--- title: "CoAd Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is CoAd the right Payroll solution for you? Explore 381 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156904/PrimePay/reviews/" page_type: "reviews" language: "en" --- CoAd 4 (381) [View alternatives](https://www.capterra.com/p/156904/PrimePay/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of CoAd Ease of use 3.9 Customer Service 3.8 ## Pros and Cons in Reviews ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “The automation of these tasks helps reduce manual errors and ensures compliance without having to constantly monitor deadlines.“ May 23, 2025 CH Christina H HR DirectorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person.“ November 24, 2025 ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “One of the biggest advantages of using PrimePay is how seamlessly it handles all tax filings and quarterly reports.“ May 23, 2025 AB Alicia B Accountant and Payroll AdministratorAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Our company has had some communication issues with taxes being paid in correctly or overpaid from switching over mid-year.“ May 23, 2025 LQ Leslie Q Director, HRAviation & Aerospace, 201 - 500 employeesUsed the software for: 6-12 months. “I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent.“ August 27, 2025 GW Gretchen W TreasurerWholesale, 11 - 50 employeesUsed the software for: More than 2 years. “Sometimes it is hard to reach someone who can explain and resolve questions. And one of our payrolls was not delivered by FedEx.“ October 18, 2024 AL Amy L Accounting ManagerLegal Services, 2 - 10 employeesUsed the software for: More than 2 years. “Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay.“ December 11, 2024 ED Erin D Accountant AssistantUtilities, 11 - 50 employeesUsed the software for: More than 2 years. “Also, some times the Invoices we get from PrimePay are over charged and wrong.“ December 28, 2024 ## Showing most helpful reviews Showing 1-25 of 381 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Aisha D. President CEO Environmental Services Used the software for: 1-2 years ### "PrimePay is a great option for small businesses." October 16, 2023 4.0 Overall, I like Primepay. They worked professionally and helped me resolve any issue that came up. Pros I like the onboarding process. From getting all of your documents together to communication, it was really good. The price is average for what you can pay. I like when you get one deticated person to deal with from onboarding to runing payrolls. I like that she was really hands on with making sure you know all the ins and outs of getting started. She was very meticulous and task driven. She did not run it untill we confirmed everything. Cons I didn't like the switiching to a new person to handle my account. Like other payroll services, you get one person for on boarding and another for the rest of your term. That was the case here. The second person wan't bad at her job she just wasn't as experienced or meticulous. We had a few times that weren't entered correctly or something was missed in email. We eventually got it. It just took time. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd I did not want to deal with the sale agents again at ADP. Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) ADP is great and has a great platform for users to input their information and even intergrates with other software. However there sales/sales incentives can be very disruptive. I may have delt with several sales agents calling to onboard me or up sell me etc. every couple of months while I was a client and when I was not. I can appreciate the sales people trying to get commisions but it was very disruptive talking to regional reps and local reps and setting up meetings to discuss things. It made me feel that they were incentivised on quantity and not quality. Review Source LR Liz R. President Security and Investigations Used the software for: 2+ years ### "Customer support is great! " January 17, 2025 5.0 The fast response from the specialists at Primepay is great! We just submitted our 3rd party sick pay and received our amendments the very next morning. Pros We always receive a quick response to any question we have. Cons I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience. Alternatives considered [Paychex](https://www.capterra.com/p/119841/Paychex-Flex/) Reason for choosing CoAd We decided not to go back to paychex because they missed a bonus payroll for our company one year. Review Source CH Christina H. HR Director Construction Used the software for: 2+ years ### "Great basic software" November 24, 2025 3.0 The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person. Pros