# Page 2 | Lofty Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Lofty the right CRM solution for you? Explore 126 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/157457/Lofty/reviews --- Lofty 3.9 (126) [View alternatives](https://www.capterra.com/p/157457/Lofty/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 30th, 2026 # Page 2 - Reviews of Lofty ## Showing most helpful reviews Showing 26-50 of 126 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use RF Rachel F. Loan Officer Real Estate Used the software for: 2+ years ### "Great for agents, difficult for lenders" January 28, 2026 3.0 While I like that my agent partners like it, the features as the lender are not helpful. With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet). I need their logins to be able to fully help them with leads since that's the only way to see the notes and lead activity. Pros I like that I can share the platform with my lending partners and it gives them the ability to follow up with their leads. Cons As a lender, I cannot see the majority of the notes that my agent partners add. I am unable to see if they've talked, where the lead came from if they added it within their notes, or any other important info to help them with their leads. I also dislike the billing. As the agents add or remove team members, we should be able to see the count since we are splitting that cost with them. I shouldn't have to reach out to support to get updates on something that should be available to view in the billing screen. Switched from [Kunversion+](https://www.capterra.com/p/176990/Kunversion/) Lofty came with the brokerage that my agent partners moved to. Review Source Response from Lofty February 5, 2026 Hello Rachel, thank you for your review. We appreciate your time. I reached out to our Product Specialists and they confirmed that lender partners should be able to see all notes. So the reason you are not seeing them could be due to a couple different reasons: --the admin of the account adjusted your permissions, somehow preventing you from seeing notes. --there are no notes being left --there is a filter applied, which would cause the notes not to populate (for example, if the filter is set to only show "auto emails", then notes may not show. I'd recommend checking the activity filter to see if that's the case. https://help.lofty.com/hc/en-us/articles/360055290491-Lender-and-Agent-Lead-Collaboration AW Allie W. Agent Success Manager Real Estate Used the software for: 1-2 years ### "A Platform That Truly Supports Growth" January 28, 2026 5.0 My experience with Lofty has been extremely positive. It’s intuitive, well-organized, and brings everything I need into one place, which makes staying consistent and responsive much easier. What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming. It’s a platform that actually works with you, not against you. Pros All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos. Lead follow-up that actually works: Smart plans + texting/email that keep agents from dropping the ball. Cons So many features can make it overwhelming at times, but breaking it down to smaller pieces makes it more manageable. Alternatives considered [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Reason for choosing Lofty I chose Lofty because it offers a more streamlined, all-in-one experience that’s intuitive and easy to manage day to day. The platform makes lead follow-up, automation, and organization feel simple rather than overwhelming, while still offering the flexibility to scale. Overall, it felt more agent-friendly and aligned with how I actually work. Switched from [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/) We wanted more functionality within our CRM database. Review Source Response from Lofty February 5, 2026 Hello Allie, thank you for your review. We appreciate your time & business. We are very happy to hear that you're enjoying Lofty. If you would be interested in participating in a Customer Success Story interview, please let us know. TM Tavarus M. REALTOR® Real Estate Used the software for: 1-2 years ### "Strong Platform, but Support and Advertising Need Improvement" January 30, 2026 4.0 I would still recommend Lofty overall, but with realistic expectations. It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest time into setup and customization. However, it is not plug-and-play, and some features do not currently live up to how they are marketed. If Lofty improves customer support responsiveness, follows through more consistently on issue resolution and refunds, and refines its advertising, SEO, and AI tools, it could easily become a top-tier platform. As it stands, it’s a solid system with strengths, but also some meaningful gaps that prospective users should be aware of. Pros Lofty offers a powerful all-in-one platform that combines CRM, IDX website, marketing tools, and automation under one system. The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process. I also appreciate the control over branding, landing pages, and long-term nurture campaigns. The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still have room to mature. Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth. Cons There have been several frustrating issues that have impacted my experience. The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear solution or path forward. I was also promised refunds for some of those products and never received them, which was disappointing and eroded trust. Customer service responsiveness has declined noticeably. What once took minutes to resolve now often takes days. The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected. Additionally, while the AI tools are promising, they are still early-stage and need significant improvement to deliver consistent, reliable results. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) eXp Realty started offering Lofty and it seemed to align with my business needs at the time. Review Source Response from Lofty February 5, 2026 Hello Tavarus, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and we have made sure to pass your feedback along to Leadership for review. Robert C. Chief Executive Officer Real Estate Used the software for: 1-2 years ### "Powerful Real Estate CRM" January 8, 2026 5.0 Overall, Lofty has been a solid, feature-rich CRM that does a lot for my business in one place. It took a long time to set up the way I wanted, and there are still quirks, but I feel it’s been getting better over the years. Pros Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient. I like the automation and smart plans for keeping follow-up consistent. Cons It’s pricey, especially for a solo agent, and the lack of transparent pricing on their website is frustrating. I also run into bugs from time to time, and support, while helpful, can be slow to respond. Alternatives considered [Real Geeks](https://www.capterra.com/p/222439/Real-Geeks/)[Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reason for choosing Lofty Lofty offered a strong mix of website, CRM, and automation features that fit my needs, and the brokerage discount made it more affordable than the others. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) The discount from my brokerage made it easier to justify trying a more robust system. Review Source Response from Lofty January 9, 2026 Hello Robert, Thank you for taking the time to share your feedback! We’re glad to hear Lofty is supporting your business in a meaningful way. We’re always looking for ways to improve, and input like this really helps. If there’s ever anything we can do to make your experience even better, don’t hesitate to let us know. JC Jim C. License Partner Real Estate Used the software for: 1-2 years ### "Frustrated New Lofty User" January 28, 2026 3.0 It has been the worst part of my experience with Engel & Völkers and I'm not sure why they require that we use Lofty. We wish there was a good CRM system. Pros I like that Lofty is linked with Engle & Völkers. I am disappointed that a luxury brand with great customer service has not chosen a CRM with similar qualities Cons I am the owner of an Engle & Völkers franchise. I have been trying to learn how to use Lofty for a year and a half. Customer support is slow and they rarely answer the question asked. It is mind boggling. I have asked numerous times to be in touch with someone who can share a simple overview and I'm told that does not exist. I am show the various online classes I can take. I have tried those... I need an hour with someone to show me how to use this as an owner. Our leads do not always come through clearly. It takes weeks to find a solution and then another problem occurs. I am exhausted trying to learn the system. Our sales advisors ignore it as it doesn't help them. I cannot advocate a tool to them that I don't understand. I am not a fan. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) E&V does not work with Hubspot Hubspot Hubspot Hubspot Hubspot Review Source Response from Lofty February 5, 2026 Hello Jim, thank you for your review. We appreciate you taking the time to provide your feedback and thoughts on your experience. I have forwarded this information to Leadership for review. JE Jenn E. realtor Real Estate Used the software for: 6-12 months ### "Not super excited about services" February 5, 2026 2.0 Not good. Most of the time customer service, help desk, doesn't have the info and gives wrong info. Pros What I like is that my broker recommended this at a lower rate. There isn't anything else I can think of. Cons Limitations. So many limitations with features. Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not being able to block spam and so on and so on. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reason for choosing Lofty Because our broker recommended it and was offering a promotion. Which doesn't help bc I don't get everything I need. Switched from [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Changes teams and needed my own independent. Review Source Response from Lofty February 9, 2026 Hello Jenn, thank you for your review. We are sorry to hear that your experience has not been ideal. Please let me know if there is a specific issue that we can help bring to the attention of Support Leadership. SF Suzanne F. Director of Operations Real Estate Used the software for: 1-2 years ### "Lofty is solid (this coming from a Real Estate Admin)" January 28, 2026 5.0 I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high producing agents. It was fairly easy to transition to from BoomTown, and I would recommend it to others. It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay! Pros I like how easy it is to build your website through Lofty (as a real estate admin); the templates are great and easy to customize. The agents like the lead management as well. Support has been helpful. Cons I do wish there were some more freestyle blocks/site elements in the website design portion, but it is still very workable. Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) We wanted something more state of the art, and more affordable. Lofty brought those features to us! Review Source Response from Lofty February 5, 2026 Hello Suzanne, thank you so much for your review! We greatly appreciate your time and business. Please let us know if there's anything we can assist with. BT Billy T. owner Real Estate Used the software for: Less than 6 months ### "Pros and Cons of Lofty" January 29, 2026 3.0 I like Lofty and it has a ton of potential; however, there are somethings that are missing that could really set it apart form other CRM/marketing software. I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why. Having a customer service advocate would be a great add. This would allow your clients to know who to go to, because your current support is not very responsive and when they are it is surprising to get someone that can fix what is needed. Pros I can see the potential, but there is a missing link and that is programming spending time with actual users. Cons I have had a horrible experience with getting support. I would have to say this is Lofty's biggest weakness. Alternatives considered [CINC](https://www.capterra.com/p/143799/CINC-Systems/) Reason for choosing Lofty I was thinking that Lofty was more like FUB and Ylopo. Switched from [FollowUp CRM](https://www.capterra.com/p/137381/FollowUp-Power/)[Ylopo](https://www.capterra.com/p/10034075/Ylopo/)[MaverickRE](https://www.capterra.com/p/10034103/MaverickRE/) Zillows terms and conditions for Follow up boss Review Source Response from Lofty February 5, 2026 Hello Billy, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and I have passed all your feedback along to our Leadership to review. RC RIck C. Owner Broker Real Estate Used the software for: 2+ years ### "Best CRM on the Market" January 28, 2026 5.0 Best CRM I have ever used. The most complete and comprehensive system. Support has always been helpful and took care of everything I needed. Pros great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI feature. Cons It is a bit of a learning curve,but works once you do it - just need to put in the time to learn the system, Switched from [Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) this is a more robust system and has more fearurea Review Source Response from Lofty February 6, 2026 Hello Rick, thank you for your review. We appreciate your time & business and are happy to hear that you're enjoying Lofty. LA Luis A. Agent Real Estate Used the software for: 2+ years ### "A perfect ally for real estate" January 28, 2026 5.0 Its been great, as an agent this is a great tool to keep your clients busy looking at listings while you know exactly what they are looking at. Pros Integration and customization, there are some third party apps that can sync with it, giving you more control over things in one same place. Cons Some features are limited outside the US, like the zip code thing to get listings, or mexican phone numbers cant register. Review Source Response from Lofty February 6, 2026 Hello Luis, thank you for your review. We appreciate your time and business. Please let us know if there's anything we can ever be of assistance with. PM Paula M. Marketing Manager Real Estate Used the software for: 1-2 years ### "Thank you Lofty Team!" January 28, 2026 5.0 If I ever seem to have a technical issue or question, the support team is available to help me. I have been able to solve all issues with their assistance. I would not be able to help my agents half as well without the support team's guidance and responses. Because of the support I receive, it encourages my agents to continue to use the platform as well. Knowing there is full support behind a program makes all the difference in the world. Thank you so much for having such a great support team. Pros I really appreciate the interface being user friendly. I also like the ability of the agent website integrated in the platform. Lofty has great potential to elevate an agent's business when used consistently. I think the menu is clear to navigate and makes sense to a user of any skill level. Cons There is very little about Lofty that I don't like. Everything available is easy to access and helpful for business. I look forward to seeing more options become available to enhance websites with videos added to regular property pages. Review Source Response from Lofty February 5, 2026 Hello Paula, thank you so much for your review! We appreciate your time and business and love that you're enjoying Lofty. If you would be interested in participating in a Customer Success Story interview, please let us know. Thank you. SL Shawn L. Realtor Real Estate Used the software for: 1-2 years ### "Great service from Lofty" January 29, 2026 5.0 Lofty has been great, if i do have a problem it is handled very quickly. Would highly recomend there service Pros Ease of use, it does everything i need and more. I can keep track of potential clients and existing clients and potential new ones that come from my website Cons Paying for every little add on. There are some things i would like to do but have to pay extra for every time. Switched from [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/) Switched brokerage and went with what was provided Review Source Response from Lofty February 9, 2026 Hello Shawn, thank you for your review. We appreciate your time and business. KL Katy L. Realtor Real Estate Used the software for: 1-2 years ### "More than just a pretty interface" February 4, 2026 5.0 Lofty is a great tool for a real estate agent. The website is such a huge lead magnet and the automated features are amazing. The support is easy to contact and help troubleshoot issues. Pros I loved the aesthetic, features and learning curve. This CRM has so many features and the automation is amazing. It's nice having a system that works for you in the background so I can focus on other aspects on my business. Cons I wish I didn't have to purchase a lot of the add-ons. I am still new and the features would be amazing but I don't have the budget. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reason for choosing Lofty The price was better especially since my brokerage offered a deal with using Lofty. Switched from [Realvolve](https://www.capterra.com/p/151889/Realvolve/) Felt Realvolve was antiquated and basic. I loved the interface and all the tools that Lofty provided. Review Source Response from Lofty February 6, 2026 Hello Katy, thank you for your review. We appreciate your time and business and are very happy to hear that you're enjoying Lofty. DK Darin K. Realtor Real Estate Used the software for: 6-12 months ### "Lofty Overview Review of Pros & Cons of using Lofty" January 28, 2026 5.0 Great! I've used other CRMs in the past, and this one seems to stay on top of SEO/AI. While it's expansive on what it does, it can be complex for users. Pros Technology and input of AI. Ease of website creation. The consistent addition of new features AI Bot Cons Heavy & outdated Javascript. Faster processing of requests via lofty support. Staying on top of some relevant SEO/AEO/GEO changes. Switched from [Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/) More features to use and at the time it was affiliated with a brokerage expansion. Review Source Response from Lofty February 5, 2026 Hello Darin, thank you so much for your review. We appreciate your time and business! TD Thomas D. President Real Estate Used the software for: 6-12 months ### "Best software, but support that makes you wanna pull out your hair! " September 4, 2025 3.0 Except for support I have been thrilled with Lofty. The only frustration has been support and the requirement to repeatedly say the same thing over and over. Pros Amazing software, integrated, automated, and very easy to use. While there are a few limitations of the website, it looks and functions amazing. Cons Customer service response timeline is slow. Like 24 hrs for an email response, and a large chance that the email response from support will ask for information that has already been asked and sent or was listed in the original request. After 7 days of back and forth with 3 different representatives asking the exact same question I moved to chat. They take almost 10 minues to respond to each chat message, but if you do not respond in less than 2 they start messaging asking if you left the chat already. It is not the fault of the reps, but is the fact that Lofty has them talking to multiple people at once, so they bounce between tasks and questions, and conversations trying to keep up and provide a very low level of service response time. Review Source LS Lynn S. REALTOR® Real Estate Used the software for: 6-12 months ### "New User With Lots of Potential!" January 28, 2026 4.0 As a beginner user, I'm still learning the software, but I can see the value it will bring to my business. Pros The automations and smart plans open up endless possibilities. The support is also top notch. I'm able to reach someone fairly quickly, via chat or phone call. Cons This is a con, but also a pro: Lofty is powerful. I don't know how to use it to its fullest capability and in order for me to become a "super-user" I need to spend more time with the trainings and testing out the different features. Review Source Response from Lofty February 5, 2026 Hello Lynn, thank you for your review. We appreciate your time and business, and we are happy to hear that you're enjoying Lofty thus far. There is a lot of features and functions that you may not need or use right away, but hopefully as business grows these tools will come in handy. TP Tabatha P. REALTOR Real Estate Used the software for: 1-2 years ### "A lot to digest" January 28, 2026 4.0 It's been okay. Still trying to understand it. I came from using follow-up boss. I need a crash course on using it. Thanks Pros Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great. Cons Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to my email. Switched from [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) I switched to REAL broker. And received a discount. Review Source Response from Lofty February 9, 2026 Hello Tabatha, thank you for your review. We appreciate your time & business. Regarding email notifications, have you customized those within your user settings? https://help.lofty.com/hc/en-us/articles/360016101752-Lofty-Notifications BJ Bob J. Team Lead Real Estate Used the software for: Less than 6 months ### "Bad Experience with Lofty" April 1, 2026 1.0 I would appreciate the opportunity to have this reviewed and corrected, including reconsideration of the charges given that the core service was never fully operational. I am open to resolving this directly and would welcome contact from your team. Pros Lofty CRM offers strong lead management tools, useful automation, and a solid system that can help agents stay organized and follow up consistently. Cons Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional, which was very frustrating. Review Source Response from Lofty April 8, 2026 Hello Bob, thank you for taking the time to leave a review. When you first joined Lofty, were you working with an Onboarding Specialist or CSM? If so, can you send me their name along with your email address so we can look into this a bit more. HC Heidi C. Agent Real Estate Used the software for: 1-2 years ### "Love Lofty!!" January 28, 2026 5.0 Pros I