--- title: "Signpost Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Signpost Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/157887/Mia/" page_type: "product" language: "en" --- # Signpost Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 8, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Signpost ## What is Signpost? Signpost is an AI-powered communications platform built for home service contractors. It uses AI voice agents, instant responders, and AI SMS to help small businesses be the first to respond to every customer. AI Voice Agent: Signpost's AI Voice Agent picks up 24/7, greets callers in a natural voice, answers common FAQ, and captures lead details. Instant Responders: Signpost's Instant Responders send a personalized message to customers who reach out on platforms like Angi, Thumbtack, or Facebook. AI SMS: Signpost's AI SMS responds to incoming leads, qualifies their request, and keeps the conversation moving, even after-hours or on the job. Messaging Hub: Signpost's Messaging Hub brings every customer conversation, including inbound calls, texts, and inquiries on platforms like Angi and Thumbtack, into a single inbox. ## What is Signpost used for? [Survey](https://www.capterra.com/survey-software/)[VoIP](https://www.capterra.com/voip-software/)[Customer Communications Management](https://www.capterra.com/customer-communications-management-software/) Top alternative Featured Overall rating Based on 57 user reviews Reviews sentiment Positive 75% Neutral 12% Negative 12% Starting price $99 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Signpost?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.signpost.com/&name=Signpost) ## Signpost Overview Updated September 2026 AI summary Signpost enables small and midsize businesses to manage customer communications, feedback, and marketing activities from a cloud-based platform. Covering categories such as survey, customer communications management, marketing, and VoIP, it features email marketing, reporting and analytics, AI-powered tools, customer segmentation, and third-party integrations, supporting teams focused on customer engagement and retention workflows. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Signpost 4.1 (57) VS. [4.7 (2,924)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $99 Per User, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (57) Ease Of Use 4.7 (10,493) Value For Money 3.8 (56) Value For Money 4.5 (6,530) Customer Service 4.1 (57) Customer Service 4.5 (5,839) ## Signpost alternatives [4.3 (2,947)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (6,108)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/157887/Mia/alternatives/) ## FAQs about Signpost Overview ### Which roles and teams benefit most from Signpost? Signpost is most used by small business owners, presidents, and executives who need to automate customer communication, manage reviews, and drive repeat business. Marketing teams use it to run outreach and reputation campaigns, while administrative staff and managers rely on it to streamline follow-ups, appointment reminders, and day-to-day customer engagement. Answer based on 57 reviews Overview ### What company size and specific industries is Signpost built for? Signpost is designed for small to midsize home service businesses, including contractors, repair companies, and other service professionals that need help winning more jobs. It fits companies in trades and field services that rely on local customer inquiries and repeat work. Features and Usability ### What are the key features of Signpost? Signpost includes core reputation management features like review generation, review monitoring, feedback management, and negative feedback handling. Reviewers also highlight email marketing with automated emails, contact management, scheduled campaigns, SMS messaging, and call handling tools such as call recording and phone support, plus AI Copilot for campaign recommendations. Answer based on 22 reviews Getting Started and Support ### How good is Signpost customer support? Signpost provides helpful onboarding and responsive support for many small business teams using reviews, feedback, and outreach tools. Many users describe staff as pleasant and available, but some report confusion during setup, limited campaign guidance, service-hour constraints, or frustration with billing, contracts, and issue resolution. Answer based on 17 reviews Getting Started and Support ### What training and onboarding options does Signpost offer? Signpost provides live online sessions, webinars, and documentation to help teams get started. Live online sessions and webinars support guided instruction and product walkthroughs, while documentation offers written reference material for self-paced review of setup steps and features. Getting Started and Support ### What customer support options does Signpost offer, and how do users rate the experience? Signpost offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as responsive, attentive, and helpful during setup and ongoing questions. Still, some report hard-to-reach help desk contacts, uneven issue resolution, unanswered emails, and limits around service hours or onboarding clarity. Answer based on 31 reviews Features and Usability ### How well does Signpost handle email campaigns? Signpost handles basic email campaigns well for customer follow-up, scheduled messages, and contact list management. Small businesses often like the automation and simple outreach tools, but some teams find customization limited, group creation less intuitive, and message timing or contact matching inconsistent