--- title: "Apollo.io Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Apollo.io Software - reviews, pricing plans, popular comparisons to other Sales Engagement Platform products and more." source_url: "https://www.capterra.com/p/158696/Apollo/" page_type: "product" language: "en" --- # Apollo.io Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Apollo.io ## What is Apollo.io? Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. ## What is Apollo.io used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/)[Lead Management](https://www.capterra.com/lead-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Sales Enablement / 2026 - Inside Sales / 2025 - Lead Capture / 2025 - Lead Generation / 2025 - Lead Management / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Apollo.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.apollo.io/&name=Apollo.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Apollo.io 0.0 (398) VS. [4.4 (18,806)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price $49 Per User, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.0 (0) Value For Money 0.0 (0) Value For Money 4.0 (0) Customer Service 0.0 (0) Customer Service 4.1 (0) ## Apollo.io alternatives [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [4.5 (574)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/207295/Seamless-AI/) [useArtemis](https://www.capterra.com/p/267486/useArtemis/) [4.7 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/267486/useArtemis/) Highest Rated [Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215082/Dripify/) [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [View all alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) ## Features AI summary Based on 599 Sales Engagement Platform reviews Capterra data shows that buyers of sales engagement platforms rank the following features as their top priorities: - **Lead Generation** (**60%** of reviewers rated this feature as critical) - **Communication Management** (**46%**) - **Campaign Management** (**48%**) Apollo.io supports all three features that reviewers rate most highly: **Lead Generation**, **Communication Management**, and **Campaign Management**. Together, these capabilities help sales teams find prospects, manage outreach across channels, and run coordinated campaigns more efficiently, allowing teams to improve pipeline growth and keep follow-up organized. Prospecting Tools 4.5 (110) 59.09% of 110 reviewers that rated this feature as important or highly important Apollo.io offers robust prospecting tools that let you filter, identify, and engage ideal leads efficiently. Users think the LinkedIn integration, advanced filters, and campaign sequencing help them quickly find and qualify prospects, saving time and improving outreach effectiveness. Contact Database 4.4 (158) 61.39% of 158 reviewers that rated this feature as important or highly important It gives you access to a vast, regularly updated database of verified contacts with detailed information. Reviewers appreciate the data’s accuracy, easy integration with CRMs like Salesforce and HubSpot, and the ability to find relevant leads across industries and geographies. Lead Capture 4.5 (151) 60.93% of 151 reviewers that rated this feature as important or highly important With this capability, you can easily gather and organize leads using filters for persona, industry, and designation. Reviewers appreciate how quickly they find accurate, relevant contacts and value the streamlined process for saving and managing lead information. Lead Verification/Validation 4.3 (115) 58.26% of 115 reviewers that rated this feature as important or highly important This aspect helps you ensure contact data is accurate and up-to-date before outreach. Reviewers indicate most leads are verified and trustworthy, though some mention occasional inaccuracies and appreciate notifications for job changes and clear verification indicators. Data Import/Export 4.5 (107) 50.47% of 107 reviewers that rated this feature as important or highly important You benefit from simple data import and export options, allowing easy movement of lead information and integration with spreadsheets or CRMs. Some reviewers find the export process smooth, but note occasional import issues and limits on contact exports with basic subscriptions. Apollo.io 5 features ### All Features - Contact Database: It gives you access to a vast, regularly updated database of verified contacts with detailed information. Reviewers appreciate the data’s accuracy, easy integration with CRMs like Salesforce and HubSpot, and the ability to find relevant leads across industries and geographies. - Data Import/Export: You benefit from simple data import and export options, allowing easy movement of lead information and integration with spreadsheets or CRMs. Some reviewers find the export process smooth, but note occasional import issues and limits on contact exports with basic subscriptions. - Lead Capture: With this capability, you can easily gather and organize leads using filters for persona, industry, and designation. Reviewers appreciate how quickly they find accurate, relevant contacts and value the streamlined process for saving and managing lead information. - Lead Verification/Validation: This aspect helps you ensure contact data is accurate and up-to-date before outreach. Reviewers indicate most leads are verified and trustworthy, though some mention occasional inaccuracies and appreciate notifications for job changes and clear verification indicators. - Prospecting Tools: Apollo.io offers robust prospecting tools that let you filter, identify, and engage ideal leads efficiently. Users think the LinkedIn integration, advanced filters, and campaign sequencing help them quickly find and qualify prospects, saving time and improving outreach effectiveness. --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/158696/Apollo/pricing/) Free $0.00 Basic $49.00 Per User,Per Month Professional $99.00 Per User,Per Month Custom $5,000 Per User,Per Year ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Chrome](https://www.capterra.com/p/228985/Chrome/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## User reviews Overall rating 0.0 Based on 0 reviews Filter by rating 5(271) 4(93) 3(16) 2(4) 1(14) Mentioned topic Sorted by most recent AY Abhishek Y. Database Executive Marketing and Advertising ### "Great tool for B2B Lead Generation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 20, 2026 Pros