# Page 2 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 393 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (393) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Apollo.io ## Showing most helpful reviews Showing 26-50 of 393 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jordan V. Sales Specialist Computer Software Used the software for: 1-2 years ### "Reliable lead generation and B2B sales intelligence platform" May 15, 2026 5.0 My overall experience has been positive. It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the quality and volume of the contact data make it a foundational tool for our sales team. Pros I like that Apollo.io scrapes data and identifies potential leads incredibly efficient across multiple databases. Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted list for outbound campaigns. Cons Apollo.io uses a credit-based system can be a bit tricky to manage at first. You have to be careful with how you spend credits, especially on premium data like mobile numbers, so it requires some planning to ensure you don't run out before the end of the month. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) We were previously paying $15,000 a year for ZoomInfo, but with Apollo, we are paying less than $100 a month for the credits we actually need. Also since Apollo scrapes emails across multiple databases sometimes a prospect's email that was found on ZoomInfo was not always accurate or available. Review Source Ellie A. Co-Founder Computer Software Used the software for: 2+ years ### "My primary contact data source" May 16, 2026 4.0 I chose Apollo as my main \*\*contact data source\*\* after comparing it with ZoomInfo, Hunter.io, RocketReach, and Seamless. For my startup use case, it gives the best tradeoff between database quality, coverage, and cost. I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly. Pros Apollo.io has been the best balance of database quality and price for my outbound work. I compared it with ZoomInfo, RocketReach, Seamless, and Hunter.io, and Apollo gave me enough reliable company and contact data without the enterprise-level pricing of ZoomInfo. Cons The data is not perfect, so I still need to verify important contacts and sometimes compare Apollo with other sources. Some emails can bounce or be missing, and the interface can feel a little busy when I only need quick validation. For high-value accounts, I would not use Apollo as the only source of truth. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[RocketReach](https://www.capterra.com/p/220134/RocketReach/) Reason for choosing Apollo.io My contractors already used Apollo, so it was easier to stay with it than retrain them on another tool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo required a minimum contract of about $5,000. Apollo was much easier to keep renewing at $59/month. Review Source AM Alessandro M. Consultant Information Technology and Services Used the software for: 6-12 months ### "The software is great, worthy signing up for the webinars! " September 24, 2025 4.0 So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. I am very impressed by the quality of the webinars and the training videos, Apollo is worth signing up just for them! Pros It's a CRM that enriches your searches with actual data and allows you to manage and schedule campaigns. The user interface is simple and intuitive, however the Apollo team organises regular free webinars to assist with onboarding. Setting up the client on your machine is quick and painless. I don't have a paid version, so I cannot discuss value for money, but even the free version with its (few) limitations is extremely useful. Cons Nothing specific. Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition. Review Source Rafay A. Research Staffing and Recruiting Used the software for: 2+ years ### "Very disappointed – pricing and credits system feels misleading" January 8, 2026 1.0 Apollo has become very disappointing. Paid plans now give only ~2,500 credits, and even email-only access costs 3–10 credits per contact due to forced waterfall and unlock systems. There is no way to disable this. Email access is slower, more expensive, and unpredictable. The old simple workflow is gone. I’m unsubscribing and would not recommend it anymore. Pros In the past, Apollo offered a simple and efficient way to access business emails with predictable pricing and fast exports. Cons Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports. Review Source VR Verified Reviewer Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Apollo is a must have!" February 5, 2026 5.0 Pros I like that you can build very specific lead list with minimum effort and the user interface is simple to use. The learning curve is shorter because of all the videos and live help they offer. I think its a great tool for sales management and is definitely a good value for the money! It doesnt take long to get setup and is very secure. Cons My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me. Review Source VR Verified Reviewer Founder's Office Computer Software Used the software for: 2+ years ### "Good for a short time but always verify the data" July 17, 2025 3.0 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Pros The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Lusha](https://www.capterra.com/p/198383/Lusha/)[ZoomInfo Operations](https://www.capterra.com/p/253448/ZoomInfo-Operations/)[Hunter](https://www.capterra.com/p/161625/Hunter/) There were multiple factors like pricing, ease of use and the Chrome extension. Review Source SS Shane S. CEO Information Technology and Services Used the software for: 6-12 months ### "Power Platform With Excellent Community" June 12, 2025 5.0 Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring. Pros The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows. Cons The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Apollo.io offers contact identification with it's native contacts database. I was paying for a separate third-party contacts platform that was integrated into Insightly. I was able to replace both with Apollo.io. Review Source RR Richard R. IT Support Manager Real Estate Used the software for: Less than 6 months ### "Apollo Campaign management made easy" June 16, 2025 4.0 Okay initially, for some things easy to use and work, but for more complex tasks we use other tools. Pros Ease of setup, FREE initially, quite