--- title: "Lofty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Lofty Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/157457/Lofty/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # Lofty Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Lofty ## What is Lofty? Lofty is an award-winning, all-in-one marketing, lead generation, and CRM platform built for real estate professionals — from solo agents to large brokerages. Designed to automate marketing, boost productivity, and streamline workflows, Lofty helps users capture, nurture, and convert leads more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers automation, predictive insights, and virtual assistant capabilities. With 33+ lead generation methods, 360° cross-platform marketing, and hyper-local tools like Lofty Bloom, users can scale their client base and maximize ROI. Lofty’s IDX-integrated, SEO-optimized websites sync seamlessly with the CRM, ensuring lead data flows directly into your pipeline for personalized follow-ups and real-time engagement. Combined with AI Copilot, social media automation, Dynamic CMA, a power dialer, and full transaction management, Lofty simplifies the entire sales cycle to help agents grow and close more deals. ## What is Lofty used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Real Estate Agency](https://www.capterra.com/real-estate-agency-software/) Top alternative Featured Overall rating Based on 128 user reviews Reviews sentiment Positive 70% Neutral 9% Negative 21% Pros & cons Intuitive and streamlined platform Slow and ineffective assistance Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lofty?[Manage this product listing](https://www.g2.com/products/lofty-lofty/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lofty 3.8 (128) VS. [4.5 (4,491)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price Contact vendor Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (128) Ease Of Use 4.4 (249) Value For Money 3.9 (115) Value For Money 4.3 (228) Customer Service 3.4 (121) Customer Service 4.4 (235) ## Lofty alternatives [4.4 (18,811)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (7,002)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (40)](https://www.capterra.com/p/205125/iHomefinder/reviews/) Starting price $160.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [CINC](https://www.capterra.com/p/152829/CINC/) [4.1 (249)](https://www.capterra.com/p/152829/CINC/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 79% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/152829/CINC/) [View all alternatives](https://www.capterra.com/p/157457/Lofty/alternatives/) ## FAQs about Lofty Overview ### What problems does Lofty solve? Lofty solves scattered lead management, inconsistent follow-up, and lost client context by centralizing contacts, conversations, websites, texting, email, and AI-assisted outreach in one streamlined CRM. Real estate agents, team admins, brokers, and assistants benefit most when they need fast lead tracking, easy handoffs, and simpler daily account management. Answer based on 43 reviews Overview ### Which roles and teams benefit most from Lofty? Lofty is most used by real estate agents, Realtors, brokers, and team leaders who need to manage leads, automate follow-up, and keep client communications organized. Brokerage owners, managers, and executives benefit from pipeline visibility, team oversight, and marketing workflows that support agent productivity, conversion tracking, and business growth. Answer based on 124 reviews Overview ### What company size and industries is Lofty built for? Lofty serves small real estate businesses first, with 89% of reviewers from small businesses and 74% from Real Estate. It is built for real estate agents, teams, brokerages, developers, and property professionals, with limited use in Construction at 4%, Retail at 2%, and some enterprise adoption at 8%. Answer based on 127 reviews Features and Usability ### What are the key features of Lofty? Lofty includes core real estate CRM features like lead management, contact management, and task reminders, plus differentiators such as Smart Plans for workflow automation, IDX website setup with property alerts, and email campaigns. Reviewers also highlight pipelines, lead scoring, integrations, and AI Copilot for drafting texts, emails, and social posts. Answer based on 60 reviews Integrations ### Which third-party tools and platforms does Lofty integrate with? Lofty integrates with Gmail, Google Calendar, Google Contacts, BombBomb, BoldTrail Back Office, Brokermint, SkySlope, and Lone Wolf Cloud CMA. Official catalog listings also show connections to DocuSign, Calendly, dotloop, PandaDoc, Follow Up Boss, Zillow Rental Manager, and Zapier for broader workflow coverage. Answer based on 25 reviews Getting Started and Support ### What training and onboarding options does Lofty offer? Lofty offers in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars cover scheduled group learning, documentation provides written reference material, and videos offer visual guidance for self-paced review. Answer based on 6 reviews Getting Started and Support ### What customer support options does Lofty offer, and how do users rate the experience? Lofty offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. User experience with support is mixed: some report quick, helpful troubleshooting and strong onboarding, while many others describe slow replies, repeated explanations, inconsistent follow-through, and difficulty getting complex issues fully resolved. Answer based on 60 reviews Features and Usability ### How well does Lofty handle lead management? Lofty handles lead management well for many real estate agents by combining capture, routing, follow-up, and automation in one place. Teams often like