# Page 9 | Lead Forensics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Lead Forensics the right Lead Capture solution for you? Explore 234 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156889/Lead-Forensics/reviews --- Lead Forensics 4.5 (234) [View alternatives](https://www.capterra.com/p/156889/Lead-Forensics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 2nd, 2026 # Page 9 - Reviews of Lead Forensics ## Showing most helpful reviews Showing 201-225 of 234 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MB Monique B. Marketing Executive Facilities Services Used the software for: 1-2 years ### "Review of LF" April 23, 2024 4.0 Pros Easy to use/navigate and understand the terms of use Cons Incorrect data/ bounced emails get quite a few Review Source VR Verified Reviewer CEO Telecommunications Used the software for: 6-12 months ### "Poor product and even worse customer service" January 26, 2023 1.0 Pros Easy to install and set up from our website Cons This is a very bad company that pretends to customize the experience and then forces you into a standard tool.Lots of issues with the tool itself: the integration with Hubspot is a premium and is not included, the design of the platform is very poor. The data you get is not that actionable or precise. The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the platform anymore, and this despite several call that have for objective to cancel the subcription. Lead Forensics claims that you keep the access even if you are not using it anymore and that you need to remain a customer. In addition:- Lack of personalization or attention to the customer's individual needs- Inability to resolve customer issues in a timely and effective manner- Failure to follow up with customers to ensure their satisfaction with the solution (pretends that they can improve the service to match your expectations through numerous calls, and then they do nothing and they force you to keep your subscription)- Disrespectful, dismissive, or unprofessional behavior by customer service representatives- Failing to provide clear and detailed information on the cancellation process. Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 6-12 months ### "Great tool for finding out the identity of visitors/good for lead generation campaigns" July 17, 2022 3.0 We wanted to find out the prospects that are interested in buying our products, we used the tool to help us with the mystery and then add them to our priority based on the actions of those prospects. It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them. Pros Easy to use tool that helps in finding out which of the prospects are visiting the website that helps in prioritizing the leads of a business. Good for monitoring the interests of the leads and finding out their identity and exporting the contacts into your database. Good weekly reports can be set up that come directly in your mail. Cons The data is inaccurate. We do find some useful data but most of the data is missing as we tested other products too. Customer support is not the best, they take ages to reply. And it is expensive, and after a while useless tool as we never felt we got value from it after a while. Review Source Christopher Ryan N. Sales & Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Does what it says" April 6, 2021 4.0 The tool worked well and provided some valuable leads to us - obviously, they still need qualifying and chasing up - some customers do not like to see that you have been snooping on their activity, however. and we missed the contract cut off by 20 days and were stuck paying a very expensive number for the next 3 years when we only wanted to roll over 12 months per time. Pros It really does do what it says - and if you're after a website lead generation tool - then having visibility of your users in real-time is incredibly valuable. it is very feature-rich and they clearly spend time trying to build new functionality into the tool. it was very easy to deploy and use. Cons The sales tactics by the business I am not fond of - it's not aggressive sales but the account team are constantly onto you around the time of renewal. The contracts are very long - up to 3 years and if you miss the cutoff you are tied in. Therefore it's a very expensive tool - I feel there are now tools on the market for a much better price that do just as well of job. Also I would get account managers ringing me for new business and trying to pitch the soluton to me even though I was already a customer! Review Source MG Michael G. Founder Pharmaceuticals Used the software for: 2+ years ### "Great Lead Capture product with good support " April 13, 2024 5.0 Pros Generates useful and accurate information about website visitors Cons I haven’t found anything not to like! Will keep looking Review Source Steven S. President Restaurants Used the software for: 6-12 months ### "Beware!!! Not for Local/Mom & Pop type Businesses " May 12, 2020 1.0 Beware!!! Not for Local/Mom & Pop type Businesses If you are a small local type Mom and Pop business.This is not for you!!! In theory it is great HOWEVER. the downside was only revealed to me AFTER being LOCKED INTO a 1 year contract. They only send you leads that come from a certain type of IP address, either Static of Dynamic I'm not sure, but the point is if you are looking to get solid local leads, more than likely the local people who are searching for you don't have that, lets say "Commercial type" of IP address. Example: I have a Restaurant Equipment company in Las Vegas and my goal was to procure local b2b type of leads from people who are opening a restaurant, remodeling, etc. The problem is that most people do work off their laptop that isn't linked to any business name therefore there isn't a lead.Only, corporate type restaurants that have a corporate location and pay \[SENSITIVE CONTENT HIDDEN\] to look up a price for something on the internet which is most of what I got. All leads that didn't do me a bit of good from all over the country, which I found weird. very rarely did local leads I was in search of ever appear in my dashboard. And its up to you to cold call from there as they want to charge