---
title: "CoAd Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about CoAd Software - reviews, pricing plans, popular comparisons to other Payroll products and more."
source_url: "https://www.capterra.com/p/156904/PrimePay/"
page_type: "product"
language: "en"
publication_date: "2026-09-28"
---

# 

 CoAd Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 28, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

CoAd

## What is CoAd?

CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace.

## What is CoAd used for?

[Payroll](https://www.capterra.com/payroll-software/)[Direct Deposit Payroll](https://www.capterra.com/direct-deposit-payroll-software/)[Human Resources](https://www.capterra.com/human-resource-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 381 user reviews

Reviews sentiment

Positive

74%

Neutral

7%

Negative

19%

Pros & cons

Intuitive and accessible interface

Consistently knowledgeable professional support

Long waits and inconsistent callbacks

Slow and inconsistent request resolution

Contact vendor  
for pricing

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

-   Direct Deposit Payroll / 2026
-   Human Resources / 2026
-   Payroll / 2026

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for CoAd?[Manage this product listing](https://www.g2.com/products/coad-pay/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### CoAd

4.0 (381)

VS.

[4.9 (4,315)](https://www.capterra.com/p/205015/Deel/reviews/)

Starting Price

Contact vendor

Starting Price

$5

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.9 (381)

Ease Of Use

4.8 (4,315)

Value For Money

3.9 (342)

Value For Money

4.7 (3,963)

Customer Service

3.8 (359)

Customer Service

4.7 (4,065)

## CoAd alternatives

Highest Rated

[4.9 (4,886)](https://www.capterra.com/p/172127/Rippling/reviews/)

Starting price

$8.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.3 (1,977)](https://www.capterra.com/p/86714/WebPay/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.8 (3,966)](https://www.capterra.com/p/116050/Patriot-Software/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.6 (4,230)](https://www.capterra.com/p/131882/Gusto/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/156904/PrimePay/alternatives/)

## FAQs about CoAd

Overview

### What problems does CoAd solve?

CoAd solves slow, error-prone payroll, time tracking, benefits administration, and tax filing by giving HR, payroll administrators, office managers, and small business owners an intuitive system for processing payroll, reviewing reports, managing employee self-service, and handling open enrollment or COBRA workflows with less manual follow-up and fewer support delays.

Answer based on 164 reviews

Overview

### Which roles and teams benefit most from CoAd?

CoAd is most used by business owners, executives, office administrators, finance teams, and HR managers who need one system for day-to-day operations. Leadership uses it for oversight and decision-making, administrators for office workflows, accounting teams for financial tracking, and HR staff for employee records, payroll, and compliance tasks.

Answer based on 380 reviews

Overview

### What company size and industries is CoAd built for?

CoAd is built for small businesses managing payroll, HR, benefits, compliance, and workforce management, with 90% of reviewers coming from that segment. It also serves midsize businesses at 6% and enterprises at 3%. Construction is the top industry at 10%, followed by insurance at 6% and nonprofit organizations at 5%.

Answer based on 381 reviews

Features and Usability

### What are the key features of CoAd?

CoAd includes core payroll management features such as payroll processing, tax calculation, direct deposit, W-2 and 1099 preparation, plus time and attendance tools like time tracking, scheduling, and leave management. Differentiating capabilities include real-time reporting, employee self-service, employee profiles, and role-based access controls.

Answer based on 163 reviews

Integrations

### Which third-party tools and platforms does CoAd integrate with?

CoAd integrates with QuickBooks Online and Sage Intacct. These accounting and financial management connections support data exchange between CoAd and core finance systems, covering the specific third-party integrations listed in the official catalog data provided for the product.

Answer based on 11 reviews

Getting Started and Support

### How easy is it to onboard and train a team on CoAd?

CoAd offers live online sessions, webinars, videos, and documentation, giving teams several ways to learn. Reviewers describe onboarding as organized and quick for regular users, while less technical employees and admins handling setup, portals, payroll, or reporting often need more time, clearer instructions, and stronger follow-up support after implementation.

