# Apollo.io Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Apollo.io Software - reviews, pricing plans, popular comparisons to other Sales Engagement Platform products and more. Source: https://www.capterra.com/p/158696/Apollo --- # Apollo.io Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Apollo.io ## What is Apollo.io? Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. ## What is Apollo.io used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/)[Lead Management](https://www.capterra.com/lead-management-software/) Overall rating Based on 387 user reviews Reviews sentiment Positive 91% Neutral 4% Negative 4% Starting price $49 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Apollo.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.apollo.io/&name=Apollo.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Apollo.io 4.5 (387) VS. [4.5 (484)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price $49 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (387) Ease Of Use 4.5 (484) Value For Money 4.4 (304) Value For Money 4.3 (461) Customer Service 4.2 (305) Customer Service 4.3 (456) ## Apollo.io alternatives Highest Rated [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing [View all alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) ## Who uses Apollo.io? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Database 4.4 (152) 60.53% of 152 reviewers that rated this feature as important or highly important Apollo.io provides a vast, regularly updated contact database with detailed information, including LinkedIn URLs and CRM integrations like HubSpot and Salesforce. Users think the data is generally accurate and expansive, though some mention inconsistencies and wish for deeper coverage. Lead Capture 4.5 (149) 61.07% of 149 reviewers that rated this feature as important or highly important You can easily capture and organize leads, filter by persona or industry, and extract data from social media. Reviewers appreciate Apollo.io’s efficiency, accuracy, and ease of use in generating and managing leads, though some mention occasional bounced emails. Lead Qualification 4.4 (116) 53.45% of 116 reviewers that rated this feature as important or highly important With this capability, you can assess leads using market signals, company tech stacks, and granular filters. Reviewers indicate Apollo.io provides trustworthy, high-quality leads, though some mention occasional inaccuracies requiring extra checks or external verification tools. Lead Verification/Validation 4.3 (113) 57.52% of 113 reviewers that rated this feature as important or highly important It gives you verified lead data, including email accuracy and job changes, helping reduce bounce rates. Some reviewers find Apollo.io’s validation reliable and time-saving, but others note occasional errors and suggest results are comparable to competitors like ZoomInfo and Seamless. Prospecting Tools 4.5 (104) 58.65% of 104 reviewers that rated this feature as important or highly important Apollo.io offers robust prospecting capabilities, letting you filter and find ideal leads, view company technologies, and integrate with LinkedIn for seamless contact export. Reviewers appreciate its intuitive interface, advanced filters, and ease of engaging prospects across channels. Data Import/Export 4.5 (104) 49.04% of 104 reviewers that rated this feature as important or highly important Import and export data to and from software applications Apollo.io 106 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention System that automatically dials calls Distribute/route/connect calls Use AI to convert voice into text automatically Create and automatically send premade copy in response to customer messages Manage the process of attracting and converting business prospects into leads Track and analyse user behavior within a system or network Define and maintain business rules that determine workflow capabilities and criteria Track and manage schedules and meetings via an integrated calendar Manage and track all past and future calls. Listen to live phone conversations for the purpose of training and assessing agent performance Record the audio of phone conversations for quality assurance purposes Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience Apollo.io provides a vast, regularly updated contact database with detailed information, including LinkedIn URLs and CRM integrations like HubSpot and Salesforce. Users think the data is generally accurate and expansive, though some mention inconsistencies and wish for deeper coverage. Manage, organize, and store contact information Distributing content through various platforms or channels Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Combines data from internal sources with disparate data from other internal systems or external sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Combining data from different sources and providing a unified view Ability to handle large datasets Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Defines specific deal parameters to negotiate and secure deals Characteristics for segmenting companies or customers Model the varying behavior of a system over time through diagrams Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Caters to sales teams Ensure compliance with the General Data Protection Regulation protocols Allows employees to set and manage work or career related goals Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids Data results that indicate future customer interest in products Track interaction history by documenting conversations for contacts You can easily capture and organize leads, filter by persona or industry, and extract data from social media. Reviewers appreciate Apollo.io’s efficiency, accuracy, and ease of use in generating and managing leads, though some mention occasional bounced emails. Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information With this capability, you can assess leads using market signals, company tech stacks, and granular filters. Reviewers indicate Apollo.io provides trustworthy, high-quality leads, though some mention occasional inaccuracies requiring extra checks or external verification tools. Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules It gives you verified lead data, including email accuracy and job changes, helping reduce bounce rates. Some reviewers find Apollo.io’s validation reliable and time-saving, but others note occasional errors and suggest results are comparable to competitors like ZoomInfo and Seamless. Manage the process of planning and scheduling meetings, including agenda creation Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making Manage multiple campaigns in one system Allows users to manage data from a number of sources Record the audio of phone conversations for quality assurance purposes Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Streamlining repetitive tasks and activities through automated and predefined workflows Apollo.io offers robust prospecting capabilities, letting you filter and find ideal leads, view company technologies, and integrate with LinkedIn for seamless contact export. Reviewers appreciate its intuitive interface, advanced filters, and ease of engaging prospects across channels. Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Process of training new hires by providing them with sales tools and knowledge needed to complete the job Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Apply statistical/mathematical models to sets of data Identify a list of target accounts that marketers want to turn into customers Create, manage and track all task activities and progression Set up connections to third-party platforms to improve business processes Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (387) 4.5 Based on 387 reviews ## Pricing Value for money 4.4 (304) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/158696/Apollo/pricing/) Free $0.00 Basic $49.00 Per User,Per Month Professional $99.00 Per User,Per Month Custom $5,000 Per User,Per Year Value for money 4.4 (304) 4.4 Based on 304 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Google Chrome](https://www.capterra.com/p/228985/Chrome/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (305) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (305) 4.2 Based on 305 reviews ## User reviews Overall rating 4.5 Based on 387 reviews Filter by rating 5(265) 4(89) 3(16) 2(4) 1(13) Mentioned topic Sorted by most recent JT Joe T. Head of Marketing Information Technology and Services ### "A great B2B tool - sales team love it. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 26, 2026 Great experience, simple to read instructions, easy set up, seems to have good support. Happy with everything so far. Pros Great for our sales team, helps deep diving into discovering leads, connection with Linkedin is great helps with leverage. Cons Not had any bad feedback yet. Personally I feel the data enrichment is slightly weaker than some other tools I have used but that's being picky, the sales team seem to like it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jerguz A. Project Manager Information Services ### "Legacy that needs a polish" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 25, 2026 Overall I love using Apollo as a search enging however they need to work on their credits for contacts model Pros I like that I can search for companies and specific roles and titles. This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. Cons Their data is somewhat old now compared to a few years back, so they need to improve on the data accuracy of the numbers that they provide for the contacts. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SW Shasta W. Director of Sales Support Construction ### "Great Platform for Finding Leads!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2026 Overall, it’s an efficient platform that helps speed up outbound efforts while keeping lead quality high. Pros What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales. The platform combines a large, accurate database with strong filtering options, which makes it simple to quickly build highly targeted lead lists. I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools. The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows. Cons The main downside I’ve noticed with Apollo.io is that while the database is large, data accuracy can sometimes be inconsistent depending on the industry or role. That means you occasionally need to spend extra time verifying contacts or cleaning lists to ensure deliverability. Additionally, with so many features built into one platform, there can be a bit of a learning curve at the beginning, especially for new users who are not familiar with outbound tools. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Account Executive Marketing and Advertising ### "Apollo is a must have!