Brandwatch

Brandwatch

4 / 5 6 reviews

Who Uses This Software?

SMBs, Large enterprises


Average Ratings

6 Reviews
  • 4 / 5
    Overall
  • 3.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $0.01
  • Pricing Details
    Contact vendor for pricing details.
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Brandwatch
  • www.brandwatch.com
  • United Kingdom

About Brandwatch

Social media analytics software which provides consumer insights and market trends by analyzing conversations across multiple platforms


Brandwatch Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling

Brandwatch Reviews Recently Reviewed!


Great social listening tool

Mar 26, 2018
3/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I think listening to your customer is key and Brandwatch affords you the opportunity to do so easily.The analytics are super easy to gather and tell the user vital information to customer trends.

Cons: While Vizia was extremely cool, sometimes it was difficult to manipulate. I found my teams struggled at times using it.

Awesome software very helpful

Nov 30, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Cons: The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

Excellent analytics tool for social media

Nov 22, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It's a great tool for keeping track of your brand¿s social media, blog and media mentions across the web. It's also really easy to use.

Cons: It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.

Great for Small - Medium Sized Business and Focused Monitoring

Feb 03, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Comments: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter ¿firehose,¿ Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros: Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons: The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Recommendations to other buyers: Find an agency partner for discounted pricing as compared to retail rates :)

Strongest Listening Tool on the Market

Jun 02, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate¿if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Pros: Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining

Cons: Fairly expensive Sometimes tough to filter out spam Not a good beginner tool

Brandwatch is a bad deal

May 05, 2016
1/5
Overall
2 / 5
Ease of Use
1 / 5
Customer Support
2 / 5
Value for Money

Comments: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros: In-depth analytics and word cloud features are neat.

Cons: Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Vendor Response

by Brandwatch on May 05, 2016

Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch