# Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Apollo.io the right Sales Engagement Platform solution for you? Explore 396 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (396) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 14th, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews SW Shasta W Director of Sales SupportConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools.“ March 19, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team.“ May 15, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 Nicholas P Account Development ManagerComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking.“ May 27, 2026 SD Sanket D Media Buyer ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The UI can feel slightly cluttered, and initial setup takes some time to get right.“ April 10, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns.“ May 15, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “Apollo.io uses a credit-based system can be a bit tricky to manage at first.“ May 15, 2026 ## Showing most helpful reviews Showing 1-25 of 396 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jordan V. Sales Specialist Computer Software Used the software for: 1-2 years ### "Reliable lead generation and B2B sales intelligence platform" May 15, 2026 5.0 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Great product for contact data. " December 15, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review Source Jerguz A. Project Manager Information Services Used the software for: 1-2 years ### "Legacy that needs a polish" March 25, 2026 3.0 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review Source Ellie A. Co-Founder Computer Software Used the software for: 2+ years ### "My primary contact data source" May 16, 2026 4.0 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io My contractors already used Apollo, so it was easier to stay with it than retrain them on another tool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo required a minimum contract of about $5,000. Apollo was much easier to keep renewing at $59/month. Review Source SS Shane S. CEO Information Technology and Services Used the software for: 6-12 months ### "Power Platform With Excellent Community" June 12, 2025 5.0 Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring. Pros The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows. Cons The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Apollo.io offers contact identification with it's native contacts database. I was paying for a separate third-party contacts platform that was integrated into Insightly. I was able to replace both with Apollo.io. Review Source VR Verified Reviewer Founder's Office Computer Software Used the software for: 2+ years ### "Good for a short time but always verify the data" July 17, 2025 3.0 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Pros The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[Hunter](https://www.capterra.com/p/161625/Hunter/) There were multiple factors like pricing, ease of use and the Chrome extension. Review Source Dylan M. CoFounder Human Resources Used the software for: 1-2 years ### "Solid tool for Business Development. " September 3, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) For the use case, Zoom was far more extensive in comparison. Review Source SR Suvankar R. Lead generation specialist Information Technology and Services Used the software for: 2+ years ### "Reliable database tool" September 7, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review Source VR Verified Reviewer Account Development Manager Computer Software Used the software for: 6-12 months ### "Apollo is the future of sales platforms" May 27, 2026 4.0 Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. Pros Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to Cons Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. Review Source LH Lily H. Business Marketing Education Management Used the software for: I used a free trial ### "Apollo.io product review" June 23, 2026 4.0 My overall experience with Apollo.io was positive. I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals. Pros Apollo.io is a useful tool for prospecting and lead generation. The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. \\ Cons There is a bit of a learning curve because of the number of features available, but overall it is a solid platform for sales professionals and marketers looking to improve their outreach efforts. Review Source SS Shawn S. Business Relations Construction Used the software for: Less than 6 months ### "An effective and affordable platform rich in offerings for both solo and team sales alike! " October 31, 2024 4.0 I find it better than Zoominfo, I like it much better because there is a single user experience and an affordable pathway to upgrading. The bells and whistles on Apollo seem to have more integrity than Zoominfo. Zoominfo is living mostly off the legacy of being the only game in town when that is a thing of the past now with tools like Apollo. Pros I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without spending thousands. The limitations that are there are clearly and rightly so created to make you upgrade. Cons That gap of what you get as a basic user and where that ends leaves a inconclusiveness to your work and outreach. I also find that the data seems around 65% accurate. They require certain connections in trade for the basic user offerings. Cleary those connections only enhance their data pool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Zoominfo lives off legacy of previous product, way too expensive, and the data is about 60% accurate. The tools are fluffed with claims but nothing to truly back with results. Review Source ST Steve T. Owner Marketing and Advertising Used the software for: 6-12 months ### "Apollo has become my secret weapon " November 3, 2022 5.0 Absolutely amazing! At first I was getting frustrated with the software but once I dedicated some time to learn it I was able to unlock it's