--- title: "CoAd Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is CoAd the right Payroll solution for you? Explore 381 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156904/PrimePay/reviews/" page_type: "reviews" language: "en" --- CoAd 4 (381) [View alternatives](https://www.capterra.com/p/156904/PrimePay/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 22nd, 2026 # Reviews of CoAd Ease of use 3.9 Customer Service 3.8 ## Pros and Cons in Reviews LQ Leslie Q Director, HRAviation & Aerospace, 201 - 500 employeesUsed the software for: 6-12 months. “I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent.“ August 27, 2025 CH Christina H HR DirectorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person.“ November 24, 2025 ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “The automation of these tasks helps reduce manual errors and ensures compliance without having to constantly monitor deadlines.“ May 23, 2025 JL Junhyun L HR AssociateNewspapers, 51 - 200 employeesUsed the software for: More than 2 years. “There are some actions which are not allowed to modify on our end, having us to call customer support, such as changing Tax Exemptions.“ August 5, 2024 ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “One of the biggest advantages of using PrimePay is how seamlessly it handles all tax filings and quarterly reports.“ May 23, 2025 WR Will R COORetail, 11 - 50 employeesUsed the software for: More than 2 years. “The reporting system portal and the entire company and support team is totally antiquated, incompetent, and will surely fail and shut down entirely in the next few years as all their customers continue to migrate to better, cheaper options as we did after repeated unacceptable instances of being ignored by their support team, from which we could not even obtain a report we needed for an audit deadline (which in other payroll services is readily available via self service)“ August 29, 2023 AB Ann B OwnerRetail, 2 - 10 employeesUsed the software for: 6-12 months. “The processing is easy. If I need help with a special payroll or have any questions the representatives to this point have been stellar.“ August 26, 2025 AB Alicia B Accountant and Payroll AdministratorAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Our company has had some communication issues with taxes being paid in correctly or overpaid from switching over mid-year.“ May 23, 2025 ## Showing most helpful reviews Showing 1-25 of 381 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Aisha D. President CEO Environmental Services Used the software for: 1-2 years ### "PrimePay is a great option for small businesses." October 16, 2023 4.0 Overall, I like Primepay. They worked professionally and helped me resolve any issue that came up. Pros I like the onboarding process. From getting all of your documents together to communication, it was really good. The price is average for what you can pay. I like when you get one deticated person to deal with from onboarding to runing payrolls. I like that she was really hands on with making sure you know all the ins and outs of getting started. She was very meticulous and task driven. She did not run it untill we confirmed everything. Cons I didn't like the switiching to a new person to handle my account. Like other payroll services, you get one person for on boarding and another for the rest of your term. That was the case here. The second person wan't bad at her job she just wasn't as experienced or meticulous. We had a few times that weren't entered correctly or something was missed in email. We eventually got it. It just took time. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd I did not want to deal with the sale agents again at ADP. Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) ADP is great and has a great platform for users to input their information and even intergrates with other software. However there sales/sales incentives can be very disruptive. I may have delt with several sales agents calling to onboard me or up sell me etc. every couple of months while I was a client and when I was not. I can appreciate the sales people trying to get commisions but it was very disruptive talking to regional reps and local reps and setting up meetings to discuss things. It made me feel that they were incentivised on quantity and not quality. Review Source LR Liz R. President Security and Investigations Used the software for: 2+ years ### "Customer support is great! " January 17, 2025 5.0 The fast response from the specialists at Primepay is great! We just submitted our 3rd party sick pay and received our amendments the very next morning. Pros We always receive