--- title: "Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Apollo.io the right Sales Intelligence solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/158696/Apollo/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Apollo.io 4.5 (397) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.2 ## Pros and Cons in Reviews Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team.“ May 15, 2026 AY Abhishek Y Database ExecutiveMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve.“ July 20, 2026 Nicholas P Account Development ManagerComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking.“ May 27, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 Ankita P Business Development ExecutiveInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects.“ July 9, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 Ankita P Business Development ExecutiveInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools.“ July 9, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “Apollo.io uses a credit-based system can be a bit tricky to manage at first.“ May 15, 2026 ## Showing most helpful reviews Showing 1-25 of 397 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abhishek Y. Database Executive Used the software for: 1-3 years ### "Great tool for B2B Lead Generation" July 22, 2026 5.0 Pros Accurate contact data,easy lead search and useful fillter that make prospecting more faster also it is easy to use. Cons Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve. Review Source R Reviewer Owner Used the software for: Less than 1 year ### "Tool works of credits that become brick" July 20, 2026 1.0 Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it. Pros Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum Cons In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different Review Source Ankita P. Business Development Executive Used the software for: Less than 1 year ### "A Great All-in-One Tool for Sales Prospecting" July 14, 2026 5.0 Overall, my experience with Apollo.io has been positive. It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. Overall, it's a solid tool for sales prospecting and outreach, especially for teams looking to streamline their workflow. Pros What I liked most about Apollo.io was how it brought everything I needed into one platform. It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools. I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects. Overall, it made the sales process feel more organized, efficient, and easier to manage. Cons What I liked least about Apollo.io was that the contact data wasn't always accurate or up to date, so I occasionally had to verify email addresses or phone numbers before reaching out. I also found that some advanced features came with a learning curve, and certain useful capabilities were limited to higher-priced plans. While it’s a strong platform overall, there were times when the search results included outdated or duplicate contacts, which required a bit of extra cleanup. Review Source Lily H. Business Marketing Used the software for: I used a free trial ### "Apollo.io product review" June 25, 2026 4.0 My overall experience with Apollo.io was positive. I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals. Pros Apollo.io is a useful tool for prospecting and lead generation. The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. \\ Cons There is a bit of a learning curve because of the number of features available, but overall it is a solid platform for sales professionals and marketers looking to improve their outreach efforts. Review Source VR Verified Reviewer Account Development Manager Used the software for: Less than 1 year ### "Apollo is the future of sales platforms" June 1, 2026 4.0 Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. Pros Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to Cons Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. Review Source R Reviewer Sales Specialist Used the software for: 1-3 years ### "Reliable lead generation and B2B sales intelligence platform" May 20, 2026 5.0 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Review Source R Reviewer Co-Founder Used the software for: 3-5 years ### "My primary contact data source" May 20, 2026 4.0 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Review Source Nurudeen O. Business Outreach Analyst Used the software for: 3-5 years ### "My Real Experience Using Apollo.io for Daily Sales Outreach" May 5, 2026 5.0 Overall, my experience with Apollo.io has been very positive. It has significantly improved my lead generation and outreach efficiency, making it much easier to find, organize, and engage qualified prospects. The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. Pros What I love most about Apollo is how intuitive the user interface is. It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother. Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes the guesswork from prospecting. The integrations with CRM platforms also make a big difference. It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows. Another thing that stands out is the customer support. Whenever I run into questions or need clarity, the support team is responsive and helpful, which makes it easier to keep moving without delays. That kind of reliability matters, especially when you’re using the platform daily. Overall, Apollo doesn’t just make outreach more efficient, it makes the entire process easier to manage and sustain over time. Cons Honestly, the two things I don’t really like about Apollo are the credit system for phone numbers and the subscription pricing. The pricing feels quite high, especially when you’re trying to scale outreach. In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. It doesn’t really support heavy outbound usage at scale. Review Source VR Verified Reviewer Director of Market Research Used the software for: 3-5 years ### "Most efficient lead generation tool" April 24, 2026 5.0 Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs. Pros The is the most efficient lead generation tool that I've used in recent years. It is extremely fast, has a very intuitive interface, and the options available