love being able to see exactly what my buyers are looking at and saving. I also really enjoy using the CMA feature and the mass email feature. I use the Social studio to promote my listings. Cons I love everything I have used so far. I cannot think of anything I would change. I was not super crazy about the AI contact feature. Review Source Response from Lofty February 5, 2026 Hello Heidi, thank you for your review. We appreciate your time & business and are very happy to hear that you're enjoying Lofty! SP Shane P. Broker Real Estate Used the software for: Less than 6 months ### "Highly Recommend for Real Estate Agents" December 15, 2025 5.0 I really enjoy Lofty for my client database and follow up system. I'm able to integrate several system into one to make it an all in one system. Pros The Dashboard is easy to navigate and has helpful features. The Task reminder is so helpful with staying on task each day so that I don't miss important follow ups with clients. Cons I haven't been able to explore all the features yet because there are so many helpful ones. Still in the learning curve phase. Review Source Response from Lofty December 16, 2025 Hi Shane, thank you so much for taking the time to leave us such a wonderful review. We love that you're enjoying using Lofty and its features. CH Casey H. Realtor Real Estate Used the software for: Less than 6 months ### "Learning Lofty is Lovely! " January 28, 2026 5.0 Great, I am excited to continue to grow this CRM and see the results only lofty could provide. This is a great tool Pros Interface. Easy to use and learn The AI assistant makes follow up easy and really focuses my efforts. Cons Nothing! Any issues I've had so far has been corrected with Lofty's support team. They really do care. Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Boomtown was way too expensive. Lofty is a great alternative without sacrifice Review Source Response from Lofty February 5, 2026 Hello Casey, thank you for your review. We appreciate your time & business. We also love to hear great things about our Support Team, so I will be happy to pass that along to them. APO Alfonso Paul O. Listing Agent Real Estate Used the software for: Less than 6 months ### "Listing agent " January 28, 2026 3.0 System ok but as i said missing a lot of functions that was promised but not done. waiting to cancel subscription Pros Compared to other CRM this good. the basic settings work. not sure about the other options that it provides Cons when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not true. they are add on's I was not expecting. very disappointed. Alternatives considered [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) Reason for choosing Lofty price but in talks with them right now to maybe change Switched from [Wise Agent](https://www.capterra.com/p/20680/The-Wise-Agent/) Looking for better AI and system monitoring Review Source Response from Lofty February 6, 2026 Hello Alfonso, thank you for your review. We are sorry to hear about your experience and would be happy to pass this feedback along. AK Anthony K. REALTOR Real Estate Used the software for: 6-12 months ### "Easy Way to Communicate with Leads" January 28, 2026 5.0 Overall, Lofty has allowed me to communicate with leads much more effectively. I would like to take my usage of Lofty to the next level. Maybe a live webinar or step by step guide on a process would be helpful. For example a class on how to use the most effective process with Lofty. Pros Easy to communicate with leads. Also allows for AI assistance and help to create content and ideas on how to reach clients. Cons Some items that are included and ways to reach clients are difficult to navigate and create. The ideas are good, but applying them are much harder. Review Source Response from Lofty February 5, 2026 Hello Anthony, thank you for your review. We greatly appreciate your time and business! LP Lori P. Owner and Team Leader Real Estate Used the software for: 6-12 months ### "Wouldn't use it if it were free - Horrible CRM" March 25, 2025 1.0 Horrible. Nothing but promises. Never resolve anything even when you escalate. I've never had so many problems with email. Lofty has undermined my business like no other software. Pros Lots of features but none of them work. Customer service picks up but they never solve problems. They are very good about asking for feedback but don't apply it. Cons Horrible, horrible, horrible. What a waste of time and money. We have submitted over 50 tickets in a two month period. Emails bounce, websites don't integrate, features don't work, they make promises, open tickets and close them with no resolution. I have used multiple CRMs and this is by far the worst customer service ever. I wouldn't use it if it were FREE. Review Source AR Amanda R. Realtor Real Estate Used the software for: Less than 6 months ### "Lofty Pros and Cons" May 15, 2025 5.0 I like how it keeps all contact information in one place and allows you to set reminders for your tasks. Customer support is very slow responding and it's hard to get a fast and direct answer with issues. Pros I love that the AI intelligence writes texts and emails for you. Cons The filters are hard to navigate and do not stay permanently. Switched from [Brivity Platform](https://www.capterra.com/p/207393/Brivity-CRM/) I recently changed my brokerage and this is the crm they use. Review Source Similar Products Featured ## Related categories [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[Real Estate Agency](https://www.capterra.com/real-estate-agency-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.