# Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Apollo.io the right Sales Engagement Platform solution for you? Explore 390 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (390) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews SW Shasta W Director of Sales SupportConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools.“ March 19, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 Connor G Business Development RepresentativeInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers.“ April 11, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 AP Aleksandra P Data and research leadMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork.“ November 10, 2024 SD Sanket D Media Buyer ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The UI can feel slightly cluttered, and initial setup takes some time to get right.“ April 10, 2026 SS Shane S CEOInformation Technology and Services, 2 - 10 employeesUsed the software for: 6-12 months. “Apollo.i has enabled the distributions of messages for our targeted marketing campaigns.“ June 12, 2025 SS Shreyansh S Founder's OfficeComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually.“ July 17, 2025 ## Showing most helpful reviews Showing 1-25 of 390 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jerguz A. Project Manager Information Services Used the software for: 1-2 years ### "Legacy that needs a polish" March 25, 2026 3.0 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Great product for contact data. " December 15, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review Source SW Shasta W. Director of Sales Support Construction Used the software for: 1-2 years ### "Great Platform for Finding Leads!" March 19, 2026 5.0 Overall, it’s an efficient platform that helps speed up outbound efforts while keeping lead quality high. Pros What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales. The platform combines a large, accurate database with strong filtering options, which makes it simple to quickly build highly targeted lead lists. I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools. The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows. Cons The main downside I’ve noticed with Apollo.io is that while the database is large, data accuracy can sometimes be inconsistent depending on the industry or role. That means you occasionally need to spend extra time verifying contacts or cleaning lists to ensure deliverability. Additionally, with so many features built into one platform, there can be a bit of a learning curve at the beginning, especially for new users who are not familiar with outbound tools. Review Source Rafay A. Research Staffing and Recruiting Used the software for: 2+ years ### "Very disappointed – pricing and credits system feels misleading" January 8, 2026 1.0 Apollo has become very disappointing. Paid plans now give only ~2,500 credits, and even email-only access costs 3–10 credits per contact due to forced waterfall and unlock systems. There is no way to disable this. Email access is slower, more expensive, and unpredictable. The old simple workflow is gone. I’m unsubscribing and would not recommend it anymore. Pros In the past, Apollo offered a simple and efficient way to access business emails with predictable pricing and fast exports. Cons Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports. Review Source Dylan M. CoFounder Human Resources Used the software for: 1-2 years ### "Solid tool for Business Development. " September 3, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) For the use case, Zoom was far more extensive in comparison. Review Source VR Verified Reviewer Founder's Office Computer Software Used the software for: 2+ years ### "Good for a short time but always verify the data" July 17, 2025 3.0 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Pros The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[Hunter](https://www.capterra.com/p/161625/Hunter/) There were multiple factors like pricing, ease of use and the Chrome extension. Review Source SR Suvankar R. Lead generation specialist Information Technology and Services Used the software for: 2+ years ### "Reliable database tool" September 7, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review Source SD Sanket D. Media Buyer Manager Marketing and Advertising Used the software for: 2+ years ### "Beneficial for prospecting and outreach and b2b data scraping" April 10, 2026 5.0 Overall, my experience with Apollo.io has been positive. It’s a powerful tool for finding leads and managing outreach, and it saves a lot of time once you’re familiar with it. While it takes some effort to learn and set up initially, it becomes very efficient for prospecting and sales workflows after that. Pros Apollo.io is easy to use and gives good contact data, making prospecting and outreach much faster and more efficient. Cons It has a bit of a learning curve at the start, especially with advanced filters and workflows. The UI can feel slightly cluttered, and initial setup takes some time to get right. Review Source JT Joe T. Head of Marketing Information Technology and Services Used the software for: 6-12 months ### "A great B2B tool - sales team love it. " March 26, 2026 5.0 Great experience, simple to read instructions, easy set up, seems to have good support. Happy with everything so far. Pros Great for our sales team, helps deep diving into discovering leads, connection with Linkedin is great helps with leverage. Cons Not had any bad feedback yet. Personally I feel the data enrichment is slightly weaker than some other tools I have used but that's being picky, the sales team seem to like it. Review Source Connor G. Business Development Representative Information Technology and Services Used the software for: Less than 6 months ### "Great Product, annoying bug" April 11, 2026 4.0 I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. Pros I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. Cons The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. Review Source AS Aryan S. Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Outreach on Autopilot" January 31, 2025 5.0 Easy to use tool that has a lot of built in functionality for automating outreach. I checked the database against some information that we had about our prospects and it seemed pretty accurate. Pros It's a great lead generation and prospecting tool with an extensive B2B contact database. Not only it integrates with CRMs easily, you can also setup automations and sequences to do your outreach for you. The reporting features are also pretty decent. Cons Lot of the advanced features are locked behind a higher tier plan. Initial setup time is required to tailor it perfectly to your workflow. Alternatives considered [Clay](https://www.capterra.com/p/237944/Clay/)[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io The perfect balance between ease of use, functionality and price. Review Source WG WIlliam G. Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a deal" November 22, 2024 5.0 Pros Easy to use interface that has a high amount of the email addresses I desire. Cons Having to unlock bits and pieces of information is a little annoying. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZI is really expensive. Apollo seems disruptive in that sense. More bang for your buck Review Source JA Jamie A. Partnerships/Integrations Team Computer Software Used the software for: 6-12 months ### "Easy to use lead gathering tool, contact tracker, and cadence tracking tool" May 13, 2022 5.0 Overall, it was a positive experience, and they do listen to customers. Pros The software checks multiple boxes for a sales tech stack, CRM, Email tool, lead gen., and the ability to make calls from the software too. Cons You aren't able to get many phone numbers, and the email validity started to slip. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io I liked the option of being able to pay monthly and cancel anytime. Review Source rP ryan P. Owner Design Used the software for: Less than 6 months ### "Powerful and timely data" October 31, 2025 5.0 I’m happy with it overall, I’ve been using it for a couple months now and rarely get bounced emails , so the data you scrape is pretty verifiable and legitimate. Pros It’s very robust in terms of the different ways to search for people and or companies. It saves time by allowing you to add people to custom lists to export in a format you want such as CSV file. Cons The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list. Be careful of that FYI. Review Source CJ Chris J. Managing Director Financial Services Used the software for: 1-2 years ### "Great all in one business development software " June 23, 2025 5.0 A solid all in one tool at a competitive price point, lots of useful tools all wrapped into an intuitive user face. Pros Easy to use tool for business development outreach. All in one tool to locate and reach out to your target market. Cons Whilst the database is vast, the reliability of email addresses is the biggest concern with a relatively high bounce rate. Review Source VR Verified Reviewer CEO and Founder Pharmaceuticals Used the software for: 1-2 years ### "Amazing Value" January 9, 2025 5.0 Pros I love that they have a ton of features available for free! Cons This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use. Review Source OK Onkar K. Marketing manager Information Technology and Services Used the software for: 1-2 years ### "Best b2b contacts for marketing" November 29, 2024 5.0 So far its been a good. Nothing to complain. Pros Contacts are up to mark. and buyers intent at its best Cons Nothing to bad about apollo. I have been using for a while Review Source VR Verified Reviewer Senior Strategist Computer Software Used the software for: 6-12 months ### "Great tool for outbound marketing " July 24, 2023 5.0 It's a helpful tool for outbound marketing Pros Apollo is a must-have tool for all marketers who execute outreach. It's very easy to use but the database is its most precious feature. It's also very easy to keep track of replies, bounces, or unsubscriptions (though you have to remove contacts manually from your contact list). Its scheduled and delivered filters help you keep track of and plan ahead for campaigns. The feature where it shows how many times an e-mail has been opened helps you foresee potential leads since, for example, 50 views on one e-mail foreshadows a potential interest. Cons Apollo cannot distinguish between an actual reply and a "can't be delivered to x account" auto-reply, so you manually have to check whether there's an actual reply from a prospect -which can be time-consuming-. We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not delivered cannot be distinguished in its automatic reports. Review Source NV Nikhil V. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Apollo: A must have tool for any salesperson" September 6, 2022 5.0 Using Apollo, I have been able to shorten my sales cycle with my prospects as most of the leads are qualified and validated. I am able to track my follow-ups regularly. I am also able to send out bulk emails to reach out to prospects who are spread across different geographies and one might not be able to get connected on a phone call. It's a great add-on to keep for one who is having a sales role in their organizations. Pros The accuracy with the emails for leads is just amazing. You can maintain lead and account lists to track your pipeline or help deep-dive into a particular account. The email-tracker functionality helps a lot. You can also bulk email people which is another great feature. All in all, it's a really great sales tool to have. Cons Although the email functionalities are great but contact numbers provided by Apollo are something that can be improved as it is relatively lesser accurate as compared to the email lead data. Review Source Rishi R. Marketing Intern Information Technology and Services Used the software for: Less than 6 months ### "Helping Hand for Marketing team" December 19, 2022 4.0 Overall experience is great according to me it is the best tool in market for marketing teams and new businesses. Pros I like the buying intent feature of apollo you can easily choose buying intent of all the leads on the basis of which you can easily reach them. It also helps us to design customized messages for our clients due to which it is very easy to build relationship with our clients. Cons Sometime leads are generated which is are of no use due to which it takes a lot of time to sort out this thing. Review Source VR Verified Reviewer Junior Project Sales Executive Automotive Used the software for: 6-12 months ### " How Apollo's Smart Customer Groups Boost Your Business" February 6, 2024 5.0 It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions. Pros In Apollo, I appreciate the powerful and user-friendly interface, seamless integration options, and the robust analytics that empower businesses to streamline processes, enhance customer interactions, and make data-driven decisions effectively. Cons Only one thing Apollo is not updating employee information immediately after a change of job! Review Source VR Verified Reviewer Business Development Associate Computer Software Used the software for: 1-2 years ### "Lead generation done effortlessly" March 3, 2023 5.0 Apollo is an amazing tool that I use on regular basis to help me with my lead generation. It comes in handy to many marketing and sales folks and plays a big part in running sales campaigns. Pros Apollo is my go-to tool for any lead generation request, it helps to ease up my process of finding prospects' email IDs and phone numbers. I can get all the details in a single click. The Email IDs I obtain are more authentic and validated ones compared to other tools. Cons The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly. Switched from [Slintel](https://www.capterra.com/p/174420/Slintel-Lead-Intelligence-and-Recommendation-Platform/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/) The validation of the email Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Best lead generation tool" August 11, 2022 5.0 It's been great and I am really not sure if I am ever going to rely on any other tool for lead generation. Pros I used it to find leads with work email and it did provide me authentic emails with 95% accuracy. Cons After a certain period of time it ran out of database. Alternatives considered [Snov.io](https://www.capterra.com/p/182902/Snovio/) Review Source VR Verified Reviewer Sales and marketing intern Computer Software Used the software for: Less than 6 months ### "Diverse functionality and user friendly interface" March 28, 2024 5.0 Pros The best about this software is numerous features and services which a user can access under a single platform, one can manage and engage with their leads as well as connect with them with ease. They have an excellent database , and best best thing about it is that it also get updated. While its usage is very smooth and convenient you need not be a pro or a techsaavy for using it, it can be easily used with someone with basic knowledge of this kind of software. Cons They should focus on their user mobile application to give users with more functionality so that they can have control over it remotely or during holidays, it seems expensive for organizations like startups or sme's, there are several other alternatives now available at comparatively lesser prices. Review Source RG Rakesh G. CEO Staffing and Recruiting Used the software for: 1-2 years ### "Apollo is a great lead generation cloud based tool" December 17, 2021 4.0 Very good and I will continue using it. Pros I like the ease of adding data from LinkedIn and in the automated campaigns; besides, Apollo has its own database of millions of records, and relevant filters and information about companies is collected so you can decide if the company is suitable. You can get links to social media, which acts as an integrated system. Email templates, automation of emails is easy to understand, and support is mostly prompt. Cons UI can still be better, and it looks a little complicated. The colours can be better, but that is not a big issue Reason for choosing Apollo.io Cost, ease of use, adding data from LinkedIn, bulk addition from LinkedIn, an internal database that gives options to LinkedIn or we can reverse find people on LinkedIn from your database is a good benefit. Review Source Similar Products Featured