# Page 2 | Terminus Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Terminus the right Marketing Analytics solution for you? Explore 140 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158147/Terminus/reviews --- Terminus 4.5 (140) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Terminus ## Showing most helpful reviews Showing 26-50 of 140 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marketing Associate Computer Software Used the software for: 1-2 years ### "Sigstr is Awesome!" August 28, 2018 4.0 Overall, it is a pretty good up and coming tool with a user-friendly interface. It still has areas of growth and improvement, but it adds value internally and externally for a decent price. Pros The signature we have with Sigstr is definitely better than the previous “everyone create their own”. We look more uniform now and the addition of our pictures helps the recipient feel more comfortable with a face to the name. Signatures can be assigned to different groups within the company and the fields in the signature can also be company fields or individual fields. So if you want the Sales Team only to have a signature with their personal LinkedIn, but the company’s Facebook page, that can easily done. Being someone who prefers Adobe Suites, being able to design my banner however I want and just upload it is very convenient for me. Once created, you can decide if it’s an internal/external campaign and/or assign banners to specific HubSpot lists. Once the campaign is live, you can see who clicked on the banner, how many times and how the campaign is doing via the click rate. Sigstr is also adding carousel banners with the ability to assign different links to each banner which is pretty cool. The customer service at Sigstr is pretty good as well. They would fix any bugs we found quickly and helped us build our original signature. Since then, employees at Sigstr have kept in touch and even stopped into our office once when they were in town to get our feedback. Cons I will say in setting up our signatures, we had a few bugs (which Sigstr quickly resolved) and coding set backs because I cannot code (coding is only required the fancier your signature gets). But once your signature is done, you don’t need any more coding. Also, someone who doesn’t have Photoshop or Bannersnack skills, might have trouble designing/updating the banners frequently. However, Sigstr is adding an in-platform banner creation option sometime in the future. Review Source KM Kevin M. Director Marketing Apparel & Fashion Used the software for: 2+ years ### "Ideal and Low Cost ABM Tool" March 5, 2021 5.0 When you consider the number of emails your organization sends out on a daily basis, it represents a massive and often untapped opportunity to connect to customers and prospects. Also, typically most, if not all, one-to-one emails sent from sales associates to customers will be opened. This provides a benefit over a traditional email marketing campaign which will only see a 15-20% open rate. Also, since we have an ecom component to our business, we were able to add a "Buy Now" to our SIGSTR banners and link them directly to product pages on our B2B ecom site. Paired with Google Analytics, this let us understand the SIGSTR click-thru's that resulted in purchases. In turn, this allowed us to quickly demonstrate a clear and unquestionable ROI. Pros The solution makes it very easy to centrally manage and target marketing messages for the entire business. It integrates with CRM (Hubspot for our biz) so you can trigger a message based on any CRM field, e.g. send one message to customers our Southeast vs West Coast, send a different message to small vs large customer, etc. or with ABM strategy you can target customized messaging for specific accounts. It can also be used to specifically message employees in your organization, e.g. to promote upcoming benefits enrollment for example. Finally, SIGSTR offers valuable metrics to see who is seeing your message and who is clicking through. Cons One issue is that if customers do not have their local email client configured to auto-download images, the SIGSTR banner may not show but this would be the case with any email sig solution. Reason for choosing Terminus For us, the clean integration with Hubspot CRM/Marketing solution was one reason we went with SIGTR. Then, the cost/time of configuring and setting up the solution is minimal so there was little risk in trying it out for a 1-year period. Plus, the ability to link SIGSTR banners to our ecom site for purchasing really made this a no-brainer. Review Source RP Rachelyn P. Marketing Manager Market Research Used the software for: 1-2 years ### "Happy to see Sigstr Improving" June 12, 2019 4.0 Initially, things were a little tough with Sigstr to start, we found a lot of errors and issues that we brought to the team and they were very willing to listen. We appreciate that Sigstr took the time to make many of the improvements that we discussed. CSR has been absolutely fantastic to work with the entire time, she is responsive, creative and friendly. We appreciate her willingness to help us when things get confusing or when issues