a quick response to any question we have. Cons I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience. Alternatives considered [Paychex Flex](https://www.capterra.com/p/119841/Paychex-Flex/) Reason for choosing CoAd We decided not to go back to paychex because they missed a bonus payroll for our company one year. Review Source CH Christina H. HR Director Construction Used the software for: 2+ years ### "Great basic software" November 24, 2025 3.0 The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person. Pros The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful. Cons Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business. Review Source AL Amy L. Accounting Manager Legal Services Used the software for: 2+ years ### "Can't be happier!!" December 11, 2024 5.0 We have been with PrimePay since 2020 when LLP was first established. We went through IRA account setup, bank account switch, pay frequency change and other small issues with PrimePay. I was a bit concerned for all major setup/change, but things have gone smoothly every time. Thank you, PrimePay! Pros Their knowledgeable staff are service oriented (professional, polite and helpful) and always with prompt response. The people there are very easy to work with. I especially appreciate \[sensitive content hidden\], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay. Thank you! Cons Nothing much... if I need to say something, it would be that I have waited for quarterly reports a little longer for a couple times. It really doesn't hurt anything, and that's the only thing I can think of. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd PrimePay seemed to fit our need better with more personal service. Review Source SR SAM R. Controller Real Estate Used the software for: 2+ years ### "Good Software, Good Tech Experts" January 22, 2025 5.0 Excellent. Got very good support from the Tech staff Pros Highly Professional. Were able to solve the problems quickly Cons None. Missed the Direct Deposits once but quickly turned around and solved the problem Switched from [ADP TotalSource](https://www.capterra.com/p/113109/ADP-TotalSource/) PRIMEPAY IS MUCH CHEAPER AND EFFECTIVE, EASY TO USE Review Source MM Mellony M. Human Capital System Administrator Religious Institutions Used the software for: 6-12 months ### "Overall Experience" November 19, 2024 1.0 My overall experience with PrimePay implemetation team was great exeprience, my overall experience with the system is NOT LIKEY to recommend. The system is has a lot of glitches and is limited to what is capabilities are. Pros I loved that the implementation team was very knowledgable and responsive. I learned a lot from \[sensitive content hidden\] about how their system worked. I alos LOVED the Cons System limitations. The system is unable to handle our intricut payrolls and could not give basic reports that were needed. The discovery documents was very detailed on what is needed for data migration. It made the import of information and data verification easier. Alternatives considered [UKG Ready](https://www.capterra.com/p/198579/UKG-Ready/)[Dayforce HCM](https://www.capterra.com/p/205376/Dayforce-HCM/) Reason for choosing CoAd Upper Management made the decision on behalf of the entire company Switched from [UKG Pro](https://www.capterra.com/p/480/UKG-Pro/) Upper Management made the decision on behalf of the entire company Review Source HM Heather M. Owner, CFO Machinery Used the software for: 2+ years ### "Ease of use" November 5, 2024 5.0 I enjoy using PrimePay, and will continue until further notice. Pros PrimePay is easy to use. I like the intergration between PrimePay and employee navigator. Cons I don't like the payroll cutoff time being such a hard time, when I'm actually going throught the last steps of payroll. I've been caught in verification a couple of times, and charged the "Next Day Deposit Fee". Alternatives considered [Timesheet](https://www.capterra.com/p/211607/Timesheet/) Reason for choosing CoAd Integration with Employee Navigator and ease of use and setup. Switched from [QuickBooks Desktop](https://www.capterra.com/p/212058/QuickBooks-Desktop-Pro/) WestLift was switching from Quickbooks to another company system. Review Source WD Walter D. President Automotive Used the software for: 2+ years ### "Primepay Overall Experience- Iridium Mfg" November 4, 2024 5.0 Very good, and overall happy with the product. Pros The layout is great, it is very intuitive and flows well. When Prime Pay handles direct deposit, I do not need to worry about payroll or payroll taxes getting to the correct place. Cons The workman's comp reporting and most report generation is not intuitive or user friendly. It is very cumbersome and I am not quite certain I get the report I need for my workman's comp audit. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd Good Salesperson, and seemed easier to use. Switched from [Paychex Flex](https://www.capterra.com/p/119841/Paychex-Flex/) Paychex was too much money compared to the service I was getting. Review Source RL Rocio L. HR Specialist Non-Profit Organization Management Used the software for: Less than 6 months ### "Overall truly thankful" November 19, 2024 5.0 Overall experience it has been a beautiful one. I enjoy the view, the updates being made, the ease of items and the lovely staff. Pros The one on one, the willingness to walk through things, love the staff that assisted. Cons Some items with onboarding, but I am submitting them to see if it can change. I am hopeful, the system is adaptable. Alternatives considered [Paycor](https://www.capterra.com/p/133745/Paycor-Perform/) Reason for choosing CoAd Ease of Access, View, Adaptability, Reports are different. Switched from [AllianceHCM](https://www.capterra.com/p/10003399/AllianceHCM/) A lot of issues and things having to be done manually. Review Source AF Angie F. Human Resources Legal Services Used the software for: 2+ years ### "Great Company" October 31, 2024 5.0 It has been a pleasure and I would definitely pick them again. Pros Portal is very user friendly and great customer service!!! Cons When I first started with PrimePay the portal was a little out of date but since then they have made so may upgrades and enhancements. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reason for choosing CoAd Great customer service and easy to use system. Review Source MW Marvin W. V.P. of Finance Environmental Services Used the software for: 2+ years ### "That the way I see them" June 6, 2025 4.0 Excellent. Pros Real knowledgeable and helpful personal. Cons Main headquarter no longer in VA. lol Review Source PG Pallavi G. People and Culture Specialist Education Management Used the software for: Less than 6 months ### "Amazing experience!" August 27, 2025 5.0 Positive and helpful. Pretty prompt with the response and more than happy to collaborate to find the solutions Pros Very knowledgable and quick resolution. Happy to jump on a collaborative team effort to provide users the best experience Cons Nothing really! It was all good. I have a very positive experience with the team everytime I talk to anyone on Prime pay Review Source VW Vickie W. Administrator Education Management Used the software for: 2+ years ### "Administrator of a Child Care Program" March 21, 2025 5.0 Overall, I highly satisfied with PrimePay. Pros They are professional, respond quickly, and helpful with payroll. I also appreciate the other services they offer such as trainings. Cons Sometimes I need to speak directly to an individual over the phone and this can be challenging. Review Source GH Georgina H. Analyst Computer & Network Security Used the software for: Less than 6 months ### "Primepay review" June 18, 2025 4.0 Overall positive. Website looks proffesional. Costumer service is amazing. Easy to set up and is poppullar with many costumers world wide Pros Primepay is simple and quick. Costumer service provides great support. The website is colourful and looks proffesional Cons The website could have wider range. And we as costumers should be able to access more information. It could parter with more teams to provide even wider range off softwares Review Source EM Estie M. VP Construction Used the software for: 2+ years ### "Responsive CSR" February 26, 2025 4.0 Pros Customer service experience is currently Cons Requests for reviews every time a ticket is closed is too frequent Review Source DP Diane P. Admin Specialist Government Administration Used the software for: 2+ years ### "Review" January 28, 2025 5.0 \[sensitive content hidden\] put time in to make sure it's correct. Pros \[sensitive content hidden\] is great. She gave me time to go over accruals for PTO/Sick/Holiday time. She explained things to me as well. Cons Other CSR's have claimed to have it updated and never did. Review Source AA Amelia A. Payroll and Benefits Coordinator Transportation/Trucking/Railroad Used the software for: 1-2 years ### "PrimePay - payroll works well" January 29, 2025 4.0 Overall, I like PrimePay. We have used it for payroll for longer than I have been at the company. The reports are great and useful. The customer service can take a while, which can be frustrating. Pros Primepay is easy to use and has helpful features for payroll purposes. It works well for our transportation company with many different kinds of employees. Cons PrimePay