Pros The ability to not only see who is visiting your website but to be able to track and see where they went is an incredible future to have. Cons At this point I dont have anything to mention. I have had an easy time understanding and following the system. Review Source JR Julia R. Operations Specialist Biotechnology Used the software for: Less than 6 months ### "Insightful and Helpful" August 1, 2024 5.0 So far, we are very satisfied with the information Lead Forensics is pulling from our website. The information is insightful and helpful. The team we work with at LF is great and very informative. They were able to walk us through all our questions very easily. The program is clear and concise. I am looking forward to where it takes our sales and marketing to. Pros The members of Lead Forensics we work with are very informed and helpful. The program itself is also very straightforward and insightful. Cons We have some slight issues with integration with our website, but they were more or less quickly resolved. Review Source IC Ileanna C. Brand Manager Insurance Used the software for: Less than 6 months ### "Visibility is Key" July 26, 2024 5.0 I think it has been a very positive experience. Lead Forensics can do a lot, but it is important to ensure that it is working in the capacity that you need it to, and that it is working as effective as it can be for the needs of the company/individual. There is fine tuning involved. It evolved with the company, and each user, depending on need. It has a lot of capabilities and it is easy to use, overall. The support is great! Pros It was a friendly team, eager to get a full picture of business so that they could personalize the tool for us. There was instant communication and the team is highly approachable. Cons It took more than one show & tell to grasp fully how to utilize it. Perhaps for a sales teams, it is important to clearly explain what type of leads are generated and how to utilize the various features. It's not that it wasn't explained on the first round, but it may take more than one session for a sales team to grasp how to use this tool effectively, especially if they used to doing things one way. Review Source LG Lance G. VP of Marketing Computer Software Used the software for: Less than 6 months ### "Solid Web Traffic Lead Analysis" July 12, 2024 5.0 Very impressed with the platform overall! Pros Love the intel on pages visited and the ease with which we were able to connect to our CRM. Cons User management was a bit clunky for us to use at first, but the customer success and support team has been very responsive in helping us get up to speed. Review Source GM Guy M. Director Computer Software Used the software for: 6-12 months ### "Fantastic tool for generating B2B leads" June 28, 2024 5.0 Pros Great lead capture tool and very pro-active support from the team. We've generated many good customers, based off the insights Lead Forensics has provided about their websites visits. Cons We have no issues with the software or service. Review Source CB Caine B. Head of Marketing Information Technology and Services Used the software for: 1-2 years ### "The New GA4 " July 1, 2024 5.0 In short, they're an extension of our analytics and reporting capability - highly, highly recommend. Pros In a digital moment here user privacy is tightening, extracting valuable information about your marketing and sales campaigns can be tough - this tool gives critical insight into those 'window shopping' around your digital assets, so you can react, engage and convert faster. Beyond this, the customer success unit is legendary - helping build, refine, and master our tool use over time. A special thanks to guru, \[sensitive content hidden\], for being an extension of our team. Cons It makes you so self-aware about just how limiting Google Analytics and free-to-play analytic tooling can be. Reason for choosing Lead Forensics They're market-leading. Review Source VW Vicky W. Account Executive Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Great Platform!" June 19, 2024 5.0 I find Lead Forensics an amazing tool to use daily. Pros It will tell me the page they have looked on and how long they have been on our website. Cons On lead forensics the chat bar is too big! Review Source HT Hayley T. Head of Communications and Marketing Construction Used the software for: Less than 6 months ### "Brilliant investment" June 26, 2024 4.0 I have had a fantastic first few months with Lead Forensics. The process to sell me the system was informative and encouraging but not too pushy. The ongoing support from the team has been faultless, they have provided a high level of dedicated support for each member of my team which has helped support embedment. Pros Brilliantly intuitive system with a easy to use back end system Self-service but strong support system within the Lead Forensic Team throughout set up and BAU usage. Interesting data for both marketing and sales functions within the business Encouraging and not too push during the sales process Support area with additional resources to help the team during the programme embedment Cons Not knowing the exact person makes the process a little time consuming to source contacts. More direct dial information for contacts would make it better Review Source JJ Jack J. Sr. Project Manager Furniture Used the software for: 1-2 years ### "Lead Forensics Review" June 18, 2024 4.0 Pros seeing who gets on our website and what products they review. Cons Nothing, it works exactly how we want and need it to work. Review Source YC Yvonne C. Head of Operations and Growth Information Technology and Services Used the software for: 6-12 months ### "Love Lead Forensics" June 18, 2024 5.0 Really good. Especially \[sensitive content hidden\], our account handler, she has been amazing! Pros I love the