straightforward to manage, and workflows/linking accounts is straightforward. Cons Tech support was not that great when we could not validate our domain. Our Cloudflare setup was correct and working, but would not sync. after 3 weeks, we finally got it working, after insisting Apollo review their settings. Review Source RB Randy B. Owner Staffing and Recruiting Used the software for: 6-12 months ### "Disappointing Phone Data & Poor Customer Service" March 31, 2025 2.0 I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach. Pros The pricing is reasonable compared to other platforms. Cons The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io pricing and intent data info was decent. Switched from [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) better features and intent data was inportant Review Source BJ Benjamin J. AE Information Technology and Services Used the software for: 1-2 years ### "Super easy to use data enrichment tool" March 26, 2025 5.0 Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient. Pros Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin. Cons My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) Ease of use and better data that the competition Review Source VR Verified Reviewer Head of Sales Information Technology and Services Used the software for: Less than 6 months ### "Stay away from this product" September 2, 2025 2.0 Its terrible. If it wasn't cheap - this cliient wouldnt use it. They just dont understand thry are getting exactly what they paid for. Apollo is a TERRIBLE crm and its data is meh. Pros Apollo is trying really hard to be Hubspot and is failing miserably. I "guess" i liked the auto inset of contact info - but even that is spotty and the UX is terrible. Cons EVERYTHING is harder than it needs to be. You cant modify data, you cant add contacts easily. sub accounts are clumsy. When you try to add a contact and there are 3 people named John Smith - do you think it would default to the person who clearly works for that company or would it default to someone in a completely different industry? Guess which one Apollo picks. Oh workflow based on an activity.. yeah - those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem. they say "we have no idea when or if that will be fixed" Review Source ML Mor L. Senior Presales Engineer Information Technology and Services Used the software for: 2+ years ### "It makes it easy to create real contact lists that ensure targeted targeting" January 7, 2025 5.0 Apollo.io always has the right solution for us, enabling us to constantly identify new potential customers. Pros It's great that Apollo.io offers services that enable us to find the path to real potential customers. I loved its ability to collect customer data that matches the search topic from all sources. I loved its presentation style, where names and contact information are always clear. It's great that we benefit from this in creating distinctive contact lists that enable us to achieve the desired targeting. I loved how Apollo.io excludes fake entities from search results. Cons Apollo.io has no negatives, the information it collects reflects the latest updates from all platforms. It is rare for entities that are not related to the search topic to appear in the results. Review Source LS Lindsey S. Director of Marketing Operations Insurance Used the software for: 2+ years ### "Solid for startups" November 18, 2025 4.0 We've used Apollo on and off for the last several years as a startup and we think it works well for what we've needed. Pros Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives. Cons The data isn't what it could be in terms of accuracy and reliability. It's always an issue with these platforms. Review Source MO Maddy O. Founder Marketing and Advertising Used the software for: 1-2 years ### "Apollo.io — the all-in-one sales tool I wish I had at Groupon and get a lot of value from now as the \[sensitive content hidden\] of The Blogsmith" November 22, 2024 5.0 I'm the decision maker for investing in this tool but not the main user. I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it. Together with my team, we continuously explore Apollo features and applications that make sense for our developing sales approach. Pros This is the best all-in-one sales intelligence and productivity tool I've used in over a decade executing sales functions. Apollo has an extremely straightforward user interface. The naming mechanisms for various features intuitively make sense for sales professionals, even those new to the role, which helps immensely with adoption. We periodically ask their customer support if they have resources or recommendations for metric benchmarks, approaches to personalization, and other best practices. They are always quick to share something useful. I find them to go above and beyond with value in both their product and customer experience. Cons There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels. Additionally, there are certain situations when I'm trying to complete a specific action and get confused by the user interface — but it's not my overall experience. Alternatives considered [Breeze](https://www.capterra.com/p/156024/Clearbit/)[Hunter](https://www.capterra.com/p/161625/Hunter/) Reason for choosing Apollo.io I've purchased several AppSumo lifetime deals for lead generation databases and none come anywhere close to the usefulness or accuracy/completeness I get out of our monthly subscription to Apollo.io. Hunter is another great tool from the lead generation perspective but it doesn't have enough connected features for me to consider paying for it over the one-stop shop that is Apollo.io for my sales operation. We also have played around with Clearbit from the website visitor tracking perspective. Unfortunately, and although I really love their product, there's no relevant plan for just this feature for my size of business. Apollo.io offers this functionality within our ideal plan tier — problem solved! Review Source VR Verified Reviewer Director Events Services Used the software for: Less than 6 months ### "POOR AFTER SALES SERVICE" August 4, 2025 1.0 after sales serives is extremely poor. agents are just passing the query over to another agent over and oaver Pros good program bad backend service as they can not fix a problem. the technicaicans have no idea on how to fix a DKIM record that is faulty from their end Cons