# Apollo.io Pricing 2026 | Capterra > Learn more about Apollo.io pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/158696/Apollo/pricing --- # Pricing for Apollo.io [4.5 (395)](https://www.capterra.com/p/158696/Apollo/reviews/) Write a Review! ## [Apollo.io](https://www.capterra.com/p/158696/Apollo/) has **4** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** No ### Free $0 **Pricing Model:** Per User **Payment Frequency:** Per Month Free plan includes: Not available ### Basic $49 **Pricing Model:** Per User **Payment Frequency:** Per Month Basic plan includes: Not available ### Professional $99 **Pricing Model:** Per User **Payment Frequency:** Per Month Professional plan includes: Not available ### Custom $5000 **Pricing Model:** Per User **Payment Frequency:** Per Year Custom plan includes: Not available ## Popular alternatives to [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Looking to learn more about Sales Engagement Platform software similar to Apollo.io? 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Value For Money[4.4(395)](https://www.capterra.com/p/158696/Apollo/reviews/) Pros Cons [Read All 395 Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) Read Full Reviews Below Jordan V. Sales Specialist Computer Software, 201-500 employees Used the software for: 1-2 years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 5.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra May 15, 2026 "Reliable lead generation and B2B sales intelligence platform" **Overall:** My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. **Pros:** I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. **Cons:** Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. **Switched From:** [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) **Reasons for Switching to Apollo.io:** We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Sanket D. Media Buyer Manager Marketing and Advertising, 51-200 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 4.0 Features 5.0 Value for Money 5.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra April 10, 2026 "Beneficial for prospecting and outreach and b2b data scraping" **Overall:** Overall, my experience with Apollo.io has been positive. It’s a powerful tool for finding leads and managing outreach, and it saves a lot of time once you’re familiar with it. While it takes some effort to learn and set up initially, it becomes very efficient for prospecting and sales workflows after that. **Pros:** Apollo.io is easy to use and gives good contact data, making prospecting and outreach much faster and more efficient. **Cons:** It has a bit of a learning curve at the start, especially with advanced filters and workflows. The UI can feel slightly cluttered, and initial setup takes some time to get right. [Read All 395 Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)