Answer based on 12 reviews

Getting Started and Support

### What customer support options does CoAd offer, and how do users rate the experience?

CoAd offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users often describe support as knowledgeable, friendly, and effective, with helpful implementation and account teams. Still, experiences are mixed: some report long hold times, slow ticket or email follow-up, inconsistent continuity, and difficulty reaching the right representative.

Answer based on 173 reviews

Security

### How does CoAd handle data security and access control?

CoAd uses role-based access, separate IDs and passwords for different system areas, password changes and resets, email validation codes, and visibility controls set by HR. Reviewers also cite protection of employee information and privacy, but many report login failures, broken reset links, session expirations, and limited permission customization beyond role-based access.

Answer based on 39 reviews

Payroll

### How well does CoAd handle payroll?

CoAd handles payroll well for many businesses with easy processing, tax filing support, and helpful guidance when questions come up. Small business teams and payroll administrators often find the workflow straightforward, though some users want more account control, faster urgent support, and better flexibility for last-minute payroll changes.

Answer based on 148 reviews

## Who uses CoAd?

Based on Capterra reviews from the past 2 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Intuitive and accessible interface

79% positive reviews out of 101

Most reviewers describe ease of use as a key benefit, highlighting intuitive navigation and straightforward setup.

Long waits and inconsistent callbacks

63% negative reviews out of 35

Most reviewers report phone support involves extended hold times, unresolved issues, and difficulty reaching knowledgeable staff.

Consistently knowledgeable professional support

83% positive reviews out of 54

Most reviewers indicate professional use is enhanced by knowledgeable, responsive staff who address issues efficiently.

Rachel M.

Director of HR and AR Processor, 11 - 50 employees.

"I really like talking to support technicians like \[sensitive content hidden\] that demonstrates a strong ability to make you feel that they are knowledgeable and understand the different aspects of primepay."

Slow and inconsistent request resolution

81% negative reviews out of 31

Most reviewers indicate request handling is frustrating, with delayed responses, unresolved tickets, and lack of follow-up.

Alison B.

Bookkeeper, 11 - 50 employees.

"Every single thing became painful to do and it felt like pulling teeth to get anything done. If you tried to call you would be on hold for hours but it could be days or weeks to get a response to an email. "

Frequent login and access issues

85% negative reviews out of 26

Most reviewers describe security and access control as problematic, citing recurring login failures and unreliable password resets.

## Features

AI summary

Based on 18,203 Payroll reviews

Capterra data shows that buyers of payroll software rank the following features as their top priorities:

-   **Payroll Management** (**59%** of reviewers rated this feature as critical)
-   **Direct Deposit** (**58%**)
-   **Payroll Reporting** (**51%**)

CoAd supports all three of the features reviewers value most: **Payroll Management**, **Direct Deposit**, and **Payroll Reporting**. Together, these capabilities help businesses run payroll accurately, pay employees on time through direct deposit, and track payroll data through reporting, allowing teams to manage compensation more efficiently and maintain clearer financial oversight.

Payroll Management

4.1 (158)

72.15% of 158 reviewers that rated this feature as important or highly important

CoAd offers a straightforward payroll process that helps you pay employees accurately and on time. Some reviewers find the system easy to use and navigate, but others report inconsistent customer support and occasional payroll processing errors.

Direct Deposit

4.5 (126)

71.43% of 126 reviewers that rated this feature as important or highly important

With this capability, you can pay employees quickly and reliably. Reviewers appreciate the convenience, accuracy, and timeliness, noting employees prefer direct deposit and find setup easy. Some mention there are no extra fees and payments are always on time.

Payroll Reporting

4.3 (137)

69.34% of 137 reviewers that rated this feature as important or highly important

It helps you access payroll data for accounting and audits. Some users say reports are timely, accurate, and easy to read, but others mention difficulty finding specific reports and limited flexibility in customizing or importing data.

