# Page 3 | Apollo.io Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Apollo.io the right Sales Engagement Platform solution for you? Explore 393 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/158696/Apollo/reviews --- Apollo.io 4.5 (393) [View alternatives](https://www.capterra.com/p/158696/Apollo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Apollo.io ## Showing most helpful reviews Showing 51-75 of 393 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JS Jon S. Sales Manager Telecommunications Used the software for: 6-12 months ### "Good filters" May 22, 2025 5.0 Pros Great to find leads and launch sequences fast. I like filters, they help when you want very specific profiles. Cons Issue is the inbox. It doesn’t always sync well. Had cases where sent messages didn’t appear, and had to double check outside. Review Source AP Aleksandra P. Data and research lead Marketing and Advertising Used the software for: 1-2 years ### "Very helpful sales tool" November 10, 2024 5.0 Apollo.ai is a solid tool that helps automate tasks and save time. It’s great for outreach and follow-ups, allowing sales teams to focus on closing deals. However, the phone number database could be more accurate. Despite that, it's still easy to use and efficient overall. I like this platform. Pros Apollo.ai's best feature is its AI sales automation. It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork. Cons I'm not completely impressed with the accuracy of Apollo.ai's phone number database. It could use some improvement to ensure that contact details are more reliable for outreach. Review Source BB Barak B. COO Marketing and Advertising Used the software for: Less than 6 months ### "Never experienced such a bad support!" April 30, 2025 1.0 Shambolic, top to bottom. What does a product mean if the team isn't there to help? Pros They have a lot of data, and it's fair to them. It's also pleasant to work with the data. Cons Worst support ever. It's a shame to call this experience 'support'. They promise things and do not vouch for what they say. Review Source OK Onkar K. Marketing manager Information Technology and Services Used the software for: 1-2 years ### "Best b2b contacts for marketing" November 29, 2024 5.0 So far its been a good. Nothing to complain. Pros Contacts are up to mark. and buyers intent at its best Cons Nothing to bad about apollo. I have been using for a while Review Source GT Gustavo T. Diretor Marketing and Advertising Used the software for: I used a free trial ### "A ideia é boa, mas o software não é." February 17, 2025 1.0 Trava a toda hora. Nunca é solucionado o problema, fica difícil de confiar na ferramenta e pagar pela mensalidade. Ruim Pros ok. mas não vale a pena pagar pelo SAAS. Ruim, trava muito Cons Uma tremenda perda de tempo usar o Apollo. No início até que a gente pensa que encontrou uma poderosa ferramenta. Não é bem assim! Travamentos em excesso, ausência total de verificação de bugs. Não indico, a não ser se você for construir uma ferramenta parecida, a ideia deles é boa! A ideia, o produto não. Review Source FV Felipe V. AE Staffing and Recruiting Used the software for: 1-2 years ### "The best alternative for cold outreachers" October 18, 2024 5.0 Very happy with it, it is my main source to find emails to cold outreach. Pros It is very convenient, you install the Chrome extension and all you have to do is touch a single button to get a contact email. Then you can save it and execute sequences, emails and more. Light and efficient! Cons Sometimes you need to restart the app, cause is not working. Sometimes has incorrect emails, though is not frequent. Switched from [Wiza](https://www.capterra.com/p/187039/Wiza/) Because Wiza takes too long to get the contact, and it had few success getting emails. Review Source WG WIlliam G. Account Executive Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a deal" November 22, 2024 5.0 Pros Easy to use interface that has a high amount of the email addresses I desire. Cons Having to unlock bits and pieces of information is a little annoying. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZI is really expensive. Apollo seems disruptive in that sense. More bang for your buck Review Source Tommy M. Growth Team Computer Software Used the software for: 6-12 months ### "Useful depending on your needs" July 22, 2024 4.0 Overall Apollo was effective and continues to be the source of our leads/contact lists. No databases have 100% verified info so it's better to pay less here than use a competitor for more. Pros The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases. The platform itself is very very robust and offers way more than we use it for Cons Inability to manage the email send amounts by mailboxes without a lot of manual work. If you have 100 emails and want to send across 10 boxes it will not automatically distribute 10/mailbox. Instead the platform only moves to the mailbox once it's limit is reached (limit set to 40 means 2.5 mailboxes are used and not 10) Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing Apollo.io Pricepoint and originally the ability to send emails directly from apollo Review Source Luciana L. Client Partner Marketing and Advertising Used the software for: 1-2 years ### "Saving time tool for self prospecting " June 10, 2024 5.0 Pros Absolutely practical. It’s so easy to search and find prospects with Apollo. If you also integrate with outreach you can minimize drastically the time spent in this task. Cons Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects. The