potential and now it is a seriously vital tool for us. And their support is one of the best I've ever experienced from a company. Pros Once I figured out really how to use Apollo it has become the key to setting meetings for my business. I've spent thousands of dollars and literally years trying other methods of lead gen and while other things have worked, nothing has worked quite as well as Apollo. The 2 biggest things I love about Apollo are 1. The search filter capabilities are amazing and they keep adding to it! It is so incredibly powerful I canceled my LinkedIn Sales Nav subscription because Apollo just blew LinkedIn out of the water for me. 2. The email sequencing functions are amazing and really help take a huge chunk of work off of my plate. I HIGHLY recommend Apollo. It is so far beyond better value and I think more capable than any other similar platform. Cons The 2 biggest drawbacks for me are the email tracking glitches and the learning curve. I'll explain, Email tracking is very detailed and I love the data they give you but on my account its only 50-70% accurate. If someone is using something like Mac Mail it doesn't track opens or replies so I thought I was getting poor rates until I dug into it further and confirmed with a different platform. HOWEVER, I've told Apollo about this and they have been amazing to try and fix it. Still working on it but Im honestly confident they will and this could just be for my account. It hasnt impacted my results in my campaigns either which is important to note. The other thing was the learning curve. This software is quite powerful and has a ton of features and I feel at first the way its set up was very confusing and hard to learn. However, once I dedicated some time to trying it out it really all clicked. And again, Apollo customer support has been amazing in helping me learn the software. Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[FindThatLead](https://www.capterra.com/p/148944/FindThatLead/)[Captain Data](https://www.capterra.com/p/232418/Captain-Data/) Reason for choosing Apollo.io Price was a big factor but also the search capabilities in the platform. The way you can search leads AND email them with the different sequences AND get real data back I couldn't find a comparable software that was anywhere near this reasonable of a price. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/)[FindThatLead](https://www.capterra.com/p/148944/FindThatLead/)[LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) Apollo was simply better in features, capabilities, accuracy in information, and better price point. Review Source ML Mor L. Senior Presales Engineer Information Technology and Services Used the software for: 2+ years ### "It makes it easy to create real contact lists that ensure targeted targeting" January 7, 2025 5.0 Apollo.io always has the right solution for us, enabling us to constantly identify new potential customers. Pros It's great that Apollo.io offers services that enable us to find the path to real potential customers. I loved its ability to collect customer data that matches the search topic from all sources. I loved its presentation style, where names and contact information are always clear. It's great that we benefit from this in creating distinctive contact lists that enable us to achieve the desired targeting. I loved how Apollo.io excludes fake entities from search results. Cons Apollo.io has no negatives, the information it collects reflects the latest updates from all platforms. It is rare for entities that are not related to the search topic to appear in the results. Review Source MG Moran G. Mobile Marketing Lead Marketing and Advertising Used the software for: 2+ years ### "It always adds a great level of fluidity to identifying potential customers." December 11, 2024 5.0 Apollo.io has enhanced our marketing capabilities by enabling us to continually expand our lead base, accelerating targeting across multiple media. Pros Apollo.io has always been the fastest and most efficient way to find and engage with potential customers. I love using the search and filter options and re-doing them to create main and sub-lists of potential customers. Apollo.io’s strong integration with all of our marketing and communication tools means we can easily move to direct call targeting or custom campaigns. Cons I fully understand the possibility of invalid contact information appearing in search results, which is no fault of Apollo.io. Review Source KG Kartik G. Principal Sales Development Lead Marketing and Advertising Used the software for: 6-12 months ### "The Sales team's best friend " May 13, 2025 5.0 Overall, Apollo is a highly intuitive and easy-to-use platform. The LinkedIn extension really makes it easy to find relevant information quickly. Pros I mostly use Apollo to enrich the lead information and create the lists for different campaigns with relevant data. Cons I have found that in a few cases, the people are no longer with the company. Review Source MS Mark S. Director Staffing and Recruiting Used the software for: 2+ years ### "Great software " March 24, 2025 4.0 Pros I’m integration into LinkedIn and hubspot makes workflow seamless Cons Can be a little too complex at times particularly with email deliverability Review Source JS Jon S. Sales Manager Telecommunications Used the software for: 6-12 months ### "Good filters" May 22, 2025 5.0 Pros Great to find leads and launch sequences fast. I like filters, they help when you want very specific profiles. Cons Issue is the inbox. It doesn’t always sync well. Had cases where sent messages didn’t appear, and had to double check outside. Review Source DB Dishank B. Head Of Business Information Technology and Services Used the software for: 2+ years ### "Worst experience using Apollo.io" November 14, 2024 1.0 Pros There are no pros I can mention about this company. Cons My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now. Review Source YD Yasmin D. Ceo Apparel & Fashion Used the software for: I used a free trial ### "Apollo.io