enough to raise spam or over-email concerns. Answer based on 14 reviews Features and Usability ### Is Signpost easy to use? Signpost feels easy to learn for basic review requests, contact imports, and simple email outreach. Many small business owners like the straightforward setup, but others find onboarding unclear, automation settings harder to control, and some features better suited to established businesses that can monitor campaigns more closely. Answer based on 13 reviews Reviews ### How well does Signpost help get more customer reviews? Signpost increases customer reviews by automating review requests and follow-ups across major platforms. Small business and local service teams often value the steady flow of Google feedback and repeat business, though some users want tighter control over timing, recipient selection, and message wording to avoid awkward or premature requests. Answer based on 22 reviews ## Features AI summary Based on 10,572 Survey reviews Capterra reviewers highlight these features as the top priorities when choosing survey software: - **Customizable Questions** (**54%** of reviewers rated this feature as critical) - **Survey Builder** (**53%**) - **Reporting/Analytics** (**45%**) Signpost includes **Reporting/Analytics** but does not offer **Customizable Questions** or **Survey Builder**. Its **Reporting/Analytics** feature gives teams a clear view of survey results, response patterns, and performance trends over time, helping businesses track feedback more effectively and make informed decisions based on measurable insights. Reporting/Analytics 4.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customer Segmentation 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Email Management 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps Email Marketing 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Interaction Tracking 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts Mobile Access 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Signpost 32 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Auto-Dialer: System that automatically dials calls - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Reporting: Track and report on all incoming and outgoing calls - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Call Screening: View caller ID details such as name and number and determine how to respond by prioritizing or blocking it - Call Transfer: Transfers live calls to other agents - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Interaction Tracking: Track interaction history by documenting conversations for contacts - Live Chat: Ability to chat online in real time - Mobile Access: Access software remotely via mobile devices - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Online Voice Transmission: Transmit voice and other information digitally - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Unified Communications: Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration --- Get Advice We can help you find the software with the features you need. Features 4.0 (57) 4.0 Based on 57 reviews ## Pricing Value for money 3.8 (56) Basic $99.00 Per User,Per Month Value for money 3.8 (56) 3.8 Based on 56 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (57) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (57) 4.1 Based on 57 reviews ## User reviews Overall rating 4.1 Based on 57 reviews Filter by rating 5(32) 4(11) 3(7) 2(2) 1(5) Mentioned topic Sorted by most recent ER Erica R. Owner Construction ### "Not going back" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 October 30, 2024 It was ok until we were ignored. Honesty and integrity are important to us, and it seems like they lack this. Pros Customer service was good. We worked with \[sensitive content hidden\]. She was kind and helpful. We only worked with them for a month because we just weren't utilizing the services that much. Cons The dispatchers didn't seem to have much personality. They were kind but flat. Signpost was a bit pricey. They did give us a good deal to try them out for the first month. We were quoted a price, but they charged us an additional $25. When I reached out to \[sensitive content hidden\] and the gentleman (\[sensitive content hidden\]) who signed us up, my emails went unanswered. We were going to sign back up when the time was right, but now we're not. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KM Kevin M. IT Telecommunications ### "Local service providers benefit with Signpost" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 3, 2024 Our partners who provide local home services enjoyed having us operate Signpost on their websites for survey feedback, reviews, and similar utilities. Pros Great for local service providers, with robust agency support. Cons Not a lot to dislike! I like the platform quite a bit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Jennifer B. Administrative Assistant Construction ### "Signpost Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 19, 2023 I am happy with the overall experience Pros I like that if I cannot answer a call, they are able to answer and get the information I need to be able to call them back. Cons I do not like how much we have to pay for the service Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Archie G. President Construction ### "Signpost Answering Calls" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 August 7, 2023 We have used SignPost for about 18 months. We quite the review management since we found a much less expensive option that does basically the same thing with a small price tag Pros Signpost has a US based call center with native English speakers Cons Call center employees do not follow directions Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing Signpost Price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KF Keli F. Store Manager Retail ### "Not a fan of the new Hub" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 November 18, 2022 Happy overall. Customer service is always quick to help. They are trying to improve things, hope they do sooner than later. 