--- title: "Format Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Format Software - reviews, pricing plans, popular comparisons to other Website Builder products and more." source_url: "https://www.capterra.com/p/157153/Format/" page_type: "product" language: "en" --- # Format Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Format ## What is Format? Stand out as a professional with a stunning, easy-to-use online portfolio for as low as $7/month. There's a reason why 9 out of 10 creatives choose Format. Format helps photographers, artists, designers and creative professionals showcase their work with flexible, one-of-kind portfolios. All website designs are responsive and mobile-optimized and can be changed before and after pages are added (unlike leading all-purpose website builders). Start a free 14-day trial and save 50% today. ## What is Format used for? [Website Builder](https://www.capterra.com/website-builder-software/)[Photography Studio](https://www.capterra.com/photography-studio-software/)[eCommerce](https://www.capterra.com/ecommerce-software/) Top alternative Featured Overall rating Based on 207 user reviews Reviews sentiment Positive 97% Neutral 2% Negative 0% Starting price $7 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Format?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.format.com&name=Format) ## Format Overview Updated August 2026 AI summary Format provides small businesses, midsize, and enterprise teams with website builder tools focused on creating and managing visually polished sites. Supporting design management, real-time editing, customizable templates, and portfolio pages, it enables efficient site updates and content organization. Format also offers eCommerce functionality, SEO management, and cross-platform deployment for flexible access and presentation. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Format 4.7 (207) VS. [4.3 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $7 Per User, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (207) Ease Of Use 4.3 (2,893) Value For Money 4.6 (195) Value For Money 4.1 (2,215) Customer Service 4.8 (191) Customer Service 4.2 (2,058) ## Format alternatives [4.2 (1,327)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.5 (1,150)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,770)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) Highest Rated [Squarespace](https://www.capterra.com/p/143461/Squarespace/) [4.6 (3,418)](https://www.capterra.com/p/143461/Squarespace/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143461/Squarespace/) ## FAQs about Format Overview ### What problems does Format solve? Format solves the hassle of building and maintaining a professional portfolio website without coding, juggling separate tools for client proofing, galleries, storage, blogs, shops, and domains, or waiting on developers for updates. Photographers, designers, artists, freelancers, and small creative businesses benefit most from faster launches, easier client sharing, and polished presentation. Answer based on 157 reviews Overview ### Which roles and teams benefit most from Format? Format is most used by photographers, artists, illustrators, and other creative professionals who need polished portfolio websites to showcase work and attract clients. Creative leads, studio owners, and directors benefit from managing brand presentation, while students and emerging creators use it to build a professional online presence. Answer based on 207 reviews Overview ### What company size and specific industries is Format built for? Format is designed for small businesses, freelancers, and independent creative professionals in photography, videography, art, design, modeling, and architecture who need an online portfolio or portfolio website. It also fits studios and creative agencies that want to present visual work in a professional, organized format. Features and Usability ### What are the key features of Format? Format includes core website creation tools like customizable templates, portfolio pages, and image upload for building creative sites quickly. Differentiating features include photo proofing for client galleries, online store builder for selling work, and project management. Common capabilities such as drag-and-drop editing, SEO management, and SSL security support site maintenance. Answer based on 88 reviews Pricing ### How much does it cost and what fees or limitations are included? Format starts at $7/month for the Portfolio Basic plan, with a free trial available. Other plans include Portfolio Pro and Workflow Pro at 8/month, and Pro Plus tiers at 13/month, with higher monthly billing options. Reviewers often call it affordable, but some cite big tier jumps, image caps, and no six-month billing. Answer based on 34 reviews Integrations ### Which third-party tools and platforms does Format integrate with? Format integrates with PayPal for payment processing and HTML customization-based embeds. PayPal is the only third-party integration named in reviewer feedback, so it is the primary integration to note for Format. Answer based on 7 reviews Getting Started and Support ### How easy is it to onboard and train a team on Format? Format is generally quick to onboard for team members who need a simple, user-friendly website builder, with live online sessions, webinars, videos, and documentation available for training. Reviewers say nontechnical users can get started fast, while users handling design tweaks or deeper customization may need more time