you more money to get a name for the person you want to contact. I am not a review writer at all for anything but I feel very slighted that they lock you into a 1 year contract, and this is NOT a cheap service. The people that onboarded me were all very nice and I don't have anything Pros Nothing, No quality leads. Read Below. This is a scam to sell this to local businesses Cons Not for small b2b businesses. I believe only good for national and corporate clients Review Source VR Verified Reviewer Assistant Fashion Designer Computer Software Used the software for: 6-12 months ### "Great software but leaves something to be desired." February 16, 2019 5.0 We use lead forensics on our website to track possible customers for our product. Once we get their company name through the lead forensics tool we research the email addresses of individuals at this company with the applicable job title for us to go after and count them as new leads. We have gained sales strictly through the method before so overall this software works! Pros Best software in my opinion for its purpose Would recommend over many utilities used to track web traffic Works great with CRM integration Super fluid interface Makes communication between Sales and Marketing easier Expedites tasks that used to take multiple actions to complete and consolidates them into one process Cons Lacking certain information that other softwares have for this particular purpose however none are as flexible as this one Limited to the amount of individual IP addresses you may ask for even if you pay for the software and you have to contact customer service in order to track these specific IP addresses Review Source Austin G. President Professional Training & Coaching Used the software for: 6-12 months ### "Horrible Experience With Lead Forensics" December 5, 2020 1.0 We had a horrible experience working with Lead Forensics. Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have zero emphasis on customer satisfaction. The fact that they lock you into a long-term commitment before you even get to truly experience the value of the tool (extremely limited trial) shows you that they anticipate you wanting to cancel and wouldn't make any money if you could subscribe month-to-month like 99% of the other legitimate SaaS companies allow for. Pros Truly nothing. We've had absolutely zero ROI for this purchase, which cost us many thousands of dollars in a locked-in contract. Cons They over-promise and under-deliver. I am not the only one out there, and I highly recommend checking out their reviews here, on G2, and with the Better Business Bureau to verify that. Their sales team is super pushy and just wants to make a sale. It's unfortunate when a company just cares about the dollars and don't care about the value that they \[don't\] provide. The software technically works as advertised, but the data that you receive is totally useless, doesn't account for the region, and unless you get super lucky to have a small business with an easily-identifiable decision-maker, you may as well just find contact information on Google and reach out cold. Review Source SD Sean D. Marketing Assistant Marketing and Advertising Used the software for: 6-12 months ### "Great resource for website lead capture." March 22, 2019 4.0 We used Lead Forensics to capture information on our website in order to generate new/support existing leads for our sales. We work in Saas and have demos on our website and with this, we were able to tell which company was on our site and watched a demo and pass this information along to a sales representative. Even one lead is extremely valuable for us as a company and Lead Forensics generated multiple so it essentially paid for itself! Pros Simple interface Enough detail to get the information you need Can look up individual IP at your request Useful for supporting sales staff Is a great tool to have for a lot of reasons Cons Limited to a certain number of direct IP searches per time period We made the switch to another provider for this reason however during the entirety of our contract Lead Forensics was more than enough for us to do our job effectively. Review Source Response from Lead Forensics April 4, 2019 Hi Sean, Thank you for taking the time to leave us a review of your experience with Lead Forensics. We're really pleased to hear that you enjoyed the software and that you experienced a positive return on your investment. It's also great to see that you have rated our customer service as 5 star. Lead Forensics strives to deliver world-class customer service and we're pleased to see that with your experience, there was no exception. Thank you again for your feedback. Kind regards, Pete - Lead Forensics Max S. Contact Center Engieer Telecommunications Used the software for: 2+ years ### "Find Out who is visiting your website" February 12, 2021 5.0 Our experience was with lead forensics post covid was great, but now that everyone is working from home It isn't as useful because people aren't in the office Pros Able to see who visited your website, able to get contacts from that company, also had reporting and assignment of the leads that came in. Cons Have to pay for each contact you try to open or you buy an amount of contact credits. also you can only see if someone visited your site from a company IP address. Review Source MT Marco T. Co Founder Marketing and Advertising Used the software for: 6-12 months ### "Stay away from this useless scam " April 13, 2022 1.0 A Scam. They tell you what you want to hear on the sales call and then the contract fine print does not match. During my Free Trial, they showed me and give me access to the 250 leads we had generated from visitors to our website. Then during the sales pitch, I was told I would have access to all visitors that hit our website if they can see who they are. Once I signed the contract I was then told later when I hit my limit of 100 leads per month that that is all I get for my nearly $500 per month commitment. Even though I had clearly asked during the several sales calls that I would have access to unlimited leads that hit our own website I was then told after the contract was signed I