# Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Apollo.io the right Sales Engagement Platform solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews/ --- Apollo.io 4.5 (398) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 23rd, 2026 # Reviews of Apollo.io Ease of use 4.5 Customer Service 4.2 ## Pros and Cons in Reviews SW Shasta W Director of Sales SupportConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools.“ March 19, 2026 rp ryan p OwnerDesign, 2 - 10 employeesUsed the software for: Less than 6 months. “The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list.“ October 31, 2025 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team.“ May 15, 2026 Rafay A ResearchStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years. “Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports.“ January 8, 2026 Nicholas P Account Development ManagerComputer Software, 11 - 50 employeesUsed the software for: 6-12 months. “Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking.“ May 27, 2026 SD Sanket D Media Buyer ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The UI can feel slightly cluttered, and initial setup takes some time to get right.“ April 10, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns.“ May 15, 2026 Jordan V Sales SpecialistComputer Software, 201 - 500 employeesUsed the software for: 1-2 years. “Apollo.io uses a credit-based system can be a bit tricky to manage at first.“ May 15, 2026 ## Showing most helpful reviews Showing 1-25 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ankita P. Business Development Executive Information Technology and Services Used the software for: 6-12 months ### "A Great All-in-One Tool for Sales Prospecting" July 9, 2026 5.0 Overall, my experience with Apollo.io has been positive. It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. Overall, it's a solid tool for sales prospecting and outreach, especially for teams looking to streamline their workflow. Pros What I liked most about Apollo.io was how it brought everything I needed into one platform. It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools. I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects. Overall, it made the sales process feel more organized, efficient, and easier to manage. Cons What I liked least about Apollo.io was that the contact data wasn't always accurate or up to date, so I occasionally had to verify email addresses or phone numbers before reaching out. I also found that some advanced features came with a learning curve, and certain useful capabilities were limited to higher-priced plans. While it’s a strong platform overall, there were times when the search results included outdated or duplicate contacts, which required a bit of extra cleanup. Switched from [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) LinkedIn Sales Navigator and Lusha.I switched to Apollo.io because it offered prospecting, contact data, email outreach, and CRM integrations in one platform, making our workflow simpler and more cost-effective. Review Source Ellie A. Co-Founder Computer Software Used the software for: 2+ years ### "My primary contact data source" May 16, 2026 4.0 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io My contractors already used Apollo, so it was easier to stay with it than retrain them on another tool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo required a minimum contract of about $5,000. Apollo was much easier to keep renewing at $59/month. Review Source Zaro D. Owner Construction Used the software for: Less than 6 months ### "Tool works of credits that become brick" July 15, 2026 1.0 Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it. Pros Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum Cons In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different Review Source Jordan V. Sales Specialist Computer Software Used the software for: 1-2 years ### "Reliable lead generation and B2B sales intelligence platform" May 15, 2026 5.0 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Great product for contact data. " December 15, 2025 4.0 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review Source Dylan M. CoFounder Human Resources Used the software for: 1-2 years ### "Solid tool for Business Development. " September 3, 2025 5.0 Pros Great tool for business development. Easy to use from a user perspective - smooth Chrome extension and integrates seamlessly with our CRM. Cons Data quality at times can be hit and miss; emails are naturally 10/10, but anything beyond that is limited. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) For the use case, Zoom was far more extensive in comparison. Review Source SR Suvankar R. Lead generation specialist Information Technology and Services Used the software for: 2+ years ### "Reliable database tool" September 7, 2025 5.0 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review Source VR Verified Reviewer Account Development Manager Computer Software Used the software for: 6-12 months ### "Apollo is the future of sales platforms" May 27, 2026 4.0 Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. Pros Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to Cons Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. Review Source AY Abhishek Y. Database Executive Marketing and Advertising Used the software for: 1-2 years ### "Great tool for B2B Lead Generation" July 20, 2026 5.0 Pros Accurate contact data,easy lead search and useful fillter that make prospecting more faster also it is easy to use. Cons Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve. Review Source LH Lily H. Business Marketing Education Management Used the software for: I used a free trial ### "Apollo.io product review" June 23, 2026 4.0 My overall experience with Apollo.io was positive. I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals. Pros Apollo.io is a useful tool for prospecting and lead generation. The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. \\ Cons There is a bit of a learning curve because of the number of features available, but overall it