to work through the learning curve. Answer based on 13 reviews Getting Started and Support ### What customer support options does Format offer, and how do users rate the experience? Format offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users generally describe support as fast, friendly, knowledgeable, and clear, with quick replies and helpful guidance. A few mention confusion around newer features, domain setup, and some requested features taking time to appear. Answer based on 56 reviews Website creation ### How easy is it to build a website with Format? Format makes website creation easy for photographers, artists, and other creatives who want a polished site without coding. It offers clean templates, simple customization, galleries, blogs, and shop features, though some users want more layout variety, stronger mobile editing, better SEO tools, and more advanced design control. Answer based on 88 reviews ## Features AI summary Based on 11,677 Website Builder reviews Capterra reviewers point to these as the top features buyers look for in website builder software: - **Design Management** (**49%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Real Time Editing** (**46%**) Format supports all three features that reviewers rank highest: **Design Management**, **Website Management**, and **Real Time Editing**. Together, these capabilities help businesses maintain brand consistency, manage site content and updates more efficiently, and make changes instantly, allowing teams to build and maintain websites with greater speed and control. Website Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Built-in website builder or integration with third-party site Real Time Editing 4.6 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Preview and make real-time changes in the web content Landing Pages/Web Forms 4.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Customizable Templates 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Auto Update 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Automatic update of information / software Data Import/Export 4.4 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Import and export data to and from software applications Format 23 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Auto Update: Automatic update of information / software - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Online Store Builder: Includes functionalities for creating custom eCommerce websites - Photo Proofing: Allows clients to select and view images or videos before retouching/editing - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Updates: Receive system updates as soon as any changes are made - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Templates: Sample files or documents that could be customized as needed or used as is - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.4 (207) 4.4 Based on 207 reviews ## Pricing Value for money 4.6 (195) Free Trial [View pricing plan details](https://www.capterra.com/p/157153/Format/pricing/) Portfolio Basic $7.00 Per User,Per Month It includes: - 10 Client Galleries - 24/7 Customer Support - 2 GB File Transfers - Award-Winning Templates (Starter Theme) - Client Contracts - Copyright Protection - CRM Light - Free Mobile App - Gallery Password Protection - High-Resolution Images (100) - Lightroom and Capture One Integration - Mobile-Optimized Website - Photography Business Masterclass (1 Chapter) - Powerful SEO Tools - Professional Branded Email ($72 Per Year) - Social Integration - SSL Security - Website Pages (15) Portfolio Pro $8.00 Flat Rate,Per Month It includes: - 100gb Photo Storage - 1500 High-Resolution Images - 15% Format Market Commission - 15 Minutes of Hosted Video - All Features of Portfolio Basic - Commission Free Online Store (3 Products) - Free Custom Domain - Template Themes - Unlimited Webste Pages Portfolio Pro Plus $13.00 Flat Rate,Per Month It includes: - 120 Minutes of Hosted Video - 5% Format Marketplace Commission - All Features of Portfolio Pro - Commission Free Online Store (1000 Products) - Email Subscriber Form - Photography Business Masterclass - Plus: Priority Support - Premium Design Features - Unlimited High-Resolution Images - Website Build Service (Free With Annual Plan) Workflow Free $0.00 It includes: - 10 Client Galleries - 24/7 Customer Support - 2gb File Transfers. - Client Contracts - CRM Light - Gallery Password Protection Workflow Pro $8.00 Flat Rate,Per Month It includes: - 50 Client Galleries - 5 GB File Transfers - All Features of Workflow Free Plan - Free Custom Domain. - Plus: Unlimited Contacts for CRM Light Workflow Pro Plus $13.00 Flat Rate,Per Month It includes: - 10 GB File Transfers. - 250 Client Galleries - All Features of Workflow Pro - Plus: Priority Support Value for money 4.6 (195) 4.6 Based on 195 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (191) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (191) 4.8 Based on 191 reviews ## User reviews Overall rating 4.7 Based on 207 reviews Filter by rating 5(161) 4(40) 3(5) 2(1) 1(0) Mentioned topic Sorted by most recent BB Beaux B. Tech Support Photography ### "Best customer service in the website building world" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 25, 2023 Pros Very simple builder, takes a lot of the work out of the building. Cons While the customer service is exceptional, connecting an existing domain is far more complicated than it should be. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SO Sibiry O. general director Internet ### "Format review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 22, 2022 Pros Format is a very good website creation software. Supported by web hosts like hostinger Cons No problem encountered in the use of this software I highly recommend Switched from [Hostinger](https://www.capterra.com/p/218357/Hostinger/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HF Heather F. Freelance Designer and Artist Graphic Design ### "There are better options now" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 November 16, 2022 At the time I started my website, Format's pricing was competitive with the market. It seemed to offer enough features and service quality to be worth the price. Now that a few years have passed, it seems there are more cost effective options. Pros It seemed to be really designed with creative professionals in mind. I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures. It also has a great design sensibility. I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design. Cons For the price I was paying, I felt that I wasn't getting the most out of my investment. The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my budget and was filled with other perks and features that I didn't need and didn't want to be paying for. Switched from [Squarespace](https://www.capterra.com/p/143461/Squarespace/) Squarespace increased their prices at the time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP Matthew P. Photographer Photography ### "A great product (though I found something better)" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 August 23, 2022 Format served me well and provided very good customer service. I used it happily for a small number of years albeit at a fairly simple level. It allowed me to share galleries that provided a reasonable user experience for my clients and to promote my business with an attractive website. Pros I settled on Format because it offered most features I was looking for at an acceptable price point. At the time I was looking mainly for a way to share galleries with clients for review. What I liked most was the ability to customise templates via HTML. The customer service from Format was very good. Cons The e-commerce functionality did not meet my needs at the right price point, and I found the configuration options for client galleries limiting. It's important to note that I last used Format close to 2 years ago. Reasons for choosing Format I trialled Squarespace briefly and preferred the ease of use of Format. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB Darren B. Photographer Arts and Crafts ### "Great for Photographers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 26, 2022 Pros Easily to use and configurable. Stunning templates. Cons Nothing much. Everything works really well for what I need. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IM Ian M. freelance photographer and videographer Photography ### "A joy to use " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2022 i'm still working on my site and and it wont be fully ready for another few weeks, but i really am enjoying the process of making it and its been fun using format. its all new to me making a website and the staff/ team have been so helpful. it been great! Pros its just so easy to use and get your head around and its fun trying to figure it all out. My favourite thing has been just playing around with the layout and getting things the way i want them to look for my site. the software really is user friendly and a pleasure to use. Cons nothing really, just kind of wished there might have been a few more simple/plain themes to choose from. that are so basic that they dont take away from the work or at least you have the option to further tweak the designs yourself. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Fotograf Fine Art ### "my two months with Format" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 20, 2022 it's good and intuitive to use with nice design templates Pros lightroom software, design templates, intuitive using, support Cons background gallery settings, some bugs like in the tool “captions and descriptions" Reasons for choosing Format design templates Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD Stacy D. Arts Department Chair Arts and Crafts ### "Great Company" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 11, 2022 The customer service people are knowledgeable, king, and patient. Pros This is a fantastic platform for photography. Cons Not a thing! I have not found any issues with the software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD Sihem D. Photographer Photography ### "Review Format " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 31, 2022 Pros The minimalistic look of the templates, it is easy to use, the customer service is great, it offers copyright option for the pictures. Cons I was disappointed that no slideshows were available with the pro plan. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JO Joseph O. Owner Construction ### "It's ok" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 July 7, 2021 Overall it is an ok softwear just wish they would have added a luttle more flexibility Pros For the most part it is a great software but could still use a little tweaking Cons Hard to get started. Not as much as I thought it would do Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/157153/Format/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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