# Thryv Pricing: A Comprehensive Guide | Capterra > Check out the Thryv pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/156926/Thryv/pricing --- Thryv Pricing Guide 2025 Last updated on June 11, 2025 Written by [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Thryv [4.2 (514)](#reviews) User rating:[ 4.2 ](#reviews) Based on (514) reviews ## Overview of Thryv pricing A highly-rated all-in-one marketing and customer relationship management (CRM) software, [Thryv](https://www.capterra.com/p/156926/Thryv/) is recognized across 15 category Capterra Shortlists. It offers campaign management, email marketing, marketing automation, and social media marketing capabilities, among others. There are three subscription-based products available: Thryv Command Center, Thryv Business Center, and Thryv Marketing Center, which offer their clients an array of dedicated features specific to their business purpose. Within each product, there are also Plus, Professional, and Unlimited plans that are designed to flex and scale as your needs evolve and your business grows. However, if your business needs a combination of features, Thryv additionally offers three different bundles: Essential, Growth, and Ultimate. Each bundle combines various features from each product plus some additional features. Each tiered bundle also offers versatility, which allows all business types to find solutions to meet their bespoke requirements. We analyzed our database of verified user reviews and advisor interactions to help you identify the critical distinctions between each product and choose the right one based on your team size and business needs. Let’s compare these plans and bundles in detail: Marketing Center $244.00 Flat Rate,Per Month * * * It Includes - Social Media Management - Enhanced Local Listings - Online Review Management - Real-Time Analytics - AI Review Response - Offline Call Tracking Keap $299.00 Flat Rate,Per Month * * * It Includes - CRM - Contact And Lead Tracking - Email Campaigns And Templates - Invoices And Payments - Online Booking And Calendar - Smart Follow-Up Sequences The latest information on pricing is available on Thryv’s website. ## Cost breakdown Designed to meet the needs of different types of users, from individual freelancers to large organizations, Thryv offers a flexible pricing structure designed for scalability. With multiple pricing tiers and various feature sets, teams can select the plan or bundle that best aligns with their goals and budget.  ### Thryv products - **Thryv Command Center:** The Command Center offers three plans: Basic, Plus, and Professional.  The Basic free package does not limit the number of users but does limit certain features. The paid Plus and Professional plans are billed per user, per month, starting from $20 and $30 per user, per month, respectively. - **Thryv Business Center:** All plans are billed per month, per location, so the cost will depend on the number of business locations. The Business Center product has three tiered plans: Plus, Professional, and Unlimited. The Plus package costs $228, the Professional plan costs $382, and the Unlimited plan is available for $533. - **Thryv Marketing Center Plan:** Similar to the Business Center package, all plans are billed per month, per location, so the cost will depend on the number of business locations. The Marketing Center product consists of two plans: Plus and Professional. The Plus plan costs $228, while the Professional plan costs $358. ### Thryv bundles - **Essential Bundle:** The Essential Bundle combines features from all three Thryv products, including the Thryv Command Center’s Basic free plan and features from the Thryv Business and Marketing Centers. It’s priced at $456 per month, per location. - **Growth Bundle:** The Growth Bundle includes all the features from the Essential Bundle as well as additional features, including some from the Thryv Business Center professional package, plus managed services designed to provide a higher level of support to ensure businesses leverage the software's capabilities. It’s priced at $610 per month, per location. - **Ultimate Bundle:** The Ultimate Bundle includes all the features from the Growth Bundle plus some from the Thryv Business Center unlimited package. It also includes additional managed services and costs $761 per month, per location. ## What users say about Thryv pricing Our team analyzed 60+ reviews from verified Thryv users on our website over the last two years to understand their views about the software’s pricing. Thryv’s pricing appears to offer a competitive advantage, as feedback from users suggests that it provides substantial value compared to other CRM solutions. While some users express a desire for more tiered pricing options, the consensus is that Thryv delivers a comprehensive set of features that justify its cost. Overall, according to our user reviews, Thryv is viewed as a worthwhile investment for businesses seeking a robust CRM solution. Here are some user