Tax Compliance

4.2 (125)

72.00% of 125 reviewers that rated this feature as important or highly important

This aspect helps you stay compliant with tax laws and deadlines. Reviewers indicate it reduces their workload and provides peace of mind, though some mention occasional delays or issues with state tax payments and slow report turnaround.

W-2 Preparation

4.5 (131)

77.10% of 131 reviewers that rated this feature as important or highly important

It gives you hassle-free W-2 handling for all employees. Users think preparation is efficient, timely, and easy to access, saving them time and reducing errors. Many like that W-2s are available electronically and can be reprinted when needed.

Employee Database

4.3 (108)

66.67% of 108 reviewers that rated this feature as important or highly important

Electronic storage of staff/employee contact information and job status in a centralized repository

CoAd 60 features

Generate, file and review 1099 tax forms for IRS (Internal Revenue Service)

Tools for collecting comprehensive feedback on an employee from peers, subordinates, and manager

Track 401(k) participant contributions and employer match

Define levels of authorization for access to specific files or systems

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Find and manage potential candidates and their applications and resumes through the recruiting life cycle

Manage the process of evaluating documents or requests submitted for approval

Track the attendance of specific individuals or groups

Automatically create schedules based on business needs or employee availability and qualifications

Record employee's benefit plans and selections throughout career progression

Facial or other physical recognition to confirm identity

Print paychecks issued to confirm payment of wages or salary

Manages compensation such as salary, bonus, and benefits processes, aligning with policies

Track and manage adherence to policies for any service, product, process, or supplier

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

With this capability, you can pay employees quickly and reliably. Reviewers appreciate the convenience, accuracy, and timeliness, noting employees prefer direct deposit and find setup easy. Some mention there are no extra fees and payments are always on time.

Store, manage, and track all electronic documents in a centralized location

Electronic storage of staff/employee contact information and job status in a centralized repository

Track employee schedules, availability, and performance across projects and tasks

Process of familiarizing new employees with the company, their position, and responsibilities

Online portal where employees can access and track their own information

Centralized storage for employee data, records, and performance metrics

Assign working shifts or tasks to employees based on their availability

Track and measure time worked for employees

Software specialized for accountants and accounting firms

Automates core HR functions such as talent management, employee evaluation and learning management

Facilitate training materials that help employees grow and progress in their positions

Access software remotely via mobile devices

Access the system via a mobile application

Pay employees in multiple states with correct tax deduction amounts in each

Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service

Manage and record overtime hours for hourly employees

CoAd offers a straightforward payroll process that helps you pay employees accurately and on time. Some reviewers find the system easy to use and navigate, but others report inconsistent customer support and occasional payroll processing errors.

It helps you access payroll data for accounting and audits. Some users say reports are timely, accurate, and easy to read, but others mention difficulty finding specific reports and limited flexibility in customizing or importing data.

Organize and manage the accomplishments and development of employees or performance of applications or systems

Tools to find, assess, and hire suitable candidates for a job within an organization

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Online portal through which end users can access the system, manage tasks, or obtain information

Track and manage sick leave time

Calculate tax and make deductions on gross income from sources like wages, investments or self-employment

This aspect helps you stay compliant with tax laws and deadlines. Reviewers indicate it reduces their workload and provides peace of mind, though some mention occasional delays or issues with state tax payments and slow report turnaround.

Set up connections to third-party platforms to improve business processes

Track and manage employee's work hours to improve payroll accuracy

Track and manage employee time-off, vacation, and sick leave requests

Tools that allow employees to request/schedule time off

Measure and track time including hours worked and paid time off (PTO)

Track the amount of time spent on a job or task

Track employee/learner's progression through training programs

Request, track, and manage time off requests and vacation time

It gives you hassle-free W-2 handling for all employees. Users think preparation is efficient, timely, and easy to access, saving them time and reducing errors. Many like that W-2s are available electronically and can be reprinted when needed.