Review" April 19, 2025 4.0 Overall Apollo.io is very good for scaling a business and very easy to use. Pros I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses. Cons I don’t think there is anything I can think that I disliked about Apollo io Review Source ET Eric T. Sales Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Great for Small Sales Teams" December 13, 2021 5.0 I love this product and would highly recommend it to anyone with a small sales team and limited budget. It gives you what the big data providers like discover.org and zoominfo provide at a very reasonable rate. The tools and features it offers are exactly what a small team can use and build on. I am sure there is a lot more to this product that I am still learning. But in 35+ years of sales back ground, I wish Apollo would have been around years ago. Pros Apollo provides a large database of information on companies and their people. You are given external links to other systems like LinkedIN for cross referencing data. You have the ability to segment this data by region, market, number of employees, etc. etc. One you have created a prospect list you can begin working that list through a direct email campaign. I use the sequence to turn cold leads into hot leads by generating some responses. These responses in turn usually contain valuable information like direct numbers so I can follow-up with phone calls. Once I begin working with an account, I can move them into another sequence giving them access to valuable information bout my company along with updated information on products we are building and releasing. It helps to keep us in the front of their minds. And remember setting all this up is a one time thing and then you just let Apollo do all the work. Cons My only complaint regarding Apollo is not always being able to log directly into the system. Sometimes I have to reset my password to log in, but those steps are easy and happen quickly so not down for long. Reason for choosing Apollo.io Our only marketing strategy was to blindly email addresses from business cards using Constant Contact. It was not working and frankly it was corrupting our data. Review Source PD Prasad D. Market Research Intern Education Management Used the software for: 6-12 months ### "Best Lead Generation Software " March 12, 2022 5.0 It is very best software which I have used for lead generation . It gives unlimited leads on LinkedIn page so that's why it is very useful . I am recommend this software to bye anytime . Pros Its dashboard is come on web page with specific designation of people's working on that institute.So that very much time save in searching leads . This thing I like about this software . Cons It gives 100 credits for unpaid users after that it's result prohibited .Also software want to improve leads in Asia region. Review Source Rodion M. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a real game changer when it comes to cold email outreach" August 5, 2022 4.0 I think it's a revolutionary software for the sales industry and I'm very happy to have found it. Pros There's so much information that Apollo finds for you automatically. It saves you a lot of time and automates a lot of processes. Not only does it let you use laser-focus targeting to find companies that are most likely to buy what you want to sell, but it also finds people with different job titles in each organization and lets you automate sending DIFFERENT EMAILS to DIFFERENT PEOPLE based on their job title and different characteristics of the organizations that they work for, and it allows you to make each of those emails very personalized. It takes automated personalization to a whole new level. Cons It doesn't let you set the gap between sending different emails to more than 90 seconds, which I really lack. It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also encountered and reported multiple UI bugs. Review Source PC Patricia C. Sales consultant Information Technology and Services Used the software for: 6-12 months ### "Apollo for leads prospecting" December 14, 2021 4.0 In general, Apollo is a very convincent tool, I'm about to cancel the other tools I used to pay and I'm considering just keep using Apollo. Pros I started to use it because of the contact lists that you can download in Excel format that's a very cool feature you can't find in other tools and then I discovered is a fusion of many functions, for example, for email campaigns or for leading prospect. Is a very complete platform. Cons Is difficult to learn how to use it, you need a lot of practice and you can't find many help in internet like tutorials, so you have to learn by yourself. Switched from [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Because Apollo has more features. Review Source VR Verified Reviewer Inbound Sales Development Rep Marketing and Advertising Used the software for: 2+ years ### "Easy to navigate" September 15, 2023 5.0 Overall experienced has been smooth and with no issues whatsoever Pros Its such a great platform where you can find so many features all in one place. Absolutely love it and will always recommend it to others. Cons I cannot mention anything negative about Apollo. My experience with it has been extraordinary. Review Source Possible J. Director Marketing and Advertising Used the software for: 6-12 months ### "Best Hub For Your Lead Generation Activities" December 21, 2021 5.0 Using Apollo has let me streamline my lead generation activities. Using the same software for both lead generation and outreach makes things smooth. Pros It was easy to find contacts in the database based on revenue, employee number, tool stack, and so on. You can easily add them to the campaign you've set up. Cons Adding leads to your list is handled in a very slow manner. You have to add them 25 at a time. And this is at every tier except the enterprise level. Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Sales Forecasting](https://www.capterra.com/sales-forecasting-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.