Smart Plans, pipelines, texting, email, and lead scoring, though setup can feel complex and some users report visibility limits, search friction, or occasional technical issues. Answer based on 39 reviews Features and Usability ### What features does Lofty offer, and are they easy to use? Lofty offers a broad set of CRM, website, automation, marketing, and AI features that appeal to real estate agents and small teams. Many users like the all-in-one setup and ongoing updates, but the feature depth can feel overwhelming, some tools require add-ons, and onboarding or support gaps can slow adoption. Answer based on 33 reviews ## Pros and Cons Intuitive and streamlined platform 86% positive reviews out of 35 Most reviewers describe ease of use as a major benefit, highlighting the intuitive layout, organized interface, and straightforward navigation that help them efficiently manage tasks and focus on business priorities. Slow and ineffective assistance 49% negative reviews out of 51 Most users report customer support is unresponsive, slow to resolve issues, and often provides unhelpful or inaccurate answers, leading to ongoing frustration. Rebecca D. Realtor, 1 employee. "They use too much AI for customer service and are probably OUTSOURCING as well overseas. " ## Features AI summary Based on 14,838 CRM reviews Capterra reviewers highlight these as the features buyers care about most when choosing a CRM: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Lofty includes **Customer Database** and **Real-Time Data**, giving teams a central place to store buyer information and access current updates as activity happens. However, it does not offer **Data Security**. Instead, it provides other important CRM capabilities that reviewers also value, including **Contact Database** (**47%**), **Search/Filter** (**45%**), and **Contact Management** (**44%**). These features help businesses organize records, find the right information faster, and manage ongoing customer interactions more efficiently. Real-Time Data 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Receive data and information in real time Search/Filter 4.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Contact Management 3.9 (38) 81.58% of 38 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Alerts/Notifications 3.8 (47) 68.09% of 47 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Management 3.7 (47) 63.83% of 47 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Lead Generation 3.9 (29) 79.31% of 29 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Lofty 71 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Activity/News Feed: Continuous profile-based stream of news and activity - Agent Management: Create and manage agent profiles and activities, such as on-boarding, license details, sales, documents, etc. - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Appointment Scheduling: Schedule appointments via a calendar - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Call Logging: Collects essential call data such as call origin, call destination, call length, and other transaction details - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client Management: Manage contact details and communication with clients - Client/Property Matching: Match clients or tenants with suitable properties based on their specific requirements, preferences and budget - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Document Management: Store, manage, and track all electronic documents in a centralized location - Electronic Signature: Digitally sign online documents - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals. - For Real Estate Agencies: For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Interaction Tracking: Track interaction history by documenting conversations for contacts - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Leaderboards: Boards that use custom metrics to show how leading performers compare to other individuals/teams - Listing Management: Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) - Live Chat: Ability to chat online in real time - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile App: Access the system via a mobile application - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Property Database: Centralized database to track details of properties (including lease, tenant, and owner information) - Property Management: Add, view, and edit details of all properties managed by an agency that are available for sale or rent - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction Management: Manage, record and track all business exchanges in form of money and its related interactions in the system - Website Management: Built-in website builder or integration with third-party site - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.9 (128) 3.9 Based on 128 reviews ## Pricing Value for money 3.9 (115) Lofty Agent Visit lofty.com for pricing. It includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic Lofty Team Visit lofty.com for pricing. It includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic - Team Management Lofty Broker Visit lofty.com for pricing. It includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic - Team Management Lofty ENT Visit lofty.com for pricing. It includes: - Fully Customizable IDX Website - AI-Powered CRM - Mobile App - Dynamic Lead Scoring - Marketing Automation with Smart Plans - Listing Tools - Reporting - Agent Subdomains - Advanced Lead Routing - External Listing Widget - Lofty AI Copilot - Basic Dialer - CMA Tool - Social Studio Basic - Team Management - Single Sign-On - White Label - Customizable Org Structure Value for money 3.9 (115) 3.9 Based on 115 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Docusign](https://www.capterra.com/p/121506/Docusign/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ PandaDoc](https://www.capterra.com/p/131735/PandaDoc/)[ BoldTrail Back Office](https://www.capterra.com/p/171321/BoldTrail-Back-Office/)[ Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.4 (121) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.4 (121) 3.4 Based on 121 reviews ## User reviews Overall rating 3.8 Based on 128 reviews Filter by rating 5(65) 4(24) 3(12) 2(7) 1(20) Mentioned topic Sorted by most recent Shelly W. Realtor Real Estate ### "Negative 5 Stars - stay away from Lofty" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 8, 2026 Their customer service is slow and barely responsive. The system is not user friendly. They put you in a long contract, but told me it would be month to month after 6 months. Pros It’s terrible. Very complicated. Nothing. It’s a horrible CRM. The worst I’ve had and I’ve been in real estate over 20 years. Cons They put be in a 1 year contract, but told me it was 6 months up front. Lofty baits and switches. They overpromise and under deliver. Switched from [Real Geeks](https://www.capterra.com/p/222439/Real-Geeks/) More AI. But lofty is not what I thought it would be. Not what I was promised. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reasons for choosing Lofty I thought at the time it was better. But I was over promised and under delivered. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Joseph B. Inside Sales Agent Real Estate ### "Could be better - could be worse" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 May 20, 2026 I have worked with other CRMs such as Hubspot and GHL and found that they were more efficient when it came to the actual management of leads. Pros I like the interface for listings. The ability to customize certain aspects of the lead follow up as well. Cons What I liked the least in Lofty is how buggy the dialer can be. The mobile app is also not optimized for use with an ipad which for the most part serves as a substitute for my laptop on the go. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor May 21, 2026 Hello Joseph, thank you for taking the time to leave a review. I am happy to pass this feedback along to our product team, as we take customer feedback highly into consideration. Please let us know if there's anything else we can help with. BJ Bob J. Team Lead Real Estate ### "Bad Experience with Lofty" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 1, 2026 I would appreciate the opportunity to have this reviewed and corrected, including reconsideration of the charges given that the core service was never fully operational. I am open to resolving this directly and would welcome contact from your team. Pros Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently. Cons Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional, which was very frustrating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 8, 2026 Hello Bob, thank you for taking the time to leave a review. When you first joined Lofty, were you working with an Onboarding Specialist or CSM? If so, can you send me their name along with your email address so we can look into this a bit more. JE Jenn E. realtor Real Estate ### "Not super excited about services" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 February 5, 2026 Not good. Most of the time customer service, help desk, doesn't have the info and gives wrong info. Pros What I like is that my broker recommended this at a lower rate. There isn't anything else I can think of. Cons Limitations. So many limitations with features. Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not being able to block spam and so on and so on. Switched from [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Changes teams and needed my own independent. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reasons for choosing Lofty Because our broker recommended it and was offering a promotion. Which doesn't help bc I don't get everything I need. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 9, 2026 Hello Jenn, thank you for your review. We are sorry to hear that your experience has not been ideal. Please let me know if there is a specific issue that we can help bring to the attention of Support Leadership. KL Katy L. Realtor Real Estate ### "More than just a pretty interface" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 4, 2026 Lofty is a great tool for a real estate agent. The website is such a huge lead magnet and the automated features are amazing. The support is easy to contact and help troubleshoot issues. Pros I loved the aesthetic, features and learning curve. This CRM has so many features and the automation is amazing. It's nice having a system that works for you in the background so I can focus on other aspects on my business. Cons I wish I didn't have to purchase a lot of the add-ons. I am still new and the features would be amazing but I don't have the budget. Switched from [Realvolve](https://www.capterra.com/p/151889/Realvolve/) Felt Realvolve was antiquated and basic. I loved the interface and all the tools that Lofty provided. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reasons for choosing Lofty The price was better especially since my brokerage offered a deal with using Lofty. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 6, 2026 Hello Katy, thank you for your review. We appreciate your time and business and are very happy to hear that you're enjoying Lofty. TM Tavarus M. REALTOR® Real Estate ### "Strong Platform, but Support and Advertising Need Improvement" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 7/10 January 30, 2026 I would still recommend Lofty overall, but with realistic expectations. It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest time into setup and customization. However, it is not plug-and-play, and some features do not currently live up to how they are marketed. If Lofty improves customer support responsiveness, follows through more consistently on issue resolution and refunds, and refines its advertising, SEO, and AI tools, it could easily become a top-tier platform. As it stands, it’s a solid system with strengths, but also some meaningful gaps that prospective users should be aware of. Pros Lofty offers a powerful all-in-one platform that combines CRM, IDX website, marketing tools, and automation under one system. The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process. I also appreciate the control over branding, landing pages, and long-term nurture campaigns. The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still have room to mature. Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth. Cons There have been several frustrating issues that have impacted my experience. The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear solution or path forward. I was also promised refunds for some of those products and never received them, which was disappointing and eroded trust. Customer service responsiveness has declined noticeably. What once took minutes to resolve now often takes days. The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected. Additionally, while the AI tools are promising, they are still early-stage and need significant improvement to deliver consistent, reliable results. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) eXp Realty started offering Lofty and it seemed to align with my business needs at the time. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 5, 2026 Hello Tavarus, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and we have made sure to pass your feedback along to Leadership for review. SL Shawn L. Realtor Real Estate ### "Great service from Lofty" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 29, 2026 Lofty has been great, if i do have a problem it is handled very quickly. Would highly recomend there service Pros Ease of use, it does everything i need and more. I can keep track of potential clients and existing clients and potential new ones that come from my website Cons Paying for every little add on. There are some things i would like to do but have to pay extra for every time. Switched from [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/) Switched brokerage and went with what was provided Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 9, 2026 Hello Shawn, thank you for your review. We appreciate your time and business. BT Billy T. owner Real Estate ### "Pros and Cons of Lofty" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 6/10 January 29, 2026 I like Lofty and it has a ton of potential; however, there are somethings that are missing that could really set it apart form other CRM/marketing software. I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why. Having a customer service advocate would be a great add. This would allow your clients to know who to go to, because your current support is not very responsive and when they are it is surprising to get someone that can fix what is needed. Pros I can see the potential, but there is a missing link and that is programming spending time with actual users. Cons I have had a horrible experience with getting support. I would have to say this is Lofty's biggest weakness. Switched from [FollowUp CRM](https://www.capterra.com/p/137381/FollowUp-Power/) [Ylopo](https://www.capterra.com/p/10034075/Ylopo/) [MaverickRE](https://www.capterra.com/p/10034103/MaverickRE/) Zillows terms and conditions for Follow up boss Alternatives considered [CINC](https://www.capterra.com/p/143799/CINC-Systems/) Reasons for choosing Lofty I was thinking that Lofty was more like FUB and Ylopo. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 5, 2026 Hello Billy, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and I have passed all your feedback along to our Leadership to review. CH Casey H. Realtor Real Estate ### "Learning Lofty is Lovely! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2026 Great, I am excited to continue to grow this CRM and see the results only lofty could provide. This is a great tool Pros Interface. Easy to use and learn The AI assistant makes follow up easy and really focuses my efforts. Cons Nothing! Any issues I've had so far has been corrected with Lofty's support team. They really do care. Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Boomtown was way too expensive. Lofty is a great alternative without sacrifice Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 5, 2026 Hello Casey, thank you for your review. We appreciate your time & business. We also love to hear great things about our Support Team, so I will be happy to pass that along to them. JA Janet A. Real Estate Broker Real Estate ### "Save Time & Money with Lofty!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 28, 2026 I've already recommended Lofty to other Realtors multiple times. It will save you time and money. It takes a bit to get it set up, but you will get the hang of it! Pros I love the AI option in Lofty! Saves me time and money! Being able to set up multiple social media posts and use AI is a win! Cons I'd like to be able to use a Planner more effectively with posting AI social media posts. I'd love to say Option 1 on Monday or Option 2 on Wednesday, etc. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor February 5, 2026 Hello Janet, thank you for your review. We appreciate your time & business and are very happy to hear that you're enjoying Lofty. [View all Reviews](https://www.capterra.com/p/157457/Lofty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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