Automatically subtract garnishments from wages

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

3.8 (381)

3.8

Based on 381 reviews

## Pricing

Value for money

3.9 (342)

[View pricing plan details](https://www.capterra.com/p/156904/PrimePay/pricing/)

Payroll Essentials

Custom Quote Available

It includes:

-   Unlimited payroll
-   Automated payroll
-   On-demand pay
-   Payroll tax filing
-   Direct deposit & debit card
-   Electronic garnishments
-   Bank reconciliation
-   Workers' Comp administration
-   Time-off management / accruals
-   1 Hour Discovery Session on Payroll Setup
-   Set-up Consultant – Payroll
-   Employee Self-Service Portal
-   Employee Mobile App
-   File Import Tool
-   Employee Onboarding
-   PrimePay Perform
-   Payroll Reporting
-   New Hire Reporting

Payroll Time & Essentials

Custom Quote Available

It includes:

-   Time-Tracking
-   Remote Access
-   Compliance Tracking

HCM Essentials

Custom Quote Available

It includes:

-   Automated employee record-keeping
-   Drag & drop organizational planning & management
-   2 Hour Discovery Session on HR Setup
-   Employee Self-Service Review & Welcome Email
-   Company Organizational Structure Setup
-   Set-up Consultant – Human Resources

Value for money

3.9 (342)

3.9

Based on 342 reviews

## Integrations

[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[

Sage Intacct](https://www.capterra.com/p/76/Intacct/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.8 (359)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.8 (359)

3.8

Based on 359 reviews

## User reviews

Overall rating

4.0

Based on 381 reviews

Filter by rating

5(213)

4(68)

3(28)

2(13)

1(59)

Mentioned topic

Sorted by most recent

CH

Christina H.

HR Director

Construction

### "Great basic software"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

5/10

November 24, 2025

The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person.

Pros

The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful.

Cons

Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PG

Pallavi G.

People and Culture Specialist

Education Management

### "Amazing experience!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 27, 2025

Positive and helpful. Pretty prompt with the response and more than happy to collaborate to find the solutions

Pros

Very knowledgable and quick resolution. Happy to jump on a collaborative team effort to provide users the best experience

Cons

Nothing really! It was all good. I have a very positive experience with the team everytime I talk to anyone on Prime pay

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

LQ

Leslie Q.

Director, HR

Aviation & Aerospace

### "PrimePay Made Our Benefits Rollout a Success"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 27, 2025

My experience with PrimePay has been excellent. The platform made our Open Enrollment and new benefits program implementation smooth and efficient. Our consultant was knowledgeable, professional, and easy to work with—always meeting deadlines and communicating clearly. Overall, PrimePay provided the right tools and support to ensure a successful rollout, and I would highly recommend them.

Pros

I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent. Our benefits consultant, \[sensitive content hidden\], was outstanding throughout the entire process. He was extremely knowledgeable about the system and benefit plan structures, which gave me confidence at every step. He consistently delivered his work on time, communicated clearly, and always made himself available for questions or guidance. Beyond his professionalism, he was friendly, approachable, and truly a pleasure to collaborate with. I would highly recommend him to anyone implementing a benefits program, and I would absolutely welcome the opportunity to work with him again in the future.

Cons

One area of improvement is around branding clarity. There can be some ambiguity in how PrimePay and SyncHR are marketed and presented, which at times makes it difficult to distinguish the two platforms and understand their positioning. Clearer, more consistent branding would help avoid confusion.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

AN

Anonymous User

Owner

Retail

### "Opinion: PrimePay is an excellent payroll company"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 26, 2025

So far, Primepay is what I would have expected in a payroll company. The processing is easy. If I need help with a special payroll or have any questions the representatives to this point have been stellar.

Pros

They were able to work with me to keep my processing costs low. I historically only use my payroll companies for processing and nothing else

Cons

I have been with them for less than a year. So it is hard to choose a "con". However for some reason I was getting charged more for my payroll monthly than my proposal stated. It was fixed, and then happened again. So it seems to be a computer glitch that needs to be fixed.

