# Format Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Format Software - reviews, pricing plans, popular comparisons to other Website Builder products and more.

Source: https://www.capterra.com/p/157153/Format/alternatives

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# 

 Format Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Format

## What is Format?

Stand out as a professional with a stunning, easy-to-use online portfolio for as low as $7/month. There's a reason why 9 out of 10 creatives choose Format. Format helps photographers, artists, designers and creative professionals showcase their work with flexible, one-of-kind portfolios. All website designs are responsive and mobile-optimized and can be changed before and after pages are added (unlike leading all-purpose website builders). Start a free 14-day trial and save 50% today.

## What is Format used for?

[Website Builder](https://www.capterra.com/website-builder-software/)[Photography Studio](https://www.capterra.com/photography-studio-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)

Overall rating

Based on 207 user reviews

Reviews sentiment

Positive

97%

Neutral

2%

Negative

0%

Starting price

$7

Per User, Per Month

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Format

4.7 (207)

VS.

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting Price

$7

Per User, Per Month

Starting Price

$12

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (207)

Ease Of Use

4.3 (2,859)

Value For Money

4.6 (195)

Value For Money

4.1 (2,184)

Customer Service

4.8 (191)

Customer Service

4.2 (2,029)

## Format alternatives

[4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

[4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

Highest Rated

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.5 (3,380)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$25.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/143461/Squarespace/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,596)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/169007/Wix/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Auto Update

4.4 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Automatic update of information / software

Data Import/Export

4.4 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Drag & Drop

4.2 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

Landing Pages/Web Forms

4.0 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Create landing pages or online forms designed to capture new leads and prospects

Pre-built Templates

4.4 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

Real Time Editing

4.6 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Preview and make real-time changes in the web content

Format 23 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Automatic update of information / software

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Assemble applications and processes by dragging over and arranging pre-built components

Edit, touch up, and convert images for publishing

Store and manage images

Create landing pages or online forms designed to capture new leads and prospects

Includes functionalities for creating custom eCommerce websites

Allows clients to select and view images or videos before retouching/editing

Pre-defined templates within a library for common cases such as contracts, websites, emails, and more

Plan and coordinate all the resources, costs and time needed to execute assignments

Preview and make real-time changes in the web content

Receive system updates as soon as any changes are made

Optimize and manage the search engine optimization efforts for a website or digital content

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Sample files or documents that could be customized as needed or used as is

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.4 (207)

4.4

Based on 207 reviews

## Pricing

Value for money

4.6 (195)

Free Trial

[View pricing plan details](https://www.capterra.com/p/157153/Format/pricing/)

Portfolio Basic

$7.00

Per User,Per Month

It includes:

-   10 Client Galleries
-   24/7 Customer Support
-   2 GB File Transfers
-   Award-Winning Templates (Starter Theme)
-   Client Contracts
-   Copyright Protection
-   CRM Light
-   Free Mobile App
-   Gallery Password Protection
-   High-Resolution Images (100)
-   Lightroom and Capture One Integration
-   Mobile-Optimized Website
-   Photography Business Masterclass (1 Chapter)
-   Powerful SEO Tools
-   Professional Branded Email ($72 Per Year)
-   Social Integration
-   SSL Security
-   Website Pages (15)

Portfolio Pro

$8.00

Flat Rate,Per Month

It includes:

-   100gb Photo Storage
-   1500 High-Resolution Images
-   15% Format Market Commission
-   15 Minutes of Hosted Video
-   All Features of Portfolio Basic
-   Commission Free Online Store (3 Products)
-   Free Custom Domain
-   Template Themes
-   Unlimited Webste Pages

Portfolio Pro Plus

$13.00

Flat Rate,Per Month

It includes:

-   120 Minutes of Hosted Video
-   5% Format Marketplace Commission
-   All Features of Portfolio Pro
-   Commission Free Online Store (1000 Products)
-   Email Subscriber Form
-   Photography Business Masterclass
-   Plus: Priority Support
-   Premium Design Features
-   Unlimited High-Resolution Images
-   Website Build Service (Free With Annual Plan)

Workflow Free

$0.00

It includes:

-   10 Client Galleries
-   24/7 Customer Support
-   2gb File Transfers.
-   Client Contracts
-   CRM Light
-   Gallery Password Protection

Workflow Pro

$8.00

Flat Rate,Per Month

It includes:

-   50 Client Galleries
-   5 GB File Transfers
-   All Features of Workflow Free Plan
-   Free Custom Domain.
-   Plus: Unlimited Contacts for CRM Light

Workflow Pro Plus

$13.00

Flat Rate,Per Month

It includes:

-   10 GB File Transfers.
-   250 Client Galleries
-   All Features of Workflow Pro
-   Plus: Priority Support

Value for money

4.6 (195)

4.6

Based on 195 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (191)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (191)

4.8

Based on 191 reviews

## User reviews

Overall rating

4.7

Based on 207 reviews

Filter by rating

5(161)

4(40)

3(5)

2(1)

1(0)

Mentioned topic

Sorted by most recent

BB

Beaux B.

Tech Support

Photography

### "Best customer service in the website building world"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 25, 2023

Pros

Very simple builder, takes a lot of the work out of the building.