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2026 Pros I like that you can build very specific lead list with minimum effort and the user interface is simple to use. The learning curve is shorter because of all the videos and live help they offer. I think its a great tool for sales management and is definitely a good value for the money! It doesnt take long to get setup and is very secure. Cons My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rafay A. Research Staffing and Recruiting ### "Very disappointed – pricing and credits system feels misleading" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 January 8, 2026 Apollo has become very disappointing. Paid plans now give only ~2,500 credits, and even email-only access costs 3–10 credits per contact due to forced waterfall and unlock systems. There is no way to disable this. Email access is slower, more expensive, and unpredictable. The old simple workflow is gone. I’m unsubscribing and would not recommend it anymore. Pros In the past, Apollo offered a simple and efficient way to access business emails with predictable pricing and fast exports. Cons Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Eric N. BDR Information Technology and Services ### "Great product for contact data. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 15, 2025 Great tool, super helpful to get data on leads/prospects & the free use is amazing for any startups or side hustles. Pros Great for getting contact data and managing leads in general. It has always been super useful especially the fact that it gives you emails for free. Cons The extension and problems with its data continuity, it was not complaint at some popint and it kind of reduced the platforms efficiency. Switched from [Hunter](https://www.capterra.com/p/161625/Hunter/) Apollo seemed better overall with more data and better features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LS Lindsey S. Director of Marketing Operations Insurance ### "Solid for startups" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 18, 2025 We've used Apollo on and off for the last several years as a startup and we think it works well for what we've needed. Pros Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives. Cons The data isn't what it could be in terms of accuracy and reliability. It's always an issue with these platforms. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RP ryan p. Owner Design ### "Powerful and timely data" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 31, 2025 I’m happy with it overall, I’ve been using it for a couple months now and rarely get bounced emails , so the data you scrape is pretty verifiable and legitimate. Pros It’s very robust in terms of the different ways to search for people and or companies. It saves time by allowing you to add people to custom lists to export in a format you want such as CSV file. Cons The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list. Be careful of that FYI. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Alessandro M. Consultant Information Technology and Services ### "The software is great, worthy signing up for the webinars! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 24, 2025 So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. I am very impressed by the quality of the webinars and the training videos, Apollo is worth signing up just for them! Pros It's a CRM that enriches your searches with actual data and allows you to manage and schedule campaigns. The user interface is simple and intuitive, however the Apollo team organises regular free webinars to assist with onboarding. Setting up the client on your machine is quick and painless. I don't have a paid version, so I cannot discuss value for money, but even the free version with its (few) limitations is extremely useful. Cons Nothing specific. Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SR Suvankar R. Lead generation specialist Information Technology and Services ### "Reliable database tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 7, 2025 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Pros Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) Popular comparisons [Seamless vs Apollo.io](https://www.capterra.com/compare/158696-207295/Apollo-vs-Seamless-AI)[Dripify vs Apollo.io](https://www.capterra.com/compare/158696-215082/Apollo-vs-Dripify)[useArtemis vs Apollo.io](https://www.capterra.com/compare/158696-267486/Apollo-vs-useArtemis)[Cognism vs Apollo.io](https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism)[ActiveCampaign vs Apollo.io](https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo)[Lusha vs Apollo.io](https://www.capterra.com/compare/158696-198383/Apollo-vs-Lusha)[HubSpot Marketing Hub vs Apollo.io](https://www.capterra.com/compare/158696-171840/Apollo-vs-HubSpot-Marketing)[Salesforce Sales Cloud vs Apollo.io](https://www.capterra.com/compare/61368-158696/Salesforce-vs-Apollo)[Lead Forensics vs Apollo.io](https://www.capterra.com/compare/156889-158696/Lead-Forensics-vs-Apollo) [Pipedrive vs Apollo.io](https://www.capterra.com/compare/132666-158696/Pipedrive-vs-Apollo)[ZoomInfo Sales vs Apollo.io](https://www.capterra.com/compare/158696-168264/Apollo-vs-ZoomInfo-sales)[CoPilot AI vs Apollo.io](https://www.capterra.com/compare/158696-185258/Apollo-vs-CoPilot-Prospecting-Dashboard)[Constant Contact vs Apollo.io](https://www.capterra.com/compare/31898-158696/Constant-Contact-vs-Apollo)[Zoho CRM vs Apollo.io](https://www.capterra.com/compare/155928-158696/Zoho-CRM-vs-Apollo)[Marketo Engage vs Apollo.io](https://www.capterra.com/compare/75130-158696/Marketo-Lead-Management-vs-Apollo)[Salesflare vs Apollo.io](https://www.capterra.com/compare/149522-158696/Salesflare-vs-Apollo)[Outreach vs Apollo.io](https://www.capterra.com/compare/158696-159318/Apollo-vs-Outreach)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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