4 stars overall. Pros Being able to contact customers through text is great. Keeping track of how much or how little customers engage is awesome. Cons There are some kinks in the New Messaging Hub. We have talked to our reps before and it still happens. We will send one customer a message and that message will appear on another customers conversation. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BH Blake H. Owner Construction ### "New employees - untrained receptionists" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 3, 2022 Moved from another service that was more expensive. The adage, you get what you pay for applies. Customer called and I never received the message. A customer called and the receptionist was aggressive and rude. I tried to cancel the service and was charged an additional month when cancelling on the renewal date. Pros The price was competitive and less than other services Cons The quality of the receptionist and billing practices. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CK Carita K. COO Consumer Services ### "Could Work " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 June 2, 2022 Customer service is helpful until you have an issue. Pros Easy to use and great review generator. Cons The integrations can be a hassle. The automations will cause premature review requests to be sent to prospects before they become customers. This is very annoying and we lost a client and a huge opportunity. We did end up saving the relationship but premature requests make companies look like they are desperate for review which is distasteful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Business Owner Real Estate ### "Most Valuable Employee!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 12, 2020 Pros Hiring Signpost is like hiring another employee just to keep in touch with our past customers to ensure each one is still satisfied with our service. What a priceless tool for small business. I can't recommend Signpost enough if you value online reviews! If a client is not completely satisfied, we can circle back and contact them to ensure they know we value their concerns and will strive to improve our service in any way possible. If a client is absolutely pleased with our service, Signpost puts them directly in front of Google and similar platforms with a single click to share their satisfaction with others considering our business. I have to say, Signpost has become a priceless employee at our company and one of our greatest investments! We continually recommend them to our clients who also own small businesses. Cons Signpost reaches out often just to make sure any ideas we have or would like to have implemented are addressed. Not a bad thing to say about this company. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 14, 2020 We're thrilled to hear this! Thanks so much for sharing your experience with Signpost, and for your collaboration with our team and referrals to other local businesses. We appreciate it! DJ Dan J. Owner Retail ### "Unhappy customer " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 11, 2020 Horrible Pros Nothing it was a waist of money. I should have stayed with Broadly Cons I was made me prepay for a year in advance, I sucked it up even through the pandemic. I canceled with them three weeks before the end of my contracted time. Did there stupid cancelation appointment hoop they require and then was still charged an additional full month. When I called in and inquired they coldly told me that I didn’t give a full 30 day notice and would have to pay for a full additional month. I explained to them that my company is suffering and we are months away from going out of business pleading with them to do the right thing and reverse the charge. The guy on the phone simply said, “it’s our policy, there is nothing that can be done” Alternatives considered [Broadly](https://www.capterra.com/p/161326/Broadly-Reviews/) Reasons for choosing Signpost Cheaper but in the end you get what you pay for Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 24, 2020 Hi Dan We appreciate your feedback, and are committed to making things right for you and your business. Our team connected with you two weeks ago to resolve the issue, so hopefully everything is good to go on your end. If not, please get in touch and let us know! Thanks, and have a wonderful holiday season! HM Hugh M. President Facilities Services ### "Signpost Delivers Resuls" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2020 Very positive, very responsive and conscientious about the quality of their work and customer support Pros The staff and their support, the are very responsive and offer good suggestions for how to communicate with clients and develop loyalty. Cons Creative Format options, limited, but improving Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 15, 2020 Hi Hugh, we appreciate your review and are always happy to help you out! [View all Reviews](https://www.capterra.com/p/157887/Mia/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [SurveyMonkey vs Signpost](https://www.capterra.com/compare/157887-253516/Mia-vs-SurveyMonkey)