Switched from

[Auris](https://www.capterra.com/p/195073/Heartland-Payroll-HR/)

I think Heartland being owned by Global Payments has brought down the quality of the product.

Alternatives considered

[Paychex](https://www.capterra.com/p/119841/Paychex-Flex/)

[RUN Powered by ADP](https://www.capterra.com/p/185859/RUN/)

Reasons for choosing CoAd

Primepay was able to stay within the budget I was looking for. For my business, payroll cost is what drives my decision.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GH

Georgina H.

Analyst

Computer & Network Security

### "Primepay review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

June 18, 2025

Overall positive. Website looks proffesional. Costumer service is amazing. Easy to set up and is poppullar with many costumers world wide

Pros

Primepay is simple and quick. Costumer service provides great support. The website is colourful and looks proffesional

Cons

The website could have wider range. And we as costumers should be able to access more information. It could parter with more teams to provide even wider range off softwares

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MW

Marvin W.

V.P. of Finance

Environmental Services

### "That the way I see them"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 6, 2025

Excellent.

Pros

Real knowledgeable and helpful personal.

Cons

Main headquarter no longer in VA. lol

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

JR

Joshua R.

Assistant to Controller

Utilities

### "Solid Foundation"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

June 6, 2025

My overall experience with Primepay has been very positive. Some of my issues were unique, but once I had a representative where as I could show my particular limitation, they were always able to resolve or show me better ways of handling the issues.

Pros

In most cases, there is written information on how to resolve an issue you are having and potentially a video as well.

Cons

Times where I had to call support, those issues where not always resolved or no one returned my calls

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

VR

Vanessa R.

Plant Manager

Building Materials

### "PrimePay is great!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 30, 2025

Pros

The ease of the website and the process is very smooth. It has been a great product for our companies needs.

Cons

We've had a hard time to get our E-Verified set up in a timely manner. We have been in this process for several months and are still waiting.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

EB

Emily B.

Operator

Consumer Services

### "Prime Pay Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 28, 2025

Overall, Prime Pay is much smother of a payroll platform that what I have used in the past. I enjoy the platform, the look, and the ease it provides. Direct deposit is the way to go! Less headache!

Pros

Prime Pay offers a wide variety of business needs. It has a sleek, modern look and feel- while being easy to navigate and process your payroll needs.

Cons

At times, Prime Pay support can be tricky to navigate. Sometimes I feel as though my cases are solved quickly, and others I feel I am lost and/or need further assistance.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

TB

Todd B.

Admin Assistant

Retail

### "New, but not so new client"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 23, 2025

I am relatively new to PrimePay in this regard. I am however a former client, but well before there was such an extensive online presence. I used to have a dedicated specialist I would call. As I have used several Payroll/HR companies, the PrimePay dashboard is relatively user friendly.

Pros

The support staff I would say is what I like most. In my experience they have been both professional as well as cordial.

Cons

I don't think what I like least is exclusively a PrimePay issue. There is a volume of information on how to generate reports, or complete certain actions. It's sometimes difficult to navigate by yourself, or to phrase the question you have for the search feature to find it.

Switched from

[Auris](https://www.capterra.com/p/195073/Heartland-Payroll-HR/)

I was locked into a 3 year contract, to be fair rate was excellent. While there are competent people who work there, I find that being acquired by Global has hurt their product. It took me weeks of phone calls and emails to find out what would happen once the contract ended. The people I would speak to or hear from always had to push the message along to someone else, and that someone else would never return my message. In my experience through the years working off and on with Global, they never had a good sense for working with smaller businesses.

Alternatives considered

[Paychex](https://www.capterra.com/p/119841/Paychex-Flex/)

[RUN Powered by ADP](https://www.capterra.com/p/185859/RUN/)

Reasons for choosing CoAd

They were able to match the price very close to what I was paying at Heartland.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/156904/PrimePay/reviews/)

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