support service is difficult to reach. There are resources available, but it usually takes an hour to speak to a customer service representative. Review Source jP john P. Dentist Hospital & Health Care Used the software for: 1-2 years ### "John Pacia DDS reviews Prime Pay service and responses to inquiries and needs" February 3, 2025 5.0 Overall the experience is a good one. The agents are knowledgeable and courteous Pros Quick response to my needs is certainly an asset for me. Prime Pay responds quickly and efficiently to me inquirea and needs. Cons Waiting times when I need to call is many times too long.The music played while waiting for an agent is like doing pennance. Review Source mC marc C. controller Entertainment Used the software for: 2+ years ### "Horrible, 0/10" January 8, 2025 1.0 Horrible! you say what you have to for the sale and leave us behind when help is needed Pros Nothing, sold us a service and they are unable to follow through Cons You don't care. Just sent an issue to someone and the person responding just provided suggestions rather than looking into the issue Review Source CC Cassandra C. Human Resources Manager Hospital & Health Care Used the software for: 6-12 months ### "My Primepay Experience" January 6, 2025 5.0 Great and positive experience. Still so much to know. Pros Primepay is an upgrade from our old system. I'm still exploring and learning but I feel it is a positive change for my department. Cons We've had some small hiccups. I would say the time side catching up to she Sync side. Reporting I need help on building and running reports. Review Source SB Susan B. Business Manager Non-Profit Organization Management Used the software for: 2+ years ### "\[sensitive content hidden\] - excellent customer service" December 23, 2024 4.0 Pros The representative I spoke to today, \[sensitive content hidden\], was very helpful. She understood my issue and followed through with my request. Cons In the past, our payroll has been delivered to the church building when it should have been delivered to the Rectory Building as is stated on the delivery label. Review Source JS Jim S. CEO Hospitality Used the software for: Less than 6 months ### "Excellent Experience Rolling out PrimePay" March 18, 2025 5.0 Excellent. The PrimePay has a great team of individuals who are committed to your success, and making the transition to PrimePay system, seamless. Pros Personal attention to getting things implemented correctly. Cons There we some "confusion" in the beginning on who wa doing what. Review Source JD Jennifer D. Accountant Office Manager Security and Investigations Used the software for: 2+ years ### "Been through it and Happy still here!" November 26, 2024 5.0 Very happy as Primpay has come a long way to now its, same day turnaround, the phones are always answered much more quickly! The payroll is accurate! Very satisfied. Pros They are quick at returning payroll, the payroll is accurate. Its usually as same day turnaround. Cons The old Primepay was challenging. Late responses times, phones took forever to answer Review Source GW Gretchen W. Treasurer Wholesale Used the software for: 2+ years ### "Great Experience with Prime Pay Online Support Today!" October 18, 2024 4.0 We have been clients of Prime Pay for the last 25 years. I like that my payroll taxes are completely taken care of, and payroll runs pretty smoothly. And it was wonderful meeting \[sensitive content hidden\] today. Pros FINALLY!! I was helped by the best person today! \[sensitive content hidden\] was great! I was not able to log on on PrimePay LLC to get help with a last day check. We are a small company and our employees are great. Not a lot of turnover. So I have not done a "termination" in a very long time. \[sensitive content hidden\] walked me through the procedure and I was very pleased that it has been streamlined and made into an interim payroll. I really learned a lot from him today plus he had a wonderful demeanor. Cons Sometimes it is hard to reach someone who can explain and resolve questions. And one of our payrolls was not delivered by FedEx. It actually was mailed through USPS! Did not receive until the following week. Fortunately, delivery was made on the following Monday. But that situation caused a lot of anxiety. Review Source LH Laura H. ADMINISTRATOR Medical Practice Used the software for: 1-2 years ### "Excellent and Easy!!" December 3, 2024 5.0 Excellent, they have an easy to use platform and they are always so helpful when an issue comes up. Pros Easy to use and helpful staff and easy platform to use. Cons Hold time on for support can be long sometimes Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.