filters could work better too. Review Source VR Verified Reviewer Senior Strategist Computer Software Used the software for: 6-12 months ### "Great tool for outbound marketing " July 24, 2023 5.0 It's a helpful tool for outbound marketing Pros Apollo is a must-have tool for all marketers who execute outreach. It's very easy to use but the database is its most precious feature. It's also very easy to keep track of replies, bounces, or unsubscriptions (though you have to remove contacts manually from your contact list). Its scheduled and delivered filters help you keep track of and plan ahead for campaigns. The feature where it shows how many times an e-mail has been opened helps you foresee potential leads since, for example, 50 views on one e-mail foreshadows a potential interest. Cons Apollo cannot distinguish between an actual reply and a "can't be delivered to x account" auto-reply, so you manually have to check whether there's an actual reply from a prospect -which can be time-consuming-. We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not delivered cannot be distinguished in its automatic reports. Review Source ET Eric T. Sales Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Great for Small Sales Teams" December 13, 2021 5.0 I love this product and would highly recommend it to anyone with a small sales team and limited budget. It gives you what the big data providers like discover.org and zoominfo provide at a very reasonable rate. The tools and features it offers are exactly what a small team can use and build on. I am sure there is a lot more to this product that I am still learning. But in 35+ years of sales back ground, I wish Apollo would have been around years ago. Pros Apollo provides a large database of information on companies and their people. You are given external links to other systems like LinkedIN for cross referencing data. You have the ability to segment this data by region, market, number of employees, etc. etc. One you have created a prospect list you can begin working that list through a direct email campaign. I use the sequence to turn cold leads into hot leads by generating some responses. These responses in turn usually contain valuable information like direct numbers so I can follow-up with phone calls. Once I begin working with an account, I can move them into another sequence giving them access to valuable information bout my company along with updated information on products we are building and releasing. It helps to keep us in the front of their minds. And remember setting all this up is a one time thing and then you just let Apollo do all the work. Cons My only complaint regarding Apollo is not always being able to log directly into the system. Sometimes I have to reset my password to log in, but those steps are easy and happen quickly so not down for long. Reason for choosing Apollo.io Our only marketing strategy was to blindly email addresses from business cards using Constant Contact. It was not working and frankly it was corrupting our data. Review Source ST Steve T. Owner Marketing and Advertising Used the software for: 6-12 months ### "Apollo has become my secret weapon " November 3, 2022 5.0 Absolutely amazing! At first I was getting frustrated with the software but once I dedicated some time to learn it I was able to unlock it's potential and now it is a seriously vital tool for us. And their support is one of the best I've ever experienced from a company. Pros Once I figured out really how to use Apollo it has become the key to setting meetings for my business. I've spent thousands of dollars and literally years trying other methods of lead gen and while other things have worked, nothing has worked quite as well as Apollo. The 2 biggest things I love about Apollo are 1. The search filter capabilities are amazing and they keep adding to it! It is so incredibly powerful I canceled my LinkedIn Sales Nav subscription because Apollo just blew LinkedIn out of the water for me. 2. The email sequencing functions are amazing and really help take a huge chunk of work off of my plate. I HIGHLY recommend Apollo. It is so far beyond better value and I think more capable than any other similar platform. Cons The 2 biggest drawbacks for me are the email tracking glitches and the learning curve. I'll explain, Email tracking is very detailed and I love the data they give you but on my account its only 50-70% accurate. If someone is using something like Mac Mail it doesn't track opens or replies so I thought I was getting poor rates until I dug into it further and confirmed with a different platform. HOWEVER, I've told Apollo about this and they have been amazing to try and fix it. Still working on it but Im honestly confident they will and this could just be for my account. It hasnt impacted my results in my campaigns either which is important to note. The other thing was the learning curve. This software is quite powerful and has a ton of features and I feel at first the way its set up was very confusing and hard to learn. However, once I dedicated some time to trying it out it really all clicked. And again, Apollo customer support has been amazing in helping me learn the software. Alternatives considered [Lusha](https://www.capterra.com/p/198383/Lusha/)[Hunter](https://www.capterra.com/p/161625/Hunter/)[FindThatLead](https://www.capterra.com/p/148944/FindThatLead/)[Captain Data](https://www.capterra.com/p/232418/Captain-Data/) Reason for choosing Apollo.io Price was a big factor but also the search capabilities in the platform. The way you can search leads AND email them with the different sequences AND get real data back I couldn't find a comparable software that was anywhere near this reasonable of a price. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/)[FindThatLead](https://www.capterra.com/p/148944/FindThatLead/)[LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) Apollo was simply better in features, capabilities, accuracy in information, and better price point. Review Source NV Nikhil V. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Apollo: A must have tool for any salesperson" September 6, 2022 5.0 Using Apollo, I have been able to shorten my sales cycle with my prospects as most of the leads are qualified and validated. I am able to track my follow-ups regularly. I am also able to send out bulk emails to reach out to prospects who are spread across different geographies and one might not be able to get connected on a phone call. It's a great add-on to keep for one who is having a sales role in their organizations. Pros The accuracy with the emails for leads is just amazing. You can maintain lead and account lists to track your pipeline or help deep-dive into a particular account. The email-tracker functionality helps a lot. You can also bulk email people which is another great feature. All in all, it's a really great sales tool to have. Cons Although the email functionalities are great but contact numbers provided by Apollo are something that can be improved as it is relatively lesser accurate as compared to the email lead data. Review Source Rishi R. Marketing Intern Information Technology and Services Used the software for: Less than 6 months ### "Helping Hand for Marketing team" December 19, 2022 4.0 Overall experience is great according to me it is the best tool in market for marketing teams and new businesses. Pros I like the buying intent feature of apollo you can easily choose buying intent of all the leads on the basis of which you can easily reach them. It also helps us to design customized messages for our clients due to which it is very easy to build relationship with our clients. Cons Sometime leads are generated which is are of no use due to which it takes a lot of time to sort out this thing. Review Source PD Prasad D. Market Research Intern Education Management Used the software for: 6-12 months ### "Best Lead Generation Software " March 12, 2022 5.0 It is very best software which I have used for lead generation . It gives unlimited leads on LinkedIn page so that's why it is very useful . I am recommend this software to bye anytime . Pros Its dashboard is come on web page with specific designation of people's working on that institute.So that very much time save in searching leads . This thing I like about this software . Cons It gives 100 credits for unpaid users after that it's result prohibited .Also software want to improve leads in Asia region. Review Source JA Jamie A. Partnerships/Integrations Team Computer Software Used the software for: 6-12 months ### "Easy to use lead gathering tool, contact tracker, and cadence tracking tool" May 13, 2022 5.0 Overall, it was a positive experience, and they do listen to customers. Pros The software checks multiple boxes for a sales tech stack, CRM, Email tool, lead gen., and the ability to make calls from the software too. Cons You aren't able to get many phone numbers, and the email validity started to slip. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing Apollo.io I liked the option of being able to pay monthly and cancel anytime. Review Source Haylee T. Senior Associate Professional Training & Coaching Used the software for: 1-2 years ### "Go-to sales engagement platform" December 10, 2021 4.0 Apollo's customer service has been top notch and I couldn't see myself even looking at other competitors. I recommend them to every person I meet. Pros Apollo beats out any other SEP by housing the data and extracting it from LinkedIn, allowing my team to enroll contacts in sequences much more efficiently. The sequence builder is way more streamlined than other SEPs and I complete tasks much faster because of the great UX. Cons I don't like how manual the process is for updating contacts when they have job updates. Other than that, I can't think of any other reason to not like this software. Switched from [Outreach](https://www.capterra.com/p/159318/Outreach/) Outreach sequences were way too complicated for a lifecycle AE like me to spend time on. Maybe they're better for organizations with Admins who control the email templates and scripts, but for me and my team there was way too much complexity that took away from actually getting activity on the board. Review Source Rodion M. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Apollo is a real game changer when it comes to cold email outreach" August 5, 2022 4.0 I think it's a revolutionary software for the sales industry and I'm very happy to have found it. Pros There's so much information that Apollo finds for you automatically. It saves you a lot of time and automates a lot of processes. Not only does it let you use laser-focus targeting to find companies that are most likely to buy what you want to sell, but it also finds people with different job titles in each organization and lets you automate sending DIFFERENT EMAILS to DIFFERENT PEOPLE based on their job title and different characteristics of the organizations that they work for, and it allows you to make each of those emails very personalized. It takes automated personalization to a whole new level. Cons It doesn't let you set the gap between sending different emails to more than 90 seconds, which I really lack. It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also encountered and reported multiple UI bugs. Review Source VR Verified Reviewer Junior Project Sales Executive Automotive Used the software for: 6-12 months ### " How Apollo's Smart Customer Groups Boost Your Business" February 6, 2024 5.0 It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions. Pros In Apollo, I appreciate the powerful and user-friendly interface, seamless integration options, and the robust analytics that empower businesses to streamline processes, enhance customer interactions, and make data-driven decisions effectively. Cons Only one thing Apollo is not updating employee information immediately after a change of job! Review Source PC Patricia C. Sales consultant Information Technology and Services Used the software for: 6-12 months ### "Apollo for leads prospecting" December 14, 2021 4.0 In general, Apollo is a very convincent tool, I'm about to cancel the other tools I used to pay and I'm considering just keep using Apollo. Pros I started to use it because of the contact lists that you can download in Excel format that's a very cool feature you can't find in other tools and then I discovered is a fusion of many functions, for example, for email campaigns or for leading prospect. Is a very complete platform. Cons Is difficult to learn how to use it, you need a lot of practice and you can't find many help in internet like tutorials, so you have to learn by yourself. Switched from [Saleshandy](https://www.capterra.com/p/177200/SalesHandy/) Because Apollo has more features. Review Source VR Verified Reviewer Business Development Associate Computer Software Used the software for: 1-2 years ### "Lead generation done effortlessly" March 3, 2023 5.0 Apollo is an amazing tool that I use on regular basis to help me with my lead generation. It comes in handy to many marketing and sales folks and plays a big part in running sales campaigns. Pros Apollo is my go-to tool for any lead generation request, it helps to ease up my process of finding prospects' email IDs and phone numbers. I can get all the details in a single click. The Email IDs I obtain are more authentic and validated ones compared to other tools. Cons The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly. Switched from [Slintel](https://www.capterra.com/p/174420/Slintel-Lead-Intelligence-and-Recommendation-Platform/)[Seamless](https://www.capterra.com/p/207295/Seamless-AI/) The validation of the email Review Source VR Verified Reviewer Inbound Sales Development Rep Marketing and Advertising Used the software for: 2+ years ### "Easy to navigate" September 15, 2023 5.0 Overall experienced has been smooth and with no issues whatsoever Pros Its such a great platform where you can find so many features all in one place. Absolutely love it and will always recommend it to others. Cons I cannot mention anything negative about Apollo. My experience with it has been extraordinary. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Best lead generation tool" August 11, 2022 5.0 It's been great and I am really not sure if I am ever going to rely on any other tool for lead generation. Pros I used it to find leads with work email and it did provide me authentic emails with 95% accuracy. Cons After a certain period of time it ran out of database. Alternatives considered [Snov.io](https://www.capterra.com/p/182902/Snovio/) Review Source RM Rebecca M. Marketing Lead Information Technology and Services Used the software for: 6-12 months ### "Easy to use, and quality of data is pretty good" June 16, 2022 4.0 We purchased this software when they were running an incredible discount, so I am more than pleased for the price I paid. At full cost, I might be more annoyed with some of the failings (we do get about 10-20% of the leads bounce on our cold sequences, which could be due to bad emails provided or spam blockers). Pros The interface is very easy to use. I like that you get info on company's tech stack, as well as which departments are growing. This can make it interesting for building lists of accounts that may be more suited to our offering. Cons It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it, and retry the push). It also isn't clear when building lists, which data has come from our CRM versus which data has come from Apollo itself. So sometimes I think I'm getting new data, and it's just giving me the bogus stuff that was already in my Salesforce. Switched from [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) ZoomInfo was super expensive, their support was crap, and the quality of the data was not impressive. Review Source VR Verified Reviewer Social Media Marketing Outsourcing/Offshoring Used the software for: 1-2 years ### "Apollo Review from a Social Media Marketer" May 10, 2023 5.0 Pros I like the ability of this application especially in finding appropriate persons in different industries and easily connecting them to LinkedIn. It was a big help for us as a lead generation in finding leads for our clients. Cons What I least like about this application is, if we extract the link of their Linkedin account some of them don't have a display photo. I think it will be helpful for us to have a filter portion that will able to filter out those who don't have the display photo. 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