The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful. Cons Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business. Review Source SR SAM R. Controller Real Estate Used the software for: 2+ years ### "Good Software, Good Tech Experts" January 22, 2025 5.0 Excellent. Got very good support from the Tech staff Pros Highly Professional. Were able to solve the problems quickly Cons None. Missed the Direct Deposits once but quickly turned around and solved the problem Switched from [ADP TotalSource](https://www.capterra.com/p/113109/ADP-TotalSource/) PRIMEPAY IS MUCH CHEAPER AND EFFECTIVE, EASY TO USE Review Source AL Amy L. Accounting Manager Legal Services Used the software for: 2+ years ### "Can't be happier!!" December 11, 2024 5.0 We have been with PrimePay since 2020 when LLP was first established. We went through IRA account setup, bank account switch, pay frequency change and other small issues with PrimePay. I was a bit concerned for all major setup/change, but things have gone smoothly every time. Thank you, PrimePay! Pros Their knowledgeable staff are service oriented (professional, polite and helpful) and always with prompt response. The people there are very easy to work with. I especially appreciate \[sensitive content hidden\], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay. Thank you! Cons Nothing much... if I need to say something, it would be that I have waited for quarterly reports a little longer for a couple times. It really doesn't hurt anything, and that's the only thing I can think of. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd PrimePay seemed to fit our need better with more personal service. Review Source MM Mellony M. Human Capital System Administrator Religious Institutions Used the software for: 6-12 months ### "Overall Experience" November 19, 2024 1.0 My overall experience with PrimePay implemetation team was great exeprience, my overall experience with the system is NOT LIKEY to recommend. The system is has a lot of glitches and is limited to what is capabilities are. Pros I loved that the implementation team was very knowledgable and responsive. I learned a lot from \[sensitive content hidden\] about how their system worked. I alos LOVED the Cons System limitations. The system is unable to handle our intricut payrolls and could not give basic reports that were needed. The discovery documents was very detailed on what is needed for data migration. It made the import of information and data verification easier. Alternatives considered [UKG Ready](https://www.capterra.com/p/198579/UKG-Ready/)[Dayforce HCM](https://www.capterra.com/p/205376/Dayforce-HCM/) Reason for choosing CoAd Upper Management made the decision on behalf of the entire company Switched from [UKG Pro](https://www.capterra.com/p/480/UKG-Pro/) Upper Management made the decision on behalf of the entire company Review Source MS Melissa S. Office Manager Law Practice Used the software for: 2+ years ### "Easy, efficient and supportive" December 12, 2024 5.0 Excellent. They are there when you need them and otherwise it is a seamless transmission of your payroll information. One responsibility of mine I don't have to think about! It is all handled for me! Pros Efficient, easy to navigate, promptly responds to issues. Cons Nothing as of yet! They need to keep doing what they are doing and doing it well! Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) I was with PrimePay and left and came back. I only went to ADP because I was told something integrated with it when it actually didn't. Review Source HM Heather M. Owner, CFO Machinery Used the software for: 2+ years ### "Ease of use" November 5, 2024 5.0 I enjoy using PrimePay, and will continue until further notice. Pros PrimePay is easy to use. I like the intergration between PrimePay and employee navigator. Cons I don't like the payroll cutoff time being such a hard time, when I'm actually going throught the last steps of payroll. I've been caught in verification a couple of times, and charged the "Next Day Deposit Fee". Alternatives considered [Timesheet](https://www.capterra.com/p/211607/Timesheet/) Reason for choosing CoAd Integration with Employee Navigator and ease of use and setup. Review Source LQ Leslie Q. Director, HR Aviation & Aerospace Used the software for: 6-12 months ### "PrimePay Made Our Benefits Rollout a Success" August 27, 2025 5.0 My experience with PrimePay has been excellent. The platform made our Open Enrollment and new benefits program implementation smooth and efficient. Our consultant was knowledgeable, professional, and easy to work with—always meeting deadlines and communicating clearly. Overall, PrimePay provided the right tools and support to ensure a successful rollout, and I would highly recommend them. Pros