# Conjoint.ly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Conjoint.ly the right Survey solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/157202/Conjoint-ly/reviews

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Conjoint.ly

4.5 (16)

[View alternatives](https://www.capterra.com/p/157202/Conjoint-ly/alternatives/)

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Last updated March 13th, 2026

# Reviews of Conjoint.ly

Ease of use

4.4

Customer Service

4.6

## Showing most helpful reviews

Showing 1-16 of 16 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Faculty Research Assistant: Econometrics and Global Development  
Higher Education  
Used the software for: Less than 6 months

### "Conjointly provided a powerful tool that made it easy to design and start a conjoint analysis study"

October 18, 2017

5.0

Easy generation of conjoint analysis designs

Pros

Designing the conjoint analysis is very easy and intuitive and while doing that conjointly provides estimates of important statistics such as sample size needed to help along. The customer service helped me out when I had specific questions about the underlying statistics

Cons

I would love more control over the statistical methods used and further insights into the fractional factorial designs generated and the related d-efficiency scores. Currently the software produces high quality designs but does not tell us why we should trust this design.

Review Source

ES

Eshwar S.  
UX Researcher  
Research  
Used the software for: I used a free trial

### "Insaenely good featureset available for free!"

December 7, 2022

5.0

Solves my endless survey tool search for free. Stellar customer service and super usable software.

Pros

One of the the best survey tools out there, better than a number of paid services, available for absolutely free. Paid tools are very powerful (as I have tried them using the trial), and work/look superb. Also sensational customer service, have been helped on numerous occasions and at short notice with emergencies.

Cons

Some of the skip logic is not as powerful as I'd like, and the survey also cannot evenly distribute across randomised blocks (not ideal for RCTs/ A/B testing) but still manageable.

Alternatives considered

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[Typeform](https://www.capterra.com/p/137289/Typeform/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[Paperform](https://www.capterra.com/p/158094/Paperform/)

Reason for choosing Conjoint.ly

Free and richer featureset, better for making surveys in general. Plus product research features.

Review Source

TB

Tathagata B.  
Director  
Computer Software  
Used the software for:

### "User friendly and ease of use"

June 4, 2017

4.0

Understanding of pricing new features of Software

Pros

The software is very user friendly and easy to use. It also has simplistic rules which are easy to implement

Cons

The most difficult thing is to get to know about the capabilities of the software and access to relevant case studies

Review Source

Valeria F.  
Senior Research Manager  
Market Research  
Used the software for: 2+ years

### "Great solution"

December 12, 2019

5.0

Overall, we've had an extremely positive experience with Conjoint.ly and consistently use them when we run conjoint studies.

Pros

Conjoint.ly is an extremely easy to use solution to run quick & cost-effective conjoint studies. They have fantastic customer service -- always open to feedback and willing to help with any questions or concerns.

Cons

There are somewhat limited formatting options available, and it would be great to have more opportunities to adjust the look/layout.

Reason for choosing Conjoint.ly

I don't recall the name of the other software we had considered, but selected Conjoint.ly based on several factors including overall ease of use, appearance & depth of analysis available, and cost.

Review Source

VF

Vince F.  
Director  
Market Research  
Used the software for: 6-12 months

### "The name says it all...."

November 2, 2023

4.0

Pros

Although there are many things Conjointly can do, the only reason we got it was to run a Conjoint analysis. We integrated it to our current survey platform, and it made doing a conjoint a breeze. It was very easy to set up and use. The one or two questions that I did have were quickly answered by the support team. I also loved that you can set up multiple language projects.

Cons

If I really must find one CON of Conjointly, it probably would have to be platforms design.

Reason for choosing Conjoint.ly

The price was a fraction of what some of the others charge.

Review Source

YL

Younghan L.  
Professor  
Market Research  
Used the software for: 1-2 years

### "Very convenient and easy to use. "

May 25, 2017

4.0

Great tool for data analysis

Pros

Web based system. User interface. Easy access from various device and platform. Good webpage design. Tutorials.

Cons

Need more sample cases in tutorials. Example cases in the areas of sport, psychology, etc., would be helpful. Too many steps before getting to the right help category. Sometimes slow loading from overseas outside of U.S.A.

Review Source

KA

Khalid A.  
PhD Student  
  
Used the software for: Less than 6 months

### "Discrete Choice Experiment for a research study"

October 24, 2017

5.0

Conjoint.ly has seriously helped me a great deal in my research study

Pros

\- Great Customer Service and Support - Easy to use platform - Great DCE design functionality - Detailed Reports for Results - Excellent Data Analysis Features

Cons

\- I think the format of the online survey could be better improved by allowing the user to add personal touches to the structure and appearance of the conjoint question.