review excerpts about Thrive pricing[\[1\]](#footnotes): Lisa S.DirectprConsumer Services2+ years Overall I am very happy with the Thryv software, and I haven't found a comparable offering for the price March 26, 2024 Renee P.CEO / FounderProfessional Training & Coaching1-2 years I wish there were leveled pricing plans. February 11, 2023 Marvin H.OwnerAccounting2+ years You get what you pay for and Thryv is really helpful to our business, but would be nice if it were cheaper. July 6, 2023 [Read more Thryv reviews here](https://www.capterra.com/p/156926/Thryv/reviews/). ## Detailed breakdown of Thryv pricing plans ### Thryv Command Center **Ideal for:** Business owners and teams who need to manage multiple communication channels and want to centralize communications and collate customer conversations from varied channels in a single thread. **Priced at:** Plan prices increase as features scale. They start at a Basic Free plan, then $20 per user per month for the Plus plan, and $30 per user per month for the Professional plan. **Thryv Command Center plan features**[**\[2\]**](#footnotes)**:** - **Unified inbox:** Combines email, text, social messages, and voicemails into one single inbox for easy reference and management. - **Business line:** Customize your area code to have a local number for customers to call.  - **TeamChat:** Facilitates team collaboration with direct and group chats. - **Voicemail transcriptions:** Automatically transcribes voicemails for easy reference and record-keeping. - **App integrations:** Integrates with various third-party apps like Google Mail, Outlook, and Facebook. ### Thryv Businesses Center **Ideal for:** Small business owners and entrepreneurs looking to manage their online presence, customer relationships, scheduling, invoicing, and social media interactions from a single platform. **Priced at:** Prices for plans increase as features scale. Starting from $228 per month, per location for the Plus plan, $382 per month, per location for the Professional plan, and $533 per month, per location for the Unlimited plan. **Thryv Businesses Center plan features**[**\[2\]**](#footnotes)**:**  - **CRM capability:** Manage customer interactions, store contact information, and access insights to craft personalized experiences.  - **Sales and payments:** Create and send invoices, track payments, and integrate with ThryPay for payment processing. - **Scheduling:** Manage appointments, send reminders, and enable online booking. - **Online presence management:** Manage listings across up to 70 sites and monitor customer reviews. - **AI-enhanced social media management:** Schedule posts, monitor engagement, and interact with followers across multiple platforms. You can also use CaptionAI to create content across all your social media channels, including hashtags and emojis. _Manage all your customer information (_[_Source_](https://www.capterra.com/p/156926/Thryv/)_)_ ### Thryv Marketing Center **Ideal for:** Small business owners and marketers who want to enhance their online presence and track the performance of their marketing efforts, including online listings, reviews, and social media accounts. **Priced at:** Prices for plans increase as features scale. Starting from $228 per month, per location for the Plus plan to $358 per month, per location for the Professional plan. **Thryv Marketing Center plan features**[**\[2\]**](#footnotes)**:**  - **Online presence management:** Manage business listings across multiple sites and monitor reviews in a centralized reputation management platform.  - **AI-enabled social media management:** Schedule and post to all your social accounts and track their performance in one place. - **AI-generated feedback responses:** Generates three review responses for you to use or adjust whenever you reply to feedback. - **Website performance tracking:** Track who visits your website and from where, and monitor call interactions to analyze call recordings for quality insights. - **Track offline marketing:** Measure and optimize offline marketing campaigns including billboards and brochures. Use unique call-tracking numbers to monitor offline marketing channels. _Analyze website performance and metrics (_[_Source_](https://www.capterra.com/p/156926/Thryv/)_)_ ### Thryv Bundle plans **Ideal for:** Businesses at different stages of development and with varying operational needs.  Each bundle is structured to provide the appropriate level of functionality and support based on the size, growth stage, and specific needs of your business. They offer a combination of features from all three Thryv products: Command Center, Business Center, and Marketing Center. By choosing the right bundle, businesses can effectively manage their customer relationships, streamline operations, and drive growth. **Priced at:** Prices increase as features scale, starting at $456 per month for the Essential bundle, $610 per month for the Growth bundle, and $761 per month for the Ultimate bundle. ### Thryv Add-ons Additionally, users can choose any three add-ons: Thryv Signatures, Website Builder, and ThryvPay. These add-ons can be applied to any product, plan, or bundle.  - **Thryv Signatures** offers up to 5 free signatures per month going up to 100+ signatures at $29 per month. - **The Website builder** is a feature that allows users to create customized websites and is priced at $19 per month.  - **ThryvPay** facilitates payments for service-based businesses. However, the feature price is per transaction, meaning you won't have to pay a standard monthly rate and it’s calculated based on a percentage (2.60% + $0.30).  ## Total cost of ownership When evaluating Thryv for your marketing and CRM needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software, such as licensing, installation, setup, onboarding, and training. Setup fees typically include customization, data migration, configuration, training, and installation charges. There is a one-time onboarding fee of $250 for all packages except those offered in the Command Center plan. The onboarding fee ensures that you get the most out of the Thryv software and covers assistance provided to set up and activate the features most important to your business. ### Additional costs to consider  Staff training, hardware and IT, as well as maintenance and upgrades, represent some of the most prevalent additional expenses across various vendors. It is imperative to account for these in your budgeting process. Thryv ensures maintenance and software upgrades are conducted automatically, thereby negating the need for additional IT resources and eliminating concerns about any downtime associated with these processes. Although Thryv does not provide formal, paid training courses, an extensive array of free online resources is available. This includes Thryv's comprehensive official documentation, a robust help center, detailed video tutorials, and an active community forum, all of which offer immediate access to troubleshooting tips and FAQs. ## How to choose the right Thryv pricing plan Here are some considerations you should keep in mind when choosing the best Thryv pricing plan for your business: _Key considerations while choosing the right Thryv plan_ - **Make a list of critical features:** An overwhelming 97% of CRM software reviewers on our platform emphasize the critical importance of an activity dashboard as a key feature of CRM software. Additionally, 95% highlight alerts/notifications and customizable reports as essential components.[\[3\]](#footnotes) To select the most suitable plan for your needs, it’s important to engage in discussions with your team and all relevant stakeholders to determine which features must be included in the plan. In fact, our interactions with over 3,000 business professionals in search of CRM software have consistently revealed that sales automation is the most prevalent requirement.[\[4\]](#footnotes) - **Plan your budget:** Establishing a realistic budget is imperative before selecting a CRM tool. Assess the number of users requiring access and the number of office locations to determine the financial investment you are prepared to make. Our analysis of buyer interactions indicates that the average budget for CRM tools is approximately $87 per user, per month, or a total of $467 per month.[\[4\]](#footnotes) However, this figure can fluctuate based on the specific features and level of support required. - **Compare your options:** Thryv offers various packages tailored for different types of businesses. If you're looking for basic functionality or a more comprehensive plan with CRM features, you'll want to select a plan that aligns with those specific requirements. Alternatively, Thryv offers a combination of features to make it an all-in-one marketing solution to help you meet multiple business requirements. ## How to maximize the value of your Thryv subscription Maximizing the value of your Thryv subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few ways to get the most out of the platform: _Ways to maximize the value of your Thryv subscription_ ### Utilizing all features To make the most of your subscription, make sure to explore and utilize all of Thryv’s key features. #### Automation Make the most of Thryv’s automation capabilities across various features within each product and plan. Here are a few ways you can utilize automation: - **Automate repetitive tasks:** Utilize Thryv’s automation features to handle routine tasks such as appointment reminders, follow-up emails, and customer notifications. - **Marketing automation:** Implement automated marketing campaigns to engage with customers at various stages of their journey. Use triggers based on customer behavior to send personalized messages, offers, and updates. - **Workflow automations:** Set up workflows that automatically move leads through the sales funnels, assign tasks to team members, and update customer records based on interactions. #### Integrations Thryv integrates with a wide range of platforms that you may already use. This eliminates the need to switch between different platforms or apps. Here are a few ways you can make the most of Thryv’s integration capabilities: - **Connect with other tools:** Leverage Thrys’s ability to integrate with other tools such as accounting software, email marketing services, and social media platforms.  - **Third-party apps:** Explore and connect with third-party applications, such as payment gateways and analytics tools, that can enhance Thry’s functionality. #### Customization Explore Thryv’s customizable features to function specifically for your business needs. Here are a few ways you can personalize the features on offer:  - **Tailor your CRM system:** Customize your CRM settings to reflect your business processes, including custom fields, tags, and segmentation options. - **Personalize customer journeys:**  Develop personalized customer journeys by configuring communication templates, marketing campaigns, and customer interactions based on specific customer segments or behaviors.  - **Dashboard customization:** Adjust your dashboards to show your business's most relevant metrics and key performance indicators (KPIs).  - **Generate custom reports:** Create custom reports that focus on the data most important to your business objectives. ### Customer support and resources Take advantage of Thryv’s support options and resources to help you maximize platform adoption and usage: 1. **Online resources:** Detailed guides and tutorials covering everything from basic use to advanced features, video tutorials created by Thryv and other users offering step-by-step instructions, a community forum where users share tips, tricks, and best practices, and the in-app help center. 2. **Direct support:** Users can contact Thryv's support team directly through their website or app or send an email with specific questions or issues. ### Tips for getting the most out of your plan 1. **Align your plan:** Assess your team's automation requirements, storage needs, and user capacity. Upgrade if you need more features, storage, or user seats to boost productivity. Downgrade if you're underutilizing functionalities to avoid unnecessary costs. 2. **Boost efficiency with integrations and automations:** Identify areas where integrations or automations can streamline work. Consider tools like email syncing, integrations, or custom automations. Explore Thryv's capabilities and discover how integrations and automations can save your team time and effort. 3. **Maximize your Thryv investment:** Track how your team utilizes Thryv's paid features. Ensure everyone benefits from the features you're paying for and adjust your plan if necessary to avoid overpaying or underutilizing functionalities. ## Is Thryv worth it? Whether Thryv is worth investing in depends on your business needs and budget. Here’s a breakdown to help you decide: ### Value for money A top-rated all-in-one marketing and CRM software, Thryv appears in 15 Capterra Shortlists, making it highly versatile and adaptable to your business needs. Analysis of our verified user reviews from the last two years shows that Thryv has a value-for-money rating of 3.4 out of 5, reflecting the platform's usability in terms of its price point. ### Included features Thryv’s product range offers a wide range of features that are versatile, scalable and flexible. If you’re interested in a mix of features from each product, you can opt for Thryv’s bundles, which come with a combination of features from each product, helping you find the ideal balance of features. ### Customer support All plans include community and email support. However, the Plus and Professional plans also include 24/7 phone and chat support. ## Is Thryv right for you? ### Assessing your requirements To determine if Thryv is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of small business marketing management that are most important to you or your team. Ask yourself the following questions: - **What is the size and structure of my business?** Thryv Command Center is priced per user, per month, so it is important to know how many team members will be using Thryv. Thryv Business Center and Marketing Center products are priced per location, per month, so if you have a larger team in various locations and need additional features, these products may be more suitable.  - **Will automating repetitive tasks and integration with other tools improve our workflows?** Automation and integration with other tools can significantly increase efficiency and improve workflows. Automation handles routine tasks such as appointment reminders, replies, and customer notifications, allowing your team to focus on strategic tasks. Integrating Thryv with existing tools like accounting software, email marketing platforms, and social media services ensures consistency across systems and a seamless flow of information.   - **How important are detailed reports and analytics for tracking our marketing performance?