arise. We may have given up on Sigstr earlier if we didn't have her support/help with everything. Overall, happy with the platform. Pros I like the general premise/concept of the software - using email signatures as part of an overall marketing plan is a great idea. I like that it's clickable and stands out among the regular email body text. I like all of the recent improvements, considering many of the improvements were suggestions that we made about a year ago. It's nice to know that Sigstr listens to customer feedback and uses it to make improvements. I also like the new addition of gifs and alternating email banners, which is great. Cons A lot of the issues we had with Sigstr seem to have been addressed in software updates, which is great. However, we still don't see a ton of referral traffic from the email signatures. I think this is just something we have to work on refining together over time with our campaigns. Would love to see some sort of calendar view setup for the campaigns. Not sure the best way to organize it, but the organization can get a little confusing sometimes. Not sure if these things have been resolved yet, but a few notes from our previous conversations. If they have been addressed, then great! When forwarding an internal email (that shows an internal Sigstr campaign) externally it should either 1) remove banner or 2) replace banner with external campaign Should have a ranking system when you can rank campaigns (drag and drop or number them) in the order you want them to show Can there be a basic toggle or on/off function that quickly allows you to turn off a campaign, rather than fiddling with dates/schedules Would love to be able to show alternating campaigns within one signature. For example, one person's signature rotates through a variety of campaigns throughout the day/week (rather than just stuck on one campaign one day, and then a different campaign schedule for a different day). Review Source JG Josh G. Account-Based Marketing Specialist Financial Services Used the software for: 1-2 years ### "Necessary software for any ABM program but still needs some refining" April 25, 2018 5.0 We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us! Pros Simple to use and easy to get up and running Product features are getting better and better (site id, LinkedIn integration, etc.) Customer Service is awesome and really responsive You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account. How targeted you can set up campaigns and tactics is powerful in ABM Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook. Cons Reporting is minimal and I feel as if it's an afterthought for the product The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing. Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that. Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation. Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives. Review Source RG Rachel G. Marketing Demand Generation Manager Computer Software Used the software for: 2+ years ### "Effortlessly Make Your Organization's Emails More Impactful" June 3, 2019 5.0 Our experience with Sigstr has been seamless and easy! The tool takes little effort to make a great impact. We find that creating banners and uploading them in bulk with custom UTM codes (for google analytics tracking) and scheduling out the banners per department on a timeframe allows us to maximize our investment in the tool. Our team could be better at leveraging the tool more with multi-banner campaigns and GIFs, but we'll get there. Pros Sigstr extends your company's targeted messages to all internal and external email recipients. We love using Sigstr to promote new and fresh marketing content, events, webinars, product updates, etc. Having Sigstr embedded in the signature of each email, regardless of the email body copy, Sigstr allows our organization to conclude emails uniformly with intention by promoting different customizable information our company is wanting to share. Cons We have not been able to tie any revenue gained from Sigstr, like other marketing demand generation/awareness products, which is why we have stayed on our basic plan and have not upgraded. I believe the basic signature package of Sigstr is worth it regardless if it creates revenue for your company or not due to the customizable banner signatures for your entire organization and to promote helpful and engaging content, but don't expect the signature tool to contribute heavily (if at all) to pipeline. Review Source VR Verified Reviewer Marketing and Events Manager Used the software for: 2+ years ### "Great platform and easy to use!" May 3, 2018 4.0 Daily visits and re-directs to our website or any other landing page that we are promoting at the time. Pros We love using Sigstr here at work. The account reps are easy to work with and very accommodating to work with. The support is A+ as well as any sales personnel we have worked with. The new functionality and options they continue to roll out is great as well. Always changing to keep up with trends and times. Cons Nothing too negative (or cons) to say about the platform...other than it would be nice if we could integrate it easier