I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent. Our benefits consultant, \[sensitive content hidden\], was outstanding throughout the entire process. He was extremely knowledgeable about the system and benefit plan structures, which gave me confidence at every step. He consistently delivered his work on time, communicated clearly, and always made himself available for questions or guidance. Beyond his professionalism, he was friendly, approachable, and truly a pleasure to collaborate with. I would highly recommend him to anyone implementing a benefits program, and I would absolutely welcome the opportunity to work with him again in the future. Cons One area of improvement is around branding clarity. There can be some ambiguity in how PrimePay and SyncHR are marketed and presented, which at times makes it difficult to distinguish the two platforms and understand their positioning. Clearer, more consistent branding would help avoid confusion. Review Source JR Joshua R. Assistant to Controller Utilities Used the software for: 2+ years ### "Solid Foundation" June 6, 2025 4.0 My overall experience with Primepay has been very positive. Some of my issues were unique, but once I had a representative where as I could show my particular limitation, they were always able to resolve or show me better ways of handling the issues. Pros In most cases, there is written information on how to resolve an issue you are having and potentially a video as well. Cons Times where I had to call support, those issues where not always resolved or no one returned my calls Review Source AF Angie F. Human Resources Legal Services Used the software for: 2+ years ### "Great Company" October 31, 2024 5.0 It has been a pleasure and I would definitely pick them again. Pros Portal is very user friendly and great customer service!!! Cons When I first started with PrimePay the portal was a little out of date but since then they have made so may upgrades and enhancements. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd Great customer service and easy to use system. Review Source MK Michael K. Controller Aviation & Aerospace Used the software for: Less than 6 months ### "PrimePay review" December 11, 2024 4.0 The software is efficient and easy to pick up. Pros The customer service is professional, friendly and most of all world class. Cons On occasion the the final step will get slowed down by an address issue even if the employee is no employed Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) company was sold causing the p/r service change Review Source KR Ken R. Owner Arts and Crafts Used the software for: 2+ years ### "PrimePay is the best payroll service" October 29, 2024 5.0 Been using PrimePay for more than 10 years. I have used all of the others but Primepay is the best! Pros Ease of use and customer service is the best but seldom needed. All services are integrated into one module. No logging back into another system to get your reports like some others. Cons Cost is moderately high but not the highest cost provider Switched from [ADP TotalSource](https://www.capterra.com/p/113109/ADP-TotalSource/) Better product. Best customer support. Easy to Use. Review Source FN Fernando N. Presidente ans CEO Printing Used the software for: 2+ years ### "PrimePay is The Best!" January 7, 2025 5.0 Partnering with PrimePay has been a game-changer for our business. Their outstanding customer service and comprehensive payroll solutions allow us to focus on what matters—growing our core operations—rather than juggling payroll tax reports or workers’ compensation insurance audits. Their streamlined processes, professionalism, and deep expertise have made them a trusted, reliable partner for our payroll needs. Pros PrimePay’s exceptional customer service and comprehensive payroll solutions have been invaluable to our business. Their streamlined processes enable us to focus on our core operations without the stress of managing payroll tax reports or workers’ compensation insurance audits. Their professionalism and expertise make them a trusted partner for our payroll needs. Cons Sometimes, I wait a little longer for a telephone response on Thursday or Friday afternoon. Fortunately, I always get a callback! Review Source JJ John J. Treasurer Religious Institutions Used the software for: 1-2 years ### "Stay away!" March 3, 2025 1.0 Really terrible. Can't count the number of times I called to resolve issues to no avail. Pros Really nothing - compared to other providers they offer no advantages. Cons Inept customer support. Kept getting the run-around about tax withholding. We ditched them after months of frustration. Found out that they had withheld $8,000 more in taxes than they should have, and we are a small organization! Review