# Lofty Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Lofty the right CRM solution for you? Explore 127 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/157457/Lofty/reviews --- Lofty 3.9 (127) [View alternatives](https://www.capterra.com/p/157457/Lofty/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Lofty Ease of use 3.9 Customer Service 3.5 ## Pros and Cons in Reviews LA Luis A AgentReal Estate, 11 - 50 employeesUsed the software for: More than 2 years. “Integration and customization, there are some third party apps that can sync with it, giving you more control over things in one same place.“ January 28, 2026 JE Jenn E realtorReal Estate, 2 - 10 employeesUsed the software for: 6-12 months. “Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not being able to block spam and so on and so on.“ February 5, 2026 RR Rolanda R AgentReal Estate, 51 - 200 employeesUsed the software for: 1-2 years. “It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running smoothly.“ January 28, 2026 SC Shannon C Listing SpecialistReal Estate, 10,001+ employeesUsed the software for: 1-2 years. “Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party tool, you may need workarounds.“ January 28, 2026 Robert C Chief Executive OfficerReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient.“ January 8, 2026 BJ Bob J Team LeadReal Estate, 2 - 10 employeesUsed the software for: Less than 6 months. “Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional, which was very frustrating.“ April 1, 2026 RR Rolanda R AgentReal Estate, 51 - 200 employeesUsed the software for: 1-2 years. “The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting online and social media leads.“ January 28, 2026 TM Tavarus M REALTOR®Real Estate, Self-employedUsed the software for: 1-2 years. “The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected.“ January 30, 2026 ## Showing most helpful reviews Showing 1-25 of 127 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Andrew B. Owner/operator Retail Used the software for: 2+ years ### "A solid no B.S. card" December 1, 2021 5.0 It's so non-discriminant and easy to use that I've been using it for years and years and years personal and professionally. There referral services Straight up and pays out quickly I've hooked all my friends and family up. Pros Just about everything is free, and what isn't you hardly notice. They have a version of a credit card that gains interest and affects your credit even though I don't have one yet. But I like how I can connect chime with any type of credit monitoring service, the syncing works with KEY bank which seems to be picky with whom they work with. Also I've noticed that half of the banks with debit cards don't wanna let you link the actual cards with services like Google pay so you can go contactless and with chime it's a piece of cake. Cons Sometimes their customer service is a little hard to get threw to. I can always get someone it just takes a little while. And you get an additional savings account right off the bat whether you want it or not. It's not bothersome and your not forced to use it I just think it's a waste. Reason for choosing Lofty Well their app is very easy to use and they have ATMs everywhere. Review Source RC RIck C. Owner Broker Real Estate Used the software for: 2+ years ### "Best CRM on the Market" January 28, 2026 5.0 Best CRM I have ever used. The most complete and comprehensive system. Support has always been helpful and took care of everything I needed. Pros great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI feature. Cons It is a bit of a learning curve,but works once you do it - just need to put in the time to learn the system, Switched from [Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) this is a more robust system and has more fearurea Review Source Response from Lofty February 6, 2026 Hello Rick, thank you for your review. We appreciate your time & business and are happy to hear that you're enjoying Lofty. MR Meghan R. Realtor Real Estate Used the software for: 2+ years ### "Would be fantastic, if only it reliably did what it's supposed to. " January 16, 2026 2.0 I've been using Lofty for nearly 5 years and spent more time resolving technical issues than I ever did using the software to run my business. There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick resolution to question or issue. As of today, I've had over 100 leads missing for over a month. Sadly, this amount of time is not unusual. I had a ticket open for over 6 months trying to fix how an image was displaying on my homepage and there is almost no way to escalate an issue so you keep babysitting the ticket for weeks. The worst part is, once you've invested all the time and effort into building your website yourself, you are stuck because you cannot take it with you if you leave Lofty. I'm sick over it, I've agonized over leaving it because it really does offer so much - but it's come to a point where I'd probably be more efficient running my business with a rolodex and wall phone. Pros Lofty offers so much, a near end to end solution for Realtors. If only it worked as it was supposed to. Fantastic search capabilities and attractive websites. Cons Constantly plagued with issues, glitches and terrible customer support where