Accurate contact data,easy lead search and useful fillter that make prospecting more faster also it is easy to use. Cons Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Zaro D. Owner Construction ### "Tool works of credits that become brick" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 15, 2026 Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it. Pros Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum Cons In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ankita P. Business Development Executive Information Technology and Services ### "A Great All-in-One Tool for Sales Prospecting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 9, 2026 Overall, my experience with Apollo.io has been positive. It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. Overall, it's a solid tool for sales prospecting and outreach, especially for teams looking to streamline their workflow. Pros What I liked most about Apollo.io was how it brought everything I needed into one platform. It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify contact information, and even manage outreach without constantly switching between different tools. I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other criteria, which helped me focus on higher-quality prospects. Overall, it made the sales process feel more organized, efficient, and easier to manage. Cons What I liked least about Apollo.io was that the contact data wasn't always accurate or up to date, so I occasionally had to verify email addresses or phone numbers before reaching out. I also found that some advanced features came with a learning curve, and certain useful capabilities were limited to higher-priced plans. While it’s a strong platform overall, there were times when the search results included outdated or duplicate contacts, which required a bit of extra cleanup. Switched from [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) LinkedIn Sales Navigator and Lusha.I switched to Apollo.io because it offered prospecting, contact data, email outreach, and CRM integrations in one platform, making our workflow simpler and more cost-effective. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LH Lily H. Business Marketing Education Management ### "Apollo.io product review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 June 23, 2026 My overall experience with Apollo.io was positive. I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals. Pros Apollo.io is a useful tool for prospecting and lead generation. The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. \\ Cons There is a bit of a learning curve because of the number of features available, but overall it is a solid platform for sales professionals and marketers looking to improve their outreach efforts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Account Development Manager Computer Software ### "Apollo is the future of sales platforms" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 27, 2026 Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. Pros Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to Cons Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ellie A. Co-Founder Computer Software ### "My primary contact data source" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 16, 2026 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo required a minimum contract of about $5,000. Apollo was much easier to keep renewing at $59/month. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [Hunter](https://www.capterra.com/p/161625/Hunter/) [RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reasons for choosing Apollo.io My contractors already used Apollo, so it was easier to stay with it than retrain them on another tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jordan V. Sales Specialist Computer Software ### "Reliable lead generation and B2B sales intelligence platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 15, 2026 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NO Nurudeen O. Business Outreach Analyst Telecommunications ### "My Real Experience Using Apollo.io for Daily Sales Outreach" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 26, 2026 Overall, my experience with Apollo.io has been very positive. It has significantly improved my lead generation and outreach efficiency, making it much easier to find, organize, and engage qualified prospects. The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. Pros What I love most about Apollo is how intuitive the user interface is. It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother. Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes the guesswork from prospecting. The integrations with CRM platforms also make a big difference. It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows. Another thing that stands out is the customer support. Whenever I run into questions or need clarity, the support team is responsive and helpful, which makes it easier to keep moving without delays. That kind of reliability matters, especially when you’re using the platform daily. Overall, Apollo doesn’t just make outreach more efficient, it makes the entire process easier to manage and sustain over time. Cons Honestly, the two things I don’t really like about Apollo are the credit system for phone numbers and the subscription pricing. The pricing feels quite high, especially when you’re trying to scale outreach. In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. It doesn’t really support heavy outbound usage at scale. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Director of Market Research Market Research ### "Most efficient lead generation tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 23, 2026 Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs. Pros The is the most efficient lead generation tool that I've used in recent years. It is extremely fast, has a very intuitive interface, and the options available are plentiful. Cons The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20% Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Connor G. Business Development Representative Information Technology and Services ### "Great Product, annoying bug" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 11, 2026 I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. Pros I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. Cons The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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