agents can not fix a technical problem. we have been passed from agent to agent and they are requesting the same thing over and over from our end after wehave fixed out records Review Source MG Moran G. Mobile Marketing Lead Marketing and Advertising Used the software for: 2+ years ### "It always adds a great level of fluidity to identifying potential customers." December 11, 2024 5.0 Apollo.io has enhanced our marketing capabilities by enabling us to continually expand our lead base, accelerating targeting across multiple media. Pros Apollo.io has always been the fastest and most efficient way to find and engage with potential customers. I love using the search and filter options and re-doing them to create main and sub-lists of potential customers. Apollo.io’s strong integration with all of our marketing and communication tools means we can easily move to direct call targeting or custom campaigns. Cons I fully understand the possibility of invalid contact information appearing in search results, which is no fault of Apollo.io. Review Source AM Alex M. Sales Operations Manager Information Technology and Services Used the software for: 1-2 years ### "Apollo is good for enrichment but lacks maturity for sales engagement" March 1, 2025 4.0 We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various different options it provides eg. Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to manage. Pros It has a strong database of Companies and Contacts to enrich your CRM. Cons It's not intuitive and is hard for early users to navigate. It's also trying to be a CRM and a Sales Engagement tool. It is hard to know what to do when starting up. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Zoominfo had a high cost and we were not getting value from it. Review Source Peter W. Managing Consultant Human Resources Used the software for: 2+ years ### "Good prospecting tool, all-in-one solution but lacklustre EMEA contact data" January 8, 2025 5.0 Overall, I had some success with it, but I needed better phone data. Pros Easy of use, all-in-one solution for sales prospecting. Cons Contact quality data, especially mobile numbers for EMEA. Review Source Sarp O. Founder Biotechnology Used the software for: 6-12 months ### "A Sales Machine that Makes Life Easier" January 3, 2025 5.0 Simply great! It helps me automate a lot of the manual and repetitive tasks like sending, emails, LinkedIn messages and more. Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email. Pros A huge range of functionalities and everything you need for sales operation in one platform. Cons The user interface is great but there is room for improvement to make navigation easier. Alternatives considered [SalesLoft](https://www.capterra.com/p/157977/SalesLoft/) Reason for choosing Apollo.io Ease of use, more functionalities, useful features, better pricing options and bang for your bucks Review Source Himaanshu L. Senior Business Development Consultant Marketing and Advertising Used the software for: I used a free trial ### "It's a great tool for data mining of potential clients." January 20, 2025 5.0 It has been a great experience using it and for data mining and I have never faced any major challenges. Pros I am using the Apollo from several years and it is one of the great tools to extract email id and phone number of potential clients. Cons The cost is little on higher side, but it is worth it as it provides 80% accurate data Switched from [LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) Apollo cost is pocket friendly as compared to LinkedIn sales navigator. Review Source SS Shawn S. Business Relations Construction Used the software for: Less than 6 months ### "An effective and affordable platform rich in offerings for both solo and team sales alike! " October 31, 2024 4.0 I find it better than Zoominfo, I like it much better because there is a single user experience and an affordable pathway to upgrading. The bells and whistles on Apollo seem to have more integrity than Zoominfo. Zoominfo is living mostly off the legacy of being the only game in town when that is a thing of the past now with tools like Apollo. Pros I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without spending thousands. The limitations that are there are clearly and rightly so created to make you upgrade. Cons That gap of what you get as a basic user and where that ends leaves a inconclusiveness to your work and outreach. I also find that the data seems around 65% accurate. They require certain connections in trade for the basic user offerings. Cleary those connections only enhance their data pool. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Zoominfo lives off legacy of previous product, way too expensive, and the data is about 60% accurate. The tools are fluffed with claims but nothing to truly back with results. Review Source CJ Chris J. Managing Director Financial Services Used the software for: 1-2 years ### "Great all in one business development software " June 23, 2025 5.0 A solid all in one tool at a competitive price point, lots of useful tools all wrapped into an intuitive user face. Pros Easy to use tool for business development outreach. All in one tool to locate and reach out to your target market. Cons Whilst the database is vast, the reliability of email addresses is the biggest concern with a relatively high bounce rate. Review Source SA Shakeel A. Director Operations Information Technology and Services Used the software for: 1-2 years ### "Good quality leads" February 23, 2025 4.0 Very Good Database and sequencing option. Pros Good Quality Database with variety of filtering options. Cons Mobile credits traceability is very difficult. Review Source VR Verified Reviewer CEO and Founder Pharmaceuticals Used the software for: 1-2 years ### "Amazing Value" January 9, 2025 5.0 Pros I love that they have a ton of features available for free! Cons This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use. Review Source MS Mark S. Director Staffing and Recruiting Used the software for: 2+ years ### "Great software " March 24, 2025 4.0 Pros I’m integration into LinkedIn and hubspot makes workflow seamless Cons Can be a little too complex at times particularly with email deliverability Review Source Similar Products Featured ## Related categories [Lead Management](https://www.capterra.com/lead-management-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.