tickets drag on for weeks or months. Prepare to be nickeled and dimed for endless features: AI Assistant? Extra. CMA tool? Extra. Home values? Extra. Smart plans are very technical and cumbersome to set up. AI assistant is robotic, unable to be instructed and unreliable. Review Source Response from Lofty January 23, 2026 Hello Meghan, thank you for taking the time to leave a review. I am very sorry to hear about the troubles you've experienced and would like the opportunity to forward your feedback to our Customer Support leadership. Would you be able to provide the email address associated with your account, so we can look into this a bit more? DH Damian H. Broker Associate Real Estate Used the software for: 2+ years ### "Lofty review " January 28, 2026 5.0 My overall experience has been positive with the software. I've used this software for several years. Pros Lead management and support. I like the posting and 3 line dialers. The email and text functions are fantastic. Cons I dont really have an y issues with the platform. I've used it for several years. There are times when the calendar sticky Alternatives considered [Vortex Field Software](https://www.capterra.com/p/151608/Vortex-Field-Software/) Reason for choosing Lofty Better f see features and contact management with clients and prospects Review Source Response from Lofty February 6, 2026 Hello Damian, thank you so much for your review. We appreciate your time & business and are happy to hear that you're enjoying Lofty. ZO Zach O. Broker Real Estate Used the software for: 1-2 years ### "Fanatastic CRM" January 28, 2026 5.0 Overall very satisfied and enjoy my experience. I highly recommend it to other agents who are considering a crm. Pros Simplicity and ease of the crm. It’s intuitive and really helps me track my database. It’s also ahead of the curve on AI Cons Not being able to have my mass emails go to all contacts that are merged together. It only goes to the primary contact. Switched from [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Money and follow up boss was bought by Zillow and I didn’t want my info with them Review Source Response from Lofty February 9, 2026 Hello Zach, thank you for your review. We appreciate your time & business. BT Billy T. owner Real Estate Used the software for: Less than 6 months ### "Pros and Cons of Lofty" January 29, 2026 3.0 I like Lofty and it has a ton of potential; however, there are somethings that are missing that could really set it apart form other CRM/marketing software. I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why. Having a customer service advocate would be a great add. This would allow your clients to know who to go to, because your current support is not very responsive and when they are it is surprising to get someone that can fix what is needed. Pros I can see the potential, but there is a missing link and that is programming spending time with actual users. Cons I have had a horrible experience with getting support. I would have to say this is Lofty's biggest weakness. Alternatives considered [CINC](https://www.capterra.com/p/143799/CINC-Systems/) Reason for choosing Lofty I was thinking that Lofty was more like FUB and Ylopo. Switched from [FollowUp CRM](https://www.capterra.com/p/137381/FollowUp-Power/)[Ylopo](https://www.capterra.com/p/10034075/Ylopo/)[MaverickRE](https://www.capterra.com/p/10034103/MaverickRE/) Zillows terms and conditions for Follow up boss Review Source Response from Lofty February 5, 2026 Hello Billy, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and I have passed all your feedback along to our Leadership to review. VR Verified Reviewer Team Lead Real Estate Used the software for: 6-12 months ### "Don't waste your money!" November 11, 2025 1.0 They made a lot of promises when they sign you up but never delivered. I had them for six months and only got a few bad leads. Pros I don't have one thing I liked about this company. They never delivered on their promises and I wasted my money Cons Customer service. When you call their customer service you get some foreigner that you can barely understand. The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me I got 1 lead! Switched from [Real Geeks](https://www.capterra.com/p/222439/Real-Geeks/) I was told Lofty was a better company so I switched. BIG MISTAKE Review Source Response from Lofty November 14, 2025 Hello, thank you for taking the time to leave a review. I am so very sorry to hear that Lofty did not meet your expectations. If you're able to e-mail us with some additional details, we'd love to pass this information along to our Customer Success department. Please feel free to email us at marketing@lofty.com. AD Anita D. Agent Real Estate Used the software for: 1-2 years ### "Lofty + it's Value = Money" January 28, 2026 5.0 Lofty has been a Great experience. The system has brought many values to my business. Bringing a sense of organization, Time management, and heightening the communication with clients and customers along with the office staff. I look forward to 2026 increasing my revenue and decreasing my wasted time. Pros What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions. Features I like most about the CRM are; First, the professional communication, 2nd, the suggestions profiled to each client and the composing of emails. This is great for when I am on the go have not made notes. This feature I have high regard for and is value for the money. 