are plentiful. Cons The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20% Review Source Connor G. Business Development Representative Used the software for: Less than 1 year ### "Great Product, annoying bug" April 14, 2026 4.0 I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. Pros I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. Cons The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. Review Source Jerguz A. Project Manager Used the software for: 1-3 years ### "Legacy that needs a polish" March 26, 2026 3.0 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review Source Eric N. BDR Used the software for: 3-5 years ### "Great product for contact data. " December 16, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Review Source Verified Reviewer Founder's Office Used the software for: 3-5 years ### "Good for a short time but always verify the data" July 22, 2025 3.0 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Pros The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Review Source Shane S. CEO Used the software for: Less than 1 year ### "Power Platform With Excellent Community" June 12, 2025 5.0 Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring. Pros The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows. Cons The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome. Review Source R Reviewer CoFounder Used the software for: 1-3 years ### "Solid tool for Business Development. " September 4, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Review Source Randy B. Owner Used the software for: Less than 1 year ### "Disappointing Phone Data & Poor Customer Service" July 10, 2025 2.0 I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach. Pros The pricing is reasonable compared to other platforms. Cons The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer. Review Source Suvankar R. Lead generation specialist Used the software for: 3-5 years ### "Reliable database tool" September 9, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Review Source VR Verified Reviewer Director Used the software for: Less than 1 year ### "POOR AFTER SALES SERVICE" August 5, 2025 1.0 after sales serives is extremely poor. agents are just passing the query over to another agent over and oaver Pros good program bad backend service as they can not fix a problem. the technicaicans have no idea on how to fix a DKIM record that is faulty from their end Cons agents can not fix a technical problem. we have been passed from agent to agent and they are requesting the same thing over and over from our end after wehave fixed out records Review Source Kartik G. Principal Sales Development Lead Used the software for: Less than 1 year ### "The Sales team's best friend " May 14, 2025 5.0 Overall, Apollo is a highly intuitive and easy-to-use platform. The LinkedIn extension really makes it easy to find relevant information quickly. Pros I mostly use Apollo to enrich the lead information and create the lists for different campaigns with relevant data. Cons I have found that in a few cases, the people are no longer with the company. Review Source R Reviewer Sales Manager Used the software for: Less than 1 year ### "Good filters" May 27, 2025 5.0 Pros Great to find leads and launch sequences fast. I like filters, they help when you want very specific profiles. Cons Issue is the inbox. It doesn’t always sync well. Had cases where sent messages didn’t appear, and had to double check outside. Review Source Barak B. COO Used the software for: Less than 1 year ### "Never experienced such a bad support!" May 6, 2025 1.0 Shambolic, top to bottom. What does a product mean if the team isn't there to help? Pros They have a lot of data, and it's fair to them. It's also pleasant to work with the data. Cons Worst support ever. It's a shame to call this experience 'support'. They promise things and do not vouch for what they say. Review Source Peter W. Managing Consultant Used the software for: 3-5 years ### "Good prospecting tool, all-in-one solution but lacklustre EMEA contact data" January 9, 2025 5.0 Overall, I had some success with it, but I needed better phone data. Pros Easy of use, all-in-one solution for sales prospecting. Cons Contact quality data, especially mobile numbers for EMEA. Review Source R Reviewer Mobile Marketing Lead Used the software for: 3-5 years ### "It always adds a great level of fluidity to identifying potential customers." December 18, 2024 5.0 Apollo.io has enhanced our marketing capabilities by enabling us to continually expand our lead base, accelerating targeting across multiple media. Pros Apollo.io has always been the fastest and most efficient way to find and engage with potential customers. I love using the search and filter options and re-doing them to create main and sub-lists of potential customers. Apollo.io’s strong integration with all of our marketing and communication tools means we can easily move to direct call targeting or custom campaigns. Cons I fully understand the possibility of invalid contact information appearing in search results, which is no fault of Apollo.io. Review Source Omi K. Marketing manager Used the software for: 1-3 years ### "Best b2b contacts for marketing" December 11, 2024 5.0 So far its been a good. Nothing to complain. Pros Contacts are up to mark. and buyers intent at its best Cons Nothing to bad about apollo. I have been using for a while Review Source Alexandra P. Data and research lead Used the software for: 1-3 years ### "Very helpful sales tool" November 11, 2024 5.0 Apollo.ai is a solid tool that helps automate tasks and save time. It’s great for outreach and follow-ups, allowing sales teams to focus on closing deals. However, the phone number database could be more accurate. Despite that, it's still easy to use and efficient overall. I like this platform. Pros Apollo.ai's best feature is its AI sales automation. It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork. Cons I'm not completely impressed with the accuracy of Apollo.ai's phone number database. It could use some improvement to ensure that contact details are more reliable for outreach. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.