--- title: "CoAd Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CoAd Software - reviews, pricing plans, popular comparisons to other Payroll products and more." source_url: "https://www.capterra.com/p/156904/PrimePay/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # CoAd Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CoAd ## What is CoAd? CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace. ## What is CoAd used for? [Payroll](https://www.capterra.com/payroll-software/)[Direct Deposit Payroll](https://www.capterra.com/direct-deposit-payroll-software/)[Human Resources](https://www.capterra.com/human-resource-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 381 user reviews Reviews sentiment Positive 74% Neutral 7% Negative 19% Pros & cons Intuitive and accessible interface Consistently knowledgeable professional support Long waits and inconsistent callbacks Slow and inconsistent request resolution Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Direct Deposit Payroll / 2026 - Human Resources / 2026 - Payroll / 2026 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CoAd?[Manage this product listing](https://www.g2.com/products/coad-pay/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CoAd 4.0 (381) VS. [4.9 (4,318)](https://www.capterra.com/p/205015/Deel/reviews/) Starting Price Contact vendor Starting Price $5 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (381) Ease Of Use 4.8 (4,318) Value For Money 3.9 (342) Value For Money 4.7 (3,966) Customer Service 3.8 (359) Customer Service 4.7 (4,068) ## CoAd alternatives [4.3 (1,980)](https://www.capterra.com/p/86714/WebPay/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.8 (3,966)](https://www.capterra.com/p/116050/Patriot-Software/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.9 (4,886)](https://www.capterra.com/p/172127/Rippling/reviews/) Starting price $8.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (4,233)](https://www.capterra.com/p/131882/Gusto/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/156904/PrimePay/alternatives/) ## FAQs about CoAd Overview ### What problems does CoAd solve? CoAd solves time-consuming payroll administration by automating payroll runs, tax payments, quarterly filings, W-2 processing, deductions, and direct deposits. It also centralizes employee pay history, time-off records, and reporting, reducing manual data entry and verification. Small-business owners, bookkeepers, payroll administrators, and HR teams benefit most from faster, accurate pay cycles and accessible records. Answer based on 214 reviews Overview ### Which roles and teams benefit most from CoAd? CoAd is most used by small-business owners, office administrators, and operations managers who oversee day-to-day administrative workflows. HR managers use it to manage employee-related processes, while controllers, accountants, bookkeepers, and CFOs rely on it for financial oversight, records, and reporting. Executives use shared visibility to monitor business operations and support decisions. Answer based on 380 reviews Overview ### What company size and industries is CoAd built for? CoAd is built for small businesses seeking to simplify payroll, HR, benefits, compliance, and workforce management, with 90% of reviewers from small companies. Its leading reviewer industries are Construction at 10%, Insurance at 6%, and Non-Profit Organization Management at 5%, while midsize and enterprise firms represent 6% and 3%. Answer based on 381 reviews Features and Usability ### What are the key features of CoAd? CoAd includes payroll management for processing pay, direct deposit for electronic payments, and payroll reporting for quarterly and year-end wage records. Its employee database maintains employee pay rates and records, while the Self Service Portal gives employees access to pay stubs and account information. CoAd also covers W-2 Preparation and Tax Compliance. Answer based on 78 reviews Integrations ### Which third-party tools and platforms does CoAd integrate with? CoAd integrates with two third-party accounting platforms: QuickBooks Online and Sage Intacct. The available integrations connect CoAd with financial-system environments, providing options for organizations that use these accounting platforms alongside advertising-related operational processes and internal reporting requirements across finance teams. Answer based on 11 reviews Getting Started and Support ### How easy is it to onboard and train a team on CoAd? CoAd offers live online training, webinars, documentation, and videos to support team onboarding. Reviewers describe the software as intuitive after initial setup, with organized training and responsive support helping many users get started quickly. Less tech-savvy employees and administrators configuring payroll, benefits, or portals may need more time and clearer guidance. Answer based on 12 reviews Getting Started and Support ### What customer support options does CoAd offer, and how do users rate the experience? CoAd offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. User