Source RS Rajan S. COO Information Technology and Services Used the software for: 2+ years ### "PrimePay, is a very personable Payroll Company" February 22, 2025 5.0 My overall experience is nothing but positive. I recommend Prime Pay as a Payroll Company. Pros PrimePay is very personable; it is not too large where a client gets lost, and it is not too small and unable to take care of your business needs. Cons Sometimes, it isn't easy to get hold of customer support professionals. Review Source AA Amelia A. Payroll and Benefits Coordinator Transportation/Trucking/Railroad Used the software for: 1-2 years ### "PrimePay - payroll works well" January 29, 2025 4.0 Overall, I like PrimePay. We have used it for payroll for longer than I have been at the company. The reports are great and useful. The customer service can take a while, which can be frustrating. Pros Primepay is easy to use and has helpful features for payroll purposes. It works well for our transportation company with many different kinds of employees. Cons PrimePay support service is difficult to reach. There are resources available, but it usually takes an hour to speak to a customer service representative. Review Source JS Jim S. CEO Hospitality Used the software for: Less than 6 months ### "Excellent Experience Rolling out PrimePay" March 18, 2025 5.0 Excellent. The PrimePay has a great team of individuals who are committed to your success, and making the transition to PrimePay system, seamless. Pros Personal attention to getting things implemented correctly. Cons There we some "confusion" in the beginning on who wa doing what. Review Source LM Luis M. Truck driver Transportation/Trucking/Railroad Used the software for: 2+ years ### "Very pleased with the product and very convenient." January 30, 2025 5.0 Whenever I need assistance everyone who's worked my account has been very helpful and kind. Pros I've being using PrimePay for a few years and it helps me a lot with my payroll so I can focus on other aspects of my business. Cons Nothing to share about this specific nor something I like least so far. Review Source WJ Walter J. President Mechanical or Industrial Engineering Used the software for: 2+ years ### "Unhappy Small Business Customer" January 17, 2025 1.0 Poor support ....very very expensive for little service Pros Weekly reminders about payroll submissions Cons Very expensive for minimal service...Primepay is not small business friendly Review Source DS David S. Human Resources Manager Design Used the software for: 2+ years ### "Send to \[sensitive content hidden\]" December 27, 2024 5.0 \[sensitive content hidden\] makes each payroll exponentially less stressful that it could be, and that is worth Godzilla's weight in gold. Pros \[sensitive content hidden\] is by far the best thing about my PrimePay experience. Cons Only that there is only one \[sensitive content hidden\]. Review Source DH Dave H. CFO Financial Services Used the software for: 2+ years ### "SyncHR Implementation" December 9, 2024 4.0 Overall the experience is quite positive, we certainly yield value from the relationship and the team is knowledgeable and the technology is being actively invested in. Pros They work hard to bring relevant and useful tools and resources to the HR and Payroll functions. Cons Some of the overlapping technologies in (SyncHR and Time) don't intuitively interface, so there are some things that seem like they should be simple that aren't quite simple. Review Source AC ARIANA C. Payroll Admin Accounting Used the software for: 1-2 years ### "best payroll system" December 17, 2024 5.0 it's very efficient and the turn around its so fast, within few minutes an di already get the reports emailed to me. Pros it's so easy and fast, professional and very accurate. I love PrimePay. it's the best system i ever worked with. Cons i cannot find any reasons to not like this system, everything is so professional and accurate Review Source JD Jennifer D. Accountant Office Manager Security and Investigations Used the software for: 2+ years ### "Been through it and Happy still here!" November 26, 2024 5.0 Very happy as Primpay has come a long way to now its, same day turnaround, the phones are always answered much more quickly! The payroll is accurate! Very satisfied. Pros They are quick at returning payroll, the payroll is accurate. Its usually as same day turnaround. Cons The old Primepay was challenging. Late responses times, phones took forever to answer Review Source JB Jessica B. owner Food & Beverages Used the software for: 2+ years ### "owner of company " December 2, 2024 5.0 Pros easy and officiant, payroll is always on time Cons sometimes I forget and don't have designated specialists Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.