without having to use internal teams to help with the process. That seemed to slow things down...but not Sigstr at fault. Review Source GJ Gina J. Senior Marketing Manager Retail Used the software for: 1-2 years ### "Terminus" November 11, 2021 4.0 Mostly good, we are still learning about how to get the best use out of the campaings/tactics we have right now, and how to better learn from the data we have. Pros I like the readily available analytics, including site visits, clicks, conversions, and ability to see what companies have engaged with our ads. We also use the Bombora topics integration often as well. Cons We have a lot of running tactics, and so it take a long time anytime we need to update our ad creative. We have to go into each individually, remove existing creative, and then update with new creative, while cycling through the set up process each time. Very time consuming and clunky. Review Source VR Verified Reviewer Information Technology Professional Used the software for: 2+ years ### "Easy to use email signature management cloud software." January 16, 2018 5.0 A centrally managed email signature cloud based software that works with little effort by admins. Pros It is very easy to administrate the SigstrOne version of Sigstr. It being cloud based makes it easy to not push installs. Managing signatures centrally as a company brings a peace of mind for the company. Cons Appending an email signature after the email is sent makes users paranoid that their signature is not correct. It is not intuitive to check your signature as a user. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 2+ years ### "Great Product. Particularly for SMB-Medium sized businesses." June 18, 2019 4.0 Pros Great customer service. I always had a go-to account rep who was extremely prompt with my needs or requests. Additionally, the Sigstr UI allows us to segment our different departments and match them with varying campaigns, which is great. Cons Adding avatars/headshots is a bit manual. I can't complain too much, as our rep took care of this for us. However, seems this could easily be made an automated/self-serve process. Review Source VR Verified Reviewer Manager, Marketing & Communications Strategy Computer Software Used the software for: 1-2 years ### "It's a signature tool for marketers, not IT people. Finally." June 7, 2019 5.0 The company is obviously dedicated to it's product roadmap. I've seen loads of development and expansion of the product in the two short years we've been with them. As a software company, we like to see a well-played roadmap. Pros It gives us the ability to run multi-product multi-segment campaigns simultaneously. It's easy to program campaigns and they are constantly updating capabilities like animated gif, rotating banner campaigns, internal and external banner features. Cons There are still a few things that are awkward, on the admin side. For example, we use HubSpot so we need the Sigstr html to be place into each sales person's HubSpot account, but they can't access that themselves. (Oddly, I think they may be able to for Marketo use?) Another HubSpot thing, we want the signature to include sales reps' HubSpot book-a-meeting links, but this has to be done by account management inside Sigstr, our in-house admin can't do it. Let me point out, the people at Sigstr are more than happy to help us with both these things, I'm just noting that we would self-serve if we could. Review Source VR Verified Reviewer Sales Development Manager Computer Software Used the software for: 2+ years ### "Great product, better team to work with" October 16, 2018 5.0 Pros Sigstr is simple, easy to use, and freshens up every single email our team sends. Additionally, they have an amazing team that provides first class support and is always willing to go above and beyond to help! Cons No complaints about the product on my end. For my team, I don't manage the day to day of Sigstr, but leverage the product in every single email. Review Source RH Reverie H. Digital Marketing Computer Software Used the software for: 2+ years ### "Good for smaller companies" June 3, 2019 3.0 Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting. I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies. Pros Ease of use in setting up email signature campaigns and assigning them to different groups in your organization. Cons The lack of analytics behind campaign results, and the inability to look at results based on specific time frames. Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups. Sigstr doesn't seem to work well at ALL with Outlook. It requires a lot of customer support and screenshares to get it to function properly. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform. Review Source Steve R. Chief Revenue Officer Computer Software Used the software for: 2+ years ### "No brainer to tap this unused marketing channel" June 3, 2019 5.0 Pros An admin centrally pushes updated email signatures so no one has to think about it. Really easy way to promote content for prospects and customers to easily find and consume. Cons Sometimes their Outlook plugin gets a bit wonky. But our company still uses Outlook so we are more to blame. Review Source ES Emma S. Digital Marketing Specialist Insurance Used the software for: 6-12 months ### "Outstanding Customer Service" March 25, 2019 5.0 Our overall experience has been very positive, mainly because of the incredible customer service by Sigstr. Every question is answered promptly. Their team isn't just there to help you if you run into a problem, they are also there to make sure you're getting the most out of Sigstr. For example, they noticed we hadn't changed up our campaigns in a while so they helped me brainstorm some new ones. Their customer support and success teams help you with every step of the implementation process and check in with you periodically to make sure you're getting the most out of their product. They really care about their customers. Pros This software is amazing! I cannot say enough good things about it. It is easy to use and the customer service is second to none. As the administrator, I have the ability to control all of the email signatures for my organization in one place. Before Sigstr we were having an issue with keeping everyone's signature on brand and now its the same across the board. We love having the ability to assign different campaigns for each team to better target prospects. It has also served as a great tool to get information out to prospects and current customers. Cons It is truly hard to say what I like least about Sigstr because I haven't come across any issues. We had a small issue with our signatures not showing up correctly for Out of Office messages but after reaching out to their customer support, that was quickly resolved. (really quickly, it was a matter of clicking one button in Gmail). Review Source VR Verified Reviewer Vice President Marketing and Advertising Used the software for: 1-2 years ### "Consistent Email Signatures Across the Company. Finally!" June 10, 2019 5.0 With rapid organic growth and growth through acquisition we found that employees had a variety of corporate email signatures or didn't have one at all. To uphold our value of being easy to access and get in touch with we wanted to make sure that every email our team sent included their contact information. Pros Sigstr was so easy to implement across the entire company. Especially those using Google Mail products. Cons Sigstr has a number of marketing functions, but we haven't gone beyond the basics of using it for email signature consistency across the company. Review Source VR Verified Reviewer Senior Sales Development Representative Computer Software Used the software for: 1-2 years ### "Sigstr is great for outbound sales reps " September 20, 2018 5.0 Great! Pros Sigstr is awesome because it is completely customizable. My company has different webinars almost every week and we use Sigstr to promote those to anyone who opens emails from anyone in the company. The links/graphics always look great and really make emails stand out. Cons I think it would be helpful if we could turn our Sigstr on/off depending on who we are emailing (ex: someone who has already signed up for the Webinar we are promoting at the time) Review Source TS Tim S. Vice President of Property Operations Real Estate Used the software for: 6-12 months ### "Intriguing Product with Exciting Potential" June 5, 2019 5.0 Response times and expertise are exceptional. The Sigstr team is always thinking ahead. We haven't cracked tracking the ROI yet, but we're convinced of the value. Pros Sigstr is a powerful tool with potential to pick-up interactions (internal and external) though the endless flow of email. The banners provide a creative canvas to catch the attention of a weary email recipient and drive engagement. The total amount of impressions and interactions has been surprising. As with any tool, it has to be managed to keep content fresh and exiting, but people notice and ask me about my signature. (For some reason, they seem to ask me more about my signature that the content of my emails, but that’s another matter.) Matched with creative content, tracking links, and active management, Sigstr represents a cost-effective tool to supplement any marketing program. Cons It has to be managed! Of course, every tool does, and we're learning more and more about Sigstr's support capabilities. Review Source MS Mike S. Media Strategy & Production Used the software for: 2+ years ### "Very strong external AND internal marketing tool" May 4, 2018 4.0 Brand-unification, added style to emails, and boost in Marketing and Sales. It's every bit of an advantage if utilized correctly. Pros You're adding a channel to reach everyone you do business with. It's direct, but also subtle. It's fun and creative, but also cuts to the chase for business purpose. If I started my own company or even changed jobs, I'd be sure to have Sigstr in my toolkit. Cons Adoption was a little difficult. Most of the problem is that it's a little difficult to have internal 100% buy-in because signatures are so personal. It was a small hurdle, but after some time, people see massive value, get leads, and get excited about new campaigns. Review Source VR Verified Reviewer Sr. Marketing Director Internet Used the