# Amazon Pinpoint Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Amazon Pinpoint the right Mobile Analytics solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/157142/Amazon-Mobile-Analytics/reviews

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Amazon Pinpoint

4.5 (22)

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Last updated March 13th, 2026

# Reviews of Amazon Pinpoint

Ease of use

4.4

Customer Service

4.3

## Pros and Cons in Reviews

MB

Michelle B

Benefits Specialist Supervisor Health, Wellness and Fitness, 201 - 500 employeesUsed the software for: 6-12 months.

“This software is very easy to use, it is customizable and helps when you have a lot of customers to contact at one time. “

August 25, 2021

Khalid K

Vice President Media Production, 51 - 200 employeesUsed the software for: Less than 6 months.

“It has a bit of slow customer service and creates a bit of issue while working with the platform“

July 13, 2021

JM

Jon M

DisabledAlternative Medicine, Self-employedUsed the software for: More than 2 years.

“No matter what if you are not satisfied with your purchase Amazon will refund you as long as the conditions are legit!“

July 13, 2020

MW

Marcellous W

Safety ManagerConstruction, 51 - 200 employeesUsed the software for: More than 2 years.

“Customer service is horrible if you need to talk to a live person on the phone.“

December 1, 2020

Ammi Z

FounderInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“Well, at first it is quite confusing to use, and it may require a little time to get used to, otherwise it like it“

May 27, 2020

## Showing most helpful reviews

Showing 1-22 of 22 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Justin L.  
Small Business Owner  
Retail  
Used the software for: 6-12 months

### "Analytics to the rescue! "

July 8, 2020

5.0

Overall, my experience with Amazon Mobile Analytics has been great. I have so much from the software and will continue using it to grow my business.

Pros

Amazon Mobile Analytics has really saved my small business and allowed me to increase profits through utilizing specific and targeted business practices.

Cons

This software provides an abundance of data, which is awesome, but can be overwhelming to new users.

Review Source

VR

Verified Reviewer  
Founder & CEO  
  
Used the software for: 6-12 months

### "One of the greatest options to gain Insight on customers app usage"

May 11, 2018

5.0

Pros

I love the AWS products in general but this is a great feature that Amazon offers. I use my Kindle I use Audible I shop on Amazon for many things from A to Z, watch movies, watch Amazon TV shows on my phone and with Amazon's amazing convenience I subscribe to many apps from their services. This feature allows Amazon to see the usage and the trends of the customer that uploads their Amazon apps onto their phone. It's really cool.

Cons

The only thing I could say regarding the con is that as also a customer I receuve complaints that these results from the aws feature cause many more ads and promotional offers to pop up on the top of their searches. I too experience it on my phone.Other than that everything is really good.

Review Source

VR

Verified Reviewer  
Vice President  
Media Production  
Used the software for: Less than 6 months

### "A good marketing experience"

July 13, 2021

3.0

Pros

It is one of the great marketing tools which helped us to reach potential customers and increase our overall performance in terms of sales.

Cons

It has a bit of slow customer service and creates a bit of issue while working with the platform

Review Source

VR

Verified Reviewer  
Business System Analyst  
  
Used the software for: 6-12 months

### "Powerful, cheap, easy to use, a little complicated"

April 9, 2018

4.0

Pros

Another very cheap bit of software from Amazon, really impressive. There are tonnes of features going to all sorts of detail, and it's easy to use once you've got the hang of it.

Cons

Whilst it's easy to use once you've got the hang of the control panel it does take a while to get used to. It could be visually a little more pleasing too.

Review Source

TS

Thiago S.  
Financial Analyst  
Banking  
Used the software for: 2+ years

### "Another great AWS platform tool for BI"

June 6, 2019

4.0

Yet another great AWS platform tool. An uncomplicated software that allows our company to understand the use of the applications launched internally, to understand the needs and the measures to be taken to better target the strategy.

Pros

In general, the use of the tool is uncomplicated from start to finish.

Cons

The collaborative platform can be improved.

Review Source

JP

Jose P.  
Consrution  
Consumer Goods  
Used the software for: 2+ years

### "Jose preciado review"

April 16, 2020

5.0

Pros

This product is really easy to use because I could just click the link in app just like that I highly recommend this app

Cons

When I first joined this stop it was very slow and I was really upset with it in the later days on a star getting better and faster

Review Source

VR

Verified Reviewer  
Jantior  
Research  
Used the software for: 6-12 months

### "Amazon pinpoint by Austin "

July 4, 2021

5.0

Amazon pinpoint overall is a app that I use every single day of my life this is the Amazon must haves

Pros

The pros of Amazon pinpoint you will find yourself pinpointing what you need on this app and the best thing about this is you will find yourself using it everyday and the reason why you should use it as if your Amazon shopper that's why or employee.

Cons

Cons of Amazon pinpoint there is none there's nothing bad about this app

Review Source

MB

Michelle B.  
Benefits Specialist Supervisor  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Amazon Pinpoint"

August 25, 2021

4.0

My experience was amazing. We send out bulk messages to over 1,000 clients that need to go out quickly.

Pros

This software is very easy to use, it is customizable and helps when you have a lot of customers to contact at one time.

Cons

There could be more choices in the basic templates when sending out messages.

Review Source

Act. Edgar Y.  
CEO  
Financial Services  
Used the software for: I used a free trial

### "Amazon Pinpoint"

August 1, 2021

5.0

In general it was good but I feel that it needs to help the business to be able to absorb all its capacity

Pros

It is a tool that makes it easy for you to connect with your customers online, so you focus directly on what the customer needs

Cons

It is not so common, so it lacks a maturation time to be 100% functional

Review Source

JM

Jon M.  
Disabled  
Alternative Medicine  
Used the software for: 2+ years

### "Everything you ever needed."

July 13, 2020

5.0

No matter what if you are not satisfied with your purchase Amazon will refund you as long as the conditions are legit!