experiences are mixed: many report knowledgeable, friendly representatives and quick resolutions, particularly by phone or email. Others describe long hold times, delayed replies, inconsistent follow-through, and difficulty reaching the appropriate support contact for urgent issues. Answer based on 173 reviews Security ### How does CoAd handle data security and access control? CoAd protects information through portal security, role-based access, and HR-controlled visibility to menus, tax details, and personal information. Users can access the system remotely, while account setup includes usernames, passwords, and email validation codes. Reviewers report frequent login and password-reset failures, and note permissions cannot be customized beyond predefined roles. Answer based on 39 reviews Payroll ### How well does CoAd handle payroll processing? CoAd simplifies payroll processing with online entry, tax filing support, reports, and guided workflows that help small business teams work accurately. Many users value the time savings and responsive assistance, while some organizations find last-minute payroll changes restrictive and may need support to correct entries or handle complex requirements. Answer based on 148 reviews ## Who uses CoAd? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Intuitive and accessible interface 79% positive reviews out of 101 Most reviewers describe ease of use as a key benefit, highlighting intuitive navigation and straightforward setup. Long waits and inconsistent callbacks 63% negative reviews out of 35 Most reviewers report phone support involves extended hold times, unresolved issues, and difficulty reaching knowledgeable staff. Consistently knowledgeable professional support 83% positive reviews out of 54 Most reviewers indicate professional use is enhanced by knowledgeable, responsive staff who address issues efficiently. Rachel M. Director of HR and AR Processor, 11 - 50 employees. "I really like talking to support technicians like \[sensitive content hidden\] that demonstrates a strong ability to make you feel that they are knowledgeable and understand the different aspects of primepay." Slow and inconsistent request resolution 81% negative reviews out of 31 Most reviewers indicate request handling is frustrating, with delayed responses, unresolved tickets, and lack of follow-up. Alison B. Bookkeeper, 11 - 50 employees. "Every single thing became painful to do and it felt like pulling teeth to get anything done. If you tried to call you would be on hold for hours but it could be days or weeks to get a response to an email. " Frequent login and access issues 85% negative reviews out of 26 Most reviewers describe security and access control as problematic, citing recurring login failures and unreliable password resets. ## Features AI summary Based on 18,203 Payroll reviews Capterra data shows that buyers of payroll software rank the following features as their top priorities: - **Payroll Management** (**59%** of reviewers rated this feature as critical) - **Direct Deposit** (**58%**) - **Payroll Reporting** (**51%**) CoAd supports all three of the features reviewers value most: **Payroll Management**, **Direct Deposit**, and **Payroll Reporting**. Together, these capabilities help businesses run payroll accurately, pay employees on time through direct deposit, and track payroll data through reporting, allowing teams to manage compensation more efficiently and maintain clearer financial oversight. Payroll Management 4.1 (158) 72.15% of 158 reviewers that rated this feature as important or highly important CoAd offers a straightforward payroll process that helps you pay employees accurately and on time. Some reviewers find the system easy to use and navigate, but others report inconsistent customer support and occasional payroll processing errors. Direct Deposit 4.5 (126) 71.43% of 126 reviewers that rated this feature as important or highly important With this capability, you can pay employees quickly and reliably. Reviewers appreciate the convenience, accuracy, and timeliness, noting employees prefer direct deposit and find setup easy. Some mention there are no extra fees and payments are always on time. Payroll Reporting 4.3 (137) 69.34% of 137 reviewers that rated this feature as important or highly important It helps you access payroll data for accounting and audits. Some users say reports are timely, accurate, and easy to read, but others mention difficulty finding specific reports and limited flexibility in customizing or importing data. Tax Compliance 4.2 (125) 72.00% of 125 reviewers that rated this feature as important or highly important This aspect helps you stay compliant with tax laws and deadlines. Reviewers indicate it reduces their workload and provides peace of mind, though some mention occasional delays or issues with state tax payments and slow report turnaround. W-2 Preparation 4.5 (131) 77.10% of 131 reviewers that rated this feature as important or highly important It gives you hassle-free W-2 handling for all employees. Users think preparation is efficient, timely, and easy to access, saving them time and reducing errors. Many like that W-2s are available electronically and can be reprinted when needed. Employee Database 4.3 (108) 66.67% of 108 reviewers that rated this feature as important or highly important Electronic storage of staff/employee contact information and job status in a centralized repository CoAd 60 features ### All Features - 1099 Preparation: Generate, file and review 1099 tax forms for IRS (Internal Revenue Service) - 360 Degree Feedback: Tools for collecting comprehensive feedback on an employee from peers, subordinates, and manager - 401(k) Tracking: Track 401(k) participant contributions and employer match - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Applicant Tracking: Find and manage potential candidates and their applications and resumes through the recruiting life cycle - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Attendance Tracking: Track the attendance of specific individuals or groups - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Benefits Management: Record employee's benefit plans and selections throughout career progression - Biometric Recognition: Facial or other physical recognition to confirm identity - Check Printing: Print paychecks issued to confirm payment of wages or salary - Compensation Management: Manages compensation such as salary, bonus, and benefits processes, aligning with policies - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Direct Deposit: With this capability, you can pay employees quickly and reliably. Reviewers appreciate the convenience, accuracy, and timeliness, noting employees prefer direct deposit and find setup easy. Some mention there are no extra fees and payments are always on time. - Document Management: Store, manage, and track all electronic documents in a centralized location - Employee Database: Electronic storage of staff/employee contact information and job status in a centralized repository - Employee Management: Track employee schedules, availability, and performance across projects and tasks - Employee Onboarding: Process of familiarizing new employees with the company, their position, and responsibilities - Employee Portal: Online portal where employees can access and track their own information - Employee Profiles: Centralized storage for employee data, records, and performance metrics - Employee Scheduling: Assign working shifts or tasks to employees based on their availability - Employee Time Tracking: Track and measure time worked for employees - For Accountants: Software specialized for accountants and accounting firms - HR Management: Automates core HR functions such as talent management, employee evaluation and learning management - Learning & Development: Facilitate training materials that help employees grow and progress in their positions - Mobile Access: Access software remotely via mobile devices - Mobile App: Access the system via a mobile application - Multi-State: Pay employees in multiple states with correct tax deduction amounts in each - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Overtime Calculation: Manage and record overtime hours for hourly employees - Payroll Management: CoAd offers a straightforward payroll process that helps you pay employees accurately and on time. Some reviewers find the system easy to use and navigate, but others report inconsistent customer support and occasional payroll processing errors. - Payroll Reporting: It helps you access payroll data for accounting and audits. Some users say reports are timely, accurate, and easy to read, but others mention difficulty finding specific reports and limited flexibility in customizing or importing data. - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Recruitment Management: Tools to find, assess, and hire suitable candidates for a job within an organization - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Sick Leave Tracking: Track and manage sick leave time - Tax Calculation: Calculate tax and make deductions on gross income from sources like wages, investments or self-employment - Tax Compliance: This aspect helps you stay compliant with tax laws and deadlines. Reviewers indicate it reduces their workload and provides peace of mind, though some mention occasional delays or issues with state tax payments and slow report turnaround. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time & Attendance: Track and manage employee's work hours to improve payroll accuracy - Time Off Management: Track and manage employee time-off, vacation, and sick leave requests - Time Off Requests: Tools that allow employees to request/schedule time off - Time Tracking: Measure and track time including hours worked and paid time off (PTO) - Timesheet Management: Track the amount of time spent on a job or task - Training Management: Track employee/learner's progression through training programs - Vacation/Leave Tracking: Request, track, and manage time off requests and vacation time - W-2 Preparation: It gives you hassle-free W-2 handling for all employees. Users think preparation is efficient, timely, and easy to access, saving them time and reducing errors. Many like that W-2s are available electronically and can be reprinted when needed. - Wage Garnishment: Automatically subtract garnishments from wages - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.8 (381) 3.8 Based on 381 reviews ## Pricing Value for money 3.9 (342) [View pricing plan details](https://www.capterra.com/p/156904/PrimePay/pricing/) Payroll Essentials Custom Quote Available It includes: - Unlimited payroll - Automated payroll - On-demand pay - Payroll tax filing - Direct deposit & debit card - Electronic garnishments - Bank reconciliation - Workers' Comp administration - Time-off management / accruals - 1 Hour Discovery Session on Payroll Setup - Set-up Consultant – Payroll - Employee Self-Service Portal - Employee Mobile App - File Import Tool - Employee Onboarding - PrimePay Perform - Payroll Reporting - New Hire Reporting Payroll Time & Essentials Custom Quote Available It includes: - Time-Tracking - Remote Access - Compliance Tracking HCM Essentials Custom Quote Available It includes: - Automated employee record-keeping - Drag & drop organizational planning & management - 2 Hour Discovery Session on HR Setup - Employee Self-Service Review & Welcome Email - Company Organizational Structure Setup - Set-up Consultant – Human Resources Value for money 3.9 (342) 3.9 Based on 342 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Sage Intacct](https://www.capterra.com/p/76/Intacct/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (359) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (359) 3.8 Based on 359 reviews ## User reviews Overall rating 4.0 Based on 381 reviews Filter by rating 5(213) 4(68) 3(28) 2(13) 1(59) Mentioned topic Sorted by most recent CH Christina H. HR Director Construction ### "Great basic software" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 November 24, 2025 The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person. Pros The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful. Cons Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PG Pallavi G. People and Culture Specialist Education Management ### "Amazing experience!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 27, 2025 Positive and helpful. Pretty prompt with the response and more than happy to collaborate to find the solutions Pros Very knowledgable and quick resolution. Happy to jump on a collaborative team effort to provide users the best experience Cons Nothing really! It was all good. I have a very positive experience with the team everytime I talk to anyone on Prime pay Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. LQ Leslie Q. Director, HR Aviation & Aerospace ### "PrimePay Made Our Benefits Rollout a Success" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 27, 2025 My experience with PrimePay has been excellent. The platform made our Open Enrollment and new benefits program implementation smooth and efficient. Our consultant was knowledgeable, professional, and easy to work with—always meeting deadlines and communicating clearly. Overall, PrimePay provided the right tools and support to ensure a successful rollout, and I would highly recommend them. Pros I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent. Our benefits consultant, \[sensitive content hidden\], was outstanding throughout the entire process. He was extremely knowledgeable about the system and benefit plan structures, which gave me confidence at every step. He consistently delivered his work on time, communicated clearly, and always made himself available for questions or guidance. Beyond his professionalism, he was friendly, approachable, and truly a pleasure to collaborate with. I would highly recommend him to anyone implementing a benefits program, and I would absolutely welcome the opportunity to work with him again in the future. Cons One area of improvement is around branding clarity. There can be some ambiguity in how PrimePay and SyncHR are marketed and presented, which at times makes it difficult to distinguish the two platforms and understand their positioning. Clearer, more consistent branding would help avoid confusion. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Owner Retail ### "Opinion: PrimePay is an excellent payroll company" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 26, 2025 So far, Primepay is what I would have expected in a payroll company. The processing is easy. If I need help with a special payroll or have any questions the representatives to this point have been stellar. Pros They were able to work with me to keep my processing costs low. I historically only use my payroll companies for processing and nothing else Cons I have been with them for less than a year. So it is hard to choose a "con". However for some reason I was getting charged more for my payroll monthly than my proposal stated. It was fixed, and then happened again. So it seems to be a computer glitch that needs to be fixed. Switched from [Auris](https://www.capterra.com/p/195073/Heartland-Payroll-HR/) I think Heartland being owned by Global Payments has brought down the quality of the product. Alternatives considered [Paychex](https://www.capterra.com/p/119841/Paychex-Flex/) [RUN Powered by ADP](https://www.capterra.com/p/185859/RUN/) Reasons for choosing CoAd Primepay was able to stay within the budget I was looking for. For my business, payroll cost is what drives my decision. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GH Georgina H. Analyst Computer & Network Security ### "Primepay review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 18, 2025 Overall positive. Website looks proffesional. Costumer service is amazing. Easy to set up and is poppullar with many costumers world wide Pros Primepay is simple and quick. Costumer service provides great support. The website is colourful and looks proffesional Cons The website could have wider range. And we as costumers should be able to access more information. It could parter with more teams to provide even wider range off softwares Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MW Marvin W. V.P. of Finance Environmental Services ### "That the way I see them" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 6, 2025 Excellent. Pros Real knowledgeable and helpful personal. Cons Main headquarter no longer in VA. lol Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JR Joshua R. Assistant to Controller Utilities ### "Solid Foundation" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 June 6, 2025 My overall experience with Primepay has been very positive. Some of my issues were unique, but once I had a representative where as I could show my particular limitation, they were always able to resolve or show me better ways of handling the issues. Pros In most cases, there is written information on how to resolve an issue you are having and potentially a video as well. Cons Times where I had to call support, those issues where not always resolved or no one returned my calls Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. VR Vanessa R. Plant Manager Building Materials ### "PrimePay is great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 30, 2025 Pros The ease of the website and the process is very smooth. It has been a great product for our companies needs. Cons We've had a hard time to get our E-Verified set up in a timely manner. We have been in this process for several months and are still waiting. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EB Emily B. Operator Consumer Services ### "Prime Pay Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 28, 2025 Overall, Prime Pay is much smother of a payroll platform that what I have used in the past. I enjoy the platform, the look, and the ease it provides. Direct deposit is the way to go! Less headache! Pros Prime Pay offers a wide variety of business needs. It has a sleek, modern look and feel- while being easy to navigate and process your payroll needs. Cons At times, Prime Pay support can be tricky to navigate. Sometimes I feel as though my cases are solved quickly, and others I feel I am lost and/or need further assistance. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TB Todd B. Admin Assistant Retail ### "New, but not so new client" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 23, 2025 I am relatively new to PrimePay in this regard. I am however a former client, but well before there was such an extensive online presence. I used to have a dedicated specialist I would call. As I have used several Payroll/HR companies, the PrimePay dashboard is relatively user friendly. Pros The support staff I would say is what I like most. In my experience they have been both professional as well as cordial. Cons I don't think what I like least is exclusively a PrimePay issue. There is a volume of information on how to generate reports, or complete certain actions. It's sometimes difficult to navigate by yourself, or to phrase the question you have for the search feature to find it. Switched from [Auris](https://www.capterra.com/p/195073/Heartland-Payroll-HR/) I was locked into a 3 year contract, to be fair rate was excellent. While there are competent people who work there, I find that being acquired by Global has hurt their product. It took me weeks of phone calls and emails to find out what would happen once the contract ended. The people I would speak to or hear from always had to push the message along to someone else, and that someone else would never return my message. In my experience through the years working off and on with Global, they never had a good sense for working with smaller businesses. Alternatives considered [Paychex](https://www.capterra.com/p/119841/Paychex-Flex/) [RUN Powered by ADP](https://www.capterra.com/p/185859/RUN/) Reasons for choosing CoAd They were able to match the price very close to what I was paying at Heartland. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/156904/PrimePay/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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