can only download up to 100 per month. That was never disclosed and was insinuated that since during the trial it was much more than 100 leads that I would get all of them. I complained to management early on they promised to listen to the recorded calls but I never heard back about any resolution. The sales rep smooth-talked me and begged me to sign the contract from my phone while I was on vacation so he could win a contest and got me! Got me good with his lies! Pros Not worth the money. I was smooth-talked and lied to about how many leads I would be able to get from my own website. Cons it's all a con. during my 14-day trial i had over 250 leads and during the sales calls they insinuated I would be able to access all the business leads that visit my own website. ONly to find out later after signing a contract that for $500 a month with a 12-month contract I could only access up to 100 Review Source VR Verified Reviewer Director, Sales and Business Development Computer Software Used the software for: 6-12 months ### "Great for what it is, could use some enhancements" November 16, 2018 4.0 We were using Snitcher to better understand who was visiting our website. We trialed Lead Forensics at the same time and captured 3x as many visitors. It was more expensive, but still much less expensive than other tools. Now we can market to the right companies that are interested in our product. Pros Provides the ability to see what companies are visiting our website. Doesn't capture everybody, but had a much higher hit rate than Snitcher. Features like real-time email alerts when key accounts visit the site provide great value. Cons It errors out on logging in often. The UI isn't the easiest to navigate beyond the basic homepage/visitors screens. It still misses a lot of visitors. Review Source BS Brian S. Product Marketing Accounting Used the software for: I used a free trial ### "Not worth the money, run away" September 15, 2023 1.0 At the very beginning of my trial (which really isn't a trial), I told them that I just didn't see value in it. They told me 'too bad' you still have to pay the year subscription. It wasn't the message I received when I signed the contract to trial.... so make sure you are 100% onboard before taking the next step. After experiencing all of this, not really sure how they are still in business. Pros They do a good job onboarding you and teaching how to leverage it. Very talented sales team that is ready to overcome any objection you might have. The closest related experience to this is like buying a used car. High pressure sales... some people like getting sold that way. Cons I didn't like how they trick you into a contract just so you can test drive (get your hands on it) the software before actually buying it. There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just registered companies on Google. That doesn't work for us. We are more of a B2C business, which I kept telling the rep So buyer beware if you are wanting leads from actual people. Not going to work for you.I was also oversold on the HubSpot integration. It isn't two-way syncing. You have to upload your HS contacts via text file if you want to see them in this tool. The integration is basically worthless from my point of view. Review Source KP Keely P. General Manager Commercial Logistics and Supply Chain Used the software for: 2+ years ### "KP Review " June 8, 2023 4.0 Pros Integration with CRM, although development/improvements in process Cons Oversold, but development nearly completed Review Source Response from Lead Forensics February 27, 2024 We appreciate your feedback. It's great to hear that you find value in our CRM integration. We're working hard to address any concerns you may have. Please reach out to your Customer Success Manager for any assistance you need with the software. Thank you for your feedback. VR Verified Reviewer Co-founder Information Technology and Services Used the software for: Less than 6 months ### "Simple idea yet very helpful " January 6, 2021 4.0 Pros I loved to see who's coming and browsing on our side (reverse IP). which company, from where, how many visits and what was it that they were looking at , as that have allowed me to directly reach out to them as they were in the discovery phase of the sales cycle instead of waiting for someone to reach out to us and fill up a form Cons I think that in today's marketing automation world, such functionality is too lacking. IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might see San Fransisco which isn't helpful Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Review Source VR Verified Reviewer UKI Sales Manager Computer Software Used the software for: 6-12 months ### "Fantastic product with measurable R.O.I." August 29, 2018 5.0 It took us some time to get used to putting it into our workflow but the return on investment in engaging casual browsers, as well as the insight it provided on everyone in our pipeline as well as the end result (customers) made this software an absolute no-brainer in terms of a business decision. Cannot recommend enough, a real game changer for a business, but I imagine you would need to have a fair amount of traffic for it to be as worthwhile as it was in my experience. Pros Absolute transparency- being able to see when cold, warm or hot prospects were engaging with the brand, and fully understanding how, as well as customers and even competitors as well. Clearly able to measure the ROI which is rare but valuable with Marketing software. Cons The only issue I consistently experienced is we tried to filter out information on our software log in page and this was never watertight the whole time we used the platform. Review Source VR Verified Reviewer Director Events Services Used the software for: I used a free trial ### "CONSTANT SPAM E-Mails" July 28, 2020 1.0 Terrible, unprofessional, and illegal. Pros Literally nothing at all - we tried the software when they first got in touch. It is clearly aimed at people who want to constantly spam market at people, which is now illegal. Cons CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch. DO NOT EVER GIVE THIS COMPANY YOUR DETAILS AT ALL Review