Terminus Software

Terminus

3 / 5 5 reviews


Average Ratings

5 Reviews
  • 3 / 5
    Overall
  • 3 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Terminus Software
  • terminus.com
  • United States

About Terminus

Terminus enables B2B marketers to run ABM at scale.


75381

Terminus Features

  • Analytics
  • Campaign Personalization
  • Customer Segmentation
  • Engagement Monitoring
  • Lead Nurturing
  • Lead Scoring
  • Progress Tracking
  • Prospecting Tools
  • Target Account Identification
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Terminus Reviews Recently Reviewed!


Capterra-loader

Necessary software for any ABM program but still needs some refining

Apr 25, 2018
5/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Simple to use and easy to get up and running
Product features are getting better and better (site id, LinkedIn integration, etc.)
Customer Service is awesome and really responsive
You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account.
How targeted you can set up campaigns and tactics is powerful in ABM
Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Cons: Reporting is minimal and I feel as if it's an afterthought for the product
The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering
Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing.
Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that.
Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation.
Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives.

Overall: We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

exquisite.

Mar 23, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Terminus software enabled my business and other businesses marketers to run at scale. sharing a lot of content brought a lot of goods.

Cons: the hyper targeting yet is not promising as the traditional marketing. Traditional marketing with good content works great.

Did not meet our needs

Mar 09, 2018
1/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money

Pros: They do a good job marketing the solution and sharing info, demos, videos etc. Cheap because you will have to do all the implementation yourself

Cons: Too much hype with ABM and what this solution can achieve, especially by the Terminus sales rep. The ROI did not justify us continuing with this solution. Current standard marketing practices with solid content is a better way IMHO. We stripped the solution out and are going old school, which still works.

Does not live up to the hype

Jan 23, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: Terminus has a great process when it comes to sales. It is clear they have invested extensively in content and webinars.

Cons: 1) Claims made prior to signing up were highly inflated.
2) We didnot realize much value from hyper-targeting as much as we were when we used traditional marketing with good content.
3) do not invest in it unless you are sold on ABM for life. This will not work if you are trying ABM

Cons: The claims prior to signing up were over inflated and the product just did not deliver. Hyper targeting was no where near as effective as our traditional marketing.

Not good enough for its claims

Jan 16, 2018
2/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
Likely
Extremely
Likely

Pros: 1) The sales process for terminus is great. they invest a lot in webinars and content which actually creates a lot of pull.
2) it is a self-service product which saves money which might go into onboarding

Cons: 1) Claims made prior to signing up were highly inflated.
2) We didnot realize much value from hyper-targeting as much as we were when we used traditional marketing with good content.
3) do not invest in it unless you are sold on ABM for life. This will not work if you are trying ABM

Overall: Not much but liked the sales process. Also think being self service is easier to use than competitive products. Would not recommend unless you are already leveraging ABM for your business.