Cons

While the customer service is exceptional, connecting an existing domain is far more complicated than it should be.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SO

Sibiry O.

general director

Internet

### "Format review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

November 22, 2022

Pros

Format is a very good website creation software. Supported by web hosts like hostinger

Cons

No problem encountered in the use of this software I highly recommend

Switched from

[Hostinger](https://www.capterra.com/p/218357/Hostinger/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HF

Heather F.

Freelance Designer and Artist

Graphic Design

### "There are better options now"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

November 16, 2022

At the time I started my website, Format's pricing was competitive with the market. It seemed to offer enough features and service quality to be worth the price. Now that a few years have passed, it seems there are more cost effective options.

Pros

It seemed to be really designed with creative professionals in mind. I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures. It also has a great design sensibility. I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design.

Cons

For the price I was paying, I felt that I wasn't getting the most out of my investment. The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my budget and was filled with other perks and features that I didn't need and didn't want to be paying for.

Switched from

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Squarespace increased their prices at the time.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MP

Matthew P.

Photographer

Photography

### "A great product (though I found something better)"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

6/10

August 23, 2022

Format served me well and provided very good customer service. I used it happily for a small number of years albeit at a fairly simple level. It allowed me to share galleries that provided a reasonable user experience for my clients and to promote my business with an attractive website.

Pros

I settled on Format because it offered most features I was looking for at an acceptable price point. At the time I was looking mainly for a way to share galleries with clients for review. What I liked most was the ability to customise templates via HTML. The customer service from Format was very good.

Cons

The e-commerce functionality did not meet my needs at the right price point, and I found the configuration options for client galleries limiting. It's important to note that I last used Format close to 2 years ago.

Reasons for choosing Format

I trialled Squarespace briefly and preferred the ease of use of Format.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DB

Darren B.

Photographer

Arts and Crafts

### "Great for Photographers"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 26, 2022

Pros

Easily to use and configurable. Stunning templates.

Cons

Nothing much. Everything works really well for what I need.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

IM

Ian M.

freelance photographer and videographer

Photography

### "A joy to use "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2022

i'm still working on my site and and it wont be fully ready for another few weeks, but i really am enjoying the process of making it and its been fun using format. its all new to me making a website and the staff/ team have been so helpful. it been great!

Pros

its just so easy to use and get your head around and its fun trying to figure it all out. My favourite thing has been just playing around with the layout and getting things the way i want them to look for my site. the software really is user friendly and a pleasure to use.

Cons

nothing really, just kind of wished there might have been a few more simple/plain themes to choose from. that are so basic that they dont take away from the work or at least you have the option to further tweak the designs yourself.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Fotograf

Fine Art

### "my two months with Format"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

April 20, 2022

it's good and intuitive to use with nice design templates

Pros

lightroom software, design templates, intuitive using, support

Cons

background gallery settings, some bugs like in the tool “captions and descriptions"

Reasons for choosing Format

design templates

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Stacy D.

Arts Department Chair

Arts and Crafts

### "Great Company"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 11, 2022

The customer service people are knowledgeable, king, and patient.

Pros

This is a fantastic platform for photography.

Cons

Not a thing! I have not found any issues with the software.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Sihem D.

Photographer

Photography

### "Review Format "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 31, 2022

Pros

The minimalistic look of the templates, it is easy to use, the customer service is great, it offers copyright option for the pictures.

Cons

I was disappointed that no slideshows were available with the pro plan.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JO

Joseph O.

Owner

Construction

### "It's ok"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

2.0

2.0

Likelihood to Recommend

4/10

July 7, 2021

Overall it is an ok softwear just wish they would have added a luttle more flexibility

Pros

For the most part it is a great software but could still use a little tweaking

Cons

Hard to get started. Not as much as I thought it would do

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/157153/Format/reviews/)

Popular comparisons

[Constant Contact vs Format](https://www.capterra.com/compare/31898-157153/Constant-Contact-vs-Format)[Squarespace vs Format](https://www.capterra.com/compare/143461-157153/Squarespace-vs-Format)[Odoo vs Format](https://www.capterra.com/compare/135618-157153/Odoo-vs-Format)[Wix vs Format](https://www.capterra.com/compare/157153-169007/Format-vs-Wix)[GoDaddy Website Builder vs Format](https://www.capterra.com/compare/157153-182500/Format-vs-GoDaddy-Website-Builder)[Rocketspark vs Format](https://www.capterra.com/compare/157153-158722/Format-vs-Rocketspark)[Marketing 360 vs Format](https://www.capterra.com/compare/148516-157153/Marketing-360-vs-Format)[Shogun vs Format](https://www.capterra.com/compare/157153-201037/Format-vs-Shogun)

[Weebly vs Format](https://www.capterra.com/compare/157153-246168/Format-vs-Weebly)[Square Online vs Format](https://www.capterra.com/compare/157153-275800/Format-vs-Square-Online)[BigCommerce vs Format](https://www.capterra.com/compare/131883-157153/Bigcommerce-vs-Format)[PrestaShop vs Format](https://www.capterra.com/compare/134005-157153/PrestaShop-vs-Format)[SITE123 vs Format](https://www.capterra.com/compare/152921-157153/SITE123-vs-Format)[Bookmark vs Format](https://www.capterra.com/compare/157153-158081/Format-vs-Bookmark)[PageCloud vs Format](https://www.capterra.com/compare/151980-157153/PageCloud-vs-Format) 

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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