Pros

There is almost nothing you can't find on Amazon!

Cons

Sometimes a third party seller ships you defective merchandise.

Review Source

VR

Verified Reviewer  
contrôleur qualité  
Food Production  
Used the software for: 6-12 months

### "est un moyen d'analyse fiable et simple"

November 25, 2020

5.0

moi même j 'ai la trouver rapide et mondiale.

Pros

Ce logiciel est un moyen excellent pour explorer , suivre et gère plusieurs taches dans un seul application. Toujours on cherche les applications facile ce le cas de Amazon mobile analystes. le degré de rentabilité de cette application énormément excellent.

Cons

parfois les informations fourni par cette application ne sont pas nombreux

Review Source

MW

Marcellous W.  
Safety Manager  
Construction  
Used the software for: 2+ years

### "Amazon"

December 1, 2020

5.0

Overall the provided service has been good.

Pros

I can find just about everything I need on this app.

Cons

Customer service is horrible if you need to talk to a live person on the phone.

Review Source

VR

Verified Reviewer  
Senior Digital Marketing Manager  
Retail  
Used the software for: Less than 6 months

### "Wait a year or two"

January 6, 2019

3.0

I did not find it useful at this time, but I know it will be useful very soon. We just need to hold tight!

Pros

They have analytics to track your sales on Amazon, which is beneficial.

Cons

There is nothing else on the platform. This app is farely new, so I think there are many beta tests going on right now testing the features that would actually be useful and worth the money.

Review Source

VR

Verified Reviewer  
Founder  
Information Technology and Services  
Used the software for: Less than 6 months

### "I love it"

May 27, 2020

4.0

Managing my amazon services, products and activity is very important to me

Pros

The AWS is so awesme to use, i mean, with all my amazon books, and products having to be able to track my usage and activities is a really good side to it

Cons

Well, at first it is quite confusing to use, and it may require a little time to get used to, otherwise it like it

Review Source

CC

Cybelle C.  
diretora  
Marketing and Advertising  
Used the software for: 6-12 months

### "Reports at hand for my business"

March 13, 2021

5.0

It is very useful because I can understand a lot more about the ways users use the applications. My vision and the way I contact my users has expanded a lot more, and I can now get better results

Pros

I can consult and evaluate the results of my business in a much more comprehensive way

Cons

Could cover even more to understand user behavior

Review Source

Allison E.  
Sales associate  
Apparel & Fashion  
Used the software for: I used a free trial

### "Amazon Analystics"

January 1, 2020

5.0

Good

Pros

That this is a service that very easily let's you collect and understand app data usage.

Cons

There is nothing that I dislike beside them changing the name.

Review Source

CH

Chris H.  
Art Educator  
Education Management  
Used the software for: Less than 6 months

### "Using Amazon Pinpoint for my School District"

January 21, 2022

5.0

I like the versatility and options with Amazon Pinpoint. You can create communication templates that better match the feel of your messages.

Pros

I am an art educator. Sometimes I need to create a campaign that gains attention towards the art department. This could be to make fundraisers, gain attendance to art showings, or create a community with active communication between parents of students, students, and fellow educators. Amazon Pinpoint is an excellent way to form these communities and organize communication. For pricing, there is a free trial available. The monthly rate is pretty low at $3.50 per month.

Cons

Certain features in Pinpoint cost the subscription fee. Users cannot get a full understanding of what the software can do unless they pay money for it.

Review Source

JD

Jeanine D.  
Trainer  
Civic & Social Organization  
Used the software for: 6-12 months

### "Easy to use! "

June 24, 2019

5.0

Pros

This product is designed for the person who may not be as savvy with technology to use. It is very easy to pick up how to use the product without having to get assistance from technical support.

Cons

During the selection process, the mobile site lacked visuals in it's explanation. It would have been nice to have visuals and or graphics on the front page to entice the buyer.

Review Source

VR

Verified Reviewer  
OSHA safety Officer II  
Facilities Services  
Used the software for: 1-2 years

### "Amazon Mobile Analytics "

April 16, 2019

5.0

Pros

I like the ability to track the usage of the application. The fact that the potential profit can be assessed is a good move as well.

Cons

The fact that it changed to amazon pinpoint and some features are different.

Review Source

OS

Omvir S.  
GM Sales and Marketing  
Information Services  
Used the software for: I used a free trial

### "You have seen the word class marketing of amazon ,it is because they focus on their customers."

December 7, 2019

5.0

You have seen in case you are buying something from Amazon than you can experienced that product follow you till you not mark that you not interested.For me it is super.Try amazon mobile analytics.

Pros

This tool is basically to engage customers on your website by applying some rich analytics tools of amazon.This helps you to reach to the right customers.It provide you real time customer insight.

Cons

It is expansive and not everyone can afford .Pricing should be consider.

Review Source

RB

Richard B.  
boss  
Computer Hardware  
Used the software for: I used a free trial

### "Good"

September 18, 2019

4.0

made life easy when not at home and you are on the go

Pros

It really made life easy its like shopping from your pocket easy for on the go when liveing a fast on the go life

Cons

there was really mo cons about this product I can say about this Had no problems with it when I used it

Review Source

PF

Paul F.  
Trainer  
  
Used the software for: Less than 6 months

### "Ok experience "

February 1, 2018

2.0

Pros

Easy to use, I can customize it easy. I like the options that allow me to surf the website better.

Cons

Options. User problem arise sometimes. Not easy to share with other individual. But good experience.

Review Source

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