software for: 2+ years ### "Nice but the occasional bug" August 29, 2018 4.0 It has better features than the competitors but they still have a few major features like picture upload to fix. Pros The ability to run campaigns by office locations is great. Cons We can't upload employee avatars to the platform, which causes a lot of back and forth emailing. Review Source VR Verified Reviewer Founder & CEO E-Learning Used the software for: 2+ years ### "Great ROI" August 27, 2018 5.0 They have been great to work with. Pros Easy to use solution that increases our marketing reach without any extra effort, we just keeping doing something we already do, send email. Cons More advanced multi-ad rotation features would be a nice add. Review Source VR Verified Reviewer Senior Marketing Operations Manager Information Technology and Services Used the software for: 6-12 months ### "Sigstr is a creative marketing channel that's easy to use" June 10, 2019 3.0 I love using Sigstr as a marketing channel and interacting with the CSM team. They are very responsive and helpful in strategizing new campaigns! Pros I love that this software is easy to use and pulls in performance results directly into the Sigstr app dashboard. I also love the Sigstr verify app that allows me to validate which banner a recipient will see based on the Sigstr user. Cons I don't like that there is not a more enhanced calendar feature where we could see all active campaigns running in a visual way. Reason for choosing Terminus It was the leading tool in the space! Review Source Elizabeth S. Client Experience Manager Accounting Used the software for: 2+ years ### "Sigstr Review " June 3, 2019 5.0 Very positive. Amazing company, great product, and top-notch support. Highly recommend! Pros Capturing marketing opportunities within our email is such a brilliant idea. Not only is it nice to have a standard company signature, which just looks much better than the alternative - we use it for some many different purposes. Also, have had a great experience with their customer experience and support team. We like that we can segment by employee (we are a team of consultants that work within a few different industries). We've used it to promote our company newsletter, job openings, white papers, podcasts/webinars, etc. It's such a great tool! Cons I've had some issues with sizing and stretching of the actual image, I wish I went through the initial onboarding so I understood some of the design nuances. But, Sigstr sent me a few guides right away and even offered a free design. Support is really great. Review Source VR Verified Reviewer Director, Marketing Campaigns Financial Services Used the software for: 1-2 years ### "Great supplement to our marketing strategy" June 17, 2019 5.0 Overall, I think it is worth having as long as you are rolling into a larger part of your marketing strategy. Pros Sigstr is easy to use and very self-explanatory. It can reach the buyer exactly when you need them to hear about a certain event, solution, product, etc. Cons It can become very cumbersome if you aren't careful. It takes a lot of planning on your end to make effective use. Review Source LM Lorna M. Marketing Specialist Hospital & Health Care Used the software for: 6-12 months ### "Sigstr is user-friendly and supportive!" June 13, 2019 4.0 I really enjoy the fact that Sigstr is another outlet for our company to get content out to people we're speaking with. We've had Sigstr banners about everything from events to blog posts to awards our products have won. Banner interaction is really helpful to the marketing team to know who is interested in learning more and what they are most interested in. I also love that Sigstr helps their customers brainstorm new ways to get creative with banners! Pros I am a Sigstr user and on my company's marketing team. I create the banners for my company, but Sigstr has a team of people that will help with design work which is really helpful for a team with creative needs! Our support rep has always been prompt with helping us with any questions we have. I also think the dashboard for creating and managing user campaigns is very easy to navigate and work with. They also send out newsletters with webinar invites, campaign advice on how to integrate Sigstr into marketing initiatives such as ABM, banner features and ideas, and more. Cons I wish there was an A/B testing feature for the multiple banners option so you could see which versions of which banners in a single campaign are being interacted with the most. I also wish there was a bit more reporting functionality involved to see who is clicking on the banners. Review Source VR Verified Reviewer Marketing Manager, Communications & Content Computer Software Used the software for: 1-2 years ### "A new way to think about email" August 24, 2018 5.0 Pros Sigstr allows us to extend our brand to the email our team sends every day. That means all the thousands of emails that leave our office every day get the latest marketing messaging. That's invaluable. Cons Would be great to further develop analytics options so that we can more robustly measure the impact. Review Source Similar Products Featured