--- title: "Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Apollo.io the right Sales Intelligence solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/158696/Apollo/reviews/" page_type: "reviews" language: "en" --- Apollo.io 4.5 (398) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 16th, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.2 ## Pros and Cons in Reviews SW Shasta W Director of Sales SupportConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools.“ March 19, 2026 AY Abhishek Y Database ExecutiveMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve.“ July 20, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team.“ May 15, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 Nicholas P Account Development ManagerComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking.“ May 27, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 Ankita P Business Development ExecutiveInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects.“ July 9, 2026 SD Sanket D Media Buyer ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The UI can feel slightly cluttered, and initial setup takes some time to get right.“ April 10, 2026 ## Showing most helpful reviews Showing 1-25 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ankita P. Business Development Executive Information Technology and Services Used the software for: 6-12 months ### "A Great All-in-One Tool for Sales Prospecting" July 9, 2026 5.0 Overall, my experience with Apollo.io has been positive. It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. Overall, it's a solid tool for sales prospecting and outreach, especially for teams looking to streamline their workflow. Pros What I liked most about Apollo.io was how it brought everything I needed into one platform. It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools. I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects. Overall, it made the sales process feel more organized, efficient, and easier to manage. Cons What I liked least about Apollo.io was that the contact data wasn't always accurate or up to date, so I occasionally had to verify email addresses or phone numbers before reaching out. I also found that some advanced features came with a learning curve, and certain useful capabilities were limited to higher-priced plans. While it’s a strong platform overall, there were times when the search results included outdated or duplicate contacts, which required a bit of extra cleanup. Switched from [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) LinkedIn Sales Navigator and Lusha.I switched to Apollo.io because it offered prospecting, contact data, email outreach, and CRM integrations in one platform, making our workflow simpler and more cost-effective. Review Source Jordan V. Sales Specialist Computer Software Used the software for: 1-2 years ### "Reliable lead generation and B2B sales intelligence platform" May 15, 2026 5.0 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Review Source Jerguz A. Project Manager Information Services Used the software for: 1-2 years ### "Legacy that needs a polish" March 25, 2026 3.0 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review Source Ellie A. Co-Founder Computer Software Used the software for: 2+ years ### "My primary contact data source" May 16, 2026 4.0 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io My contractors already used Apollo, so it was easier to stay with it than retrain them on another tool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo required a minimum contract of about $5,000. Apollo was much easier to keep renewing at $59/month. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Great product for contact data. " December 15, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review Source VR Verified Reviewer Founder's Office Computer Software Used the software for: 2+ years ### "Good for a short time but always verify the data" July 17, 2025 3.0 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Pros The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[Hunter](https://www.capterra.com/p/161625/Hunter/) There were multiple factors like pricing, ease of use and the Chrome extension. Review Source Dylan M. CoFounder Human Resources Used the software for: 1-2 years ### "Solid tool for Business Development. " September 3, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) For the use case, Zoom was far more extensive in comparison. Review Source SS Shane S. CEO Information Technology and Services Used the software for: 6-12 months ### "Power Platform With Excellent Community" June 12, 2025 5.0 Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring. Pros The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows. Cons The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome. Switched from [Netskope One Platform](https://www.capterra.com/p/130671/Insightly/) Apollo.io offers contact identification with it's native contacts database. I was paying for a separate third-party contacts platform that was integrated into Insightly. I was able to replace both with Apollo.io. Review Source RB Randy B. Owner Staffing and Recruiting Used the software for: 6-12 months ### "Disappointing Phone Data & Poor Customer Service" March 31, 2025 2.0 I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach. Pros The pricing is reasonable compared to other platforms. Cons The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io pricing and intent data info was decent. Switched from [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) better features and intent data was inportant Review Source SR Suvankar R. Lead generation specialist Information Technology and Services Used the software for: 2+ years ### "Reliable database tool" September 7, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review Source AS Aryan S. Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Outreach on Autopilot" January 31, 2025 5.0 Easy to use tool that has a lot of built in functionality for automating outreach. I checked the database against some information that we had about our prospects and it seemed pretty accurate. Pros It's a great lead generation and prospecting tool with an extensive B2B contact database. Not only it integrates with CRMs easily, you can also setup automations and sequences to do your outreach for you. The reporting features are also pretty decent. Cons Lot of the advanced features are locked behind a higher tier plan. Initial setup time is required to tailor it perfectly to your workflow. Alternatives considered [Clay](https://www.capterra.com/p/237944/Clay/)[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io The perfect balance between ease of use, functionality and price. Review Source SS Shawn S. Business Relations Construction Used the software for: Less than 6 months ### "An effective and affordable platform rich in offerings for both solo and team sales alike! " October 31, 2024 4.0 I find it better than Zoominfo, I like it much better because there is a single user experience and an affordable pathway to upgrading. The bells and whistles on Apollo seem to have more integrity than Zoominfo. Zoominfo is living mostly off the legacy of being the only game in town when that is a thing of the past now with tools like Apollo. Pros I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without spending thousands. The limitations that are there are clearly and rightly so created to make you upgrade. Cons That gap of what you get as a basic user and where that ends leaves a inconclusiveness to your work and outreach. I also find that the data seems around 65% accurate. They require certain connections in trade for the basic user offerings. Cleary those connections only enhance their data pool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Zoominfo lives off legacy of previous product, way too expensive, and the data is about 60% accurate. The tools are fluffed with claims but nothing to truly back with results. Review Source JA Jamie A. Partnerships/Integrations Team Computer Software Used the software for: 6-12 months ### "Easy to use lead gathering tool, contact tracker, and cadence tracking tool" May 13, 2022 5.0 Overall, it was a positive experience, and they do listen to customers. Pros The software checks multiple boxes for a sales tech stack, CRM, Email tool, lead gen., and the ability to make calls from the software too. Cons You aren't able to get many phone numbers, and the email validity started to slip. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io I liked the option of being able to pay monthly and cancel anytime. Review Source VR Verified Reviewer Director Events Services Used the software for: Less than 6 months ### "POOR AFTER SALES SERVICE" August 4, 2025 1.0 after sales serives is extremely poor. agents are just passing the query over to another agent over and oaver Pros good program bad backend service as they can not fix a problem. the technicaicans have no idea on how to fix a DKIM record that is faulty from their end Cons agents can not fix a technical problem. we have been passed from agent to agent and they are requesting the same thing over and over from our end after wehave fixed out records Review Source CJ Chris J. Managing Director Financial Services Used the software for: 1-2 years ### "Great all in one business development software " June 23, 2025 5.0 A solid all in one tool at a competitive price point, lots of useful tools all wrapped into an intuitive user face. Pros Easy to use tool for business development outreach. All in one tool to locate and reach out to your target market. Cons Whilst the database is vast, the reliability of email addresses is the biggest concern with a relatively high bounce rate. Review Source MS Mark S. Director Staffing and Recruiting Used the software for: 2+ years ### "Great software " March 24, 2025 4.0 Pros I’m integration into LinkedIn and hubspot makes workflow seamless Cons Can be a little too complex at times particularly with email deliverability Review Source MD Melanie D. Regional Director Computer Software Used the software for: 1-2 years ### "Slightly outdated and slow but still functional" April 18, 2025 3.0 Apollo has been a good starter tool for managing outbound sales strategy. I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated. Pros I like being able to create email templates which can either use in sequences or have available in Gmail Cons Apollo really slows down my computer. The LinkedIn integration particularly slows down using LinkedIn. I only keep Apollo open if I have to. Review Source BB Barak B. COO Marketing and Advertising Used the software for: Less than 6 months ### "Never experienced such a bad support!" April 30, 2025 1.0 Shambolic, top to bottom. What does a product mean if the team isn't there to help? Pros They have a lot of data, and it's fair to them. It's also pleasant to work with the data. Cons Worst support ever. It's a shame to call this experience 'support'. They promise things and do not vouch for what they say. Review Source AP Aleksandra P. Data and research lead Marketing and Advertising Used the software for: 1-2 years ### "Very helpful sales tool" November 10, 2024 5.0 Apollo.ai is a solid tool that helps automate tasks and save time. It’s great for outreach and follow-ups, allowing sales teams to focus on closing deals. However, the phone number database could be more accurate. Despite