is a solid platform for sales professionals and marketers looking to improve their outreach efforts. Review Source MO Maddy O. Founder Marketing and Advertising Used the software for: 1-2 years ### "Apollo.io — the all-in-one sales tool I wish I had at Groupon and get a lot of value from now as the \[sensitive content hidden\] of The Blogsmith" November 22, 2024 5.0 I'm the decision maker for investing in this tool but not the main user. I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it. Together with my team, we continuously explore Apollo features and applications that make sense for our developing sales approach. Pros This is the best all-in-one sales intelligence and productivity tool I've used in over a decade executing sales functions. Apollo has an extremely straightforward user interface. The naming mechanisms for various features intuitively make sense for sales professionals, even those new to the role, which helps immensely with adoption. We periodically ask their customer support if they have resources or recommendations for metric benchmarks, approaches to personalization, and other best practices. They are always quick to share something useful. I find them to go above and beyond with value in both their product and customer experience. Cons There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels. Additionally, there are certain situations when I'm trying to complete a specific action and get confused by the user interface — but it's not my overall experience. Alternatives considered [Breeze](https://www.capterra.com/p/156024/Clearbit/)[Hunter](https://www.capterra.com/p/161625/Hunter/) Reason for choosing Apollo.io I've purchased several AppSumo lifetime deals for lead generation databases and none come anywhere close to the usefulness or accuracy/completeness I get out of our monthly subscription to Apollo.io. Hunter is another great tool from the lead generation perspective but it doesn't have enough connected features for me to consider paying for it over the one-stop shop that is Apollo.io for my sales operation. We also have played around with Clearbit from the website visitor tracking perspective. Unfortunately, and although I really love their product, there's no relevant plan for just this feature for my size of business. Apollo.io offers this functionality within our ideal plan tier — problem solved! Review Source JA Jamie A. Partnerships/Integrations Team Computer Software Used the software for: 6-12 months ### "Easy to use lead gathering tool, contact tracker, and cadence tracking tool" May 13, 2022 5.0 Overall, it was a positive experience, and they do listen to customers. Pros The software checks multiple boxes for a sales tech stack, CRM, Email tool, lead gen., and the ability to make calls from the software too. Cons You aren't able to get many phone numbers, and the email validity started to slip. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io I liked the option of being able to pay monthly and cancel anytime. Review Source VR Verified Reviewer Director Events Services Used the software for: Less than 6 months ### "POOR AFTER SALES SERVICE" August 4, 2025 1.0 after sales serives is extremely poor. agents are just passing the query over to another agent over and oaver Pros good program bad backend service as they can not fix a problem. the technicaicans have no idea on how to fix a DKIM record that is faulty from their end Cons agents can not fix a technical problem. we have been passed from agent to agent and they are requesting the same thing over and over from our end after wehave fixed out records Review Source ML Mor L. Senior Presales Engineer Information Technology and Services Used the software for: 2+ years ### "It makes it easy to create real contact lists that ensure targeted targeting" January 7, 2025 5.0 Apollo.io always has the right solution for us, enabling us to constantly identify new potential customers. Pros It's great that Apollo.io offers services that enable us to find the path to real potential customers. I loved its ability to collect customer data that matches the search topic from all sources. I loved its presentation style, where names and contact information are always clear. It's great that we benefit from this in creating distinctive contact lists that enable us to achieve the desired targeting. I loved how Apollo.io excludes fake entities from search results. Cons Apollo.io has no negatives, the information it collects reflects the latest updates from all platforms. It is rare for entities that are not related to the search topic to appear in the results. Review Source KG Kartik G. Principal Sales Development Lead Marketing and Advertising Used the software for: 6-12 months ### "The Sales team's best friend " May 13, 2025 5.0 Overall, Apollo is a highly intuitive and easy-to-use platform. The LinkedIn extension really makes it easy to find relevant information quickly. Pros I mostly use Apollo to enrich the lead information and create the lists for different campaigns with relevant data. Cons I have found that in a few cases, the people are no longer with the company. Review Source MD Melanie D. Regional Director Computer Software Used the software for: 1-2 years ### "Slightly outdated and slow but still functional" April 18, 2025 3.0 Apollo has been a good starter tool for managing outbound sales strategy. I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated. Pros I like being able to create email templates which can either use in sequences or have available in Gmail Cons Apollo really slows down my computer. The LinkedIn integration particularly slows down using LinkedIn. I only keep Apollo open if I have to. Review Source BB Barak B. COO Marketing and Advertising Used the software for: Less than 6 months ### "Never experienced such a bad support!" April 30, 2025 1.0 Shambolic, top to bottom. What does a product mean if the team isn't there to help? Pros They have a lot of data, and it's fair to them. It's also pleasant to work with the data. Cons Worst support ever. It's a shame to call this experience 'support'. They