fact we can see who has been looking at us! Really interesting to see what they've looked at as well. Cons Nothing. I have loved everything about Lead Forensics. Review Source AW Andrew W. Regional Account Manager Furniture Used the software for: 1-2 years ### "Lead Forensics- A great tool" June 24, 2024 4.0 Pros Just being able to see the efforts I am putting in on the sales side of things, this also helps drive conversations Cons Sometimes the UI can be difficult to navigate or has small bugs Review Source SF Sara F. manager Construction Used the software for: 2+ years ### "Powerful and reliable tool" June 6, 2024 4.0 I use LF mostly for marketing purposes, but I find it a powerful and reliable tool. Pros The interface is clear and easy and it can be customized. The information regarding the leads are specific and deep. It's possible to compare statistics and datas. Cons I don't know, I disdn't find any issue with it. Review Source SW Sophia W. Business Development Executive Defense & Space Used the software for: Less than 6 months ### "Lead forensics review!" June 19, 2024 4.0 Pros Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential success. This is brilliant! Cons I find the visitor list columns not fitting on one page difficult to navigate. Review Source VR Verified Reviewer Managing Director Information Technology and Services Used the software for: 2+ years ### "Extremely disappointing and would advise to use another provider" July 15, 2023 1.0 We paid the following costs to LF:Set up cost: £150 + vatMonthly cost: £275 + vat for tracking codes on FOUR websites. Please note, this was not just ONE website and any current customers may wish to rethink your renewal costs as it’s clearly different for all businesses depending on your financial accounts.When we highlighted that the LF service was no longer providing a full service that we agreed to, we were delighted that LF acknowledged this and offered us a discount to remain as a customer.Like everyone through COVID, we all tried to support other businesses as we felt if we could still obtain a lower ratio of leads for businesses browsing our websites, and LF could help us with a reduction in cost until things returned to normal, it would be great for both businesses.LF confirmed this was the case and reduced our monthly payment to £209 + vat for all FOUR websites.Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose. Pros The initial sales team were great and the trial gives you a good insight as to what you can experience if you have a good knowledge of IT. If you do not, you're buying a product that does not track staff or business owners working from home. Cons Different pricing per business (suspect this depends on your financial accounts)To confirm, I NEVER leave any negative feedback online about a business that I’ve had a bad experience with as I understand how difficult it is for businesses and there is always a resolution. I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very poor. In summary, I had to pay £2508 for a product that no longer provided accurate tracking data because more people work from home and this data could not be tracked to show what business they were coming from when working from home.I can confirm there is no loyalty whatsoever from LF having being a customer since Jan 2020, they would not terminate our contract.I must add that this was an automatic rolling contract that LF did not make me aware of or contact me to confirm was being renewed. I highlighted my concerns as we’re a Web and IT company who recommend such products to our customers and our in house developers highlighted that LF can no longer obtain the data that we were originally sold when signing up. Review Source Gary H. Marketing Specialist Machinery Used the software for: 6-12 months ### "A great tool to track & grow your potential sales leads " February 27, 2023 4.0 Overall, we've had mixed feelings about Lead Forensics and its capabilities. While some of our sales team find it helpful, not every team member uses the platform on a regular basis. This is a bit problematic since the software is quite expensive. While the information provided and the leads shown are helpful, they lack the detail our team needs to execute sales calls meaningfully. Pros I really like how easy Lead Forensics is to use. The dashboard is very easy to use and the whole software layout is simple and intuitively designed. The dashboard can be customized to show the things you find helpful such as recent site visits, most popular pages, and the most active companies. Cons My biggest gripe with the software is less a critique of this particular platform, but of the software category as a whole. My biggest complaint with the software is how vague and unspecific it can be with the quality of leads it displays much of the time. Most of the leads shown will show the company name, the general location (usually the headquarters address for the company), and some background info about pages visited and time spent on the site. Unfortunately, this info is not always enough to tell us exactly who is looking at what. A lead is nice, but it's very difficult to narrow down who was looking with most large companies, especially when they are large, multinational companies with dozens of locations and tens of thousands of employees. Review Source Response from Lead Forensics February 27, 2024 Thank you for sharing your feedback with us. We're thrilled to hear that you find Lead Forensics easy to use! We understand your concern regarding the specificity of leads, especially with large companies, and we're continuously working to enhance our algorithms to provide more detailed insights. We appreciate your insights and will strive to further improve our platform to better meet your team's needs. Similar Products Featured