# Apollo.io Pricing 2026 | Capterra

> Learn more about Apollo.io pricing plans including starting price, free versions and trials.

Source: https://www.capterra.com/p/158696/Apollo/pricing

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# Pricing for Apollo.io

[4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

Write a Review!

## [Apollo.io](https://www.capterra.com/p/158696/Apollo/) has **4** pricing plans

-   Yes, has free trial
-   Yes, has free version

**Credit Card Required:** No

**Discount:** Information not available

### Free

$0

**Pricing Model:** Per User

**Payment Frequency:** Per Month

Free plan includes:

Not available

### Basic

$49

**Pricing Model:** Per User

**Payment Frequency:** Per Month

Basic plan includes:

Not available

### Professional

$99

**Pricing Model:** Per User

**Payment Frequency:** Per Month

Professional plan includes:

Not available

### Custom

$5000

**Pricing Model:** Per User

**Payment Frequency:** Per Year

Custom plan includes:

Not available

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## What do others say about [Apollo.io](https://www.capterra.com/p/158696/Apollo/) pricing?

Pricing RatingN/A

Value For Money[4.4(387)](https://www.capterra.com/p/158696/Apollo/reviews/)

Pros

Cons

[Read All 387 Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

Read Full Reviews Below

Verified Reviewer

Account Executive

Marketing and Advertising, 501-1,000 employees

Used the software for: 1-2 years

**

Overall Rating

5.0

**

Ease of Use

4.0

Customer Service

5.0

Features

5.0

Value for Money

5.0

Likelihood to Recommend

100%

10/10

Reviewer Source

Source: Capterra

February 5, 2026

"Apollo is a must have!"

**Pros:** I like that you can build very specific lead list with minimum effort and the user interface is simple to use. The learning curve is shorter because of all the videos and live help they offer. I think its a great tool for sales management and is definitely a good value for the money! It doesnt take long to get setup and is very secure.

**Cons:** My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me.

Rafay A.

Research

Staffing and Recruiting, 51-200 employees

Used the software for: 2+ years

**

Overall Rating

1.0

**

Ease of Use

1.0

Customer Service

1.0

Features

1.0

Value for Money

1.0

Likelihood to Recommend

20%

2/10

Reviewer Source

Source: Capterra

January 8, 2026

"Very disappointed – pricing and credits system feels misleading"

**Overall:** Apollo has become very disappointing. Paid plans now give only ~2,500 credits, and even email-only access costs 3–10 credits per contact due to forced waterfall and unlock systems. There is no way to disable this. Email access is slower, more expensive, and unpredictable. The old simple workflow is gone. I’m unsubscribing and would not recommend it anymore.

**Pros:** In the past, Apollo offered a simple and efficient way to access business emails with predictable pricing and fast exports.

**Cons:** Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.

[Read All 387 Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

## How should I be thinking about software pricing?

[

Be an Informed Buyer: Understanding the True Cost of Business Software

It's not just you-budgeting for business software is complicated. We're here to break it down.

](https://www.capterra.com/resources/business-software-cost/)