that, it's still easy to use and efficient overall. I like this platform. Pros Apollo.ai's best feature is its AI sales automation. It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork. Cons I'm not completely impressed with the accuracy of Apollo.ai's phone number database. It could use some improvement to ensure that contact details are more reliable for outreach. Review Source VR Verified Reviewer Senior Strategist Computer Software Used the software for: 6-12 months ### "Great tool for outbound marketing " July 24, 2023 5.0 It's a helpful tool for outbound marketing Pros Apollo is a must-have tool for all marketers who execute outreach. It's very easy to use but the database is its most precious feature. It's also very easy to keep track of replies, bounces, or unsubscriptions (though you have to remove contacts manually from your contact list). Its scheduled and delivered filters help you keep track of and plan ahead for campaigns. The feature where it shows how many times an e-mail has been opened helps you foresee potential leads since, for example, 50 views on one e-mail foreshadows a potential interest. Cons Apollo cannot distinguish between an actual reply and a "can't be delivered to x account" auto-reply, so you manually have to check whether there's an actual reply from a prospect -which can be time-consuming-. We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not delivered cannot be distinguished in its automatic reports. Review Source NV Nikhil V. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Apollo: A must have tool for any salesperson" September 6, 2022 5.0 Using Apollo, I have been able to shorten my sales cycle with my prospects as most of the leads are qualified and validated. I am able to track my follow-ups regularly. I am also able to send out bulk emails to reach out to prospects who are spread across different geographies and one might not be able to get connected on a phone call. It's a great add-on to keep for one who is having a sales role in their organizations. Pros The accuracy with the emails for leads is just amazing. You can maintain lead and account lists to track your pipeline or help deep-dive into a particular account. The email-tracker functionality helps a lot. You can also bulk email people which is another great feature. All in all, it's a really great sales tool to have. Cons Although the email functionalities are great but contact numbers provided by Apollo are something that can be improved as it is relatively lesser accurate as compared to the email lead data. Review Source Rishi R. Marketing Intern Information Technology and Services Used the software for: Less than 6 months ### "Helping Hand for Marketing team" December 19, 2022 4.0 Overall experience is great according to me it is the best tool in market for marketing teams and new businesses. Pros I like the buying intent feature of apollo you can easily choose buying intent of all the leads on the basis of which you can easily reach them. It also helps us to design customized messages for our clients due to which it is very easy to build relationship with our clients. Cons Sometime leads are generated which is are of no use due to which it takes a lot of time to sort out this thing. Review Source Rodion M. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a real game changer when it comes to cold email outreach" August 5, 2022 4.0 I think it's a revolutionary software for the sales industry and I'm very happy to have found it. Pros There's so much information that Apollo finds for you automatically. It saves you a lot of time and automates a lot of processes. Not only does it let you use laser-focus targeting to find companies that are most likely to buy what you want to sell, but it also finds people with different job titles in each organization and lets you automate sending DIFFERENT EMAILS to DIFFERENT PEOPLE based on their job title and different characteristics of the organizations that they work for, and it allows you to make each of those emails very personalized. It takes automated personalization to a whole new level. Cons It doesn't let you set the gap between sending different emails to more than 90 seconds, which I really lack. It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also encountered and reported multiple UI bugs. Review Source PC Patricia C. Sales consultant Information Technology and Services Used the software for: 6-12 months ### "Apollo for leads prospecting" December 14, 2021 4.0 In general, Apollo is a very convincent tool, I'm about to cancel the other tools I used to pay and I'm considering just keep using Apollo. Pros I started to use it because of the contact lists that you can download in Excel format that's a very cool feature you can't find in other tools and then I discovered is a fusion of many functions, for example, for email campaigns or for leading prospect. Is a very complete platform. Cons Is difficult to learn how to use it, you need a lot of practice and you can't find many help in internet like tutorials, so you have to learn by yourself. Switched from [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Because Apollo has more features. Review Source VR Verified Reviewer Inbound Sales Development Rep Marketing and Advertising Used the software for: 2+ years ### "Easy to navigate" September 15, 2023 5.0 Overall experienced has been smooth and with no issues whatsoever Pros Its such a great platform where you can find so many features all in one place. Absolutely love it and will always recommend it to others. Cons I cannot mention anything negative about Apollo. My experience with it has been extraordinary. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.