3rd, the device compatibility with my lead management apps. My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM. All this on a learning curve. My goal is to engage with the teaching and learning materials (TLM) along with client support. Cons Least Client support and use of some of the advertising features: I used both in 2025 and found it time-consuming and difficult to reach a knowledgeable support team member. took 3 days and 2 support team personnel. Maybe my learning curve - I have not taken any TLMs. I would also like to engage with a private tutor when it is presented to Castle Rock Realty as a package deal again. Review Source Response from Lofty February 5, 2026 Hello Anita, thank you for your review. We appreciate your time and business. I have passed along your feedback regarding support and training to our Leadership team for review. RR Rolanda R. Agent Real Estate Used the software for: 1-2 years ### "Love Lofty" January 28, 2026 5.0 Overall, I love Lofty. It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running smoothly. The tools and automation provide real value, and despite a few areas that could be improved, Lofty has become an essential part of my daily workflow. Pros What I like most about Lofty is how well it centralizes my real estate business in one place. The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting online and social media leads. Cons What I like least about Lofty is the setup process for SmartPlans. While they are powerful once running, the initial setup feels time-consuming and not very intuitive. Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types. A more streamlined setup process, clearer guidance, and easier customization would make SmartPlans much more user-friendly and efficient. Review Source Response from Lofty February 5, 2026 Hello Rolanda, thank you for your review. We appreciate your time & business. We also thank you for your feedback and would be happy to pass that along to our product team for review. JA Janet A. Real Estate Broker Real Estate Used the software for: 1-2 years ### "Save Time & Money with Lofty!" January 28, 2026 5.0 I've already recommended Lofty to other Realtors multiple times. It will save you time and money. It takes a bit to get it set up, but you will get the hang of it! Pros I love the AI option in Lofty! Saves me time and money! Being able to set up multiple social media posts and use AI is a win! Cons I'd like to be able to use a Planner more effectively with posting AI social media posts. I'd love to say Option 1 on Monday or Option 2 on Wednesday, etc. Review Source Response from Lofty February 5, 2026 Hello Janet, thank you for your review. We appreciate your time & business and are very happy to hear that you're enjoying Lofty. LP Lori P. Owner and Team Leader Real Estate Used the software for: 6-12 months ### "Wouldn't use it if it were free - Horrible CRM" March 25, 2025 1.0 Horrible. Nothing but promises. Never resolve anything even when you escalate. I've never had so many problems with email. Lofty has undermined my business like no other software. Pros Lots of features but none of them work. Customer service picks up but they never solve problems. They are very good about asking for feedback but don't apply it. Cons Horrible, horrible, horrible. What a waste of time and money. We have submitted over 50 tickets in a two month period. Emails bounce, websites don't integrate, features don't work, they make promises, open tickets and close them with no resolution. I have used multiple CRMs and this is by far the worst customer service ever. I wouldn't use it if it were FREE. Review Source VR Verified Reviewer CEO Business Supplies and Equipment Used the software for: 2+ years ### "Chime Review Ten Out Of Ten" March 1, 2022 5.0 Being in service with chime, I love it! I would recommend everybody to use chime and start the Chime credit builder account! They report every 30 days to your credit scores. Seriously, you cant beat that Pros The credit builder account is the best feature about this software, I truly believe that this software can help build the whole world economy! I trust and use Chime, always will, and will continue to provide Chime services to all around! Cons The only minor problems I see is the timing it takes to Deposit from ACH. Kind of not a big fan on waiting 4 to 7 days on transfers. Switched from [PayPal](https://www.capterra.com/p/207944/PayPal/) Better credit opportunities and faster transfer rates! Review Source RD Rebecca D. Realtor Real Estate Used the software for: 6-12 months ### "I can't stand Lofty" February 24, 2024 1.0 They never call you back and take a WEEK to email you back. They use too much AI for customer service and are probably OUTSOURCING as well overseas. I can't stand Lofty overall. A few things are good, like Smart Plan B and organizing of leads. However it is insanely convoluted to use and not at all intuitive, app and desktop. The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements out of place and lying on one another. Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send Once at a specific time. Despise it. Pros Very little do I like. The pipeline and segments is good, and the Smart Plan suggestion is good. Cons I can't stand Lofty overall. A few things are good, like Smart Plan B and organizing of leads. However it is insanely convoluted to use and not at all intuitive, app and desktop. The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements out of place and lying on one another. Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send Once at a specific time. Despise it. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) My broker switched without asking us and KV Core was intuitive with Great listing videos and emails for social media and had fabulous way to make template for monthly newsletters. I miss it sooo much. Review Source AH Ali H. Listing Coordinator Real Estate Used the software for: 6-12 months ### "CHIME is the best CRM" May 25, 2022 5.0 Chime is an awesome CRM it beats out all the competitors with its integrations and consistent updates and improvements. Pros The lead management and system integrations are unmatched. Cons Chime tends to crash after every update. There is always a new glitch and support is not helpful. Alternatives considered [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) Integrations and utility was better at CHIME. Review Source HC Heidi C. Agent Real Estate Used the software for: 1-2 years ### "Love Lofty!!" January 28, 2026 5.0 Pros I love being able to see exactly what my buyers are looking at and saving. I also really enjoy using the CMA feature and the mass email feature. I use the Social studio to promote my listings. Cons I love everything I have used so far. I cannot think of anything I would change. I was not super crazy about the AI contact feature. Review Source Response from Lofty February 5, 2026 Hello Heidi, thank you for your review. We appreciate your time & business and are very happy to hear that you're enjoying Lofty! AR Alexander R. Broker Real Estate Used the software for: 1-2 years ### "Average At Best " August 19, 2025 2.0 Pros The smart plans are key in creating automated messaging. The social media posts are also very nice to have. Cons The customer support is terrible and slow. They have guides and walkthroughs for technology that they say they don't actually support. Why even have it in your instructions and guides if you don't have it? They can easily waste your time. If you absolutely need Lofty, I understand, but there are better more affordable CRM's out there. Switched from [CorelDRAW](https://www.capterra.com/p/124823/CorelDRAW/) My office discontinued KVCore ............ Review Source EF Eric F. Partner Real Estate Used the software for: 1-2 years ### "Lofty - Least Innovative CRM " January 3, 2025 1.0 I would not recommend Lofty, the only reason we used it is because our google ppc provider funneled our IDX leads through there. Would never buy outside of that. Pros It was a basic CRM that did have some functionality. AI chatbox was helpful and affordable, however you get what you pay for. Cons They are behind almost every CRM company for real estate in many ways. Their support system for users is really lacking, they were hard to get ahold of and rarely knew how to help me with specific questions. Review Source IP Iva P. Broker- Associate Real Estate Used the software for: 6-12 months ### "Don't waste your time, money and keep stress away! " December 8, 2022 1.0 the email says that I need to wait until someone calls me to let me know of the next step prior to cancelling the service!!! Pros Nothing to share here, I am sorry...oh may be the last rep that reached out.. She was very nice, too bad she is working for the wrong company Cons When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee of $500 they charge and for what???The website was not ready for a month, the bill was paid though... Then I have requested the email to be updated with the one connected to my business instead with my personal email...it took more than a month for this to be done.. Then I scheduled a call to go over all with a rep so I can easily understand and implement.. I was given tons of links to watch.. because this is what I am paying the $500 per month ??? I was finally assigned a rep - she was able to explain 80% and the rest again- watch the videos... At this point I reached to another colleague of mine to ask about her experience...and she has a Team...she was so upset because she was paying just like me but the website wasn't ready and set correctly so she can't launch and use it.. BUT WAIT THERE'S MORE After a few more reviews and more research I decided to just cancel.. Called all the reps I have had the opportunity to speak with prior to buying the service and each number goes to a voicemail. Then I started receiving emails from TECH SUPPORT.. I am saving the emails so if you think I am just messing with you call me and I will forward the email... So let me finish quickly here.. After multiple emails from Tech Support - My 1st request to cancel was made on \[SENSITIVE CONTENT\]... today is \[SENSITIVE CONTENT\] and I am waiting for them to call me with THE NEXT STEP???? Review Source EO Erica O. Manager Business Supplies and Equipment Used the software for: 2+ years ### "Using Chime" November 23, 2022 5.0 If you need a second chance banking try them out they can help in so many ways. Pros I like that it gives people a second chance and the ablility to earn credit . Cons Sometimes some banks dont work with them but its worth using. Review Source KML Kristine Mae L. Operations manager Real Estate Used the software for: 1-2 years ### "Chime really help my partner to hit our first million in real estate" December 21, 2022 5.0 I loved chime because aside from it is very friendly user it has an option to email and text the lead which is very convenient to us coz we already have those in one system, We used other CRM before but since they had very limited options to do we change and use the chime and this is very heaven to us. Kudos to the developer keep up the good work, Pros I also loved the thing we have an AI who texted our lead, drip campaigns as well are really good and also this CRM not pricey. Cons None so far, hopefully they will have an option to call directly though the laptop and no bridge number needed for virtual assistant Reason for choosing Lofty We choose this simple because we found it very friendly user and all of thing we need is here and just one crm Review Source NE Ndongmbu E. Self employed Information Technology and Services Used the software for: 2+ years ### "Chime Review" April 4, 2021 5.0 It's a wonderful experience especially with small scale companies that helps not only in transactions but also in communication. Pros Chime software is easy to assess. It has no Hidden fees attached to transactions and transactions are really fast. Also if you make a mistake you account will not be easily freezed unlike others Cons Chime has high deposit fees for cash deposition which sometimes makes things difficult Review Source LAR Lee Anne R. Office Manager Real Estate Used the software for: 6-12 months ### "What a frustrating company to deal with" October 2, 2020 1.0 I am not happy at all. The only reason we are staying with this CRM is because we feel stuck with everything we have set up and do not have the time to set up another one right now. I am disappointed on so many levels and have even spoken to some of the "managers" who just feed you BS and do not seem to care. One manager there \[SENSITIVE CONTENT HIDDEN\] was a total jerk to me because I was upset on the amount of problems I was dealing with for WEEKS. Pros I like the features THAT WORK. Tagging and lead tracking are not too bad but every other CRM offers this. Cons I do not even know where to start honestly. They offer a lot but they do not take the time to fix the new things they are implementing and just move on to new features. Working with the tech team (That works overnight by the way if you are in the U.S.) is like pulling teeth. I have several tickets open. I get generic responses and temporary fixes. Review Source GC Gary C. Owner Real Estate Used the software for: 6-12 months ### "Chime is long of features-very few work" January 23, 2020 2.0 We have been throught no fewer than 7 or 8 success managers. I had t quit working it so I could finally go get some sales. Pros Smart plans-after one year, will not automatically start. Do no move to next plan as designed. Importation was terrible. On boarding we had hundreds of hours trying to get it to work. We have had 4 "success" managers in the past 7 weeks. Does not work as they say. I can honestly say, we have spent over $5500 on Chime monthly fees, and hundreds of hours. Not responsible for one sale. In fact, i can say that they have slowed my business. I DO NOT RECOMMEND YET. I have not given up, but I should have. Cons EXTREMELY FEATURE RICH AND YOU DO NOT HAVE ANY IDEA IF THEY WORK OR NOT...or worse, are they currently working? Reason for choosing Lofty THe sales buy promised it would work. It has not worked at all so far. Way to feature rich and there are a tone of bugs. Review Source VR Verified Reviewer System Engineer Computer Software Used the software for: 6-12 months ### "One of the best CRM software " August 12, 2022 4.0 Pros It's has digital marketing tools and AI powered automation. I like the software too because it's helps in streaming sales funnels Cons I have not seen any fault or back drop with the use of this very software, so for now I don't have any reservations about the software yet. Review Source DB Danielle B. Customer Service Packaging and Containers Used the software for: 6-12 months ### "Best decision ever." January 19, 2020 5.0 So far, I have had no complaints. Customer service is nice and everything is so simple that there is no cause for mistakes or issues. Pros I love that there is an option to round up transactions and take 20% from your direct deposit each time placing it into a separate savings account. This is a great way to save without actually missing the deducted amount, as you don’t see it in beginning. It’s also a plus that you and a friend receive $50 for a referral! Cons My least like about this software is that your able to see your savings balance right on login screen. I wish there was a way to at least minimize it to hide balance just so you aren’t constantly reminded of your balance. It causes your mind to go straight to “oh, there’s money in there.” This results in depending on your savings at times and that isn’t my goal. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.