Source Response from Lead Forensics July 29, 2020 Hi there, I am sorry to read about your experience of receiving communications from our team. We only ever wish to communicate with marketing and sales professionals within a business environment who are likely to have an interest in our SaaS solution. From your review, I understand that this is not the case, for that I would like to personally apologise for any inconvenience caused, and I would like to put this right for you. Unfortunately, due to the limited information provided I am unable to identify who you are, and so I would to ask that you send a quick email to data-compliance@leadforensics.com, so that I can ensure that you are unsubscribed from receiving any further communications. I am keen to ensure that you do not receive any further unwanted marketing correspondence from us, and therefore I would encourage you to get in touch with me so that I can take the necessary steps, and turn your perception of Lead Forensics. We look forward to hearing from you. Georgina VR Verified Reviewer CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Absolute Trash Organization" December 14, 2021 1.0 Absolutely do not buy. Run for the hills. Pros Sales cycle is well thought out and quick...but they're selling you a bill of goods. Software does not function on mobile app. Integrations don't work. APIs are trash. Zero pros. Cons They disappear after they sell you...unprofessional liars. Review Source KA Katy A. Vice President Building Materials Used the software for: 6-12 months ### "This is the most frustrating Comapany " April 15, 2021 1.0 This Company does not have a review section, so I will post here. This is a SCAM, do not do it. Go check them on BBB. I am not one to leave reviews but I have had enough from this company. We signed a contract, after 3 months we were seeing no return. We complained and they said we did not have enough "training" but the girl that did the training only called once and we never heard from her again. We complained again tell them we were not seeing the value and they were not fulling their end of the contract. We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses. I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING. We took the code off our website and the "manager" of our account finally comes back and says the SAME thing! you need more training. I am sorry if I need a second job to learn how to use your sales tool- IT IS INEFFECTIVE! needless to say, this is a scam and not a tool you should ever waste your money on. The only person they have working for them that was worth anything was the sales guy, who sold nothing but rhetoric and lies. Pros NOTHING, I would of given zero stars if I could Cons Customer Service or lack of any real service They DO not perform any service, it is a scam Review Source JU Jay U. Marketing Specialist Events Services Used the software for: 1-2 years ### "Excellent Software With Real-Time Trigger Reports" September 26, 2018 5.0 Pros Lead Forensics DOES NOT rely on Google Analytics. They use their own proprietary database of companies that is constantly being updated. They also have a Data Manager feature where you can upload various lists of company domains and then you get an IMMEDIATE alert whenever someone from that company hits your Web site. Cons It is on the expensive side, but still well worth the money. If I had one piece of advice, it would be NOT to charge MORE money to get the contact information of people at any visiting company. Review Source SM Simon M. Sales Director Telecommunications Used the software for: 1-2 years ### "Lead Forensics Once ou're past the sales call" July 16, 2019 5.0 Much more in depth than analytics Pros Once using this it allows you to see not just new business opportunities but lost customers returning to your site, engagement with social and the journey a lead has taken, what they've viewed and who/how they've found and then shared it. Cons The initial sales bombardment. All be it they have to get the product to market but these guys are relentless. Having said this once you're on board they're just as engaged with current customers. Review Source Carlos S. Ecommerce Manager Used the software for: ### "Great Tool" March 19, 2018 5.0 I was able to track business visitors to my website and gather all the data from those visitors to contact them in the future. Pros The software is very easy to use, it is very self explanatory and the staff is great al guiding you how to use the software. it has a ton of features Cons the price is a big con about this product I really loved their service but the price point was very high. alteast, for us at this point. Review Source VR Verified Reviewer Director of Sales and Marketing Industrial Automation Used the software for: 6-12 months ### "Good Product" January 8, 2019 4.0 Pros I really like the reporting features they have built in. Automatic trigger reports are very helpful. Cons It's pricey. I really haven't seen the value in the features to justify the cost. Review Source AJ Alexandre J. CEO Information Services Used the software for: 1-2 years ### "Outil inutile... largement remplacable par des outils ayant de meilleures données" June 13, 2023 1.0 Nous étions motivés au début, puis nous avons totalement lâché l'utilisation car les données se sont vite montré inutilisables, nous avons perdu plus de temps à tenter de les utiliser qu'à quoi que ce soit d'autre. Pros C'est un outil extrêmement simple à prendre en main Cons Après la démo stylée avec des données bien qualifiée... la réalité est toute autre. Données non utilisables (voir fausse!) Reason for choosing Lead Forensics La démo était tres prometteuse, et nous étions dans le rush. Nous avons fait un pari. Pari Perdu! Review Source Zach M. Sales Development Representative Computer Software Used the software for: Less than 6 months ### "Gives me the edge up" December 20, 2018 4.0 Pros Lead Forensics is a necessary tool for any sales organization. We constantly gain new leads by easily seeing who is on our site and what they are looking at. Cons I wish it had a better integration with Linkedin Sales Nav Review Source Similar Products Featured