Review Source

EI

Elena I.  
Student  
  
Used the software for: Less than 6 months

### "Really useful software "

October 20, 2017

5.0

Help for my studies

Pros

The customer support and the report of results and the possibility to contol the results is great. Moreover to change the languages is easy.

Cons

Eveything is Ok. Maybe I do not like that sometime appear low quality of results and excluded which i think is mistake as I was present when the participants were filling the survey.

Review Source

RP

Rohan P.  
Student  
Research  
Used the software for: Less than 6 months

### "Limited product. No app, no offline usage, no partial profiles, no analysis tools. But good potenti"

October 18, 2017

4.0

Pros

Creation of survey, levels, features is easy. Support is fast and helpful. Randomization is possible.

Cons

Absence of other features and only CBC support makes it less useful for me. Please add hierarchal Bayes, and other types of conjoint and also exact tools for creating this easily for somebody who's not very familiar with research design

Review Source

TC

Tanetpong C.  
Economist  
  
Used the software for: Less than 6 months

### "I have used Conjoint.ly for my personal research submitting for conference. Great and Easy"

June 6, 2017

5.0

Online platform of conjoint analysis that is cheap and convenient

Pros

Easy to use, Practical, Suitable with people from different backgrounds. The analysis made from website is very nice and easy to understand. The staff replies so fast that you could continue your work soon.

Cons

If I have to do my own analysis, I have to convert the data into proper table manually. It would be very convenient if you focus only relative importance of each attribute. I try to do my own logit regression and I have to turn the collected data in to mine.

Review Source

FT

Felix T.  
Graduate Student  
Education Management  
Used the software for: Less than 6 months

### "Great software, intuitive use, a few more statistics would be good "

May 26, 2017

4.0

Quick and intuitive pricing insights; component pricing

Pros

Intuitive design options, great and fast support through chat, immediate analysis tools display most important values

Cons

Statistical test values should be included (standard errors; 95% confidence intervals of relative values; p-value; t-value; chi-square test; McFaden's pseudo R-squared; BIC; AIC; ...) to demonstrate validity of data

Review Source

AC

Anatia C.  
Student  
Marketing and Advertising  
Used the software for:

### "Easy to use for a small marketing project."

May 16, 2017

4.0

Pros

Automatic PowerPoints were very conveinient . Also, the reports generated were very helpful in the analysis

Cons

Web interphase was a little off to me. I also did not like how the excel files were arranged when I opened it

Review Source

CH

Curtis H.  
Student  
Higher Education  
Used the software for: Less than 6 months

### "Quick to set up, yet rigorous analytic results "

May 17, 2017

5.0

Quick and easy insight into what my consumers find important when selecting a product.

Pros

The amount of time to setup the survey was minimal. I didn't have to spend much time crating the levels, which was nice.

Cons

I did not like how I was not prompted to check out advanced features before starting the survey. Would have liked to know about them and not have to remake my survey.

Review Source

MC

Mallory C.  
Student  
  
Used the software for: Less than 6 months

### "We found it easy to get results"

May 25, 2017

4.0

Pros

Ease of use with the reporting. We were able to get actionable results quickly! They also translated well to managers! We loved that.

Cons

Don't get full results with free software. Some of the results were harder to get to or parse than others. Wishes for more technical breakdown of some of the results. We used this academically so it really is needed!

Review Source

LV

Lexi V.  
MBA Student  
Marketing and Advertising  
Used the software for: Less than 6 months

### "I found that Conjoint.ly was easy to use when building my analysis as well as reviewing the results."

May 16, 2017

5.0

I was able to find out what consumers value in purchasing a laptop.

Pros

It was easy to use, provided an easy analysis method and had great customer support for questions.

Cons

I did not like that it was a little difficult to find non-attribute options. Once I found them it was easy enough though. Overall, a pretty user-friendly experience.

Review Source

PL

Philip L.  
Student  
Market Research  
Used the software for: Less than 6 months

### "Used for marketing class"

May 16, 2017

4.0

Pros

Sets up a very useful conjoint analysis. Worked very well for the intended uses of the class. Easy to send respondents the link.

Cons

Often a bit complicated to use, I'd say a medium to high learning curve. Also incredibly expensive without the free codes.

Review Source

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