promise things and do not vouch for what they say. Review Source OK Onkar K. Marketing manager Information Technology and Services Used the software for: 1-2 years ### "Best b2b contacts for marketing" November 29, 2024 5.0 So far its been a good. Nothing to complain. Pros Contacts are up to mark. and buyers intent at its best Cons Nothing to bad about apollo. I have been using for a while Review Source YD Yasmin D. Ceo Apparel & Fashion Used the software for: I used a free trial ### "Apollo.io Review" April 19, 2025 4.0 Overall Apollo.io is very good for scaling a business and very easy to use. Pros I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses. Cons I don’t think there is anything I can think that I disliked about Apollo io Review Source VR Verified Reviewer Senior Strategist Computer Software Used the software for: 6-12 months ### "Great tool for outbound marketing " July 24, 2023 5.0 It's a helpful tool for outbound marketing Pros Apollo is a must-have tool for all marketers who execute outreach. It's very easy to use but the database is its most precious feature. It's also very easy to keep track of replies, bounces, or unsubscriptions (though you have to remove contacts manually from your contact list). Its scheduled and delivered filters help you keep track of and plan ahead for campaigns. The feature where it shows how many times an e-mail has been opened helps you foresee potential leads since, for example, 50 views on one e-mail foreshadows a potential interest. Cons Apollo cannot distinguish between an actual reply and a "can't be delivered to x account" auto-reply, so you manually have to check whether there's an actual reply from a prospect -which can be time-consuming-. We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not delivered cannot be distinguished in its automatic reports. Review Source NV Nikhil V. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Apollo: A must have tool for any salesperson" September 6, 2022 5.0 Using Apollo, I have been able to shorten my sales cycle with my prospects as most of the leads are qualified and validated. I am able to track my follow-ups regularly. I am also able to send out bulk emails to reach out to prospects who are spread across different geographies and one might not be able to get connected on a phone call. It's a great add-on to keep for one who is having a sales role in their organizations. Pros The accuracy with the emails for leads is just amazing. You can maintain lead and account lists to track your pipeline or help deep-dive into a particular account. The email-tracker functionality helps a lot. You can also bulk email people which is another great feature. All in all, it's a really great sales tool to have. Cons Although the email functionalities are great but contact numbers provided by Apollo are something that can be improved as it is relatively lesser accurate as compared to the email lead data. Review Source Rishi R. Marketing Intern Information Technology and Services Used the software for: Less than 6 months ### "Helping Hand for Marketing team" December 19, 2022 4.0 Overall experience is great according to me it is the best tool in market for marketing teams and new businesses. Pros I like the buying intent feature of apollo you can easily choose buying intent of all the leads on the basis of which you can easily reach them. It also helps us to design customized messages for our clients due to which it is very easy to build relationship with our clients. Cons Sometime leads are generated which is are of no use due to which it takes a lot of time to sort out this thing. Review Source Rodion M. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a real game changer when it comes to cold email outreach" August 5, 2022 4.0 I think it's a revolutionary software for the sales industry and I'm very happy to have found it. Pros There's so much information that Apollo finds for you automatically. It saves you a lot of time and automates a lot of processes. Not only does it let you use laser-focus targeting to find companies that are most likely to buy what you want to sell, but it also finds people with different job titles in each organization and lets you automate sending DIFFERENT EMAILS to DIFFERENT PEOPLE based on their job title and different characteristics of the organizations that they work for, and it allows you to make each of those emails very personalized. It takes automated personalization to a whole new level. Cons It doesn't let you set the gap between sending different emails to more than 90 seconds, which I really lack. It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also encountered and reported multiple UI bugs. Review Source PC Patricia C. Sales consultant Information Technology and Services Used the software for: 6-12 months ### "Apollo for leads prospecting" December 14, 2021 4.0 In general, Apollo is a very convincent tool, I'm about to cancel the other tools I used to pay and I'm considering just keep using Apollo. Pros I started to use it because of the contact lists that you can download in Excel format that's a very cool feature you can't find in other tools and then I discovered is a fusion of many functions, for example, for email campaigns or for leading prospect. Is a very complete platform. Cons Is difficult to learn how to use it, you need a lot of practice and you can't find many help in internet like tutorials, so you have to learn by yourself. Switched from [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Because Apollo has more features. Review Source VR Verified Reviewer Inbound Sales Development Rep Marketing and Advertising Used the software for: 2+ years ### "Easy to navigate" September 15, 2023 5.0 Overall experienced has been smooth and with no issues whatsoever Pros Its such a great platform where you can find so many features all in one place. Absolutely love it and will always recommend it to others. Cons I cannot mention anything negative about Apollo. My experience with it has been extraordinary. 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