** Detailed reports and analytics can be crucial to measuring your marketing performance and providing you with data-driven insights. By analyzing metrics such as conversion rates, customer engagement, and ROI, you can identify which tactics are working and which need adjustment, thereby refining your ongoing strategies.  - **Do we have specific security requirements or need to comply with regulations?** If your business gathers and manages customers’ personal data, you must comply with the General Data Protection Regulation (GDPR) if you have customers in Europe, as well as sector-specific, state-specific data privacy regulations such as the California Consumer Privacy Act (CCPA). In light of this, it’s important to choose a platform that helps with any and all data compliance requirements. To make the best choice, we recommend further exploring Thryv's pricing plans and features in detail. ### Alternatives to Thryv Thyrv is a highly rated all-in-one marketing tool that has garnered an overall rating of 4.2 stars (out of 5). But how does Thryv compare to competitors in the marketing space when it comes to pricing? When considering value for money, **Referrizer** has a value-for-money rating of 4.7 out of 5 based on reviews in the last two years. **Brand24** and **Birdeye** follow closely, both with a value-for-money rating of 4.5 apiece. The starting price of Brand24’s Individual plan is $119 per month, billed yearly, while Referrizer starts at $299 per month, and Birdeye at $350 per month. That means that Thryv is priced just under the median where the Plus plans for both the Business Center and Marketing Center products are priced at $228 per month. Check out the top [Thryv’s alternatives](https://www.capterra.com/p/156926/Thryv/alternatives/), comparable to Thryv in terms of core features, pricing, and usability. ### Cost comparison: Thryv vs. popular alternatives [4.7 (254)](https://www.capterra.com/p/149054/Brand24/#reviews) * * * Starting Price $199.00 Flat Rate , Per Month * * * [4.7 (704)](https://www.capterra.com/p/152997/BirdEye/#reviews) * * * Starting Price Contact vendor * * * ### Making the final decision Overall, Thryv stands out as a feature-rich marketing software with a features rating of 4.7 out of 5 and an overall rating of 4.2 out of 5. To determine if Thryv is the right fit, assess your marketing needs and compare them to the features offered in different plans. The free plan is a good starting point for small teams, but for more complex marketing needs, a paid plan may be necessary to unlock advanced features, increased storage, and dedicated support. Consider requesting a demo or trying the free plan to make an informed decision. ## FAQs What are the contract terms for Thryv? Paid Thryv products have a six-month mandatory term subscription that auto-renews. You can choose to pay semi-annually, which comes with a 5% discount, or month-to-month. Why is there an onboarding fee for Thryv Business Center? The onboarding fee is charged so you can make the most of your Thryv software. The fee includes help setting up and activating the features you need to get started and familiarizing yourself with them. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of November 1, 2024) based on their analysis of what users find valuable or expect from project management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for project management software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of November 1, 2024). 4. Findings are based on data from conversations that Capterra's advisor team has daily with software buyers seeking guidance on purchase decisions. The data used to create this report is based on interactions with small and midsize businesses seeking project management tools. For this report, we analyzed approximately 3,000 phone interactions from November 2023 to November 2024. [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/) Andrew Blair is a content analyst at Capterra, covering marketing, cybersecurity, and emerging technologies across industries. He leverages his technical expertise and business acumen, acquired from experience as a web developer in the eCommerce industry, to deliver data-driven insights on market and business operations, empowering businesses to embrace the right technology. Andrew’s research and analysis is informed by more than 150,000 authentic user reviews on Capterra and nearly 3,000... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Thryv pricing](#overview-of-thryv-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Thryv pricing](#what-users-say-about-thryv-pricing) - [Detailed breakdown of Thryv pricing plans](#detailed-breakdown-of-thryv-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Thryv pricing plan](#how-to-choose-the-right-thryv-pricing-plan) - [How to maximize the value of your Thryv subscription](#how-to-maximize-the-value-of-your-thryv-subscription) - [Is Thryv worth it?](#is-thryv-worth-it) - [Is Thryv right for you?](#is-thryv-right-for-you) - [FAQs](#faqs)